- To analyze content marketing metrics and come up with suggestions/solutions make changes as needed that result in the overall growth of the team and content performance
- Regularly audit the content published on various platforms to maintain the content quality standards as per expectations
- To prepare and own content calendar for the content marketing team
- To create content marketing campaigns to drive leads and subscribers; Use SEO best practices to generate traffic to our site to search industry-related topics (combining online sources, interviews, and studies)
- To regularly produce various content types, including email, social media posts, newsletters, videos, blogs, and white papers
- To write clear marketing copy to promote our products/services
- To prepare well-structured drafts using Content Management Systems
- To proofread and edit blog posts before publication
- To coordinate with marketing and design teams to illustrate articles
- To conduct extensive keyword research and use SEO guidelines to scale web traffic
- To ensure all-around consistency (style, fonts, images, and tone)
- To actively manage and promote the company’s blog, and pitch articles to relevant third-party platforms
- To review & edit content produced by other members of the team and collaborate with other departments to create innovative content ideas
Similar jobs
As an ideal candidate, you should have proven experience in a highly technical field, such as software development, computer science, or engineering. Your ability to evaluate and analyze complex information is second to none, and you have a natural desire to help people understand things that are hard to understand.
Objectives of this Role
- Develop comprehensive documentation that meets organizational standards
- Obtain a deep understanding of products and services to translate complex product information into simple, polished, and engaging content
- Write user-friendly content that meets the needs of the target audience, turning insights language that sets our users up for success
- Evaluate current content and develop innovative approaches for improvement
Daily and Monthly Responsibilities
- Research, outline, write, and edit new and existing content, working closely with various departments to understand project requirements
- Independently gather information from subject matter experts to develop, organize, and write procedure manuals, technical specifications, and process documentation
- Work with development and support leads to identify all documentation repositories, revise and edit, and determine the best solution for data compilation and centralized storage
- Research, create, and maintain information architecture templates that uphold organizational and legal standards, and allow for easy data migration
- Develop content in alternative media forms for maximum usability, with a consistent and cohesive voice across all documentation
Skills and Qualifications
- Bachelor’s degree in relevant technical field
- 1-3 years’ industry experience as an effective technical writer
- Proven ability to quickly learn and understand complex topics
- Previous experience writing documentation and procedural materials for multiple audiences
- Superior written and verbal communication skills, with a keen eye for detail
- Experience working with engineering to improve user experience: design, UI, and help refine content and create visuals and diagrams for technical support content
Preferred Qualifications
- Proven ability to handle multiple projects simultaneously, with an eye for prioritization
- Firm understanding of the systems development life cycle (SDLC)
- Previous software development experience
Job Details*
1. Help the process of creating plans/strategies based on an organization's goals and the needs of the desired audience.
2. You will be assisting in the creation of consistent high-quality content that generates demand, attracts high-quality sign-ups and backlinks.
3. You will help our team perform audit of our website and social media accounts, creating and updating a shared editorial calendar. Also, researching for blog ideas and generating content for our blog.
4. Use storytelling and emotion to bring content to life and compel the reader to share. Own and execute the content and social calendar; work with our marketing, design and other cross functional teams to deliver on time.
5. Optimize content for different formats (SEO, SEM, Social, blogs, infographics, etc.) for better consumption and readership.
6. Conduct keyword research, backlink research and use SEO guidelines to increase web traffic.
7. Monitor web traffic and engagement (e.g. conversions and bounce rates) and measure content impact and report the metrics on an ongoing basis.
We would also expect the candidate to demonstrate:
1. An immense degree of critical thinking. Your content will be read by domain experts and you will not be able to write content with abstract opinions and assertions. You would need to back every opinion with either data or relevant experience.
2. The right kind of tone and energy. We like to use an informal/fun tone in our content. You would need to come in with the right attitude and the right energy to be able to match our tone/writing standards.
3. An attitude for perfection. You might have to go through several iteration cycles and would need to demonstrate wilingness to accept feedback. We need someone who accepts feedback with positivity.
Job Summary*
We're a Saas startup and we have an urgent requirement for a Content Strategist to help us with our domestic and overseas marketing processes.
Responsibilities for Content Writer
- Research and analyze top SEO content topics
- QC content to ensure it is free of grammatical or factual errors and follows all brand editorial guidelines for consistency.
- Research and write long-form content on various relevant topics
- Publish content on various platforms and analyze traffic performance
- Research and evaluate competitor marketing with a focus on content
- Write attractive Blogs, Articles and Comments.
- Plan and execute various SEO tasks
BetterInvest is an Alternative investment platform that envisions to empower retail investors with access to investment opportunities, which were available to the wealthy 1%, via fractional ownership.Visit http://www.betterinvest.club/" target="_blank">www.betterinvest.club to learn more.Responsibilities
- Research and write industry-related content
- Create new content to assist marketing campaigns
- Promote content through multiple channels
- Update website content as needed
- Optimise content using SEO best practices
- Expertise in using content management software, social media platforms and SEO techniques
- Must have written and published blog articles and social media content
- Knowledge about personal finance and investment opportunities is a plus
Job brief
We are looking for a Content Writer to join our Marketing team and enrich our websites with new blog posts, guides and marketing copy.
Content Writer responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication. If you’re familiar with producing online content and have an eye for detail, we’d like to meet you. Feel free to share samples of your work or portfolio of your published articles, along with your application.
Ultimately, you’ll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.
Responsibilities
- Research industry-related topics (combining online sources, interviews and studies)
- Write clear marketing copy to promote our products/services
- Prepare well-structured drafts using Content Management Systems
- Proofread and edit blog posts before publication
- Submit work to editors for input and approval
- Coordinate with marketing and design teams to illustrate articles
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Promote content on social media
- Identify customers’ needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images and tone)
- Update website content as needed
Requirements
- Proven work experience as a Content Writer, https://resources.workable.com/copywriter-job-description" target="_blank">Copywriter or similar role
- Portfolio of published articles
- Experience doing research using multiple sources
- Familiarity with web publications
- Excellent writing and editing skills in English
- Hands-on experience with Content Management Systems (e.g. WordPress)
- Ability to meet deadlines
- BSc in Marketing, English, Journalism or related field
- Degree in English.
- Portfolio published articles.
- Experience doing research using multiple sources.
- Familarity with web applications.
- Excellent english written and able to communicate and collaborate effectively.
- Knowledge of Digital Marketing Tactics, including SEO, EMAIL MARKETING.
- MS Office suite experience
We are looking for a Content Writer to join our editorial team and enrich our websites with new blog posts, guides and marketing.
Content Writer responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication. If you’re familiar with producing online content and have an eye for detail, we’d like to meet you. Feel free to share samples of your work or portfolio of your published articles, along with your application.
Ultimately, you’ll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness
1. Write, maintain, update content for the official blog of Naukri
2. Proofread content written by other content writers.
3. Hire freelance content writers
4. Build creative and professional content for emailers, taglines, marketing, etc.
5. Have basic understanding of SEO
Skill(s) required: Blogging, Creative Writing, English Proficiency (Spoken) and English Proficiency (Written), SEO