Lead B2B Acquisition & Growth

at recykal

DP
Posted by Team Recykal
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Hyderabad
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6 - 10 yrs
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₹1L - ₹30L / yr
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Full time
Skills
Digital Marketing
Revenue growth
B2B Marketing
Lead Generation
Team Management
Customer Acquisition

Are you a growth hacker with;

  • 6+ years of experience in Acquisition & Growth
  • Experience in scaling a B2B tech startup
  • Proven metric-driven growth


Recykal is looking for a Lead B2B Acquisition and Growth, who can actively run experiments, improve conversion rates while collaborating with multiple departments in the organisation. 


As a member of the Marketing team, you would be responsible for finding channels and building strategies that help bring in revenue. 


This is an excellent role for candidates having 6+ years of relevant experience in B2B Marketing or Online Acquisition Marketing.


Roles and Responsibilities:


  • Help build and maintain customer base through active retention strategies
  • Enhance media presence and engagement
  • Create customer funnels and use heat maps to understand customer behaviour
  • Develop customer acquisition strategies with a long and short-term perspective
  • Identify challenges across the products, experiment and conclude with a plan for the growth of the user base
  • Use the Awareness, Acquisition, Activation, Revenue, Retention, and Referral funnel for growth marketing
  • Have a holistic approach in creating opportunities for growth for all stakeholders in the system
  • Strategize and own the entire paid marketing strategy to acquire users through multiple paid channels (Social, Search, Affiliate) in an efficient way
  • Use a data-driven approach to manage campaigns and derive insights on strategy and performance
  • Be experimental in exploring new channels to drive traffic and acquisition which includes performance marketing strategies
  • Track and Manage marketing spend efficiently and effectively across channels including Facebook campaigns, Google UAC campaigns, Ad networks and social media campaigns
  • Write creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI
  • Set up and monitor analytical dashboards and give insights of key areas of importance. Use this to recommend performance optimization methods
  • May be required to liaison with the editorial team on a need basis
  • Coordinate with Account Leads to achieve goals and ROI targets
  • Set up daily performance reports to analyze the performance and optimize campaigns


Skill Sets Expected:


  • 6+ years of experience in Acquisition & Growth
  • Experience in scaling a B2B tech startup
  • Proven metric driven growth
  • A stronghold on Web Analytics, A/B Testing, and metrics-driven marketing
  • Strong analytical ability to think creatively, identify and resolve problems
  • Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
  • Excellent verbal and written communication skills
  • High levels of integrity, autonomy, and self-motivation
  • Comfort in a fast-paced, entrepreneurial, start-up environment
  • High levels of proficiency with Excel/Google Sheets and PowerPoint/Google Slides


If you love a challenge while disrupting the industry, 

then you should join us!


Location: Hyderabad (Office)

Employment Type: Full Time

Department: Marketing

Start date: Immediate


About Recykal


Recykal is India’s first w-commerce company to provide end-to-end solutions to all stakeholders in the waste management ecosystem, beginning with bridging gaps in supply-demand of recyclables with Marketplace; Helping brands fulfil their sustainability targets with EPR Loop; and digitising local waste management centres with Smart Centre Solutions, and more.


We operate in 28 states and 6 Union Territories, successfully channelising 250,000 MT+ of waste in 2021; with a target of achieving 2 million MT in 2025. We are partners with 190+ Urban Local Bodies (ULBs), 210+ brands (e.g. Marico, Pidilite, Unilever, Samsung, LG), 325+ recyclers and 1050+ aggregators.


We have been recognised on a global platform by the World Economic Forum, Forbes, Circulate Capital and more; on a national level, we have won accolades for innovation by FICCI, CII, and NASSCOM.


At Recykal, we harness and promote talent, innovations and everything groundbreaking. Interested? Let us build a futuristic solution for one of the biggest challenges we are facing today.

Read more

About recykal

Recykal’s sustainability technology connects various stakeholders to create one of its kind ecosystem via a digital technology platform enabling transactions between the consumers, businesses, waste collectors and recyclers. Their unique offerings enables Digital Take back programs from different stakeholders involved Consumers, Bulk Consumers, Informal sector.

Their customer engagement app UZED promises digital awareness at a massive scale to educate very large audience via downloadable app for Android and iOS users. Brands can run awareness drives, take back drives through this app

Read more
Founded
2016
Type
Product
Size
100-500 employees
Stage
Raised funding
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