Growth Marketer (SEO & Conversion Speciaist)

at PipeCandy

DP
Posted by Soumya Goutham
icon
Chennai
icon
2 - 5 yrs
icon
Best in industry
icon
Full time
Skills
Search Engine Optimization (SEO)
Growth Hacking
Digital Marketing

Experience: 3+ Years

PipeCandy is building the largest and cleanest dataset of eCommerce companies and D2C brands. Commercepedia, the proprietary technology of PipeCandy tracks over a million companies. World's leading eCommerce infrastructure platforms are PipeCandy's customers.

Key Responsibilities:

  • Research keywords trends related to PipeCandy’s areas of focus
  • Implement keyword updates successfully – measured by the successful increase in impression share and traffic
  • Update the website sitemap with the right pages and information hierarchy, in line with the needs of our persona – measured by time spend, bounce rates, and pages visited
  • Implement page-level CTAs and experiment/improve – measured by traffic to MQL conversion rate
  • Distribute content across channels effectively – measured by increase in domain authority and social/referral traffic

Techno-Functional Expertise Required:

  • Keyword Research
  • Website Analytics using Google Analytics, Data Studio, Console
  • Traffic Analytics using one of SEMRush, Ahrefs, Moz
  • Ability to link our value prop to each persona and build product & other landing pages to attract and grow the right kind of audience for each part of the website
  • Use A/B testing and other experiments to optimize page-level conversion
  • Pick channels to distribute different kinds of content
  • Experimentation to optimize engagement in specific channels

Skills Required:

  • Clear objective setting for designers and developers
  • Project management of launch projects
  • Ability to analyze all available data to arrive at the right questions, answers, and next courses of action
  • Clear articulation of insights from various conversion performance analyses
  • Lucid presentation (written and oral) of hypotheses, opinions, facts, inferences, actions, and results

What's in it for you:

  • Goal-driven, apolitical and aligned organization with great opportunities to learn from peers and founders
  • Access to learning, training sessions outside of your immediate line of work
  • Remote-friendly leave policies
  • Access to group kindle account with latest titles
  • Read about our founding principles and values. We mean them. Above all perks, these are what will make PipeCandy a great place for you to work

About PipeCandy

PipeCandy predicts hot prospects for sales reps in large B2B companies and gives them a natural way to connect & build relationships with prospects and the people that matter. We are building the most important SaaS / Data Science company out of Chennai, that will disrupt the outbound marketing world.

Founded
2015
Type
Products & Services
Size
20-100 employees
Stage
Bootstrapped
View full company details
Why apply to jobs via Cutshort
Personalized job matches
Stop wasting time. Get matched with jobs that meet your skills, aspirations and preferences.
Verified hiring teams
See actual hiring teams, find common social connections or connect with them directly. No 3rd party agencies here.
Move faster with AI
We use AI to get you faster responses, recommendations and unmatched user experience.
2101133
Matches delivered
3712187
Network size
15000
Companies hiring

Similar jobs

Product Marketing Manager

at A Fintech Startup

Agency job
via Qrata
Product Marketing
Growth Hacking
Mobile App Marketing
icon
Bengaluru (Bangalore)
icon
4 - 10 yrs
icon
₹15L - ₹40L / yr
What Would You Do?
We are looking for a product marketing manager to develop user funnels and communication strategies to drive engagement and referrals on the One Code app. Our ideal candidate is a passionate & experienced Product Marketer with proven success in working with digital products and/or e-commerce for curating & driving product engagement end to end

Responsibilities:
● Build user journeys and communication strategies for every funnel the user goes through in the app
● Build highly engaging campaigns across user funnels to increase conversion rates
● Drive repeat users, referrals through Email, Push Notifications and other product
touchpoints
● Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and
renewals.
● Work with internal and external stakeholder to seamlessly drive all campaigns
● Constantly look for funnel drop offs and optimize every step to increase conversion rates
● Share data on daily, weekly and monthly basis with the larger team

Requirement:
● 4+ years of hands-on experience in working with user engagement platforms like
WebEngage
● Experience in building user funnels across app and web and proven record of successfully driving engagement and conversions
● Knowledge of HTML coding to create emailers is a must
● Experience working in a B2C product is preferrable

Why join us?
- You will get to work with an experienced team who has worked in multiple startups.
- Experimenting is the name of the game
- Grow with us. It is a family
Job posted by
Prajakta Kulkarni

Digital Marketing Executive

at Leading Financial Services Co

Agency job
via Unnati
Digital Marketing
Performance management
Social Media Marketing (SMM)
Content Strategy
Content Marketing
Search Engine Optimization (SEO)
icon
NCR (Delhi | Gurgaon | Noida)
icon
0 - 2 yrs
icon
₹4L - ₹6L / yr
If you are looking to work for a successfully established company that believes in giving back to society, then look no further. Here is the job you are looking for.

Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.
The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.
 
As a Digital Marketing Executive, you will be assisting in the formulation of content strategy to attract prospects and move them down the funnel.
 
What you will do:
  • Planning, monitoring and updating the ongoing company presence on social media
  • Launching optimized online advertisements to increase company and brand awareness
  • Being actively involved in SEO efforts (keyword, image optimization, etc.)
  • Preparing online newsletters and promotional emails and organizing their distribution through various channels
  • Measuring the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, SEM Rush etc.)
  • Acquiring insights into online marketing trends and keep strategies up-to-date.
  • Maintaining partnerships with media agencies and vendors

 

 

What you need to have:
  • Experience 0 to 1 year
  • Understanding of digital marketing concepts
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • The right candidate will have excellent English communication skills and presentation skills.
  • Excellent communication and interpersonal skills
  • Passion for all things marketing and technology
  • Must have a passion for writing
  • BSc/ BA/ BMM in marketing or relevant field
  • Benefits: Being part of a startup thats turning out to be a game-changer

 

Job posted by
Sarika Tamhane

SEO Content Specialist

at GoMassive

Founded 2017  •  Products & Services  •  employees  •  Raised funding
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
icon
Delhi, Gurugram, Noida, Ghaziabad, Faridabad
icon
1 - 2 yrs
icon
₹4L - ₹7L / yr

We are looking to hire an SEO Content Specialist who understands search engine optimization and can write both long- and short-form content that's informative, compelling, and relevant to our portfolio companies, and drives maximum traffic to our websites, thereby improving their rankings in search engines.

You must be below 28, graduate from a Tier-1 Engineering College with 2+ years of SEO/SEM content writing experience.

You will ensure that company websites host high-quality, subject-rich, SEO-rich content, and drive complete end-to-end organic content marketing strategy to increase rankings, online visibility, and organic traffic.

Detailed Job Description

  • Day-to-day execution of organic SEO campaigns including keyword research, content gap recommendations, strategic optimization of existing content, competitor analysis, and site improvements.
  • Regular off-page link-building activities like backlink building from authoritative websites, article submissions, social bookmarking, classified ads, etc.
  • Write compelling and high-quality website content - including long blog posts and short page descriptions.
  • Work closely with content writers to post optimized blogs and articles online.
  • Track progress through analytics tools such as Google Analytics, Google Webmaster Tools, etc.
  • Optimize existing content by performing keyword research, editing content for readability and flow, submitting site maps to Google Webmaster Tools, etc.


You are a perfect fit if you have:

  • Strong understanding of all SEO standard methodologies, such as user content optimization, meta-data optimization, SEO-friendly site architecture, technical SEO, off-page SEO, and SEO tools like Ahrefs, SEMrush, etc.
  • A sense of humour to make content interesting and engaging. It would be an added advantage, though not mandatory.
  • Consistent track record in leading SEO content projects (from inception to completion) that drives business growth.
  • Exceptional communication skills, both written & verbal.
  • Self-motivated and independent, well-organized, able to do hands-on work and analysis with minimum supervision..


We hire candidates for their strengths and superpowers, with a belief that the best team draws its mojo from these unique, yet complementary, individuals. 

Job posted by
Sumita Singh

Performance Marketing

at TOP performance media agency-Acquired by FORTUNE 500 MNC

Agency job
via Macrohire
Performance management
Digital Marketing
Digital media
icon
Delhi, Bengaluru (Bangalore), Mumbai, Gurugram
icon
10 - 18 yrs
icon
₹11L - ₹21L / yr
  • You should have at least 10 years of experience and have worked with a start-up or an agency in an operations/ account management/ engagement role. 
  • You have prior experience into Digital Marketing and understanding of Media channels like Google, Social Media, Programmatic buying, etc. 
  • You have strong program management skills including demonstrated ability to think end-to-end, manage long-term projects and manage multiple projects simultaneously. 
  • Strong solutioning, negotiating and pitching skills. Must be able to exert influence and drive initiatives across client organization.
  • You are exceptional at problem-solving, analytical skills and business understanding. 
  • You are great at articulating your thoughts and presenting a clear well-defined structure.
  • Love Digital Marketing and everything around it.
  • And most importantly, LOVE customers & strive for every inch of their satisfaction. 

What’s on Offer

  • Fast track growth opportunity with one of India’s most promising companies in the digital marketing industry.
  • Directly engage with CxOs from e-commerce, BFSI, internet apps, gaming, food-tech, health among others and be part of digital industry’s most high impact campaigns.
  • Unparalleled learning opportunities in the company of ridiculously smart folks, with very high levels of expertise in their respective functions. 
  • Fantastically transparent, vibrant and positive work culture.
Job posted by
Anamika Premi

Performance Marketer

at PatilKaki

Founded 2020  •  Product  •  0-20 employees  •  Bootstrapped
Digital Marketing
Internet marketing
icon
Mumbai
icon
3 - 8 yrs
icon
₹4.8L - ₹7.2L / yr
- Passion for Search and internet marketing
- Outstanding ability to think creatively, and identify and resolve problems
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
- Ability to clearly and effectively articulate thoughts and points
- Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieve company goals
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organizational, project management, and time management skills.
Job posted by
Vinit Patil

SEO Team Lead

at Cibirix

Founded 2015  •  Products & Services  •  20-100 employees  •  Profitable
Search Engine Optimization (SEO)
Team leadership
Search Engine Marketing (SEM)
PPC
Social Media Marketing (SMM)
Google Adwords
Team building
icon
Indore
icon
4 - 6 yrs
icon
₹8L - ₹10L / yr

Job Description: 

  • Should handle a team of SEO Analyst
  • The SEO lead would be responsible for leading and mentoring a team of the analyst to drive business goals
  • Developing detailed project plan and monitor progress while delivering projects on time ensuring quality standards
  • Make decisions about the day-to-day operation of the team members, including management of work assignments by them
  • Primary point of contact for clients
  • Perform and ensure completion of quality review check on outgoing work by the team to ensure quality, accuracy, and consistency
  • Brainstorm new and creative SEO growth strategies
  • Review, analyse and send the Weekly & Monthly to the clients
  • Ensuring the Monthly POA & Commitments are delivered as per expectation
  • Act as subject matter expert for team members, peers and clients
  • Take the primary responsibility for all the Technical Audits & ensuring that the client website is following all the SEO best practices
  • In-depth SEO technical knowledge (HTML, CSS, JS) also Google Analytics, webmaster tools, back-end SEO and various online tools
  • Communicate team and management on project development, timelines, and results
  • Assign all work assignments, commit the team to the work, manage the quality of the work and drive the people management activities within the team

Skills and Qualifications:

  • 3-5 years previous experience in SEO, Digital marketing
  • Ability to lead a team of multiple SEO analysts
  • Experience in managing large enterprise or eCommerce websites
  • Excellent written and verbal communication skills
  • Ability to identify and resolve problems
  • Ability to organize, manage, and prioritize tasks
  • Proficient computer skills, including Microsoft Office Suite
Job posted by
Anshika Garg

SEO ANALYST

at Clickpost

Founded 2015  •  Product  •  20-100 employees  •  Raised funding
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
icon
Remote, Bengaluru (Bangalore), Delhi, Gurugram, Noida, Ghaziabad, Faridabad, Mumbai
icon
0 - 1 yrs
icon
₹2L - ₹3L / yr
About the company
Clickpost is Asia’s fastest-growing Logistics Intelligence Platform working with leading retailers across India (including 3 Unicorns) to help them manage 100+ Logistics partners via a single API gateway. We help our customers manage their 3PL (3rd party logistics) partners, track shipments in real-time, predict delays and solve escalations in a proactive manner.
 We are funded by Times Internet, Rebright Partners, and other investors and are profitable
 
Job Description 
We are looking for an off-page SEO analyst to be a part of our growing digital marketing team. The role is ideal for people with good writing skills interested in making a career in digital marketing Day to day tasks would involve: 
  • Creating high-quality backlinks from 3rd party websites Writing short forms of content for different blogs & partners.
  • Updating outdated content on the website Developing new and innovative backlink-building strategies.
  • Keeping up to date with new trends and best SEO practices
Requirements: 
  • 0-1 year of experience in SEO or content writing (freshers looking to start their career in marketing are encouraged to apply)
  •  Good writing skills are a must (content writers who are looking to switch to digital marketing would be a good fit) 
  • (Optional) Experience with SEO tools (google search console, SEMRUSH, AhRefs, etc.) Hard Working attitude. 
Job posted by
Divya Jha

Digital Marketing Executive

at Promotup HR Solutions

Founded 2020  •  Services  •  employees  •  Profitable
Digital Marketing
Facebook Marketing
Google Adwords
icon
Ahmedabad
icon
1 - 2 yrs
icon
₹1L - ₹2L / yr

Responsiblitis 

 

 Assist in the formulation of strategies to build a lasting digital connection with

   consumers

  • Plan and monitor the ongoing company presence on social media (Twitter,

   Facebook etc.)

  • Launch optimized online adverts through Google AdWords, Facebook etc. to

   increase company and brand awareness

  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their

  distribution through various channels

  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web

   analytics tools (Google Analytics, Web Trends etc.)

  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors
Job posted by
Varsha Asnani

Digital Marketing Executive

at Promotup HR Solutions

Founded 2020  •  Services  •  employees  •  Profitable
Digital Marketing
Search Engine Optimization (SEO)
icon
Ahmedabad
icon
1 - 3 yrs
icon
₹2L - ₹3L / yr

Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Job posted by
Hitarthi Kubavat

Digital marketing manager

at Multigraphics Group

Founded 1995  •  Services  •  20-100 employees  •  Profitable
Search Engine Optimization (SEO)
Social Media Optimization (SMO)
Email Marketing
Social Media Marketing (SMM)
Digital Marketing
icon
NCR (Delhi | Gurgaon | Noida)
icon
3 - 5 yrs
icon
₹4L - ₹6L / yr
JOB SUMMARY Multigraphics Group is the leading Technology Company in the field of Digital Education, Assessment, IT Solutions, Training and Development, having more than 2000 clients in India and Overseas since 1995. we want to start our new digital marketing segment and we need an enthusiastic candidate who through his splendid leadership qualities can lead the digital marketing team and make the organisation reach new heights. Responsibilities and Duties Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising Designing, Maintaining and developing our social media presence across all digital channels Measuring and reporting on the performance of all digital marketing campaigns Brainstorm new and creative growth strategies Evaluation of end-to-end customer experience across multiple channels and customer touch points Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Required Experience, Skills and Qualifications Proven working experience in digital marketing Demonstrable experience of 4-5 years leading and managing SEO/SEM, marketing database, email marketing, social media and/or display advertising campaigns Should possess good communication skills (oral & written) Up-to-date with the latest trends and best practices in online marketing and measurement
Job posted by
Anannya Nath
Did not find a job you were looking for?
icon
Search for relevant jobs from 10000+ companies such as Google, Amazon & Uber actively hiring on Cutshort.
Get to hear about interesting companies hiring right now
iconFollow Cutshort
Want to apply to this role at PipeCandy?
Why apply via Cutshort?
Connect with actual hiring teams and get their fast response. No spam.
Learn more
Get to hear about interesting companies hiring right now
iconFollow Cutshort