Content Author Consultant/Freelancer

We are seeking a dynamic, creative, and result-oriented Digital Marketing Executive to manage and execute the company’s digital marketing initiatives. The ideal candidate will be responsible for planning, implementing, and optimizing marketing campaigns across various digital platforms to enhance brand visibility, generate quality leads, and support overall business growth.

The role requires a strong understanding of digital marketing tools, content creation, SEO strategies, social media management, and marketing analytics. The candidate should be proactive, analytical, and capable of managing multiple marketing activities independently while collaborating with internal teams.

Key Responsibilities

Digital Marketing Strategy

• Develop, plan, and implement comprehensive digital marketing strategies aligned with the company’s business objectives.
• Identify new digital marketing opportunities to increase brand awareness, website traffic, and lead generation.
• Monitor industry trends and competitor activities to optimize marketing strategies.

Social Media Management

• Manage and optimize company social media platforms including LinkedIn, Facebook, Instagram, and other relevant channels.
• Plan and execute performance-driven social media campaigns to increase engagement and brand reach.
• Create engaging posts, creatives, and campaign strategies to maintain a consistent brand presence online.

Content Creation & Marketing

• Develop, curate, and manage high-quality marketing content such as blogs, articles, case studies, newsletters, and social media posts.
• Work with design and creative teams to produce compelling visual content and marketing creatives.
• Ensure all content aligns with the company’s branding guidelines and marketing objectives.

Search Engine Optimization (SEO)

• Conduct keyword research and implement effective SEO strategies to improve website rankings and organic traffic.
• Optimize website content, landing pages, and blogs to enhance search engine visibility.
• Monitor SEO performance and suggest improvements based on analytics and search trends.

Email Marketing & Automation

• Plan and execute email marketing campaigns, newsletters, and promotional mailers.
• Manage marketing automation tools to nurture leads and maintain engagement with prospects and customers.

Campaign Performance & Analytics

• Track and analyze marketing campaign performance using digital analytics tools such as Google Analytics and social media insights.
• Generate MIS reports and present actionable insights to improve campaign performance and ROI.
• Optimize campaigns based on data-driven analysis.

Video Marketing & Creative Development

• Edit and produce high-quality videos and digital creatives for social media and marketing campaigns.
• Collaborate with internal teams to develop innovative visual content that enhances brand engagement.

Exhibition & Event Marketing

• Coordinate company participation in exhibitions, trade shows, and marketing events.
• Manage stall planning, branding materials, promotional activities, and lead management during events.
• Support post-event marketing activities and follow-up campaigns.

Cross-functional Collaboration

• Work closely with sales and internal teams to align marketing strategies with business goals and revenue targets.
• Assist in creating marketing materials and presentations to support the sales team.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A Mechanical Engineering background will be an added advantage.

Job Responsibilities:

• Work closely with the marketing team to build high conversion landing pages. Maintain and improve our marketing codebase
• Contribute ideas and efforts to improve the quality and efficiency of the marketing workflows
• Write code using agile methods and tools. Plan, create, and execute (manual and automated) frontend tests.
• Staying up to date with current technologies and providing insights on cutting-edge software approaches, architectures, and vendors

Required Skills:

• Minimum 2-4 years of experience in Front-end development.
• Fluency in HTML, CSS, JS, jQuery, Bootstrap
• Good knowledge of Node.js and Rest APIs
• Experience in page speed optimization 
• Experience in writing responsive and cross-browser compatible frontend code
• Good understanding of the modern frontend ecosystem.
• Strong problem-solving skills. Willingness to learn and ability to flourish in a dynamic, high-growth, entrepreneurial environment
• You are a self-starter, capable of working independently.
• True love for technology and what you do. 
• Maniacal attention to detail. 

Good to have:

• Experience in WordPress theme development
• Understanding of basic technical SEO principles
• Knowledge of a frontend framework like Angular

Roles and Responsibilities:

1.Must have good analytical and problem solving skills.

2.Works as a Project Manager and reports directly to CTO/ VP

3.Manage daily/weekly scrums.

4.Able to perform and follow coding standards.

5.Perform R&D tasks if assigned and communicate with the Designer and UI team.

6.Taking leadership responsibilities and handling the team well

• You will be having 3+ years of experience of writing optimized Code in Javascript/Typescript and working with Advanced NodeJs frameworks targeting Latest NodeJs version.
• Design, build, and maintain efficient, reusable, and reliable codes by setting expectations and features priorities throughout the development life cycle.
• Understanding of basic RDBMS using relational databases like PostgresSQL, MySQL, or MSSQL
• API development (Rest/GraphQL)
• You will participate in regular design sessions, code reviews and agile ceremonies.
• You will work closely with the Product Owner and scrum team to help deliver high quality features inside of agreed timescales
• You will Provide technical mentorship and upskilling to scrum team members and across functional boundaries where appropriate
• You will Identify areas for modification or refactoring inside our code-base and champion their improvement.
• You will lead by example, contributing to a culture of high quality, personal ownership and customer focused execution

Roles & Responsibilities :

• You’ll work as part of the software engineering team along with other front-end, back-end, mobile app, QA teams & you will also closely work with the founder.
• You should be able to take the ownership of a project end to end.
• Your primary focus will be to build, implement & maintain the complete back-end stack of the product.
• You will create production grade code and will implement the solutions which run bug free.
• Participate in product development discussions and product development road-maps.
• Collaborate with members across departments to identify and build on improvements to product, process and systems.
•  
• Required Experience and Qualifications:

• 2 to 6 years of software development experience.
• Experience of working on application architecture design will be preferred.
• Experience of working in at least 1 or 2 projects, managing or leading the entire tasks.
• Experience in Docker/Kubernetes, Agile methodologies & CI/CD  automation process.
• Knowledge of Queueing technologies like Kafka, RabbitMQ, ActiveMQ, Version control using Git.
• Experience in microservices architecture, in-memory systems like Redis and basic knowledge of Linux/Unix systems.
• Experience of building applications processing large volumes of streaming data will be preferred.
• Experience from a middle size company or from a startup will be preferred.
• BE/MCA/MSc in Computers/Information technology with a good academic record.

Key Skills:

• Java, & Spring boot
• Hibernate
• Spring Boot JPA
•  Object Oriented Programming
• MySQL & MongoDB
• Jenkins

Perks & Benefits:

• Great learning, innovative and development platform.
• Remote work and flexible timings.
• Reimbursement of the online learning courses on certification.
• Medical insurance coverage for you and the dependence.
• Five Working days per week.

• Creating and updating the listing on all the platforms
• Coordinating with Marketplace teams to set up and manage promotions (deals and price offs) for Amazon, Flipkart, Nykaa, Myntra, etc
• Setting up deals, opting in to relevant deals (on FK)
• Following up on confirmation of promotions
• Checking execution and performance of promotion
• Checking Debit Notes received against promotions
• Working with Stock Manager to ensure healthy inventory metrics on B2C Marketplaces
• Working with team members to ensure timely delivery of shipments to B2B Marketplace warehouses
• Working with team members to ensure timely payment from B2B Marketplaces
• Reviewing of Influencer program
• Working with the content team to develop and update content for product listings
• Maintaining properties such as Brand Pages
• Coordinating with the Content team and Marketplace teams to develop creatives for promotions
• Investigating and resolving of content related issues

Desired Candidate Profile

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing

About the Company: Torre Capital is a VC-Funded Fintech based out of Singapore focused on disrupting the Asset Management Industry. We are backed by prestigious VC firms and a network of angels and industry leaders, with over 18 months of runway. We are creating new ways to interact and service High Net Worth Individuals using latest tech and analytics interventions. Torre Capital was started by professionals (Mckinsey, Accenture, Flipkart, PayU, CIMB) with 50+ years of experience in Digital Business Build and Asset Management.

Job Description: 
1) work with Research & Analysis team to build our email templates (ensuring concise, engaging content and consistency with our brand guidelines)
2) curate and test templates and content to find winning variants for performance
3) make recommendations for performance and optimisation based on competetive intelligence gathered
4) conducting market research to better comprehend prevailing consumer behaviors\
5) reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs
6) creating well-written copy that is free from mistakes
7) work to improve the appearance layout of outputs
8) maintaining a database of customers who have opted to receive our correspondence
9) monitoring and reporting on the utility of each campaign

Key Skills & Experience Required :

• Specific skills – HTML, CSS, Email Testing (Litmus), SendGrid API,
• Experience with Klaviyo / Mail Chimp / Zoho
• Previous experience with email templating and scheduling preferred
• Degree in marketing management, advertising, communications, or similar.
• Proven experience creating high-impact, unique marketing campaigns
• Familiarity with pertinent automation and performance evaluation software.
• Outstanding copywriting and copyediting abilities.
• Personal characteristics – Design and User Experience focused with a Detail-Oriented Mindset

What We Offer:

• You get to work in a very dynamic environment and be part of an international team
• You will get to have involvement in developing a brand new product from scratch alongside with a talented team
• Salary is not a constraint for top candidates
• Flexible work hours, family-friendly
• Independent work culture, no micro management
• Might get converted into a full time role based on performance