As the Technical Content and copywriter at Alt Mobility, you would be a key player in shaping our brand's narrative by creating technical content that effectively communicates the value and benefits of our fleet maintenance solutions to a diverse audience. You will work closely with the founders, engineering, and marketing teams to develop compelling content that showcases our technical expertise and commitment to sustainability.
Responsibilities:
- Develop and execute technical and comprehensive content strategy that aligns with our brand identity and company objectives.
- Write clear, persuasive, and engaging copy for various marketing materials, including websites, product descriptions, brochures, emails, social media, and more.
- Create thought leadership articles, whitepapers, case studies, and blog posts to showcase our expertise and drive engagement within the B2B space.
- Collaborate with cross-functional teams to gather insights, technical details, and product information to inform your content creation.
- Translate complex technical concepts into accessible and engaging content for diverse audiences.
- Optimise content for SEO to ensure maximum visibility and organic reach.
- Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.
- Stay current with industry trends, competitive analysis, and emerging topics to inform your content strategy.
- Contribute to brainstorming sessions and creative discussions to generate innovative content ideas.
- Manage multiple projects and deadlines, adapting your writing style to suit different channels and target audiences.
Qualifications:
- At least 3+ years of experience in the technical content and copywriting role in a 0-1 stage product start-up or from an automotive/EV background.
- Proven portfolio showcasing a range of written content, including web copy, articles, blog posts, and marketing materials.
- Bachelor's degree in Marketing, Communications, English, Journalism, or a related field (Master's degree and Engineering is a plus).
- Strong storytelling and narrative-building skills, with the ability to create compelling and informative content.
- Exceptional writing, editing, and proofreading abilities.
- Familiarity with SEO principles and best practices for content optimization.
- Creative thinker with the ability to convey technical information in an accessible and engaging manner.
- Proficiency in using digital marketing tools.
Why should you join us?
- The Sector: EVs are the next big thing to disrupt the transportation sector. You will be working at the intersection of mobility, data science and finance.
- Growth: The experienced founding team has deep insights about the sector and is looking at creating India’s largest EV ecosystem platform - consolidating EV, logistics, finance, charging, and OEMs all under a single roof. You will be in the top 50 employees to join the company and witness exponential growth.
- Traction: The company owns a fleet of over 5,000 vehicles across 8 cities in India, managing an AUM of over $8mn in just the last 16 months. The EV sector is growing at a very fast pace and we have positioned ourselves as the leader in this sector. The company is profitable and self-sustainable.
- Investors: Backed by marquee global institutional investors, who will lead the series A as well within the next 12 months.
- We are already making revenues! Ask us how?
- All of the above perks, along with an insurance plan, a cool office, a competitive market salary and a great culture to work with a high potential 0-1 stage, collaborative and dynamic startup culture.
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Join us in our mission to transform the future of sustainable mobility. As a Content & Copy Writer, you will play a pivotal role in shaping the landscape of electric vehicles and with focus on building our brand by crafting compelling content and with a passion for driving growth in a dynamic startup environment, we shall together make a positive impact on the world.
Shubham Vishwakarma
Full Stack Developer - Averlon
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