Content Strategist (Business Page)

at Leading Media Conglomerate

Agency job
via Unnati
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Delhi, Gurugram, Noida, Jaipur
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8 - 15 yrs
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₹4.5L - ₹9.5L / yr
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Full time
Skills
Content Strategy
Content Writing
Strategist
SEO management
Keyword Research
business content
visualisation
digital news
Work with one of the largest media houses in India, take your career to a new high with the global exposure and experience.
 
Our client is among the top 3 most trusted newspapers in India, read by more than 30 million Indians. It is one of the most renowned names in Indian media especially across North India. They also host a multitude of media initiatives like Print, Digital, TV, Events and Radio Stations covering various states in the country to connect better with the locals. Their website is one of the fastest growing digital news sites, where they have shown a growth in audience by around 200% in tier 2 and 3 cities and towns in India.
 
The 6 decade old media house was founded by a fearless and famous journalist and writer who has been felicitated with many literary awards. Currently led by a team of experts and media professionals at its CXO levels, the publishing house has expanded to many digital and offline businesses under its roof, providing employment to thousands in India. They have kept the flag high with their journalistic values and quality coverage of events throughout the world.
 
As a Content Strategist (Business Page), you will manage visualisation, Planning & Execution of Business Content.
 
What you will do:
  • Packaging of Top Trending News of the day, Value additions, Ideation for Graphics, spl interviews, related to Business and Economics
  • Managing Ideation for layout of Page
  • Providing Constant inputs on Digital and TV Platform
  • Managing our editorial calendar to ensure timely publication
  • Assigning blog posts to writers
  • Identifying gaps in our content and recommend new topics
  • Creating style guides to use as reference
  • Proofreading and editing written pieces before publication
  • Scheduling social media posts
  • Conducting keyword and SEO research to understand customers’ needs
  • Monitoring web traffic and engagement (e.g. conversions and bounce rates)
  • Coordinating with marketing and design teams to illustrate articles
  • Following industry-related news and generating ideas around trending topics
  • Reviewing and updating published content as needed
 

What you need to have:

  • Proven work experience as a Content Strategist, Content Manager or similar role
  • A portfolio of published articles
  • Experience in project management is a plus
  • Knowledge of Content Management Systems, like WordPress
  • Basic understanding of HTML and web publishing
  • Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner)
  • Experience using social media for business
  • Solid writing and editing skills in English
  • Time-management skills
  • Ability to guide and motivate team members
  • BSc in Marketing, Journalism or relevant field
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