Copywriter

About Us

Toronto Boutique Apartments (TBA) is a high-growth property management and corporate housing company managing 200+ furnished rental units. We operate at the intersection of hospitality, real estate, and tech, with a growing focus on automation and AI.

We're seeking a Performance Marketing Manager to own and optimize our live paid ad campaigns, improve SEO across landing pages, and explore the strategic use of generative AI in marketing execution.

Role Overview

This is not a strategy-only role—we’re looking for someone who can manage our existing campaigns and continuously improve performance through data, experimentation, and automation. You’ll work alongside our leadership team to scale tenant acquisition, owner outreach, and corporate partnerships.

Responsibilities

Paid Ads (Google, Meta)

• Manage and optimize active Google Ads and Meta campaigns across multiple segments
• Monitor spend, bidding strategy, and audience targeting
• Run multivariate tests (copy, creative, landing pages)
• Improve cost-per-lead and drive qualified conversions

SEO

• Improve on-page SEO and internal linking across TBA websites
• Identify technical SEO issues and coordinate fixes
• Work with content writers to build targeted, rankable pages
• Track performance using SEMrush, Google Analytics, and GSC

AI-Enhanced Marketing Execution

• Use generative AI tools (e.g., ChatGPT, Claude) to:
• Generate and iterate on ad copy, landing page variations, and SEO meta content
• Speed up content production and testing
• Support dynamic content personalization and retargeting workflows

Reporting and Analytics

• Build concise weekly reports on ad performance, SEO health, and test results
• Propose and implement data-backed improvements

Qualifications

• 3+ years of experience managing paid ad accounts and SEO projects
• Strong command of Google Ads, Meta Ads, SEMrush, and GSC
• Proven ability to optimize CPL, ROAS, and organic traffic
• Comfortable using generative AI tools in marketing workflows
• Bonus: Experience with real estate, property tech, or hospitality verticals

Why Join Us

• Clear KPIs and real impact from day one
• Freedom to experiment, iterate, and scale what works
• Small, fast-moving team with ownership and visibility
• Opportunities to explore AI-based marketing automation in a live business setting

• Strong in data structure and algorithms
• Experience in Java, Express, API Design & DOM
• Understanding of component based design or other design patterns
• Experience with unit testing, integration testing & continuous integration
• RDBMS and NoSQL databases preferably PostgreSQL, MongoDB
• Good to have passion for investing

• Attractive compensation package - competitive salary, flexible bonus scheme.
• We are always looking for ways to promote and inspire innovation.
• Individual career path - management and technical career growth, enhanced by learning and development program, regular performance assessment, teams of multi-national IT professionals.
• Healthy work environment - company-sponsored medical program, food, and beverage program, open communication.
• Friendly policies to support Work-life balance, team building, and celebrations.

Responsibilities -

• Collaborate with the development team to understand data requirements and identify potential scalability issues.
• Design, develop, and implement scalable data pipelines and ETL processes to ingest, process, and analyse large - volumes of data from various sources.
• Optimize data models and database schemas to improve query performance and reduce latency.
• Monitor and troubleshoot the performance of our Cassandra database on Azure Cosmos DB, identifying bottlenecks and implementing optimizations as needed.
• Work with cross-functional teams to ensure data quality, integrity, and security.
• Stay up to date with emerging technologies and best practices in data engineering and distributed systems.

Qualifications & Requirements -

• Proven experience as a Data Engineer or similar role, with a focus on designing and optimizing large-scale data systems.
• Strong proficiency in working with NoSQL databases, particularly Cassandra.
• Experience with cloud-based data platforms, preferably Azure Cosmos DB.
• Solid understanding of Distributed Systems, Data modelling, Data Warehouse Designing, and ETL Processes.
• Detailed understanding of Software Development Life Cycle (SDLC) is required.
• Good to have knowledge on any visualization tool like Power BI, Tableau.
• Good to have knowledge on SAP landscape (SAP ECC, SLT, BW, HANA etc).
• Good to have experience on Data Migration Project.
• Knowledge of Supply Chain domain would be a plus.
• Familiarity with software architecture (data structures, data schemas, etc.)
• Familiarity with Python programming language is a plus.
• The ability to work in a dynamic, fast-paced, work environment.
• A passion for data and information with strong analytical, problem solving, and organizational skills.
• Self-motivated with the ability to work under minimal direction.
• Strong communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.

Roles and Responsibilities:

• Understand product requirements and be able to quickly turn around a functional prototype for internal review and further refinement.
• We are currently using MERN & Flutter technology for our product. You should be acquainted to this tech stack or should be able to grasp immediately.
• Develop API based architecture in order to ensure the business growth and integrational capabilities of product.
• Designing and developing REST APIs using MongoDB with its Security compositions
• Develop the Mobile UI / Back-end features using Flutter / Dart programming language.
• Creating and configuring EC2 instances and securing a connection with MongoDB Cloud database
• Should be adapt to version control systems like GIT / GITHUB

• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
• Expertise of SQL/PL-SQL -ability to write procedures and create queries for reporting purpose.
• Must have worked on a reporting tool – Power BI/Tableau etc.
• Strong knowledge of excel/Google Sheets – must have worked with pivot tables, aggregate functions, logical if conditions.
• Strong verbal and written communication skills for coordination with departments.
• An analytical mind and inclination for problem-solving

Summary of the role: 

As an Analytics Engineer, you will work closely with internal team members to implement Adobe Analytics/Google Analytics on clients’ websites. In this role, you will use front-end technologies such as HTML, CSS, JavaScript, jQuery to support the development and implementation of web analytics tracking. You will also set up and maintain successful Adobe Analytics/Google Analytics deployments and identify and solve complex and interesting tracking problems. Using JavaScript/jQuery, you will design analytics solutions by understanding the client’s business and online marketing goals, gathering requirements, defining project scope, and providing technical guidance.

Qualification:

• Bachelor’s degree from an accredited university
• Strong technical aptitude and expertise with JavaScript, HTML,CSS
• Expertise in Adobe DTM/Adobe Launch and Adobe Analytics implementation through other tag management solutions

Experience:

• 3+ years of relevant experience in Adobe Analytics implementation using DTM/Adobe Launch
• Web Development experience is a plus as it relates to the development, configuration and implementation of Web Analytics solutions
• Experience with other web platforms like Google Analytics, Tealium, Tealeaf, etc. is a plus

Responsibilities:

• Understand client business requirements and how to map those requirements to specific digital measurement tactics
• Development of documentation, deliverables and solutions requirements for web analytics tracking
• Work closely with account management and development teams to oversee the implementation, configuration and debugging of web analytics code, both on-site and through tag management systems
• Support digital marketing teams (paid search, SEO, conversion rate optimization, digital media, etc.) to implement customized tracking for campaign initiatives

Key Skills:

• Strong understanding of web analytics implementation tools - Adobe Analytics Implementation Experience
• Ability to use Adobe DTM/Adobe Launch to implement changes suggested by web analytics team
• Hands on experience in writing DTM rules and troubleshooting the existing implementations
• Expert-level knowledge in Adobe DTM/ Adobe Launch and Adobe Analytics is a must
• Knowledge and experience in Google Analytics/Google Tag Manager or other web analytics platforms is a plus
• Knowledge of web development technologies - JavaScript, HTML, CSS etc.
• Experience in producing technical specifications, solution design reference documents, reference manuals, developer guides, and/or code requirements
• Excellent ability to read and debug HTML, JavaScript to successfully test tags
• Presents results in a manner that the business partners can understand, ensuring interpretation, appropriate detail and usability
• Excellent written skills and the ability to write for both technical and non-technical users
• Willingness to travel for client discoveries and other off-site meetings
• Experience with developing analytics testing processes
• Ability to effectively communicate with clients and colleagues at all levels

• Good Communication and interpersonal skills
• Proficient in MS Office
• Well versed with written and spoken english
• Self motivated and hard working
• Salary no bar for deserving candidates