Lead Social Media Marketing

Leading Media Conglomerate

Lead Social Media Marketing

Unnati

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Lead Social Media Marketing

at Leading Media Conglomerate

Agency job

via Unnati

3 - 7 yrs

₹8L - ₹12L / yr

Delhi, Gurugram, Noida, Noida

Skills

Social Media Marketing (SMM)

Digital Marketing

Marketing

Social media strategy

Social media management

Content Marketing

Content Strategy

Target audience

Budget management

Product Positioning

Creativity

campaign management

Work with one of the largest media houses in India, take your career to a new high with the global exposure and experience.

Our client is among the top 3 most trusted newspapers in India, read by more than 30 million Indians. It is one of the most renowned names in Indian media especially across North India. They also host a multitude of media initiatives like Print, Digital, TV, Events and Radio Stations covering various states in the country to connect better with the locals. Their website is one of the fastest growing digital news sites, where they have shown a growth in audience by around 200% in tier 2 and 3 cities and towns in India.

The 6 decade old media house was founded by a fearless and famous journalist and writer who has been felicitated with many literary awards. Currently led by a team of experts and media professionals at its CXO levels, the publishing house has expanded to many digital and offline businesses under its roof, providing employment to thousands in India. They have kept the flag high with their journalistic values and quality coverage of events throughout the world.

As a Lead Social Media Marketing, you will build, plan and implement the overall social marketing strategy.

What you will do:

Working with a team of thinkers and doers to bring a mix of marketing expertise and business understanding and creativity.
Developing marketing campaigns that help achieve the business objectives and increase ROI of the brand.
Outlining target audience segments, key geographies, funnel planning and product positioning.
Establishing social media marketing goals and associated budget allocation for each channel (taking into account CPM, CPE, CPL, ROAS), laddering up to a cohesive paid social marketing strategy.
Presenting, or overseeing presentation of final concepts, and obtaining approvals from the leadership team
Tracking social media data to make analysis.
Researching competition, investigating benchmarks and providing suggestions for improvement of campaigns.
Collaborating with the design, paid media ads and sales departments.
Overseeing 3rd party partners and platforms that assist in driving valuable scale for our business.
Leading the team and training them on the latest social media trends and best practices.

What you need to have:

MBA in Marketing or in relevant stream from good college (Tier 1 not required)
Possessing a natural eye for good design
Result-driven social marketing experience and a strong creative + analytical background.
Ability to execute dynamic campaign ideas that connect with the target audience.
3+ years of full-time experience in digital marketing/ social media marketing role
In-depth knowledge of Social Media platforms, Facebook Ads, Microsoft Office and other industry standard advertising and optimization platforms.
Deep understanding of ad formats, audience segmentation, remarketing audiences and growing trends in social media.
Exceptional organizational, budgetary and time management skills
Strong analytical skills with ability to identify trends and provide action oriented insights.
Excellent interpersonal, verbal and written communication skills.
Ability to collaborate and work cross-functional teams.

Work with one of the largest media houses in India, take your career to a new high with the global exposure and experience.

As a Lead Social Media Marketing, you will build, plan and implement the overall social marketing strategy.

What you will do:

Working with a team of thinkers and doers to bring a mix of marketing expertise and business understanding and creativity.
Developing marketing campaigns that help achieve the business objectives and increase ROI of the brand.
Outlining target audience segments, key geographies, funnel planning and product positioning.
Establishing social media marketing goals and associated budget allocation for each channel (taking into account CPM, CPE, CPL, ROAS), laddering up to a cohesive paid social marketing strategy.
Presenting, or overseeing presentation of final concepts, and obtaining approvals from the leadership team
Tracking social media data to make analysis.
Researching competition, investigating benchmarks and providing suggestions for improvement of campaigns.
Collaborating with the design, paid media ads and sales departments.
Overseeing 3rd party partners and platforms that assist in driving valuable scale for our business.
Leading the team and training them on the latest social media trends and best practices.

What you need to have:

MBA in Marketing or in relevant stream from good college (Tier 1 not required)
Possessing a natural eye for good design
Result-driven social marketing experience and a strong creative + analytical background.
Ability to execute dynamic campaign ideas that connect with the target audience.
3+ years of full-time experience in digital marketing/ social media marketing role
In-depth knowledge of Social Media platforms, Facebook Ads, Microsoft Office and other industry standard advertising and optimization platforms.
Deep understanding of ad formats, audience segmentation, remarketing audiences and growing trends in social media.
Exceptional organizational, budgetary and time management skills
Strong analytical skills with ability to identify trends and provide action oriented insights.
Excellent interpersonal, verbal and written communication skills.
Ability to collaborate and work cross-functional teams.

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Algorithms

Responsibilities:

You’ll blend your exceptional JavaScript engineering (ES6+/TS) skills with your passion for writing code and solving problems to support seamlessly integrating our Virtuoso product with some of the most popular application, products, and specific customer CI/CD pipelines; as well as solving automation challenges in creative ways and help our customers test their applications with state of the art solutions.

Engineering at SpotQA is a multifaceted role, so whilst we absolutely insist on top-notch JavaScript skills, you should also bring a wealth of experience working in a full-stack engineering capacity.

An ideal candidate can round this off with strong Java skills, and past experience of working with and building web automation, and experience in building deep third-party integrations. Bonus points if you have extensive experience with advanced testing techniques such as mocking/stubbing, demonstrate you care about clean code.

Requirements

You will:

Have good English communication skills and ability to liaise with other teams
Be a champion of quality - software design patterns and passion for writing clean code
Know when to test, what to test, and when to refactor code and be adept at familiarising yourself with new codebases
Have worked as part of a team to deliver high-quality software to a production environment
Have been responsible for delivery of features and comfortable with planning and prioritising work in an agile process

Please note: This role demands someone who can start with in short notice.

Must haves:

Strong JavaScript (incl. ES6+ / Node.js) skills, along with a deep understanding of DOM structures and web browser lifecycles.
Good understanding of algorithms and data structures
Experience of building microservices
Fullstack engineering experience
Testing frameworks (e.g., Jest, JUnit)
Prior experience in web automation (e.g., using selenium and/or other open source technologies)
Prior experience integrating with third party services (e.g., Jira)
Strong experience with relational, nosql, and in-memory data stores
Good understanding of distributed architectures and systems thinking

Nice to haves:

Strong Java 8+ skills and background
Frontend engineering experience using a modern framework (e.g., React, Vue)
Relevant degree (or equivalent) in computer science / software engineering
Building web crawlers, and utilising browser automation interfaces
Linux based environments and bash scripting
Container technology (e.g., Docker, Kubernetes)
Prior experience with AWS/Azure/Google Cloud, and use of Infrastructure as Code (e.g., using Terraform)
Testing expertise and experience of using advanced testing techniques such as mocking, stubbing, etc.
Experience with distributed systems (concurrency, consistency, partition tolerance)

What else is in it for you?

The opportunity to bring your own ideas to reality (we love new solutions and ideas!)
Team retreats
Private health insurance
Take your birthday as holiday every year!
Sabbatical opportunities
Flexible work options

Responsibilities:

Engineering at SpotQA is a multifaceted role, so whilst we absolutely insist on top-notch JavaScript skills, you should also bring a wealth of experience working in a full-stack engineering capacity.

Requirements

You will:

Have good English communication skills and ability to liaise with other teams
Be a champion of quality - software design patterns and passion for writing clean code
Know when to test, what to test, and when to refactor code and be adept at familiarising yourself with new codebases
Have worked as part of a team to deliver high-quality software to a production environment
Have been responsible for delivery of features and comfortable with planning and prioritising work in an agile process

Please note: This role demands someone who can start with in short notice.

Must haves:

Strong JavaScript (incl. ES6+ / Node.js) skills, along with a deep understanding of DOM structures and web browser lifecycles.
Good understanding of algorithms and data structures
Experience of building microservices
Fullstack engineering experience
Testing frameworks (e.g., Jest, JUnit)
Prior experience in web automation (e.g., using selenium and/or other open source technologies)
Prior experience integrating with third party services (e.g., Jira)
Strong experience with relational, nosql, and in-memory data stores
Good understanding of distributed architectures and systems thinking

Nice to haves:

Strong Java 8+ skills and background
Frontend engineering experience using a modern framework (e.g., React, Vue)
Relevant degree (or equivalent) in computer science / software engineering
Building web crawlers, and utilising browser automation interfaces
Linux based environments and bash scripting
Container technology (e.g., Docker, Kubernetes)
Prior experience with AWS/Azure/Google Cloud, and use of Infrastructure as Code (e.g., using Terraform)
Testing expertise and experience of using advanced testing techniques such as mocking, stubbing, etc.
Experience with distributed systems (concurrency, consistency, partition tolerance)

What else is in it for you?

The opportunity to bring your own ideas to reality (we love new solutions and ideas!)
Team retreats
Private health insurance
Take your birthday as holiday every year!
Sabbatical opportunities
Flexible work options