Direct Response Copywriter

• Partners with business stakeholders to translate business objectives into clearly defined analytical projects.
• Identify opportunities for text analytics and NLP to enhance the core product platform, select the best machine learning techniques for the specific business problem and then build the models that solve the problem.
• Own the end-end process, from recognizing the problem to implementing the solution.
• Define the variables and their inter-relationships and extract the data from our data repositories, leveraging infrastructure including Cloud computing solutions and relational database environments.
• Build predictive models that are accurate and robust and that help our customers to utilize the core platform to the maximum extent.

• 12 to 15 yrs of experience.
• An advanced degree in predictive analytics, machine learning, artificial intelligence; or a degree in programming and significant experience with text analytics/NLP. He shall have a strong background in machine learning (unsupervised and supervised techniques). In particular, excellent understanding of machine learning techniques and algorithms, such as k-NN, Naive Bayes, SVM, Decision Forests, logistic regression, MLPs, RNNs, etc.
• Experience with text mining, parsing, and classification using state-of-the-art techniques.
• Experience with information retrieval, Natural Language Processing, Natural Language
• Understanding and Neural Language Modeling.
• Ability to evaluate the quality of ML models and to define the right performance metrics for models in accordance with the requirements of the core platform.
• Experience in the Python data science ecosystem: Pandas, NumPy, SciPy, sci-kit-learn, NLTK, Gensim, etc.
• Excellent verbal and written communication skills, particularly possessing the ability to share technical results and recommendations to both technical and non-technical audiences.
• Ability to perform high-level work both independently and collaboratively as a project member or leader on multiple projects.

• Developing and maintaining all server-side network components.
• Ensuring optimal performance of the central database and responsiveness to front-end requests.
• Collaborating with front-end developers on the integration of elements.
• Designing customer-facing UI and back-end services for various business processes.
• Developing high-performance applications by writing testable, reusable, and efficient code.
• Implementing effective security protocols, data protection measures, and storage solutions.
• Running diagnostic tests, repairing defects, and providing technical support.
• Documenting Node.js processes, including database schemas, as well as preparing reports.
• Recommending and implementing improvements to processes and technologies.
• Keeping informed of advancements in the field of Node.js development.

• Graduation is a must. MBA is highly desirable
• Relevant work experience of 6 – 7 years in lending is a must
• Deep knowledge and relevant work experience of Microfinance products and BC is a must
• High standards of accuracy, integrity and attention to detail
• Excellent communication skills
• Proven experience and ability to manage a team

Product marketers play a crucial role in positioning products/services the right way to the right people because they have a deep understanding of your target customers and how our products and services fulfil their needs. As a product marketing specialist, you will be on the team responsible for telling the world (and enterprises) the story of our product. You will be expected to be an avid advocate for our product feature set and its benefits. We’re looking for a passionate, go-getter who will have the opportunity to make a big impact on a tightly knit team that is building enterprise software. 

This could be an excellent opportunity to take your career to the next level and learn a lot more along the way, hopefully you’ll teach us a few things too!

• You will be required to create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world.
• Work on thetactical campaign execution. Daily hands-on work will include email builds/sends, landing pages, dynamic content, A/B tests, list imports, and database management.
• You will also set up, test, maintain, and report on recurring and triggered campaigns. Improve initiatives around lead targeting, A/B testing, and deliverability.
• You may be required to manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
• You will be expected to build product page content, optimize the conversion paths on those pages, and use dynamic call-to-action to create and test buyer stage-specific calls-to-action.
• Manage both on-page SEO and off-page SEO for the company.
• Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
• Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. Track lead generation activities.