
As the Technical Content and copywriter at Alt Mobility, you would be a key player in shaping our brand's narrative by creating technical content that effectively communicates the value and benefits of our fleet maintenance solutions to a diverse audience. You will work closely with the founders, engineering, and marketing teams to develop compelling content that showcases our technical expertise and commitment to sustainability.
Responsibilities:
- Develop and execute technical and comprehensive content strategy that aligns with our brand identity and company objectives.
- Write clear, persuasive, and engaging copy for various marketing materials, including websites, product descriptions, brochures, emails, social media, and more.
- Create thought leadership articles, whitepapers, case studies, and blog posts to showcase our expertise and drive engagement within the B2B space.
- Collaborate with cross-functional teams to gather insights, technical details, and product information to inform your content creation.
- Translate complex technical concepts into accessible and engaging content for diverse audiences.
- Optimise content for SEO to ensure maximum visibility and organic reach.
- Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.
- Stay current with industry trends, competitive analysis, and emerging topics to inform your content strategy.
- Contribute to brainstorming sessions and creative discussions to generate innovative content ideas.
- Manage multiple projects and deadlines, adapting your writing style to suit different channels and target audiences.
Qualifications:
- At least 3+ years of experience in the technical content and copywriting role in a 0-1 stage product start-up or from an automotive/EV background.
- Proven portfolio showcasing a range of written content, including web copy, articles, blog posts, and marketing materials.
- Bachelor's degree in Marketing, Communications, English, Journalism, or a related field (Master's degree and Engineering is a plus).
- Strong storytelling and narrative-building skills, with the ability to create compelling and informative content.
- Exceptional writing, editing, and proofreading abilities.
- Familiarity with SEO principles and best practices for content optimization.
- Creative thinker with the ability to convey technical information in an accessible and engaging manner.
- Proficiency in using digital marketing tools.
Why should you join us?
- The Sector: EVs are the next big thing to disrupt the transportation sector. You will be working at the intersection of mobility, data science and finance.
- Growth: The experienced founding team has deep insights about the sector and is looking at creating India’s largest EV ecosystem platform - consolidating EV, logistics, finance, charging, and OEMs all under a single roof. You will be in the top 50 employees to join the company and witness exponential growth.
- Traction: The company owns a fleet of over 5,000 vehicles across 8 cities in India, managing an AUM of over $8mn in just the last 16 months. The EV sector is growing at a very fast pace and we have positioned ourselves as the leader in this sector. The company is profitable and self-sustainable.
- Investors: Backed by marquee global institutional investors, who will lead the series A as well within the next 12 months.
- We are already making revenues! Ask us how?
- All of the above perks, along with an insurance plan, a cool office, a competitive market salary and a great culture to work with a high potential 0-1 stage, collaborative and dynamic startup culture.
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Join us in our mission to transform the future of sustainable mobility. As a Content & Copy Writer, you will play a pivotal role in shaping the landscape of electric vehicles and with focus on building our brand by crafting compelling content and with a passion for driving growth in a dynamic startup environment, we shall together make a positive impact on the world.

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- Ownership - Individually responsible for the complete work.

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I represent Aptita Consulting Partners, an executive search firm from Mumbai.
Your profile would be a perfect match for an opening we are working for.
The role is based out of Gurgaon, for an App based firm and will be an ideal switch for your career.
If you are interested to know more, suggest a suitable time to connect and discuss further.
Awaiting your reply.
Best Regards,

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