Content Marketer

Sr. Paid Marketing Analyst

Full-time | On-site | 3+ years​ | Pune, Maharashtra​

Or apply via: https://www.gomogroup.com/en/career/

WHY CHOOSE GO MO?

We are an award-winning international digital pull-marketing firm and one of Europe’s fastest growing digital marketing agencies. You will receive:

• Extensive Growth Opportunities
• International Exposure
• Training Programs
• Mentorship

OUR OFFERINGS

• Pull Marketing (SEO)
• Google Ads
• Web Development
• UI / UX Design
• Demand Generation

Our client portfolio includes 100+ leading European companies

OUR OFFICES: WeWork Raheja Woods, Kalyani Nagar

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SCOPE OF WORK:

Research and Analysis:

• Stay ahead of platform updates and trends; integrate innovations into strategy
• Drive keyword strategy and restructure accounts to unlock scalable growth
• Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
• Analyze and interpret conversion and attribution data to deriveactionable strategic insights
• Ability to create strategies and budget forecasts

Communication:

• Coordinate with team Sweden on project performance, timelines and results to design growth-driven strategies
• Partner with internal teams to address performance challenges
• Deliver projects on time, meeting weekly and monthly deadlines

Strategy & Execution:

• Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
• Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
• Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
• Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability

Reporting

• Create performance reports using Google Slides/other dashboards, and review them with clients
• Present key strategies and insights to Client Success Managers and clients
• Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports

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MANDATORY REQUIREMENTS

• Minimum 2 experience hands on experience with Google Ads
• Strong domain expertise in paid media, including strategy, execution, and analytics
• Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
• Excellent written and verbal communication skills in English
• Bachelor's degree in any field; a Master’s degree is a plus

HANDS ON EXPERIENCE

• Google Ads, LinkedIn Ads, Bing/Microsoft Ads
• Google Tag Manager (GTM), GA4, Looker Studio
• Strong understanding of performance marketing principles, bidding
• strategies, and attribution models
• Proven track record in driving successful PPC and paid search campaigns
• Experience in dealing directly with clients
• Effective communication and reporting skills
• Good experience in managing medium to large-sized budgets
• Strong analytical skills and should be good with numbers
• Should have a data driven approach to work

PREFERRED ATTRIBUTES

• Experience in LinkedIn Ads
• Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
• Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
• Residing in/ willing to relocate to Pune
• Experience with delivery management or people management

Job Types: Full-time, Permanent

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Experience:

• Google Ads: 2 years (Required)

Location:

• Kalyani Nagar, Pune, Maharashtra (Preferred)

Work Location: In person

Responsibilities:

1.     Sales Generation:

·       Identify and prospect potential clients to generate new business opportunities.

·       Conduct effective sales presentations and product demonstrations to showcase the value proposition of our offerings.

·       Collaborate with the sales team to develop and implement sales strategies to achieve revenue targets.

·       Follow up with leads and coordinate the entire sales cycle from initial contact to closing deals.

2.     Client Relationship Management (only for Senior Associate):

·       Build and maintain strong relationships with clients by understanding their needs and providing tailored solutions.

·       Provide exceptional customer service and address client inquiries and concerns promptly and professionally.

·       Conduct regular client follow-ups to ensure client satisfaction and identify opportunities for upselling or cross-selling.

3.     Market Analysis (only for Senior Associate):

·       Stay updated on industry trends, market conditions, and competitor activities.

·       Conduct market analysis to identify potential business opportunities and target markets.

·       Gather customer feedback and market insights to contribute to product and service enhancements.

4.     Sales Administration:

·       Maintain accurate and up-to-date sales records, including customer profiles, sales activities, and pipeline management.

·       Prepare sales reports and forecasts for management review.

·       Collaborate with the sales team and other departments to streamline processes and improve sales effectiveness.

Qualifications and Skills:

·       Bachelor's degree in Business, Marketing, or a related field.

·       Proven track record of 1-3 years in sales or business development roles for an associate and 4-6 years in sales and business development roles for a senior associate, preferably in a B2B environment.

·       Relevant experience like training Industry, HR consultancy, etc

·       Strong negotiation and persuasion skills with the ability to close deals.

·       Excellent communication and presentation skills, both verbal and written.

·       Self-motivated and target-driven, with a demonstrated ability to work in a fast-paced sales environment.

·       Strong interpersonal skills with the ability to build rapport and establish long-term client relationships.

Benefits:

·       Opportunities for career growth and professional development.

·       Collaborative and supportive work environment.

·       Ongoing training and skill development programs.

Software Engineer - II (Backend)

As a Software Engineer – II, you'll bring a good understanding of design and coding practices and apply these independently in development. In this role - you could expect to:

• Own the lifecycle of a feature from requirement analysis to deployment and post production processes
• Perform code reviews and support your team implement best practices
• Explore trade off's on module designs
• Continuously improve performance metrics of modules owned. Performs RCAs and deploys long term fixes.
• Implement initiatives that improve engineering efficiency and excellence
• Participate in the hiring and interview process for junior developers on your team

Company Introduction

Sheru is monomaniacally focused on accelerating the electric revolution in India. We've started by targeting the largest installed base of Electric Vehicles - E-Rickshaws (92% of EVs in India), upgrading them with swappable Li-ion battery packs, helping drivers DOUBLE their daily income with the AWS Lambda for batteries. So far, we've enabled 2.5M kilometres with our technology and removed 300 Metric Tons of carbon emissions in the process. We're still on day one, and looking for the right folks to partner with to build, secure, and scale our platform, as well as the ecosystem of services that India currently lacks.

Job Description

Location - New Delhi

Experience - 0-3 years

Job Summary

The employee will administer sales of products and services by travelling from location to location within a decided territory to meet the probable customers and sell them various products. They are the professionals who generally work for organizations where their job requires them to ensure the widespread distribution and selling of various products and services.

Job Description

• A field sales executive travel to locations to advocate the supply of products to the customers they have targeted and the ones who they are already dealing with.
• It also involves operating outside their offices pitching potential clients and maximising the company's sales of their products and services.
• These tasks are often performed over cold calling or knocking all doors or even scheduling all meetings with the customers at the offices.

Responsibilities and Duties

• “Getting the sale” using various customer sales methods
• Forecasting sales, developing “out of the box” sales strategies/models and evaluating their effectiveness
• Evaluating customers skills needs and building productive long-lasting relationships.
• Improve and smoothen the operations at various fronts

Required Experience, Skills and Qualifications

A bachelor's in any stream, (Fresher can also apply), experience preferred.

Benefits

The hire will:

1. Work in a fast-paced environment with professionals from different domains.
2. Understand how a start-up works.

• Have a high bar for the quality of the product.
• Creative, independent, self-motivated, and willing to learn new technology.
• Possess a good understanding of QA methodologies and processes.
• Strong test planning ability with an understanding of enterprise storage workflows.
• Ability to take up a variety of roles in a startup environment.
• Excellent troubleshooting abilities spanning multiple software and hardware components (such as switches, storage systems, kernels).
• Good knowledge of storage stack, file system internals, and testing tools like fio, fsct, vdbench, dd, specFs etc.
• Strong knowledge of one or more storage protocols like NFS, iSCSI, CIFS, SMB, S3.
• Prior experience of testing storage filers using NFS/SMB/CIFS/S3 is a big plus.
• Experience with distributed systems (databases, storage, map-reduce frameworks, etc.).
• Good understanding of storage performance characteristics.
• Prior work experience in testing enterprise storage products is a must.
• Prior experience of programming, preferably in Go, Python, bash.
• Knowledge of ESXi, HyperV, KVM is a plus.