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Growth & Inbound Marketing Associate (B2B Service)
at Kumo
Growth & Inbound Marketing Associate (B2B Service)
Kumo's logo

Growth & Inbound Marketing Associate (B2B Service)

Amit Rai's profile picture
Posted by Amit Rai
1 - 2 yrs
₹4L - ₹6L / yr
Bengaluru (Bangalore)
Skills
Social Media Marketing (SMM)
Digital Marketing
Content Marketing
LinkedIn
Marketing
Email Marketing
Marketing & Communication

About KumoHQ

https://kumohq,co


Location - This is not a remote role. The candidate is required to relocate to Bangalore.


Note - Paid/Performance Marketing is not the goal ( or responsibility) of the is role, organic growth is the main goal.


We're a AI and software development company helping startups and SMBs build scalable products - custom AI, mobile apps, web platforms. Our clients are non-technical founders across the US, UK, Europe, and Australia. • Clutch: 4.8/5 with 10 reviews • Clients include YC-backed companies • 99% client retention • We also built our own SaaS — CampaignHQ (email + WhatsApp marketing platform) We're building a dedicated inbound growth engine and looking for someone to own it.


What You'll Do


Inbound & Demand Generation (45%)

Create inbound funnels — landing pages, lead magnets, forms • Manage and grow our presence on Clutch, GoodFirms, G2, DesignRush • Qualify inbound leads against our ICP, log in CRM, route to sales • Track CPL, conversion rates, and pipeline contribution weekly

• Build and run Google Ads campaigns targeting founders looking for dev partners (Optional - When required)



Content & Founder/KUMO Brand (45%)

• Work with the founding team to build their LinkedIn presence — draft daily posts, engagement strategy

• Write case studies that turn real client projects into compelling stories • Create 2–3 blog posts/month for kumohq.co (SEO-driven, not fluff) • Write landing page copy, email sequences, and outreach scripts • Build content that drives conversations, not just impressions


Sales Support (10%)

• Support outbound with lead research and personalization • Help craft cold emails and LinkedIn messages that sound human • Schedule discovery calls • Use AI tools (ChatGPT, Claude, etc.) to increase speed and output quality


What We're Looking

For • 1–3 years in B2B marketing, SaaS marketing, or agency-side demand gen • Strong writing skills — clear, persuasive, sounds like a real person • Has run paid campaigns before and can talk about CPL, CTR, ROAS • Understands that marketing exists to generate revenue, not vanity metrics • Comfortable with AI tools — uses them to move faster, not as a crutch • Knows LinkedIn as a B2B channel (not just posting — generating conversations and leads) • Self-starter who doesn't need to be told what to do every morning



Bonus Points

• Experience marketing for a dev agency, IT services, or B2B SaaS company • Has worked with Clutch, GoodFirms, or similar B2B review/directory platforms • Has built a landing page or lead funnel before


Not a Fit If

• Your experience is only SEO/blog writing with no pipeline impact • You've only done social media handling (posting schedules, hashtag research) • You don't understand how marketing connects to revenue • You need a large team and established processes to be effective


What You'll Get

• Direct access to founders — no layers, no politics • Own the inbound growth engine and build it your way • Work on global clients (US, UK, EU, Australia) • Learn AI, SaaS, and startup growth hands-on


Interview Process: After initial shortlisting based on your resume/linkedin, we will share a Google Form and then begin the interview process.

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I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Kumo

Founded :
2023
Type :
Products & Services
Size :
0-20
Stage :
Profitable

About

We help companies of all sizes from Startups to Unicorns in building and deploying scalable, future-ready solutions.

Read more

Candid answers by the company

What does the company do?
What is the location preference of jobs?

Build products for founders and startups.

Company social profiles

blog

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