Growth Marketer (SEO & Conversion Speciaist)

at PipeCandy

Posted by Soumya Goutham
2 - 5 yrs
Best in industry
Full time
Search Engine Optimization (SEO)
Growth Hacking
Digital Marketing

Experience: 3+ Years

PipeCandy is building the largest and cleanest dataset of eCommerce companies and D2C brands. Commercepedia, the proprietary technology of PipeCandy tracks over a million companies. World's leading eCommerce infrastructure platforms are PipeCandy's customers.

Key Responsibilities:

  • Research keywords trends related to PipeCandy’s areas of focus
  • Implement keyword updates successfully – measured by the successful increase in impression share and traffic
  • Update the website sitemap with the right pages and information hierarchy, in line with the needs of our persona – measured by time spend, bounce rates, and pages visited
  • Implement page-level CTAs and experiment/improve – measured by traffic to MQL conversion rate
  • Distribute content across channels effectively – measured by increase in domain authority and social/referral traffic

Techno-Functional Expertise Required:

  • Keyword Research
  • Website Analytics using Google Analytics, Data Studio, Console
  • Traffic Analytics using one of SEMRush, Ahrefs, Moz
  • Ability to link our value prop to each persona and build product & other landing pages to attract and grow the right kind of audience for each part of the website
  • Use A/B testing and other experiments to optimize page-level conversion
  • Pick channels to distribute different kinds of content
  • Experimentation to optimize engagement in specific channels

Skills Required:

  • Clear objective setting for designers and developers
  • Project management of launch projects
  • Ability to analyze all available data to arrive at the right questions, answers, and next courses of action
  • Clear articulation of insights from various conversion performance analyses
  • Lucid presentation (written and oral) of hypotheses, opinions, facts, inferences, actions, and results

What's in it for you:

  • Goal-driven, apolitical and aligned organization with great opportunities to learn from peers and founders
  • Access to learning, training sessions outside of your immediate line of work
  • Remote-friendly leave policies
  • Access to group kindle account with latest titles
  • Read about our founding principles and values. We mean them. Above all perks, these are what will make PipeCandy a great place for you to work

About PipeCandy

PipeCandy predicts hot prospects for sales reps in large B2B companies and gives them a natural way to connect & build relationships with prospects and the people that matter. We are building the most important SaaS / Data Science company out of Chennai, that will disrupt the outbound marketing world.

Products & Services
20-100 employees
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