TVL Media is a marketing agency where content is not filler.
Words here build trust, demand, authority, and conversion.
You will write for founders, brands, and high-intent audiences.
If you only rewrite briefs or depend on prompts to think, this role is not for you.
What You Will Do (Core Responsibilities)
Strategic Content Creation
- Write high impact content for websites, landing pages, campaigns, and brand narratives
- Translate business goals into clear, persuasive messaging
- Create content frameworks, not just single pieces
- Work closely with designers and strategists to align words with visuals
Social & Short-Form Content
- Write hooks, scripts, and captions for Instagram, LinkedIn, Reels, and Shorts
- Understand how attention works in the first 3 seconds
- Adapt tone for different platforms without losing brand voice
- Turn complex ideas into simple, sharp narratives
Performance & Conversion Writing
- Write conversion-focused landing pages, ad copies, CTAs, and lead magnets
- Understand user psychology, objections, and intent
- Iterate copy based on performance feedback
- Balance clarity, persuasion, and brand tone
Thought Leadership & Authority
- Write long-form content including blogs, founder POVs, case studies, and pitch narratives
- Help brands sound confident without sounding salesy
- Structure content for readability, retention, and credibility
Must-Have Skills (Non-Negotiable)
Writing Fundamentals
- Strong command over clarity, structure, tone, and flow
- Ability to write sharp, human, non-generic content
- Comfortable writing both short punchy hooks and long structured pieces
- Excellent grammar and editing skills
Thinking & Storytelling
- Ability to think before writing
- Can break down complex ideas into simple narratives
- Strong sense of storytelling, pacing, and emphasis
- Can identify the core message instead of overexplaining
Platform Awareness
- Deep understanding of Instagram and LinkedIn content formats
- Knows how content behaves differently across platforms
- Experience writing scripts for short-form videos
- Awareness of modern internet language without sounding forced
Marketing Understanding
- Clear understanding of funnels, ICPs, and buyer intent
- Knows the difference between awareness, consideration, and conversion content
- Experience writing content that supports design, CTA, and offers
- Understands basic SEO without writing for robots
Experience We Are Looking For
- 3 to 6 years of experience in agency, startup, or content-led brands
- Portfolio with real published work, not sample PDFs only
- Experience writing for multiple industries and tones
- Prior collaboration with designers, marketers, and founders
- Ability to handle feedback and iterate fast
What Will Make You Stand Out
- You can build content systems, not just posts
- You understand culture, trends, and audience psychology
- You can write confidently without being loud
- You can take vague briefs and turn them into clear narratives
- You question briefs when they do not make sense
What You Will NOT Do
- You will not write generic SEO blogs for volume
- You will not rely blindly on AI to think for you
- You will not overcomplicate simple messages
- You will not write without understanding the goal
How We Judge You
- Quality of thinking in your writing
- Clarity and originality
- Ability to hold attention
- Speed with consistency
- Willingness to learn and improve
Final Note
This role is for writers who want their words to move people and businesses, not just fill space.
If you want predictable work with zero pressure, this is not it.
If you want to sharpen your thinking, voice, and impact fast, we want to hear from you.
Shubham Vishwakarma
Full Stack Developer - Averlon
About TVL MEDIA
About
TVL Media stands as a testament to the power of vision, innovation, and hard work. Our story is one of transformation and growth, fueled by a passion for helping businesses succeed in an ever-evolving digital world. As we look to the future, we remain committed to pushing the boundaries of what’s possible and empowering our clients to achieve their fullest potential.
Tech stack
Candid answers by the company
TVL Media provide businesses with an edge over the competition with a variety of benefits. Opting for outsourced IT services improve the efficiency of business and build trust with customers and clients. Our services can be tailored to meet specific needs to match your specific goals.
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Sales Success: Ability to meet or exceed sales quotas.
Lead Conversion: Strong skills in generating leads and converting them into clients.
Communication: Proficiency in English and excellent interpersonal skills.
Resilience: Ability to handle rejection and stay motivated.
Negotiation: Strong negotiation skills to close deals and resolve client issues.
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Information architecture: Organizing and structuring content for optimal user experience.
Interaction design: Creating intuitive and engaging user flows and interactions.
Wireframing & Prototyping: Creating low and high-fidelity prototypes to test and iterate designs.
Analytics & data analysis: Using data to inform design decisions and measure design effectiveness.
Visual design principles: Typography, color theory, layout, and visual hierarchy.
UI design tools: Figma, Sketch, Adobe XD, etc.
Responsive design: Designing interfaces that adapt seamlessly to various screen sizes.
Accessibility standards: WCAG guidelines for creating inclusive designs.
Front-end development basics: HTML, CSS, and JavaScript for understanding technical feasibility.
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Design software: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator), InVision, etc.
Prototyping tools: Figma, Adobe XD, InVision Studio, Axure, etc.
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Problem-solving: Identifying user pain points and developing creative solutions.
Critical thinking: Analyzing user data and feedback to make informed design decisions.
Mentorship: Guiding and supporting junior designers.
Time management: Handling multiple projects and meeting deadlines.
Adaptability: Staying current with design trends and emerging technologies.
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Domain expertise: Industrial IOT is a plus
▪ Identifies business opportunities by identifying prospects.
▪ Sells products by establishing contact and developing relationships with prospects.
▪ Recommends solutions to issues in constructive ways.
▪ Outbound calling on data collected through lead generation activities / secondary data sources.
▪ Conducts daily follow-ups on older leads and work on new leads.
▪ Maintains quality service by establishing and enforcing organization standards.
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Our client is a software-as-a-service(SaaS) startup that connects restaurants and suppliers by digitising the procurement process. It enables eateries to understand purchasing trends, auto-create purchase orders, anticipate stock out dates, set low-stock alerts, among others. The team also provides training to restaurant members on effectively using the solution. Founded by IIT Kanpur graduates, this new age venture already has more than 1,500 outlets registered on its platform and has helped restaurants reduce their operational costs by 8-10%. It also generates monthly transactions worth $1.3 million.
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- Hobbies that wake you up early even on week-offs
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- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
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- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon