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Direct Response Copywriter
Direct Response Copywriter

Direct Response Copywriter at Insane Marketers · Bengaluru (Bangalore) · 1 - 3 years · ₹4L - ₹7L / yr · Bootstrapped · Posted 4 Jan 2024

Insane Marketers's logo

Direct Response Copywriter

May Pierce's profile picture
Posted by May Pierce
1 - 3 yrs
₹4L - ₹7L / yr
Bengaluru (Bangalore)
Skills
Copy Writing
Script Writing
sales pages
conversion copywriter
video ads scripts

About Insane


Charlie Chaplin, Steve Jobs, Oprah, Pythagoras, Nikola Tesla, and Einstein were crazy enough to believe that life is bigger. They believed that we are here to make a difference. To make the world a better place.


And we are Insane enough to believe that. We are here to take humanity forward. We believe in change. We believe that would need to be better every day. 


We are changing this world 1 step at a time.

Starting with the fundamentals of growth - Knowledge. We became carriers of change in the education industry. We are on a mission ‘to accelerate the impact of coaches in the world’. 


About the role


We are looking to hire a dedicated Direct Response Copywriter Writer to create strong communication for all the stages of the Customer Journey. The copywriter will be expected to create stories that resonate with the audience and move them to action. The copywriter will be responsible for producing video scripts, Landing pages, Facebook & Google ads, Emails, and much more.


The copywriter will be expected to be data-driven. They will be expected to analyze data to see what is working and what’s not. This individual will be responsible for conducting audience research to understand the target market and then create communication strategies that resonate. 

Content for video scripts, landing pages, Facebook and Google ads, and emails. Responsibilities include evaluating analytics to adjust content as needed.


Your day-to-day:


  • In-depth audience research to understand the audience on industry-related topics in order to develop original content
  • Writing copy for all the stages of the customer journey
  • Measuring the impact of the copy through data and improving on a consistent basis
  • All completed layouts and artwork must be thoroughly checked to ensure there are no mistakes
  • Collaborate with internal partners to interpret project briefs and develop relevant concepts into content


Requirements


  • Top-class English communication skills
  • Ability to understand the audience to find out what motivates them.
  • Ability to think conceptually
  • An understanding of user experience
  • Proven experience as a copywriter or related role
  • Knowledge of online content strategy and creation


About you


  • You’re numbers-driven.
  • You love data.
  • You're passionate and driven.
  • You have a sharp eye for detail.
  • You're proactive and reactive.
  • You have 2+ years in Direct Response Copywriting


Read more
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I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Insane Marketers

Founded :
2016
Type :
Services
Size :
20-100
Stage :
Bootstrapped

About

At Insane, we keep sanity in the back seat. Being Insane prevents normal behaviour, which is why the folks who work here have been putting in the endless hours for the past three years to help us grow at a lightning speed! The freedom to work from our fully stacked office or while travelling anywhere in the world, and yet deliver exceptional results for the clients is the kick they get used to here. Being Insane prevents normal perception which already clutters the market space. Creating out of the box campaigns, coming up with exceptional concepts is what gives us all that rush we need to remain insane. Being Insane helps prevent normal social interaction, and drives us to come up with off beat strategies. Everyone here has their own niche, be it in paid ads, conversion rate or customer value optimization, our workspace are full of meditative faces, deep involved conquering hurdles making our clients richer. This freedom to make decisions, this freedom to play is what helps Insane grow. Insane results for our past clients, has helped us handpick clients that are as insane as us, who can keep up and stay sane when we propel them with 10x growth. This is the insanity they start to crave and thus stick with us for a long term, which is why most of our revenue is from recurring client who have been with us for all this while. We call ourselves insane and everyone here becomes a part of this whole that wants to remain Insane!
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Connect with the team

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Aman Singh
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Srikavi S
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Shalini Chaudhary
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May Pierce
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Sachet Koul

Company social profiles

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ABOUT REO

Who we are

Reo.Dev is a modern revenue stack for Developer focused companies. We help Developer Tool companies identify which Engineering Teams have an Urgent need for their product and the highest likelihood of conversion. We capture and analyze a wide array of developer activity data from Github, Docs, Docker Installs, Communities, other dev specific sources and convert them to sales signals.


Great! Now let’s talk about You and this Role! 🙌

🎉 What will you be working on?

  • You will own and manage success for named accounts. This means doing everything and anything that they are retained, grow in revenue and find success with Reo.Dev. This also includes
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👯 Skill we are looking for in this role

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👯 What qualities we look for in our team members?

While there is no stencil for the type of people we like, there are a few traits that might make Reo.Dev a better fit for you. Reo.Dev might be a good fit if you:

  • Work hard, hands-on and want to grow really fast.
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  • Have a longish view of your career growth and not optimising for the next 1-2 years.


Read more here:

👋 Hi There, Meet Reo.Dev

  • Origins: Reo.Dev was founded in March 2023 by Achintya, Gaurav and Piyush – All of them are 2nd time Entrepreneurs [read more on the Founding team below]
  • Value Prop: Reo.Dev provides Revenue Intelligence for Developer tool companies. We are category creators and currently no other company has the capabilities Reo.Dev has. Our closest parallel is 6sense.com which operates in the B2B SaaS industry and does not serve DevTool companies
  • Customers: Our Customer base includes some of the most respected DevTool companies [see more details below]. All of our Customers are in the US and EU. We are hugely Customer centric and satisfaction scores are very high. [read more on customer feedback below]
  • Traction: We have grown 5X in 2024 vs. Dec’2023 and are on track to grow 10X in 2024 vs. Dec’2023. We price at a Premium and have 90%+ Gross margin
  • Funding: We are funded by the most reputed VCs from India and the US [see more on Fundraise below]


Origins and Value Prop

🏗️ About the Developer Tools industry:

Developer tools is a $500 billion industry, generates $50B in revenue annually and has been growing at 22% year on year. Source

By definition, this industry is at the frontier of technology. Innovation happens extremely fast in this industry. Teams need to have a strong technological background to build for this industry

Developer tools can scale up globally, generate strong revenue and have high profit margins


🏆 Reo.Dev Value Prop

Reo.Dev is a modern revenue stack for Developer focused companies. We help Developer Tool companies identify which Engineering Teams have an Urgent need for their product and the highest likelihood of conversion. We capture and analyze a wide array of developer activity data from Github, Docs, Docker Installs, Communities, other dev specific sources and convert them to sales signals.

Our customers include CROs, VP Sales, VP Marketing, AE, SDR teams and Marketing teams of Devtool companies


👷‍♂️ Founding Team:

Reo has been founded by experienced entrepreneurs. All three founders have a strong track record of building start-ups and leading teams

  • Achintya: Achintya was previously the co-founder at Phyllo, which is a developer tool company. Phyllo raised ~$18M in VC funding from top tier VCs. Achintya is a Chemical Engineer from IIT Delhi (2009) and MBA from Indian School of Business (2013)
  • Piyush: Piyush is a second time entrepreneur. He previously founded Scholr, which was an EdTech start-up and was acquired by BYJU’S in 2020. Piyush is a Mechanical Engineer from IIT Kharagpur (2008) and MBA from India School of Business (2013)
  • Gaurav: Gaurav is a senior Tech leader with 16 years of experience. Previously he was VP Engineering at Ninjacart (valued at $1B+) and CTO of Kuliza where he led a team of 150+ developers. He is a Computer Science Engineer from IIIT Allahabad (2006)


💡 As co- founders we take pride in the fact that people who have worked with us in the past, want to work with us again!


Customers and Traction

In 9 months since Product Launch, we have amassed a large customer base comprising of some of the most well known and highly reputed DevTool companies. 90% of our Customers are HQ’d in North America and Europe



Some of our Customers:

Customer Feedback and NPS:


Our customers love us!! Check this out!

https://www.youtube.com/watch?v=DzvixiSd7GA

Customer Feedback

Unleash Shorts.mp4

“Reo Helped us identify needle in haystack accounts. We overachieved our targets for consecutive months with Reo.Dev”

**Micheal, CMO, Unleash [Spark Capital. Series A| Open Source Feature Mgmt. Platform]**

Aporia Shorts.mp4

“The most beautiful things about Reo.Dev is that it was built for developer focused companies. We saw a 2X increase in meetings booked!”

**Shai Alani, VP Marketing, Aporia [Tiger Global. Series A | ML Ops Platform]**

Fluree Shorts (1).mp4

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Kevin Doubleday, Director - Marketing, Flur.ee [Sinewave. Series A | Data Mgmt. Platform]

Lightbend Shorts (1).mp4

“With Reo.Dev, we identified more than 10,000 target accounts that we had never interacted before”

**Alec Cross, VP Sales, Lightbend [Greylock, Dell Capital. Series D| Low Latency Microservices]**

Chronicle Shorts .mp4

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Andrew Twigg, Sales Director, Chronicle [Low Latency Trading PaaS]

WhatsApp Audio 2023-10-19 at 10.52.54 AM.mpeg

“I was never able to crack technical prospecting and this cracked it.”

Micheal, AE (Outsourced), Outerbounds [Foundation Capital, Series A | AI Infra platform]

Traction

In 2024, we have grown 5X vs. 2023 and are on track to grow 10X by the end of the year!



Fundraise

Pre-Seed round: Q3’2023

Read about our Pre-Seed round here:

https://inc42.com/buzz/reo-dev-bags-funding-to-provide-sales-intelligence-to-developer-focused-enterprises/

https://business.outlookindia.com/corporate/reodev-secures-12-million-in-pre-seed-funding-round-led-by-india-quotient

https://entrackr.com/2024/02/revenue-intelligence-startup-reo-dev-raises-1-2-mn-led-by-india-quotient/


Seed round: Q2’2024

We have raised a Seed round funding in Q2’ 2024 from one of the most reputed VC funds in the US. This round has not been announced yet.


Series A: Q2’ 2026

Reo.Dev just raised $11.3M in Series A funding (Q2**’**, 2026), led by Elevation Capital, with participation from Heavybit, India Quotient, Foster Ventures, Uncorrelated Ventures, and other angel investors. This brings our total funding to $15.3M.

Media:

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  • Reo.Dev raises $11.3M in Series A led by Elevation Capital (YourStory)
  • Reo.Dev Bags $11.3M Series A to Scale Across the US (Yahoo Finance)
  • Reo.Dev Raises $11.3M in Series A Funding (FinSMEs)


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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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