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B2B Social Commerce Platform logo
Content Strategist
B2B Social Commerce Platform
Content Strategist
Unnati's logo

Content Strategist

at B2B Social Commerce Platform

Agency job
via Unnati
3 - 4 yrs
₹6L - ₹7.5L / yr
Delhi, Gurugram, Noida
Skills
Content Strategy
Content Writing
Strategist
Brainstorming
Creative Writing
Branding
consumer insights
content design
We are looking for people who are energetic, curious, empathetic and eager to grow every single day. Work with India's next B2B unicorn, read on to know more.
 
Our client is a disruptive platform that enables their Business partners to sell top consumer brands at the best wholesale prices across urban, semi-urban and rural India. The partners sell FMCG, personal care and packaged food products to Kirana stores, creating a meaningful micro-business and an impactful earning potential for themselves and their partners. They have innovative payment and credit provisions along with local language stronghold helping in making its units extremely profitable.
 
The founders and leadership teams are Harvard and IIT Alumni, with experience from companies like Walmart, Swiggy, Future Group and others. Funded by the most well-known VCs the company has experienced 45 times growth within 6 months of its existence.
 
As a Content Strategist, you will be responsible for understanding the company’s content requirements and devising specific content pieces in conjunction with the design team through structured content ideas and copy.
 
The content strategist will act as the core copywriter in all the content development activities and will visualise and provide content for all the marketing collaterals that are required by the company.
 
What you will do:
  • Understanding the company’s requirements in terms of content/ creative inputs and timelines.
  • Understanding of customer insights and data that translates into creative communication
  • Developing content from the marketing brief along with studio team, visualising and brainstorming, breaking it down to easy paths which go as an input to design team to design the required creative communication
  • Providing copy as required for the respective creative
  • Ensuring that the design team is adequately resourced
  • Being the single point of contact for the content/ copy communication
  • Understanding Briefs and coming up with Ideas on the brief
  • Ensuring all design communication goes out from the studio should be thoroughly checked and proofread.


What you need to have:
  • Excellent overall writing skills in a number of different styles/ tones
  • Impeccable spelling and grammar, Good at writing skills
  • A deep understanding of consumers and what motivates
  • Great research, organizational, and learning skills
  • Should be comfortable working with team members in a highly interactive environment. 
  • You will be a problem solver and must demonstrate a solid background in managing and understanding creative development
  • Should be able to define its content as per the vision, goals & strategy of the company as well as be able to work as part of a growing team to derive innovative content
Read more
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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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Job Role: Social Media Manager - Gujarati

Industry: Media and entertainment

Function: Marketing

Working Day: 5

Work Mode: ONSITE

Salary: Best in Industry

Experience: 3-6 years

Location: Noida

 

Required Skills: Gujarati Cultural Fluency & Storytelling, Full-Stack Content Creation, AI-Native Creative Execution, Community Building & Engagement, Social Strategy & Analytics

 

Criteria:

  • Candidate must have Deep understanding of Gujarati digital culture, trends, memes, and Gujarati cinema.
  • Candidate should be Fluent in Gujarati (written and spoken) with strong command over cultural nuances and local slang.
  • Candidate should have 3 to 6 years of hands-on experience in Heavy social media content creation or digital content roles
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  • Proven track record of driving engagement and community interaction, not just posting content
  • Mandatory portfolio showcasing original Gujarati content created by the candidate.

 

Description

TL; DR: Be a full-stack creator for STAGE's Gujarati social presence. Think content, write it, create it using AI, edit videos, post, and make it viral. We want AI-native creators who love Gujarati cinema, live on memes, know what's trending, and can ride viral waves — not traditional social media managers.

 

🚀 The Mission

STAGE is an Entertainment Platform for India's Regional Cultures.

We exist to celebrate, represent, and elevate the stories, emotions, and identities that define India across regions, communities, and cultural worlds that mainstream entertainment has historically underrepresented.

We are looking for a Full-Stack Creator, someone who owns the Gujarati social media presence for STAGE with deep cultural fluency, creative excellence, and an entertainment-first mindset.

You will be the voice of STAGE in Gujarat, translating our brand narrative into compelling, culturally-rooted content that drives user acquisition, fosters regional pride, and builds lasting community engagement.

 

🎯 What You Will Own (Non-Negotiable)

This role owns the language-specific social media presence for STAGE in Gujarati.

You are the authority on:

● How STAGE shows up in Gujarati social conversations

● Content that drives cultural connection, entertainment value, and rides trending moments

● Community building and engagement in the Gujarati market

● Social-led user acquisition and retention

 

🧭 Key Responsibilities

1. Language-First Social Strategy: Entertainment In Regional Context

● Translate STAGE's cultural brand narrative into authentic Gujarati storytelling that entertains first, educates second.

● Own conversations around titles — driving discoverability through culturally relevant hooks, memes, and moments.

● Determine optimal content formats (reels, memes, shorts, carousels, challenges) based on:

○ What's trending in Gujarati digital culture

○ What's working in our data

○ Our content slate and release calendar

● Align weekly plans with content releases, tentpole events, and regional cultural moments (Navratri, Uttarayan, Janmashtami, etc.).

● Act as the Gujarati brand voice — ensuring tone, language, and cultural references feel authentic, not tokenistic.

2. Full-Stack AI-Native Creation

● Lead end-to-end content creation using AI tools (ChatGPT, Midjourney, Pika, Runway, CapCut, etc.).

● Publish daily across Instagram, Facebook, and YouTube — balancing volume with cultural relevance and taste.

● Own the full content lifecycle independently: ideate → write → design → post → analyze.

● Develop a rapid, engaging, and culturally astute publishing capability that feels native to Gujarati audiences.

● Ensure every piece of content reflects high creative standards and cultural sensitivity.

3. Community Building & Engagement

● Cultivate deep engagement through comments, DMs, shares, Q&As, and user-generated content (UGC, voiceovers, duets).

● Engage both existing subscribers (working with Content Marketing Managers) and prospective users (working with Promo Producers).

● Establish and expand WhatsApp communities for memes, exclusive previews, reminders, and feedback loops.

● Turn passive audiences into active communities — building cultural pride and platform loyalty.

4. Growth Alignment & Performance

● Collaborate with Performance Marketing to amplify high-performing content and optimize for acquisition.

● Support content/title marketing by promoting trailers, artist features, key dialogues, and cultural moments.

● Monitor platform analytics closely: views, shares, watch time, saves, conversion metrics, and sentiment.

● Build recurring social IPs that meet the "Entertainment In Regional Context" mandate — integrating STAGE titles across key formats.

● Ensure brand equity strengthens long-term growth without eroding cultural authenticity.

5. Cross-Language Intelligence & Collaboration

● Share and adopt best practices from other language teams (Haryanvi, Rajasthani, Bhojpuri).

● Develop scalable content templates that can be adapted regionally while maintaining cultural specificity.

● Contribute to the overall STAGE social playbook — helping define what works across regional markets.

 

🧬 Who You Are

● You have deep cultural fluency in Gujarati — not just language proficiency, but an intuitive understanding of Gujarati identity, humor, values, digital behavior, and most importantly, Gujarati cinema (classic and contemporary).

● You are entertainment-first and cinema-obsessed — you understand Gujarati cinema deeply (from classics to new releases) and know that cultural pride must be delivered through compelling, engaging, shareable content.

● You are Gen-Z native and meme-fluent — you know what's trending, what's about to go viral, and how to ride those waves. You live on social, understand algorithms, and can turn any moment into a brand opportunity.

● You possess strong taste and creative judgment — you can distinguish between viral for viral's sake and content that builds lasting brand equity.

● You are a full-stack creator — comfortable ideating, writing, designing, editing videos, and posting all by yourself using AI tools.

● You are AI-native and tool-fluent — you leverage ChatGPT, Midjourney, Runway, CapCut and other AI tools to 10x your output without compromising quality. You are a storyteller and cultural translator — capable of making STAGE's brand feel locally authentic and emotionally resonant.

 

✅ Requirements

1. Experience & Skills

● 3–6 years of experience in social media or content creation, ideally in entertainment, media, or regional content. We value talent and output over years of experience.

● Prior ownership of social media strategy and execution (not just scheduling or reporting).

● Demonstrated ability to create high-quality content independently — ideation, copywriting, design, and production.

● Experience building communities and driving engagement, not just vanity metrics.

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● Strong Hindi proficiency is an advantage for cross-functional collaboration.

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● Analytics tools: Meta Business Suite, YouTube Studio, Instagram Insights

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● Examples of community-building initiatives or engagement-driven campaigns.

 

🚫 This Role Is NOT For

● Traditional social media managers who only schedule posts, manage calendars, or coordinate with agencies.

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⚡ Why This Role Matters

STAGE is not trying to become the biggest platform. We are building the most meaningful entertainment platform for India's regional cultures.

This role will define whether STAGE in Gujarat becomes:

● Just another OTT app with Gujarati content, or

● The cultural home for Gujarati entertainment and identity.

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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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