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Growth & Inbound Marketing Associate (B2B Service)
at Kumo
Growth & Inbound Marketing Associate (B2B Service)
Kumo's logo

Growth & Inbound Marketing Associate (B2B Service)

Amit Rai's profile picture
Posted by Amit Rai
1 - 2 yrs
₹4L - ₹6L / yr
Bengaluru (Bangalore)
Skills
Social Media Marketing (SMM)
Digital Marketing
Content Marketing
LinkedIn
Marketing
Email Marketing
Marketing & Communication

About KumoHQ

https://kumohq,co


Location - This is not a remote role. The candidate is required to relocate to Bangalore.


Note - Paid/Performance Marketing is not the goal ( or responsibility) of the is role, organic growth is the main goal.


We're a AI and software development company helping startups and SMBs build scalable products - custom AI, mobile apps, web platforms. Our clients are non-technical founders across the US, UK, Europe, and Australia. • Clutch: 4.8/5 with 10 reviews • Clients include YC-backed companies • 99% client retention • We also built our own SaaS — CampaignHQ (email + WhatsApp marketing platform) We're building a dedicated inbound growth engine and looking for someone to own it.


What You'll Do


Inbound & Demand Generation (45%)

Create inbound funnels — landing pages, lead magnets, forms • Manage and grow our presence on Clutch, GoodFirms, G2, DesignRush • Qualify inbound leads against our ICP, log in CRM, route to sales • Track CPL, conversion rates, and pipeline contribution weekly

• Build and run Google Ads campaigns targeting founders looking for dev partners (Optional - When required)



Content & Founder/KUMO Brand (45%)

• Work with the founding team to build their LinkedIn presence — draft daily posts, engagement strategy

• Write case studies that turn real client projects into compelling stories • Create 2–3 blog posts/month for kumohq.co (SEO-driven, not fluff) • Write landing page copy, email sequences, and outreach scripts • Build content that drives conversations, not just impressions


Sales Support (10%)

• Support outbound with lead research and personalization • Help craft cold emails and LinkedIn messages that sound human • Schedule discovery calls • Use AI tools (ChatGPT, Claude, etc.) to increase speed and output quality


What We're Looking

For • 1–3 years in B2B marketing, SaaS marketing, or agency-side demand gen • Strong writing skills — clear, persuasive, sounds like a real person • Has run paid campaigns before and can talk about CPL, CTR, ROAS • Understands that marketing exists to generate revenue, not vanity metrics • Comfortable with AI tools — uses them to move faster, not as a crutch • Knows LinkedIn as a B2B channel (not just posting — generating conversations and leads) • Self-starter who doesn't need to be told what to do every morning



Bonus Points

• Experience marketing for a dev agency, IT services, or B2B SaaS company • Has worked with Clutch, GoodFirms, or similar B2B review/directory platforms • Has built a landing page or lead funnel before


Not a Fit If

• Your experience is only SEO/blog writing with no pipeline impact • You've only done social media handling (posting schedules, hashtag research) • You don't understand how marketing connects to revenue • You need a large team and established processes to be effective


What You'll Get

• Direct access to founders — no layers, no politics • Own the inbound growth engine and build it your way • Work on global clients (US, UK, EU, Australia) • Learn AI, SaaS, and startup growth hands-on


Interview Process: After initial shortlisting based on your resume/linkedin, we will share a Google Form and then begin the interview process.

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About Kumo

Founded :
2023
Type :
Products & Services
Size :
0-20
Stage :
Profitable

About

We help companies of all sizes from Startups to Unicorns in building and deploying scalable, future-ready solutions.

Read more

Candid answers by the company

What does the company do?
What is the location preference of jobs?

Build products for founders and startups.

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