Content Marketing (Storyteller) at Outscal Technologies Pvt Ltd · Delhi · 1 - 3 years · ₹3L - ₹5L / yr · Raised funding · Posted 5 Jan 2023
What you will do:
- Content writing for various social media platforms, primarily LinkedIn and Twitter.
- Writing and editing articles and success stories, conducting interviews as necessary.
- Generating, researching, and pitching ideas for content
- Asking effective questions and developing rapport/trust with story subjects.
- Storyboarding: understanding the effectiveness and appropriateness of story assets (text, images, audio, video) and combining them to build a robust story.
- Converting conversation pointers into a strong storyline.
- Creating content marketing strategies from scratch and taking ownership on end-to-end execution.
- Visual, audio and video content creation experience; Know how of basic video editing, photo editing tools
- Well-developed eye/ear for best practices in each format of content.
- Work closely with core team and regular interaction with founder.
Must-Have:
- Understanding of story fundamentals (effective character, trajectory, hook, authenticity/details and calls-to-action)
- Keen sense of storytelling (what makes a story interesting from the audience’s perspective)
- Stellar writing skills and sense of conveying more in less words.
- Familiarity with tech lingo & Games
- LinkedIn & Twitter native writing style.
- Confidence in picking up conversation with story subjects (students, founders, CXOs, investors, other stakeholders)
- Street smart (gives equal weightage to hard work and smart work)
- Self-learning and self-initiating attitude with attention to detail.
Good to have:
- Past experience in Gaming industry. (Internship/full-time)
- Know how of Airtable, Notion, G Suite, Canva, and a few no-code tools.
- Experience in cold mailing, cold reach out copywriting.
- Strong hold on any one social media platform: LinkedIn, Twitter, Youtube.
- Know how of scaling a social media handle from 1 to 100 and starting from 0 to 1.
Why you might be excited about us:
- You’ll be working in a fast paced startup with a small team.
- You’ll be scaling experiments, operations from 1 to 10.
- You’ll experience Content led growth.
- We are a well funded start-up with renowned investors.
- We’re tackling a big problem with an even bigger potential to become a launchpad for the global game industry.
- Not to forget, we go on workations, our first one was in Himachal Pradesh in 2021 🏔 second in Bangalore in April’22 🏖 and well, next is a surprise!
Compensation & Benefits
This role comes with:
✔️ Competitive Salary
✔️ Annual Bonus
✔️ Flexible Leave Policy: We don't track leaves!
Location
91 Springboard, Jhandewalan, New Delhi

About Outscal Technologies Pvt Ltd
About
Outscal is one of its kind community of web2 and web3 game builders focused on up-skilling talent and creating game developers for the world.
Outscal was founded by Mayank Grover (former EA, KIXEYE, DeNA, Junglee games) in 2018, with a mission to support gaming industry enthusiasts globally by investing in talent and helping them acquire the skills needed to succeed in the gaming industry.
We are a small team of hard-working, self-directed individuals who believe that anyone can change the world with hard work, passion, and relentless focus.
If you are passionate about the future of skill development and education as a career excites you then you are a good fit for Outscal. Reach out to us at [email protected] for an exciting future.
Check out details of open opportunities at Outscal - https://linktr.ee/Outscalhiring
Cheers!
Connect with the team
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- Excellent work-life balance
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- Identify growth opportunities across the entire customer journey.
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- Balance short-term wins with long-term growth initiatives.
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- Creator & Influencer Partnerships
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- Community Marketing
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Funnel Optimization:
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- Visitor → Signup
- Signup → Activation
- Free → Paid
- Cart Recovery
- Upsells & Cross-sells
- Retention
- Expansion
- Identify bottlenecks.
- Build hypotheses.
- Run experiments.
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- Repeat.
Experimentation:
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- Landing pages
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- Ahrefs / Semrush
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Product Marketing:
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- Improve onboarding
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- Increase customer retention
Partnerships & Community:
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- Affiliates
- Creators
- Agencies
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- Strategic partners
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Leadership:
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- Excellent communication and copywriting skills.
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-LTV
-ROAS
-Conversion Rates
-Attribution
-Activation
-Retention
-Funnel Analysis
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- WordPress ecosystem experience.
- SaaS product marketing experience.
- Product-led growth (PLG) experience.
- Affiliate or Creator marketing experience.
- AI workflow automation experience.
- Community-building experience.
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- You naturally ask questions like:
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- Where is revenue leaking?
- What’s preventing activation?
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- What is the biggest bottleneck in this funnel?
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- Identify the biggest growth opportunities.
- Launch meaningful experiments.
- Improve one or more key growth metrics.
- Contribute measurable business impact.
KPI’s:
- Success in this role is measured by business outcomes, including:
- Product Revenue Growth
- Qualified Traffic Growth
- Signup Growth
- Trial-to-Paid Conversion
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Strong understanding of the market, industry trends, and competitive landscape.
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