Content Writer

Job Description

We're searching for a Content Writer who can skillfully navigate the intersection of travel excitement, SEO precision, and the complexities of visa applications. Your content will not only inspire travel but also guide our Indian audience through the often-confusing visa process, all while driving organic search traffic.

Roles and Responsibilities:

● Create travel articles, blog posts, and visa guides that are rich in information, engaging, and optimized for search engines.

● Work hand-in-hand with the SEO and Digital PR teams to align content with organic growth strategies and current campaigns.

● Update existing travel and visa-related content for improved clarity, user experience, and SEO performance.

● Conduct keyword research specific to the travel and visa domain, integrating high-ranking keywords seamlessly into your content.

Experience and Skills you MUST have:

● Minimum of 1 year of experience in content writing, with at least 1 year focused on travel and visa-related topics.

● An understanding of the visa application process and travel restrictions, particularly for Indian nationals.

● Demonstrated ability to enhance SEO performance through content initiatives.

● Strong research skills with an attention to detail.

● Familiar with working within a CMS and using other tools to enhance your content, such as SurferSEO, Grammarly, etc

Quoality- A Modern Operating Infrastructure for Hospitality Businesses to help them improve the guest experience and generate additional revenue.

Launched in 2021, Quoality is a Hospitality Tech company backed by a US-based Newchip Accelerator. Our mission is to equip businesses with the tools they need to grow. 

By providing tools, insights, and education with minimal effort on the business's part, the barrier to making actionable business decisions is lowered dramatically. Everything we do is driven by this mission. Everything we do needs to positively answer the question, "Does this help businesses grow?"

Product Demo: https://www.youtube.com/watch?v=gKklkRYKkC4&;t" target="_blank">https://www.youtube.com/watch?v=gKklkRYKkC4

Quoality Blogosphere: https://medium.com/quoality" target="_blank">https://medium.com/quoality

Oh, this is our favorite part. We’ve seen companies that write 'templatized' BS for this section; stuff that’s never followed in reality.

Not us. Here are some of our core values to give you a sense of who we are as a team:

• First and foremost, we’re super transparent. We all know what everyone’s working on, how’s the company doing, and the whole shebang.
• We’re all super chill. 
• Work time ain’t playtime. We take our work very seriously. We’re a small bunch on a mission to change the guest experience in the hospitality industry, once and for all.
• Deadlines are a thing for us. We are super punctual.
• We know what we are working on and aren’t clueless.
• We’re more friends than colleagues.
• Monthly 1:1s with the founders where you can directly share & receive feedback.

Not convinced yet? Okay, here’s the fun stuff:

• Flexible leave policy. Yeah, it’s truly flexible. We trust you.
• We have a flexible remote work policy in India.  Work from the beautiful beaches of Goa or the stunning mountains of Manali, we’re all good.
• Annual workstations at exotic destinations. Subject to change and hitting milestones.
• Allowances to choose your coworking space (if you want), courses & any tool that you think is beneficial to succeed in this role.

• Research Travel & Hospitality industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Coordinate with marketing and design teams to illustrate articles
• Conduct extensive keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed depending on segment demand and change in keywords
• Streamline and manage content calendar
• Like the work you do, enjoy collaborating with your coworkers, communicate as much as you can, and have fun. 

• 2 to 4 years of relevant work experience. Experience in travel industry will be a BONUS
• Portfolio of published articles
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Ability to meet deadlines
• Attention to detail
• You are open to learning new stuff and avoid internal politics.(super important).
• You are humble, kind, and are open to feedback.(super duper important).

• Entrepreneurial spirit, Product Thinker, and ‘Can-Do' attitude.
• Passionate about leveraging technology for supporting product delivery in the Hospitality space.
• Operating style suited to working in a startup environment, where teamwork and resourcefulness are highly valued.
• Excellent leadership skills, including the ability to manage multiple assignments at a time.

Yes, we do have a process, and it’s simple.

• Step 1: You apply for the job.
• Step 2: Quick intro call with the founders.
• Step 3: Solve an assignment.
• Step 4: A round where we evaluate your assignment along with you.
• Step 5: One round of interviews to gauge if you are a good culture fit.
• Step 6: Job Offer (contingent on the above steps).
• Step 7: Welcome to the Quoality! 🙂

About CITTA

The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings and has seen an upward growth year after year. The Lexicon Group started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror and Civic Mirror), which has been taken over from the Times of India Group. The motto for The Lexicon Group is mindfully chosen ‘Believe in Yourself’, probably the three strongest words listed together which have the potential of changing lives if you believe in them and that is what Lexicon group try to ensure.

CITTA (Lexicon Lifestyle Private Limited) is a premium-quality natural baby bath and skincare brand that is safe, tested and gentle. CITTA Products are Free of Toxins, Parabens, Sulphates, Silicones, Mineral Oil, and Allergens and are Dermatologically Tested. We are a cruelty-free brand. We are expanding our core team, which is determined to achieve results.

Job Description

• Write, edit and publish content for websites, blogs, videos, social media posts/campaigns, email campaigns, podcasts, e-books, whitepapers, and more.
• Effective, consistent and reader-friendly writing style.
• Strong English writing skills and basic familiarity with the internet and search engines.
• Capable of writing an article on any subject, theme, blog or website.
• Ability to manage in a fast-paced and deadline-driven environment.
• Concise, clear and confident communication.
• Highly organized and self-motivated to establish and achieve goals.
• Create content that motivates, inspires, educates, informs, sells, and simply, provides information, across a wide variety of digital platforms.
• Work closely with content marketing and digital marketing to produce content that generates results
• A content writer should clearly understand the objectives, and target audience, and assure the content is user-friendly and keyword/SEO Optimized.
• Writing content as needed, including blogs, articles, web pages, etc.
• The content should be informative and engaging and should enable visitors to get their information promptly and efficiently.

Content and Relationship Manager Requirement

• Bachelor’s Degree in Mass Communication, English and Related field
• 1-2 years experience in writing content
• Strong communication and interpersonal skills and ability to build and maintain relationships
• Highly articulate with experience in developing content based on consumer needs or data insights
• Excellent command of written and spoken English, as well as an ability to assess visual communication, to enable evaluation of motivating, accurate and effective communications.
• Innovative, self-reliant and determined approach to duties with an ability to work and think creatively

• Attentive to detail and organized
• Must be self-motivated and flexible.

Our client is a Delhi based healthcare platform that is dedicated to Ayurveda and provides wellness solutions to its customers that is tailored and fine-tuned to their requirements. They have created a unique balance of Ayurvedic herbs and western medicine to come up with courses and medical advice which will not only rid their patients of the illness but also helps them bring the body back into balance.

Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.

As an Advertising Manager, you will be to bring about an increase in the Click Through Rates (CTRs) of Advertising collaterals, produce ground-breaking advertising copy, and uplift the brand perception in the company's majorly American/ Canadian audience.

What you will do:

• Producing ground-breaking advertising copy, something impactful, to bring about an increase in the Click Through Rates of Advertising collaterals, to uplevel the mundane marketing approaches
• Crafting high-converting ad copies for various advertising platforms and Writing high-CTR emails
• Developing concepts, scripts, storyboards for ads and working with designers and video editors to develop video ads
• Writing content for images/ website/ any other communication requirement of the firm
• Providing quality inputs in meetings and producing sky-rocketing results.
• Understanding and measuring the performance of every ad they create and developing new copies that better the previous results

What you need to have:

• Generate, edit, publish and share daily content on all social media platforms (original text, images, or video) that builds meaningful connections and encourages community members to take action. (Ability to write content for social media posts is a must)
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Develop, implement and manage the company’s social media strategy
• Manage and oversee social media content
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.
• Communicate with industry professionals and influencers on social media to create a strong network and leverage it for collaborations.
• Suggest and implement new features to develop brand awareness, like promotions and competitions.
• Stay up-to-date with current technologies and trends in social media, design tools and applications.
• Monitor and evaluate performance across the company's social channels in order to improve engagement.
• Execute quarterly marketing plans to meet overall business targets.