Content Strategist

• Build a short-term & long-term Content strategy for company
• Conceptualize content initiatives & design experiments to create unique value proposition for existing and potential members; lead the charter to create programs & new formats.
• Develop content governance guidelines for tone, style, and voice of all content, and ensure they are followed, Oversee writing style and tone for all content
• Manage content projects end-to-end (for app + YouTube) through collaboration with teams across format, creative, marketing, growth, merchandising, etc.
• Analyze data in decision making for content design and market rollout, Track and calculate content ROI
• Work closely with the Marketing & Growth teams to see how content led initiatives can be planned + how we can help take content to our existing potential customers
• Support new initiatives with content and effectively communicate, collaborate with production team to enhance content output and brainstorm on new ideas

Desired Skills: 

• 8+ years of experience in content production and strategy
• Should be hands on & should be able to manage teams at the same time
• Should be willing to hustle across various tasks & new initiatives and simultaneously should be able to build SOPs, structure around it all to prepare for scale
• Strong creative/design skills with high attention to detail
• Project management experience is a plus 4
• Knowledge of Lending/ Insurance, relevant industry is a good to have large scale on Videos contents and understanding of what works on SEO is a must.