Greetings from PIXEL WEB SOLUTIONS....!!!
Pixel Web Solutions is a global Web / IT Servicing Company with a strong team of technical and professional expertise. We believe in Innovative Solutions that turn the business idea into achievable goals. We work on a wide array of technologies that can provide sustainable and long-term business solutions. With more than 9+ Yrs of experience in global IT markets, we have curved ourselves to adapt to leading & cutting-edge technologies.
Job Description
- Conducting on-site and off-site analysis of web SEO competition.
- Using google analytics to conduct performance reports regularly.
- Creating high-quality SEO content.
- Assisting with blog content.
- Leading keyword research and optimization of content.
- Keeping up-to-date with developments in SEM
- Marketing degree or related.
- Working knowledge of Google Analytics.
- Thorough understanding of web design and site structures.
- Good knowledge of backlink analysis.
Position Vacant Details
POSITION NAME: SEO Executive
EXPERIENCE: 1 – 4 years
SALARY: As per Market Standard
LOCATION: Madurai
QUALIFICATION: Any Degree
Note: Looking for In and around Madurai candidates only
Contact: 8-098-22-23-30, 81-22-35-1-32 (Call/WhatsApp) / 0-4-52-43-65-409
About Pixel web solutions
Pixel Web Solutions is a global Web / IT Servicing Company with a strong team of technical and professional expertise. We believe in Innovative Solutions that turn the business idea into achievable goals. We work on a wide array of technologies that can provide sustainable and long-term business solutions. With more than 9+ Yrs of experience in global IT markets, we have curved ourselves to adapt to leading & cutting-edge technologies.
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Position - Head of SEO
India’s first hiring platform that empowers jobseekers to showcase their skills through tests and get their dream job.
We are on a mission to democratise job opportunities at some of the finest companies in the country for millions of young Indians.
Responsibilities:
• Develop and execute successful SEO strategies
• Conduct keyword research to guide content teams
• Review technical SEO issues and recommend fixes
• Optimize website content, landing pages, and paid search copy-Direct off page
optimization projects (e.g. link-building)
• Collect data and report on traffic, rankings and other SEO aspects-Work with social
media and PPC teams to optimize campaigns-Keep abreast of SEO and integrated marketing trend.
Requirements:
• Proven experience as SEO Manager, SEM Manager or similar role-Knowledge of
standard and current SEO practices
• Experience with SEO reporting
• Familiarity with relevant web analytics tools (e.g. Google Analytics, WebTrends)
• Excellent communication skills
• Strong organizational and leadership skills
• Analytical mindset with numerical aptitude
• BSc/BA in Marketing, Business or related field
You should have a strong grasp of current marketing tools and strategies and be able to lead
integrated digital marketing campaigns from concept to execution. Digital marketing managers
will work with the marketing team, supporting teams (such as programmers) to launch campaigns
on time and on budget.
Responsibilities-
● Lead research for SEO-friendly keywords.
● Well-versed with on and off-page SEO activities.
● Should be able to do a detailed audit of the website to roll out the best possible strategies.
● Should be comfortable as an IC.
● Monitor technical search engine optimization issues and help in fixing them.
● Optimize the content of landing pages, blogs, and websites.
● Direct and coordinate content teams in off-page search engine optimization tasks like a link-
building, forum commenting, etc.,
● Analyze the insights and create a report on all aspects of SEO including the audience,
traffic, views, clicks, rankings, etc.
● Collaborate with the Marketing and Sales teams during the marketing campaigns.
● Collaborate with the Content team to develop the right approach for the marketing
initiatives.
● Stay up to date regarding search engine optimization and marketing standards.
● Execute tests, collect and analyze data and results, and identify trends and insights in order to
achieve maximum ROI in paid search campaigns
● Perform ongoing keyword discovery, expansion, and optimization
Qualifications-
● BS/MS degree in marketing or a related field
● Proven working experience of 3+ years in SEO
● Knowledge of keyword research and data mining tools
● Should have worked in a brand side role for at least 2 Years
● Highly creative with experience in identifying target audiences and devising digital
campaigns that engage, inform, and motivate
● Deep knowledge of Google Analytics and other data analysis tools.
About AiSensy:
We at AiSensy, are building end-to-end WhatsApp based Marketing Automation, CRM & Customer Support platform for Enterprises & growing SMBs. Helping brands like SkullCandy, NMIMS, Byjus, Rentomojo, etc.and are handling 5 million+ messages per month.
Responsibilities:
- Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
- Develop and monitor campaign budgets.
- Plan and manage our social media platforms.
- Prepare accurate reports on our marketing campaign’s overall performance.
- Coordinate with advertising and media experts to improve marketing results.
- Identify the latest trends and technologies affecting our industry.
- Evaluate important metrics that affect our website traffic, service quotas, and target audience.
- Work with your team to brainstorm new and innovative growth strategies.
- Oversee and manage all contests, giveaways and other digital projects.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
Skills required:
- A minimum of 2 years experience in a digital marketing or advertising position.
- In-depth knowledge of various social media platforms
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
- Up-to-date on the latest trends and technologies in digital marketing.
Our client is a 5-year-old travel and hostel space providing platform, a Youth Hotel chain, where the spaces are designed for work and leisure. Their mission is to provide quality spaces for youths looking for hostel options and to other travelers across locations in India. They provide clean and hygienic dorms and private rooms along with different facilities like Wi-fi, travel helpdesk, fully stocked kitchens, lockers and laundry services, etc.
They are currently providing 800 beds in 13 locations, and plan to add another 1600 in the next few months, with the aim to add at least a lac bed in the near future. The spaces offered by them are highly rated by their customers and are preferred over other competitors for the location and services offered within a decent budget. Invested by some very well known names across Asia, it provides their team with a work culture that thrives on modern yet social and explorative values.
What you will do:
- Producing periodic reports for management and further analysing the data
- Assisting in the formulation of strategies to increase campaign efficiency
- Launching optimized online adverts through Google AdWords, Facebook to generate leads
- Optimizing ads to increase conversions and reduce CPL
- Suggesting and recommending changes in creatives and banners to improve results
- Providing ideas and collaborating with designers to improve ad experience
- Coordinating with various team members to achieve set targets
- Creating plans and objectives for campaigns
What you need to have:
- Proven experience in SEO, Email marketing and performance marketing is a must
- Understanding of digital marketing concepts and practices
- Knowledge of web analytics tool like Google Analytics
- Good content writing and communication skills
- Knowledge about ad platforms like Facebook & Google Ads
- Knowledge of MS office and Excel (Vlookup/ Pivot/ Text-to-Column/ Deduplication/ Filter/ Sorting)
- Planning, problem solving and decision-making skills
- Time management and project management skills
- Basic understanding of SEO and landing page
- Knowledge of Digital Marketing, Google Adwords, Google Analytics, Optimization and SEO management
- Develop and execute influencer marketing strategies and creative
campaigns
- Identify and build relationships with prominent influencers
- Building an influencer ecosystem for e-commerce/start-ups.
- Research relevant influencers and contact them.
- Build good relationships with influencers.
- Negotiating with influencers
- Monitor influencer activity, analyse their performance, identify areas
of improvement, and recommend
- Research relevant industry experts, competitors.
- Brainstorm new, creative approaches to influencer/ affiliate/
collaboration campaigns.
- Liaising with the marketing team to create and coordinate
marketing strateg
Digital Marketing Job Responsibilities:
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Designs, builds, and maintains our social media presence.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Collaborates with agencies and other vendor partners.
- Evaluates emerging technologies.
- Provides thought leadership and perspective for adoption where appropriate.
Digital Marketing Qualifications / Skills:
- Creating and maintaining client relationships
- Self-motivated yet customer-focused
- Proficient in marketing research and statistical analysis
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Education, Experience, and Licensing Requirements:
- Bachelor’s or master’s degree in marketing or a related field
- Proven working experience in digital marketing, particularly within the industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of HTML, CSS, and JavaScript development and constraints
THIS ROLE IS A PERMANENT PART TIME ROLE
3 Months probational internship convertable into a full -time job.
About the Internship:
1. Handling digital marketing activities and projects (SEO (on-page- off-page), SEM, SMO)
2. Working on keyword research using various tools, generating reports & analyzing account performance
3. Handling core team tasks related to marketing
4. Building and executing a strategy with the team
5. Identifying leaders and influencers (internal/external) and engage them in brand activities
6. Managing social media marketing and email campaigns
7. Brainstorming new and creative growth strategies