social media manager

Desired Candidate:

● Excellent written and oral communication skills
● Strong vocabulary along with impeccable spelling and grammar
● Understanding of what makes content compelling especially web content or blogs
● Good analytical skills and an ability to present information in a proper format
● Passionate about interacting with students and colleges to gather unique information
● Ability to write interesting, relevant content

Key Functions:

● Create new text and video content for our app and website
● Moderate reviews and other user generated content submitted by millions of users
● Increase key performance metrics like time on page and bounce rate
● Reach out to students and colleges to generate content which users need
● Work closely with technical team to improve consumption of content
Key skills: Content writing, primary and secondary research, moderation, web content creation

Job Description-

• Writing, and editing engaging and compelling thought leadership articles for corporate leaders on LinkedIn & twitter.
• Proofread the content for grammar, punctuation and spelling.
• Create monthly content calendars.
• The tone has to be professional.

Requirements

• Experience: Fresher
• Ability to create innovative social media content.
• Creative thinking and Creative Writing skills.
• Proficiency in English
• Strong verbal as well as written communication skills
• Exceptional time-management and organizational skills
• A keen eye for details

RESPONSIBILITIES:

Campaign Management:

• Develop strategies and oversee the implementation of growth marketing campaigns, including focus  content marketing, SEO, SEM, social media marketing, and paid advertising 
• Understand user journey from first interaction to final conversion and create campaign targeting groups and strategies based on that. 
• Conduct secondary research on  latest and emerging trends and use cases in adtech (business model changes, applications, tools, platforms)
• Create, track and optimize campaigns across various digital marketing platforms
• Create Hypothesis and rapidly experiment against those hypothesis to consolidate the learnings and apply back to campaigns 
• Drive performance across the User Acquisition funnel by optimizing for metrics such as ROAS, CAC, LTV 
• Conduct periodic cohort analysis to measure users acquisitions and retention
• Report on campaign performance and improvements
• Develop partnerships with platforms, publishers, intermediaries, affiliate to unlock growth

Client Servicing:

• Be the SPOC for the client requirements. Proactively lead client discussions 
• Understand client’s marketing objectives and translate to campaigns on different Digital Advertising platforms 
• Updating clients and internal teams on a regular basis about the performance of the campaigns.

• MBA from Tier 1 Business School 
• Minimum of 2 years of experience in the same industry 
• Experience in running app install campaigns, including tracking In-App purchases across multiple channels 
• Experience working with mobile attribution/integration platforms such as AppsFlyer, Singular, Branch, Facebook Analytics, Firebase Analytics and Messaging
• Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience. 
• Experience of Digital ad platforms like Google, Facebook, Programmatic 
• Experience driving growth in user acquisition, user retention campaigns

We are looking to hire a talented and experienced Video Editor to join our Digital marketing agency. As a video editor, you will be responsible for assembling recorded film and video footage, applying artistic editing techniques and creating finished, broadcast-worthy projects that accurately reflect the vision of the production director. To ensure success as a video editor, you should have expert knowledge of modern video editing techniques, be able to visualize directorial concepts and work according to a strict time schedule. Ultimately, a top-notch video editor can perfectly translate a director's idea into a beautifully crafted film or video piece, worthy of broadcasting.

• Discover & Scale New Offline Sales Channels to Fuel Growth.
• Monitor Daily / Weekly Business Conversion Funnels and Drive Improvements to Improve Funnel Shape and Deliver Monthly Target.
• Create Granular Bottom-Up Plans, Basis Experiments and Initiatives and Ensure Adherence.
• Hire, Train, Mentor, And Drive Sales Teams Across Geographies.
• Plan, Participate and Represent Company in Trade Shows and Events
• Review Teams and Improve Sales Effectiveness by Using Data-Backed Insights.
• Coordinate And Plan with Cross-Functional Operations, Central Teams to Ensure Smooth Transactions.

Eligibility

• Experience: - 6-9 Years of Operational Experience in Sales/Revenue Delivery Roles
• Strong Academic Pedigree
• Exposure To Fast-Paced Environment of Execution Preferred
• B2C Technology Startup
• Telecom / FMCG /NBFC/Insurance - New Initiatives Team
• Led Teams in Sales / Delivery

Skills Required

• High Level of Ownership, Execution Rigor and Span Control
• Comfortable With Ambiguity
• Ability To Engage and Influence People Cross Functionally