CopyWriter

We at Yapsody India are currently hiring a freelance creative copywriter with excellent writing and research skills who is dedicated to crafting excellent original content.

As a member of the marketing team, you will write and edit content for a variety of projects (including print, web, mobile, video, and social media), working closely with the design team to brainstorm ideas, develop concepts, and articulate content.

Job Responsibilities

• Writing original, plagiarism-free content that is impossible to ignore.
• Create catchy Call-To-Actions that get people clicking.
• Developing Original, Creative & Engaging content copy for Marketing activities such as
• Social Media newsletters (LinkedIn and Twitter),
• Email newsletters for Sales & Marketing,
• Social media posts that include Reels, static content and carousels, and video scripts,
• Blog featured images and emailer graphics.
• Planning efficiently to handle deadlines

Desired Candidate profile

• Should have approximately around 1 year of experience in copywriting. Ad agency background preferred.
• Should have experience working for social media marketing & email marketing
• Must have a basic understanding and knowledge of western pop culture and have experience in writing for American audiences.
• Have basic knowledge of SEO best practices and keywords- (to implement in the copy content)
• Should be a team player and a good communicator
• Should be quick on the feet and a problem solver
• Proven ability to work with minimal supervision by relying on experience and judgment to plan and achieve goals.
• Strong English verbal and written communication skills with the ability to be persuasive and sell your ideas

• Produce well-researched content for publication online and in print
• Organize writing schedules to complete drafts of content or finished projects within deadlines
• Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
• Communicate and cooperate with a writing team, including a content manager, editors, and web publishers
• Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials
• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results

• Proven record of excellent writing demonstrated in a professional portfolio
• Impeccable grasp of the English language, including idioms and current trends in slang and expressions
• Ability to work independently with little or no daily supervision
• Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
• Ability to work on multiple projects with different objectives simultaneously
• Strict adherence to the style guides of each company and their policies for publication
• Good time management skills, including prioritizing, scheduling, and adapting as necessary
• Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint
• Familiarity with each client's requirements and the company's brand image, products, and services

Hello! If you truly love and enjoy social media, we want you! We are looking for a creative and fun social media manager who can help us create brand awareness for our clients. Here’s what you’ll do if you end up being a part of our team:

• 🤔 Research and build strategies: You will assist the Marketing team in understanding the brand’s needs to come up with a plan and direction for their social media.
• 💡Ideation: Based on the strategy, you’ll help ideate campaigns for platforms like Instagram, Twitter, LinkedIn and Facebook.
• ✍️ Writing and Editing: Writing crisp, clear, and witty posts and captions.
• 👩🏻‍💻 Creating and Publishing: Help design posts or edit templates on Canva and schedule them for posting.
• 👀📱 Looking out for trends: Being mindful of what’s happening in the world and using it to create brand awareness.
• 🧐 Analysis: Help us reflect on the growth we have on each platform every month.

If you:

• Find this interesting and are over 18 years of age
• Know English and Hindi fluently
• Love social media or can tolerate it enough to create for social media
• Love to write and know how to use Grammarly well
• Know how to use Excel, Word, Google Docs, Canva, Figma (and all social media platforms)
• Have a laptop, phone and an internet connection
• Are curious about trends and willing to learn on the go
• Have a minimum of 1 yr of experience in creating content and handling Social Media

Then we’d love to meet you! Please apply :)

What we’ll offer:

• A competitive salary.
• Remote work. Work in your shorts, we don’t mind.
• Lesser meetings. This meeting could have been an email said no one ever at our workplace.
• A learning space. We’ll help you learn and navigate the basics of marketing from building strategy to delivering results.
• Open communication and great conversations. There’s no hierarchy of communication or gatekeeping of creative ideas. If you have something to share, just call/text/mail, whatever you like.

About Amber student:

Long-term accommodation booking platform for students (like booking.com for student housing). Amber helps 80M students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment process. We are the leading student housing platform globally, with 1M student housing units listed in 6 countries and across 80 cities. We are growing rapidly and targeting $300M in annual gross bookings value by 2022

Amber being an international student accommodation marketplace, has extensive teams for Onboarding, maintaining relations, and generating revenues with properties across the world.

If you are passionate about making international mobility and living, seamless and accessible, then -

Join us in building the future of student housing!

About Role: 

Being an aggregator, at Amberstudent.com we are building strong visual & written content across our portfolio. This helps us reduce the time a student takes to finalize an accommodation, improving overall conversion rates. Visual & written content will include research-based original & property owner-generated content.

What you will do:

• Edit/Improve the written content for each property in the assigned territory.
• Standardizing the inventory pages written content. Ensuring the brand positioning & brand guidelines are met. Set internal standard format, proofread & publish content.
• Has an understanding & working knowledge of SEO-optimized content.
• Monitoring the latest SEO trends, best practices, and techniques to ensure that our SEO effects are the best in the industry for listing improvement.
• Maintaining a log of work with all the details to be updated regularly. Coordinate with the Data entry team on a daily basis via trackers to ensure the property has been updated in the system.
• Writing content for mailers, social media and other initiatives.
• Get in touch with property management groups in assigned territory for relevant information if needed.
• Manage a small team of interns or writers.

Skills Required:

• Good communication (written and oral) and relationship management skills.
• Fair working knowledge of SEO
• Has a writing portfolio
• Must have used Google Analytics, Keyword planner, SEO Quake.  
• Has experience in managing a team of writers.
• Enthusiastic to work and brings creativity to the table.  Good time-management skills.
• Quick learner & Strong interpersonal skills and willingness to communicate/collaborate with clients, colleagues, and management
• Experience in International client management experience will be an advantage.
• Capability to work as a team, meet deadlines & take ownership of the KRAs.

Position:         Sr. Copywriters

Department: Coconut Brand Solution

No. of Position:  02 nos.

Salary:  As per Industry

Job Eligibility:

Qualification:                        Bachelor’s degree in English, Journalism, Marketing or                   Communication

Work Experience:                 Minimum 3 years of experience in advertising agency.

Job Responsibilities:

• A Content professional with expertise in Copywriting to lead the creative advertising initiatives
• Experience in advertising, literature/creative background will be preferred
• He/she must be able to understand briefs, fill in the gaps where needed, and deliver to them — simply, concisely and lucidly.
• Versatile ideating abilities backed by strong writing skills, creative thinking and ability to think conceptually
• Comfortable working independently with little direction under tight deadlines
• Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar
• Come up with ad/social media concepts/campaign thoughts
• Write the copy/script for high converting ads/social media posts/videos/ Film Campaigns
• Research advertising strategies of competitors and other online players

Other/Special Requirements

• The candidate should have the ability to individually visualize and produce creative concepts.
• Working closely with the creative team to create new and bright ideas that is suitable with the brief.
• Writing clear, crisp and effective copy.
• Develop creative strategies that are forward-thinking and in-line with current media trends.
• Should have ability to handle and lead the team of copywriters to attain the best possible outcome.

• Ability to think creatively and translate ideas into copy & requirement to use creative instincts to develop engaging concepts to fulfil client expectations.
• Edit and proof work to ensure high editorial standards are met across all content outputs
• Collaborate with creative, and servicing teams to assess project needs and help with messaging
• Drive brand consistency across all client communications
• Stay current on trends and competitors within the editorial sphere
• See projects through the whole creative lifestyle, from inception to deployment

Selected candidates day-to-day responsibilities include:

1. Create and manage content based on current trends
2. Engage with audiences on our various social media platforms
3. Strategize authentic and impactful digital content and ensuring their role out within specified deadlines.

Required Experience and Qualifications
Social Media Marketing, Adobe Photoshop and Digital Marketing.

• Social media expertise (Instagram/Snapchat/Twitter)
• Good communication skills
• Ambition backed with a desire to succeed
• Elementary knowledge of photoshop, illustrator, etc.