Direct Response Copywriter

Location - Mumbai

Responsibilities

 

• Ability to transform briefs into compelling copy and content for the brand
• Medium agnostic approach towards writing
• Strong understanding of how creative writing can impact consumer behavior and help build a brand
• Planning and execution of copy requirements for social media channels, CRM, website and other digital platforms (short format copy, captions)
• Guide a team of junior writer/s to deliver creative copy and content according to the brief
• Work with teams (internal and external) to ensure project management and completion
• Ability to work closely with graphic designers and video editors for timely planning and execution of campaigns

 

Qualifications

 

• Able to work efficiently in a fast-paced, startup environment
• Impeccable English writing skills, degree or postgraduate degree in English Literature, Mass Communication or Copywriting preferred
• Understanding of how to maintain consistent tone of voice across all brand channels
• Comfortable with both short and long format content (more of short format)
• Must have: Experience in copywriting for social media and CRM channels. Good to have: website, brochures and other POSM
• Previous experience in advertising agencies, design houses and content platforms preferred

 

1) Writing blogs, articles and press releases by co-ordinating directly with the Technical/SEO team.
2) Writing / Proof-reading corporate website content for US and UK based clients.
3) Preparing documentation, user manual and technical documentation for several IT projects related to
Magento,WordPress,WooCommerce,Shopify etc.
4) Preparing Content for Social Media Promotion.

If you love using your words to craft stories, paint people’s imaginations and make compelling arguments, here is why you should join Pichkaari.

Who are we?

We are a multi-disciplinary communication design studio. We are a closely knit team of hard-working and passionate makers, specializing in delivering designs that are unique, stunning and that strike an immediate chord with the required audience.

With crystal clear communication being the backbone of all our projects, we deliver the most effective solutions by:

• Obsessing over the teeny-weeny specifics and intricacies of communication design
• Bringing fearless originality to the table
• Trusting our instincts
• And striving to incorporate the highest level of quality and intuitiveness in everything we do

The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible for developing marketing and communications content that is compelling and impactful.

Responsibilities

• Collaborate with internal partners to interpret project briefs and develop relevant concepts
• Write clear, compelling and creative copy
• Use SEO principles to maximize copy’s reach
• Ensure that all deliverables are proofed before publishing
• Ideate for and contribute towards a strategy for marketing campaigns

 

Qualifications

• 2+ years of marketing or copywriting experience
• Excellent written and verbal communication skills
• Highly organized with excellent attention to detail

What you will do:

• Writing compelling content for email campaigns, landing pages, advertisements, live events, webinars and communication with customers
• Improvising current product portfolio leading to better audience engagement and brand positioning
• Researching on topics that are of interest to our target audience and creating pipeline of future launches
• Staying up-to-date with trending advertising strategies
• Creating out-of-the-box campaign ideas
• Proofreading, editing and improving content created by others and ensuring brand consistency
• Working alongside team members to come up with concepts and ideas to increase revenue
• Ensuring correct grammar and spelling throughout content and website

 

Desired Candidate Profile

 

What you need to have:

• Researching on consumer interests to come up with relevant topics and ensuring these journalistic articles are backed up by scientific Ayurvedic research, and write them in an easy-to-understand fashion that’s also scientifically accurate.
• Researching the target audience’s interests and needs    
• Researching the scientific Ayurvedic understanding of said topics
• Creating highly valuable informational articles for online purposes 
• Staying up-to-date with latest trends in USA and EU regarding skincare, health and wellness 
• Creating mind-blowing value for our customers 
• Establishing the organization as an authoritative figure through accurate and useful informational
• Ensuring compliance with law (e.g. copyright and regulatory bodies) pieces       

Our client is a pet-care focused digital aggregator across various categories such as food, accessories, toys and grooming essentials. Their focus segment is the rapidly increasing community of pet parents. They offer expert-led online pet care consultation, training and healthcare services and products for dogs and cats, covering the lifecycle of a pet acting as a one stop shop. It is headquartered in Bangalore and was co-founded by startup veterans of whom 2 are IIM-Lucknow alumni and one is a Chartered Accountant. Our venture capital-backed client is funded by tier 1 investors and has raised approx. $3.5 mn in funding.

As a Copywriter, you will be responsible for starting our journey of creating conversations that connect and engage our audience.

What you will do:

• Thinking, feeling and finding the right words to connect with young pet parents in the country
• Ideating on campaigns and seeing them through execution by writing scripts and other relevant copy pieces
• Collaborating with internal partners to interpret project briefs and developing relevant concepts into copy
• Writing copy for all customer channels, including but not limited to ads, web banners, website copy, newsletters, and emailers

 

Desired Candidate Profile

What you need to have:

• At least 3+ years work experience as a copywriter
• Skill in short form writing
• In-depth knowledge of Google and social media ad writing
• Knowledge on social media trends and content innovations
• Attention to detail
• Excellent written and verbal communication skills
• Comfort in working in a startup environment

 

At Story Digital, we are looking for someone who writes great copies as well as creates out-of-the-box
concepts and marrying them together to change perceptions, influence behaviour and bring awesome campaigns to life.

RESPONSIBILITIES:
1. Create compelling copies for both brand communication and performance ads.
2. Decode target audience and user personas to defining copywriting style.
3. Develop brand tone and voice based on client expectations and digital marketing objectives.
4. Create and unify copies for multiple offline and online brand assets as well as integrated
communication channels.
5. Conduct thorough research before copywriting.
6. Proof-reading and editing existing copies to check, refine, and rectify for context, verbal appeal,
and information.
7. Create content previews.
8. Visualize and create unique concepts based on briefs and translate them for art teams, for them
to transform those into creative designs.
9. Coordinate with the Content Lead or Client Servicing Teams to understand requirements and
deadlines.
10. Work with designers to prioritize design tasks and oversee execution.

EXPERIENCE:
1. 1+ years of experience as a Copywriter with a track record of handling brand communication for
clients is desirable.
2. Knowledge in- and experience with digital content creation for social media (scripts,
advertisements, brand assets, etc.) is a must. A plus if done for other media.
3. A portfolio that demonstrates your ability to turn raw ideas into beautiful and compelling
content for consumers.

SKILLS & QUALITIES:
1. Excellent command over English, both verbal and oral.
2. A keen sense of design, detail, creativity, and a flair for writing is essential.
3. Ability to prioritize projects, multi-task, and deliver under pressure.
4. Ability to understand the needs associated with every target group.

REQUISITES:
1. A portfolio that demonstrates the ability to turn raw ideas into compelling content.

The duration of this internship is ____2 months.

We are looking for people who can write compelling copy for websites and emails. If you love technology as much as writing this job is for you.