Content Strategist

Director - Strategy and Solution - Performance Marketing

Ranked by Deloitte amongst India's top 25 fastest-growing tech companies, we are a well-capitalized digital startup pioneering full-funnel marketing via programmatic media. We are trusted by leading marketers and agencies in India and is expanding its footprint globally.

We are looking for a Director - Strategy and Solutions. No matter how brilliantly organizational functions perform in their silos, the ownership and skills to ensure it all comes together and moves in the right direction is program management.

As the Director (Strategy and Solutions), you will assist in driving customer success, operational excellence, new solutions discovery, and account growth.

We are looking for seasoned professionals who excel in the following areas:

1. Proven experience in Digital Marketing and an understanding of Media channels.

2. Flair for communication and presentation to engage and influence stakeholders positively.

3. Leading and driving innovation for developing new programmatic solutions as per the requirements of the client and ensuring it is aligned with business goals.

4. Formulation of strategies in accordance with the organizational goals.

5. Expertise in problem-solving and technology development.

6. Driving the overall P&L of the company

Experience: 10+ years of professional experience

Preferred Industry: Performance Marketing

Experience with a Digital Marketing agency is a must. One must be able to lead solutions and strategy from the forefront.

We value people who are driven by a sense of ownership, a bias for action, transparency, persistence with adaptability, curiosity and humility.

What you get:

- Opportunity to build a global company.

- Non-linear learning experience.

- Transparent work culture.

- Meaningful equity in the business.

🔥 About this role

We are building our founding team and are looking for folks who are excited to get their hands dirty in a 0 to 1 journey.

If you are expecting a working playbook that you can scale, we are probably not the right fit for you at this point.

However, if you are excited about creating the playbook from scratch, we would love to hear from you 🙂

You will work closely with the founders.

We are looking for a versatile, enthusiastic content marketer with an inclination towards digital long-form content to join our founding team.

As the second member of our marketing team, you'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen 🚀

We don’t write content for the sake of writing content - we only write content that genuinely adds value to our users.

You will be responsible for developing engaging, high-quality, and SEO-friendly content.

Your primary focus will be on creating original content that attracts and engages our target audience, solves their problems, drives organic traffic, and promotes brand awareness.

You will be working closely with the founders and product teams to ensure that the content you produce stays relevant, user-friendly, and SEO-friendly at all times.

You will play a pivotal role in shaping our brand's voice and message and ensuring that our content is engaging and relevant to our target audience.

You will be required to:

• Develop a deep understanding of the user, their pain points, stage of the journey and intent
• Create content formats like videos, blog posts, email campaigns, webinars, eBooks, whitepapers, templates, guides etc, constantly keeping in mind our ICP and buyer persona.
• Hustle your way to find channels to promote the different forms of content that you will create
• Ensure that the content we produce reflects your understanding of their pain points and actually solves it through your content
• Frequently conducting keyword research and incorporating best SEO practices in the content you produce
• Set up personal processes to improve the efficiency and effectiveness of the writing process: Strive to get to the published stage with minimal reviews
• Ensure all-around consistency with regard to the style, fonts, images and tone
• Research competitors and industry trends to come up with content pegs that communicate our USPs and strengths to the correct TG
• Publish high-quality, compelling content within established timelines to achieve outcomes
• Work towards minimizing the time for research by curating high-quality sources for research

📎 Key qualifications

• Minimum 3 years as a content marketer, or similar role in a B2B SaaS company.
• Portfolio with work samples showcasing your writing skills with different forms of content.
• Tech-savvy with the ability to do deep research and explain complex technical matters in a simple manner without using jargon.
• Excellent skill at researching new and obscure topics online.
• Excellent command of the English language (grammar and vocabulary) and a passion for crafting compelling and creative content.
• Excellent communication, verbal, and interpersonal skills.
• Comfort in using tools like Ahrefs, SEMrush, Buzz Sumo, Webflow, Uber Suggest, and ChatGPT, among others.
• Motivated self-starter who likes a fast-paced work environment with multiple active projects.
• Grit and curiosity to learn new topics in great depth.
• Ability to build, manage and motivate a team.
• Self-driven individual with high ownership and strong work ethic
• Previous entrepreneurial experience is a huge plus.
• Experience catering to CFO persona is a plus.
• Familiarity with billing systems, CPQ and accounting systems is a plus.
• Not taking yourself too seriously :)

🤝Good To Have:

• Experience working for an early-stage startup
• Experience with finance/accounting terms or Fintech software
• Experience with hiring and managing interns

● Work in a Business Process Outsourcing (BPO) Module providing marketing solutions to different local and international clients and Business Development Units.

● Content Production: Creating content to support demand generation initiatives, and grow brand awareness in a competitive category of an online casino company.

● Writing content for different marketing channels (such as website, blogs, thought leadership pieces, social media, podcasts, webinar, etc.) as assigned to effectively reach the desired target players and marketing goals.

● Data Analysis: Analyze player data to identify trends, improve the player experience, and make data-driven decisions for the casino's operations.

● Research and use AI-based tools to improve and speed up content creation processes.

● Researching content and consumer trends to ensure that content is relevant and appealing.

● Help develop and participate in market research for the purposes of thought leadership content production and opportunities, and competitive intelligence for content marketing.

● Security: Maintain a secure online environment, including protecting player data and preventing cyberattacks.

● Managing content calendars (and supporting calendar management) and ensuring the content you write is consistent with brand standards and meets the brief as-assigned.

● Coordinating with project manager / content manager to ensure the timely delivery of assignments.

● Keeping up to date with content trends, consumer preferences, and advancements in technology.

● Reporting: Generate regular reports on key performance indicators, financial metrics, and operational data to assess the casino's performance.

The specific responsibilities and requirements for a Marketing Content Supervisor/Manager in an online casino may vary depending on the size and nature of the casino, as well as local regulations and industry standards. 

Salary

Php80, 000 - Php100, 000

INR 117,587.- 146,960

Work Experience Requirements

Essential Qualifications

● Excellent research, writing, editing, proofreading, content creation and communication skills.

● Proficiency/experience in formulating corporate/brand/product messaging.

● Strong understanding of SEO and content practices.

● Proficiency in MS Office, Zoom, Slack, marketing platforms related to creative content creation/ project management/ workflow.

● Content writing / copywriting portfolio demonstrating scope of content/copy writing capabilities and application of writing and SEO best practices.

● Highly motivated, self-starter, able to prioritize projects, accept responsibility and follow through without close supervision on every step.

● Demonstrated strong analytical skills with an action-oriented mindset focused on data-driven results.

● Experience in AI-based content creation tools is a plus. Openness to research and use AI tools required.

● Passion for learning and self-improvement.

● Detail-oriented team player with a positive attitude.

● Ability to embrace change and love working in dynamic, growing environments.

● Experience with research, content production, writing on-brand and turning thought pieces into multiple content assets by simplifying complex concepts preferred.

● Ability to keep abreast of content trends and advancements in content strategies and technologies.

● On-camera or on-mic experience or desire to speak and present preferred.

● Must be willing to report onsite in Cambodia

• Product messaging and positioning
• Go to Market Strategies
• Content Development 
• Market, customer, and competitive analysis
• Designing & Evaluating Marketing Collaterals/ Promotional Plans
• Demand generation 
• Evangelism

About Us

Aura is developing a platform to help companies/communities mint, buy, trade and sell NFTs in the easiest manner possible. Developing a state-of-the-art storefront customised to the community and a user-friendly interface to unlock the digital growth of companies in the gaming space by leveraging the power of NFTs. We are assembling a high-performing team from the tech ecosystem to build this product and compete with the likes of OpenSea.

Requirements:

• Create compelling content, visuals, and messaging for campaigns.
• Lay the foundation for a consistent brand voice and tone, content strategy, and roadmap for regular content execution.
• Continually optimise strategy and content, pull analytic reports showing data on engagement, reach, conversion and deliverables, analyse strategy & content performance, communicate it to the key stakeholders and optimise based on the findings.
• Craft and maintain technical write-ups and educational content on platforms like medium (both long and short form) to help bridge any gaps in understanding.
• Develop editorial calendars and ensure deadlines are met
• Create and oversee the development of creative marketing campaigns that resonate with our target audience.
• Utilize your expertise in digital marketing to plan, optimize, and manage online advertising campaigns on platforms such as Google Ads, Facebook, Twitter, and others.
• Analyze campaign performance, gather insights, and make data-driven decisions to improve marketing effectiveness.
• Monitor industry trends, competitor activities, and consumer behaviour to identify new opportunities.
• Build and maintain relationships with external partners, agencies, and influencers.

Skills and Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 4+ years of proven experience in a marketing role with a track record of successful campaigns and team management.
• Strong understanding of both content strategy, creative campaign development and digital distribution channels.
• Proficiency in using digital marketing tools, including Google Ads, Facebook Business Manager, and Twitter Ads.
• Excellent analytical and problem-solving skills, with the ability to interpret data and translate it into actionable insights.
• Creative thinker with the ability to identify and act on new opportunities.
• Strong project management and organizational abilities.
• Knowledge of industry trends and best practices in marketing.
• Ability to adapt to a fast-paced and dynamic work environment.

Benefits

• Work on the cutting edge of blockchain technology and the upcoming use-case of NFTs (Non-Fungible Token)
• Be a part of an early-stage start-up with funding from the founders of Polygon
• We have great benefits of work from anywhere policy with flexible working hours that allow us to focus on work-life balance. Additionally, we do provide frequent offsites and have an unlimited leave policy.

• Develop, implement and manage our social media strategy
• Define most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with latest social media best practices and technologies
• Use social media marketing tools such as Buffer
• Attend educational conferences
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Hire and train other in the team
• Provide constructive feedback
• Adhere to rules and regulations
• Present to Senior Management

Job Description: Social Media Specialist

We are looking for an experienced and creative Social Media Specialist to join our team. As a Social Media Specialist, you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with the Marketing and Sales departments.

• Develop, implement and manage our & clients’ social media strategy
• Define most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Use social media marketing tools 
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Provide constructive feedback

Key Qualifications :

- Bachelor/Masters.

- Experience of 1-2.years

- Willing to learn

- Knowledge of Google Adwords, Facebook Ads Manager & Google Analytics is a must.

Job Brief: AGENCY09 is looking for a mind that loves words and working with them. A believer of ideas and communication, the mind should be able to create and edit. Working in a fast paced environment, the copy supervisor will be part of the core thinking process for plenty of brands.The main objective is to have quality control for the content produced by AGENCY09

Experience :  1 + Copywriting experience in a fast paced digital agency 

Salary - As per market standards

         
Location: Open for both WFH Position and Mumbai Office. (Bandra)

Responsibility:

You will be part of the content team that constantly has to bring new ideas to the market. 

Primary - Campaigns, Special Days, Social Media Content, Website Content, Video Led ideas

Secondary - Brand Communication, Other offline communication and SEO 

• Write, edit and publish content for websites, blogs, videos, social media posts/campaigns, email campaigns, podcasts, e-books, whitepapers, and more
• A good understanding of brands/markets in India, current advertising trends, consumer behavior and related sense of the markets to be able to offer solutions(in conjunction with the creative team) to clients.
• Through copy, be able to deliver tangible results to clients/brands and make a difference through exemplary strategy and creativity.
• Creative/Out-of-the-Box thinking.
• Discussing the client's core message and target audience.
• Brainstorming visual and copy ideas with the team.
• Excellent command over the English language. Expert in writing skills, editing and proofreading abilities. Ability to write concise, attention-grabbing and hard-hitting copy that clearly puts the message across.
• Think ideas and work towards implementing the same.
• Work closely with the Art & Tech team on the projects.
• Ability to deliver within short-frames and meet the deadlines.
• Should have in-depth understanding of the digital media and the ability to write well, crack campaign ideas across digital platforms like facebook, Twitter, Should have the creative knack to deliver the best possible quality work. 

Education - Bachelors' or above. Or a portfolio that never raises the question. 

Skills:

• Proficient using microsoft office 
• Ability to think and write for different audiences and mediums
• A passion for words and communicating the essence of a story. 
• Ability to self-manage, take initiative and prioritize tasks in a fast-paced environment.

Duties/ Responsibilities

• Performing exhaustive research to gain in-depth knowledge of all customer personas
• Creating specifications and content appropriate for the brand's customer personas
• Planning the editorial calendar and content proposition
• Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
• This role is 50/50 conceptualizing and executing. You must be able to not only ideate and pitch your own create concepts to your peers and management, but also work with a team to execute others’ ideas when needed.
  
  Collaborate as part of a small, agile video team producing original video content for digital platforms from script to shoot to edit and delivery.
  
  Create content for social channels, with a clear understanding of how users engage with social creative across formats and platforms.
  
  Develop best practices and expertise around creating, publishing and distributing videos specific to various digital platforms, and train teammates in those best practices.
  
  Qualifications / Skills :
  
  5+ years of experience in a creative agency, production company, or in-house at a brand pitching and editing video content for social and digital channels.
  
  Should have a proven track record of creating content for a company/ Individual.
  
  Detail-oriented, fast learner, and able to manage your own time.
  
  Can effectively cope with change, shift gears comfortably, decide and act without having the total picture. Cut your own way through ambiguity and engaging management smartly when needed.

Benefits:

• This is a full time position, working from office. Office Address: Lexicon International School, Kalyani nagar, Pune.
• Transportation reimbursement is available.
• Medical Insurance available.
• Leadership & Development training for all manager-level employees
• Salary will be as per the skills and the experience of the applicant.

What you’ll do:

• Translation of text from English to Odia
• Contribute to Word pool of Odia language database.
• Content creation.
• Research work on Odia language contents, web pages, applications.
• Testing and enhancement of proprietary language technologies
• Development of internal tools
• Maintaining records of work received and work performed etc.

Who you are:

• Graduation/Post graduation in language, Journalism or Mass Communication
• Diploma in Translation will be an added advantage
• Excellent command over English and Odia language
• Working knowledge of text entry in Odia language
• Working experience on Unicode text.
• Good knowledge of computer usage including MS Word and Excel 
• Experience in translation/copy-writing or creative writing