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Job Summary:
We are seeking a dynamic and experienced Senior Content Marketer to join our team. The ideal candidate will not only excel in content creation and strategy but also possess strong leadership skills to guide and inspire our content team. As a Senior Content Marketer, you will play a critical role in shaping our brand's voice, engaging our audience, and driving our content initiatives to new heights.
Duties And Responsibilities Include But Are Not Limited To:
- Develop and implement a comprehensive content marketing strategy aligned with business goals and gaming industry trends.
- Create content that connects with our visitors, provides value, and ranks on search engine results pages (SERPs).
- Work closely with cross-functional teams, including marketing, development, and design to align content with overall business objectives.
- Cooperate with the marketing team and monitor promotional content effectiveness over time through market analysis to make iterations and improvements in content.
- Oversee the content production process, ensuring timely delivery and adherence to quality standards.
- Proofread, edit, and improve the language and message of the content before publishing them in order to align effectively -with targeted audiences.
- Hiring/Handling translators across the globe for translation of our projects in multiple languages.
- Implement top SEO and ASO strategies to boost organic traffic and enhance search rankings.
- Foster community engagement through interactive and relatable content, enhancing user retention and satisfaction.
- Present content strategies and performance reports to senior management, providing insights and recommendations.
- Copywriting. (Meta, Push marketing content, Ads, etc)
- Content Marketing for Apps via multiple platforms using intriguing content.
- Basic Unit testing of content.
- Lead, mentor, and manage a team.
- Learning and effectively utilizing the project management tool- JIRA
Requirements:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3-5 years of experience in content marketing.
- Proven experience in leading and managing a content team.
- Expertise in SEO, ASO, content management systems (CMS), and analytics tools.
- Understanding of web publishing requirements.
- Ability to predict audience preferences with an editorial mindset.
- Expertise in social media platforms.
- Project management skills and attention to detail.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.
Do you love writing? Are you witty with a pen (err, keyboard) and have a discerning eye for detail? Can you work hard and meet speedy deadlines? Do you love to have a good time? If you’re screaming yes to all of the above, then the company might be the perfect fit for you! The company is changing the way people explore cities around the world and have fun. Content in different formats plays a critical role in exposing our mission and offering to prospective guests at different stages of their buying funnel. The content team is at the heart of the company, helping our marketing and supply teams create engaging copy and marketing assets that include blog posts; social media posts; emails; newsletters; and YouTube videos. Content helps prospective guests visualize their experience and expand our company’s digital footprint, awareness, subscribers, and leads. In addition to outstanding writing skills, this role requires a high level of creativity, attention to detail, and secondary research skills. You will be challenged to the core as you will be writing about attractions, events, and experiences that you might not have experienced in real life.
Responsibilities
-Blog on an ongoing basis to grow organic traffic through search, social, and our email subscribers.
-Pitch interesting, fun and relevant blog articles to create engaging wholesome content to sell our experiences.
-Research, pitch, write and edit scripts for videos. Develop scripts to engage the audience - write in a style that is informative, yet conversational and easy-to-understand.
-Craft engaging copy for all user communication including emails and social media.
-Learn and follow full stack writing - what to write; writing for search engines; distribution and feedback loops to help evolve the playbook.
-Become a part of the ongoing mission to grow organic as a channel 100% every 3 months over the next year.
We like
-You possess excellent written communication skills and can write engaging copy combining creativity and flair with business objectives.
-You have 1-3 years of relevant experience writing blogs or any other type of long form content and/or scripts for YouTube videos.
-You are a digital native.
-You have the ability to work quickly with attention to detail and deadlines.
-Bonus: Past experience with HTML/CSS, Adobe Creative Suite
Writing blogs, articles and press releases by co-ordinating directly with the Technical/SEO team.
2) Writing / Proof-reading corporate website content for US and UK based clients.
3) Preparing documentation, user manual and technical documentation for several IT projects related to Magento,WordPress,WooCommerce,Shopify etc.
4) Preparing Content for Social Media Promotion.
2) Ensure content remains recognizable, up to date and exciting to readers.
About CITTA
The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings, and has seen an upward growth year after year. The Lexicon Group had started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror and Civic Mirror), which has been taken over from the Times of India Group. The moto for The Lexicon Group is mindfully chosen ‘Believe in Yourself’, probably the three strongest words listed together which have the potential of changing lives if you believe in them and that is what Lexicon group try to ensure.
CITTA (Lexicon Lifestyle Private Limited) is a premium-quality natural baby bath and skincare brand that is safe, tested and gentle. CITTA Products are Free of Toxins, Parabens, Sulphates, Silicones, Mineral Oil, and Allergens and are Dermatologically Tested. We are a cruelty-free brand. We are expanding our core team, which is determined to achieve results.
Job Description
Work From Office
We are looking for an enthusiastic Social media manager to administer our social media accounts. You will be responsible for managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals. As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. You should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.
Responsibilities
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily
- Monitor web traffic metrics
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
- Handle influencers for engagements, activities and campaigns
Requirements and skills
Good to have Social Media Manager skills:
- Proven work experience as a Social media manager
- Hands on experience in social media content
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills
- BSc degree in Marketing or relevant field
Skills:
- Should have Extensive command of the English language.
- Deep understanding of content marketing principles, approach, and execution.
- Should be able to work and deliver quality SEO-based content in a fast-paced and dynamic environment
- Should be able to develop and implement a content strategy that encourages high levels of engagement.
- Working with a team of thinkers and doers to bring a mix of marketing expertise and business understanding and creativity.
- Developing marketing campaigns that help achieve the business objectives and increase ROI of the brand.
- Outlining target audience segments, key geographies, funnel planning and product positioning.
- Establishing social media marketing goals and associated budget allocation for each channel (taking into account CPM, CPE, CPL, ROAS), laddering up to a cohesive paid social marketing strategy.
- Presenting, or overseeing presentation of final concepts, and obtaining approvals from the leadership team
- Tracking social media data to make analysis.
- Researching competition, investigating benchmarks and providing suggestions for improvement of campaigns.
- Collaborating with the design, paid media ads and sales departments.
- Overseeing 3rd party partners and platforms that assist in driving valuable scale for our business.
- Leading the team and training them on the latest social media trends and best practices.
What you need to have:
- MBA in Marketing or in relevant stream from good college (Tier 1 not required)
- Possessing a natural eye for good design
- Result-driven social marketing experience and a strong creative + analytical background.
- Ability to execute dynamic campaign ideas that connect with the target audience.
- 3+ years of full-time experience in digital marketing/ social media marketing role
- In-depth knowledge of Social Media platforms, Facebook Ads, Microsoft Office and other industry standard advertising and optimization platforms.
- Deep understanding of ad formats, audience segmentation, remarketing audiences and growing trends in social media.
- Exceptional organizational, budgetary and time management skills
- Strong analytical skills with ability to identify trends and provide action oriented insights.
- Excellent interpersonal, verbal and written communication skills.
- Ability to collaborate and work cross-functional teams.
1. To write on a variety of topics related to education and courses offered by the colleges and institutions in India and educational news and updates etc.
2. Knowledge of writing articles, blog posts, descriptions, page titles, etc. for digital media.
3. Create content that gives website readers access to information in a simple, easy to understand language.
4. The content writer should know the target audience and write content to engage and draw visitors.
5. Generate content, making smart use of keywords. The text should have relevant keywords and variations for better search engine ranking and indexing.
6. Creating stories from in-house reports/surveys monthly.
7. Developing new ideas for web content.
8. Work with team members to enhance content pieces.
9. Candidates who handled a team will be given preference.
Desired Profile
1. Freshers with impressive writing skills are welcome.
2. As a web content writer, the ability to write engaging content for websites.
3. Knowledge in writing content for websites/print/company blogs.
4. Good written and communication skills.
5. Awareness of Search Engine Optimization (SEO), internet marketing trends is a plus.
6. Excellent time management skills.
Responsibilities:
- Able to collaborate with designers & developers
- Able to write consistent, subtle & concise language for the purpose of product communication.
- Able to write clear & concise micro-copy for all scenarios including informational, error & instructional.
- Love for both technology and communication
- Should assist in a fast paced startup environment.
- Have a knowledge of communication style guidelines, User experience and UX Writing impact.
- Should be willing to get involved in UX research
Requirements:
- Experience writing UX copy for an App or Website (a plus/Good to have)
- Able to understand the target audience and write effective/persuasive copy
- Able to understand the product- what's & why- s- .
- Need to have an interest in sustainable transportation.
- Any degree with relevant experience or interest.
- Need to be creative, engaging & self-challenger.
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