Content Strategist (Business Page)

Leading Media Conglomerate

Content Strategist (Business Page)

Content Strategist (Business Page) at Leading Media Conglomerate · Delhi, Gurugram, Noida, Jaipur · 8 - 15 years · ₹4.5L - ₹9.5L / yr · Posted 5 Feb 2021

Content Strategist (Business Page)

at Leading Media Conglomerate

Agency job

via Unnati

8 - 15 yrs

₹4.5L - ₹9.5L / yr

Delhi, Gurugram, Noida, Jaipur

Skills

Content Strategy

Content Writing

Strategist

SEO management

Keyword Research

business content

visualisation

digital news

Work with one of the largest media houses in India, take your career to a new high with the global exposure and experience.

Our client is among the top 3 most trusted newspapers in India, read by more than 30 million Indians. It is one of the most renowned names in Indian media especially across North India. They also host a multitude of media initiatives like Print, Digital, TV, Events and Radio Stations covering various states in the country to connect better with the locals. Their website is one of the fastest growing digital news sites, where they have shown a growth in audience by around 200% in tier 2 and 3 cities and towns in India.

The 6 decade old media house was founded by a fearless and famous journalist and writer who has been felicitated with many literary awards. Currently led by a team of experts and media professionals at its CXO levels, the publishing house has expanded to many digital and offline businesses under its roof, providing employment to thousands in India. They have kept the flag high with their journalistic values and quality coverage of events throughout the world.

As a Content Strategist (Business Page), you will manage visualisation, Planning & Execution of Business Content.

What you will do:

Packaging of Top Trending News of the day, Value additions, Ideation for Graphics, spl interviews, related to Business and Economics
Managing Ideation for layout of Page
Providing Constant inputs on Digital and TV Platform
Managing our editorial calendar to ensure timely publication
Assigning blog posts to writers
Identifying gaps in our content and recommend new topics
Creating style guides to use as reference
Proofreading and editing written pieces before publication
Scheduling social media posts
Conducting keyword and SEO research to understand customers’ needs
Monitoring web traffic and engagement (e.g. conversions and bounce rates)
Coordinating with marketing and design teams to illustrate articles
Following industry-related news and generating ideas around trending topics
Reviewing and updating published content as needed

What you need to have:

Proven work experience as a Content Strategist, Content Manager or similar role
A portfolio of published articles
Experience in project management is a plus
Knowledge of Content Management Systems, like WordPress
Basic understanding of HTML and web publishing
Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner)
Experience using social media for business
Solid writing and editing skills in English
Time-management skills
Ability to guide and motivate team members
BSc in Marketing, Journalism or relevant field

Work with one of the largest media houses in India, take your career to a new high with the global exposure and experience.

As a Content Strategist (Business Page), you will manage visualisation, Planning & Execution of Business Content.

What you will do:

Packaging of Top Trending News of the day, Value additions, Ideation for Graphics, spl interviews, related to Business and Economics
Managing Ideation for layout of Page
Providing Constant inputs on Digital and TV Platform
Managing our editorial calendar to ensure timely publication
Assigning blog posts to writers
Identifying gaps in our content and recommend new topics
Creating style guides to use as reference
Proofreading and editing written pieces before publication
Scheduling social media posts
Conducting keyword and SEO research to understand customers’ needs
Monitoring web traffic and engagement (e.g. conversions and bounce rates)
Coordinating with marketing and design teams to illustrate articles
Following industry-related news and generating ideas around trending topics
Reviewing and updating published content as needed

What you need to have:

Proven work experience as a Content Strategist, Content Manager or similar role
A portfolio of published articles
Experience in project management is a plus
Knowledge of Content Management Systems, like WordPress
Basic understanding of HTML and web publishing
Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner)
Experience using social media for business
Solid writing and editing skills in English
Time-management skills
Ability to guide and motivate team members
BSc in Marketing, Journalism or relevant field

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