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Social Media Executive
Social Media Executive

Social Media Executive at Cityfurnish · Gurugram · 1 - 2 years · ₹3L - ₹3.5L / yr · Raised funding · Posted 10 Oct 2026

Cityfurnish's logo

Social Media Executive

Surabhi Kumar's profile picture
Posted by Surabhi Kumar
1 - 2 yrs
₹3L - ₹3.5L / yr
Gurugram
Skills
Social Media Marketing (SMM)

Cityfurnish is India’s leading subscription-based furniture and appliance rental platform, backed by Y Combinator and Brand Capital. Operating across 7 cities, we make high-quality living accessible to students, families, and corporates through a Netflix-style pay-to-use model. We’re a fast-growing startup that values ownership, speed, and creative problem-solving.

Job Overview

We don't need someone who just manages social media. We need someone who can make people stop scrolling. You'll own how Cityfurnish looks, sounds and behaves on the internet. That means coming up with the ideas, making the content, spotting trends early and turning them into brand moments before everyone else does.

What you'll actually do

  • Plan, shoot and edit video. Create short-form and long-form videos for Instagram Reels, YouTube and social media ads. Brainstorm and script the ideas yourself, edit in tools like Adobe Premiere Pro, Final Cut Pro or CapCut, and use AI tools wherever they help you move faster.
  • Tell visual stories. Turn marketing concepts into engaging narratives, whether it's lifestyle content, product highlights or behind-the-scenes stories.
  • Ride trends early. Spot formats, sounds and memes as they emerge and turn them into relevant, on-brand content within hours, not weeks.
  • Run our channels day to day. Instagram first, plus YouTube, LinkedIn and whichever platform comes next. Plan the content calendar, schedule and publish posts, engage with the community and keep the brand voice sharp.
  • Run influencer collaborations and marketing. Find, shortlist, brief and manage creators and influencers, coordinate collaborations end to end, and turn their content into campaigns that reach the right audience. Step in front of the camera yourself when an idea needs a face.
  • Analyze content performance. Track reach, engagement, saves, shares, watch time and follower growth for every post, Reel and influencer campaign. Work out what worked and why, turn those insights into what we make next, and share a regular performance report with the team.
  • Work closely with the marketing team. Align visuals and videos with brand tone and campaign goals, and build and maintain a content library of footage, templates and brand assets.
  • Experiment constantly. Test new formats and hooks, read the numbers, drop what flops and double down on what works.

What we're looking for

  • Social-native instincts. You live on Instagram and Reels, you understand memes, audio and viral formats, and you know why some content travels and some doesn't.
  • A maker mindset. You love creating content, not just consuming it. You're comfortable scripting, shooting and editing. Tools like Premiere Pro, Final Cut Pro, CapCut, Canva or the Adobe suite are familiar territory.
  • Initiative and ownership. You make things happen without waiting for a brief, and you take responsibility for the results.
  • Creativity with range. You're resourceful, experimental and unafraid to try something unconventional, while still keeping it relevant to the brand.
  • Startup pace. You're comfortable with speed, changing priorities and doing a lot with limited resources.

Strong plus (not a must)

  • You have your own Instagram page, YouTube channel, meme page, personal brand or other content project. You're comfortable being on camera.
  • You've worked with creators or influencers.
  • You use AI tools and editing apps to generate ideas and produce content quickly.

What you'll get

  • Real ownership of a brand's voice and content.
  • Creative freedom to experiment, and fast decisions on what to try.
  • A chance to build something and leave your mark.


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About Cityfurnish

Founded :
2015
Type :
Product
Size :
100-500
Stage :
Raised funding

About

Well, we are the experts in the furniture rental business. You may ask, why experts? That is because our products are thoughtfully designed to provide you utmost comfort and crafted in our own state of the art manufacturing facility based in Rajasthan. Our comprehensive range of home furniture provides ample amount of options to choose from and we are committed towards introducing more and more variety in our catalogue (we typically launch a new range of products every quarter). We transform your house into a home within 72 HOURS; with our expertise, you need not worry about the pickup, delivery and the hassle to organize the furniture. All these services come complementary without you even asking for it. Our furniture designs are finalized after proper analysis and testing, keeping in mind the need of the customers. We never ever compromise with the quality because we know "Quality Furniture means Quality Comfort", that's why we use only solid Sheesham wood and quality upholstery to make our products. We are here to help you settle and build a home for which we have a vast variety of home furniture to choose from. The furniture we have is classy, elegant and modern with the best quality wood and hardware being used. The furniture we deliver not only looks modern but also provides you with the best in class comfort and value for your money. As an online furniture rental company, we understand the importance of after sale services, for which we have a well-trained team striving for excellence in our delivery and post delivery services. We keep our process simple to cut down overheads and keep our customers informed during every stage of the process. The products delivered to you are mint new and free from any type of damages, pests or odour.
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● A creative mindset with the ability to generate innovative and engaging content ideas.

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● Ability to adapt to changing trends and client needs.

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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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