On-page Optimization Jobs in Mumbai

Job Profile: SEO Specialist

Department: Marketing

Location: Goregaon, Mumbai

Overview:

The SEO specialist is responsible for driving organic and overall traffic and improving search engine

visibility for the brand. The role requires deep expertise in search engine optimisation, a data-driven

approach, and the ability to execute a comprehensive SEO strategy across all digital channels.

Key Responsibilities:

Develop and execute a comprehensive SEO strategy that aligns with the brand's marketing and

business objectives

Conduct keyword research and analysis to inform content creation and optimisation efforts

Optimise website structure, content, and metadata to improve search engine visibility and drive

organic traffic

Monitor and analyse search engine rankings, traffic patterns, and conversion data to inform and refine

SEO efforts

Stay up-to-date on industry trends and best practices, and incorporate them into SEO strategies

Collaborate with the Marketing Manager, content writers, and designers to ensure all digital assets

are optimised for search engines

Communicate the value of SEO to internal stakeholders and educate them on best practices

Measure and report on the success of SEO initiatives and use data to inform future optimisation

efforts

Key Performance Indicators (KPIs):

Organic and overall traffic growth

Search engine rankings for target keywords

Bounce rate and time on site metrics

Conversion rate and lead generation metrics

Return on investment (ROI) of SEO initiatives

Search engine visibility and website performance, as measured by tools such as Google Analytics and

Search Console

Qualifications:

Bachelor's or master s degree in Marketing, Communications, Computer Science, or a related field

3+ years of experience in SEO, with a proven track record of success

Deep expertise in search engine optimisation, including keyword research, on-page optimisation, link

building, and analytics

Experience with website architecture and development and the ability to collaborate with developers

and designers to implement SEO recommendations

Strong analytical skills, with the ability to use data to inform and refine SEO strategies

Excellent project management skills, with the ability to manage multiple projects and deadlines

Marketing - Hiring

Strong written and verbal communication skills, with the ability to educate and communicate the

value of SEO to internal stakeholders

Ability to work independently and as part of a team

Role: SEO Specialist

Location: Bangalore, India

About the company:

Founded by entrepreneur Rajiv Dingra, RD&X Network is a technology company offering transformational martech, adtech, and deep tech products and solutions to drive creative, media, data, and business transformation, helping global businesses become real-time, disruptive, and thereby achieve exponential growth. We are a geography agnostic, hybrid work culture, and agile company which is focused on a forward-looking work culture. We have some of the best industry talents on board and we identify ourselves as Transformists. We believe that transformation is not just for business, but for our people too. To know more, visit www.rdandx.com

To know about the products that we are building, you can take a quick glance at our website: www.rebid.co

Our Team:

We are a small, focused, and collaborative team

New members quickly take on responsibility of larger parts of the application

While your focus may be on one part of our technology stack, we know that engineers love to learn, and we encourage you to continue to learn all of our tools

We are gunning for a hybrid work culture as we truly believe that everyone can perform in any environment with a deep sense of belonging and a community to deliver results that we can be proud of.

Come aboard, because we are building a flying jet 🚀 while in a take-off mode. And the jet is a supersonic one! 😊

Responsibilities:

• Reviewing and analyzing websites for areas that can be improved and optimized
• Preparing detailed strategy reports
• Identifying powerful keywords to drive the most valuable traffic
• Running PPC campaigns
• Writing powerful calls-to-action to convert visitors
• Filling websites and other content with effective keywords
• Writing effective SEO content for blogs, websites and social media accounts
• Developing link building strategies.
• Analyzing keywords and SEO techniques used by competitors
• Compiling and presenting SEO guidelines

Skills and Experience:

• 1-3 Years of Relevant Experience
• Prior experience in content marketing, content growth and SEO
• Experience in Wordpress  is a must.
• Prior experience in SAAS or Adtech profile would be an added advantage
• Working knowledge of search engine optimization practices
• Outstanding ability to think creatively, strategically , and identify and resolve problems
• Excellent verbal and written communication skill
• Ability to work within a team and independently
• Familiarization Google analytics
• Experience with website optimization tools
• Strong organizational, time management, and analytical skills

Job Description:

As an SEO Lead, you will be responsible for spearheading our SEO growth efforts covering on-site (technical), off-site and content marketing aspects for both web & app. You should possess

exceptional attention to detail, and have good technical & analytical skills. You will be directly

responsible for driving Organic Growth and goals. This is a high-growth role and the candidate

would get access to great resources to build and scale the SEO function grounds up. It would be a great fit for people who believe in exponential growth and doing numerous experiments. The perfect candidate will have at least 5-6+ years of hands-on experience solving tough SEO problems and proven experience utilising various reporting and analytical platforms in an E-commerce / Publisher background.

Roles & Responsibilities:

• Lead SEO efforts in-house, working closely with the tech & product team to take up

Technical, On-Page and Off-Page SEO activities and Content Marketing.

• In-depth experience with web analytics tools like Google Analytics with Google Search

Console, Keyword planning tools, SEMrush, ASO, etc.

• Drive end-to-end Organic growth Strategy for enhancing Organic Traffic and meeting

business goals.

• Develop a strategy for link-building campaigns and improve the referral traffic and domain

authority of the site.

• Drive Keyword analysis through Keyword Research Tools and improve Keyword Ranking.

Should have knowledge about YouTube SEO Help to execute on-site and off-site SEO

strategies.

• Drive end-to-end Technical SEO strategies (XML sitemaps, 301-redirects, canonical tags, URL structures, website hierarchy, etc) and on-page optimization (On-page SEO (meta-tag optimization, content optimization on product and category pages, blog content strategy)

• Ability to guide content writers to create a compelling and high-quality website/linkable

content, including blog posts and page descriptions and Drive strategy regarding external

content creation to drive channels (YouTube video, PR, Reddit, Quora, etc)

• Own the App Store Optimization and define a strategy to improve app visibility in the app

stores, increasing app conversion rates, and getting more downloads.

• Identify and implement Key Performance Indicators (KPIs) to measure and monitor SEO performance and growth.

• Lead & review technical SEO issues and recommend fixes and work with the tech team to take them to closures. Performing periodic technical audits on the Graphy website/pages,

making short and long-term technical SEO strategy recommendations in terms of (page load, Mobile friendly UI/UX), page speed, CVW (core web vitals), etc.

• Optimise website content, landing pages and paid search copy. Work with the SEO team to optimise the internal linking structure and drive best practices in this field.

• Drive off-page strategy (deciding content topics, prioritising categories for backlinks, analysis of off-page domains)

• Competition Analysis: Manage/Perform competition analysis to enhance rankings and organic traffic and Reporting: Monitor and administer web analytics. Dive into the customer and traffic data to draw insights and new opportunities to grow SEO as a channel.

Qualification & Requirements:

• Working experience of minimum 5-6+ years in Search Engine Optimization – SEO

• Should have worked on multiple big sites for SEO and helped in the development of their SEO strategy and implementation.

• Experience using SEMrush or Ahrefs & Knowledge of HTML/CSS/React.

• Familiarity with relevant tools (e.g., SEMrush, MOZ) and web analytics tools (e.g. Google Analytics, Web Trends).

• E-pharma or E-commerce experience is a strong plus along with a growth hacking background.
• Must be well-versed with Google Algorithm updates & proficient with Excel & MS office.

About TrueMeds:

Our vision is to make healthcare affordable and accessible to all. We are a technology-driven,

telehealth platform that aims to reduce healthcare expenses multifold and improve healthcare

outcomes by democratising medicine purchases in India.

Truemeds, through its proprietary algorithm and teleconsultation, can recommend best value

medicines from the top 30 pharma brands in India to customers with precise scientific matching and outcomes history leading up to 70%+ savings for customers!

Founded by Ex-Abbott executives, Akshat Nayyar and Dr Kunal Wani, Truemeds has witnessed

phenomenal growth in the last 2 years on the back of strong product-market fit and massive organic demand. We have grown at a phenomenal pace with customer love – 60X growth delivered in the last 20 months. Headquartered in Mumbai, we are building a kick-ass team that is passionate to build innovative solutions and is willing to go the extra mile to ensure the customer has the best experience. Truemeds has closed it’s Series B ($22 Million) funding round led by private equity fund Westbridge Capital. The funding round witnessed participation from existing investors as well including InfoEdge Ventures, Asha Impact and IAN Fund. The company plans to utilise the funds to expand in the domestic market and grow exponentially in the days to come.

*The job would be based in Mumbai (Powai).*

We operate in an industry where parents are constantly seeking information for the education or parenting of their kids. Thereby a parent must always get the right information on priority when researching online. We are hence looking for an SEO and content specialist who can enable us to become the top-ranked site in this sector in India.

• Perform ongoing keyword discovery, expansion, and optimization
• Research and implement On page and Off page optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Up-to-date with the latest trends and best practices in SEO

• Minimum a Bachelor's degree in Engineering, master’s degree is preferred
• Proven 4+ years of SEO experience
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends, Search Console, SEMrush)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• #hustle

• Ground-level view of building out a global EdTech company that is going to impact hundreds of thousands of lives
• Be a part of the core team that drives the growth of the company
• Phenomenal work environment, with massive ownership and great growth opportunities

Location

Mumbai (office)

About Digichefs

We’ve been reinventing the meaning of digital marketing or rather, advertising in a digital era since 2015. With over 5 years of cumulative marketing experience at the heart of the organization, we enable our clients to grow and meet their business objectives. Our sweet combination of technology, creative communication, and a thought-through execution strategy bolster the marketing vertical in your business center, so that you may focus on the next important item on your list. Let us help you build a recipe for success.

Know more about us:

Check our website www.digichefs.com    

Watch our journey so far   Play Showreel - A 180 sec. Sneak Peek  

Why Join Digichefs

We are a boutique Digital Marketing Company focused on performance led to creative campaigns. 

A tight team of 40 makes us an ideal fit for any brand looking for a partner who can support their marketing setup or accelerate them in their growth stage. 

With efficient internal processes & subject expertise in digital, we forge as your extended marketing partner.

Direct access to the founders & the core team, flexibility & agility when situations demand so, clean reporting and transparency at every stage, while completely maintaining the security of your confidential data, are some reasons why our clients love us!

We were featured by:

Digital Agency Network - https://digitalagencynetwork.com/agencies/mumbai/

Learning Catalyst -  https://learningcatalyst.in/top-10-digital-marketing-agencies-mumbai/

Social Somasa - https://www.socialsamosa.com/2020/03/agency-feature-digichefs/

Yara Book https://yarabook.com/read-blog/82135_the-best-social-media-marketing-agency-in-mumbai-digichefs.html

Job Responsibilities.

• Perform keyword research in coordination with client business objectives 
• Optimize keywords in existing content and uncover new opportunities for addition of keywords
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific 
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Client interactions and monthly meetings to discuss SEO strategies
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages 
• Implement link building campaigns in coordination with client SEO goals
• Monitor and administer Google Analytics dashboards and point out key areas of importance in accordance of client goals
• Communication to team and management on project development, timelines, and results
• Work closely with the other team members to meet client goals

Requirements:

• Bachelor’s degree
• Significant Microsoft Excel experience preferred
• Basic knowledge of HTML preferred
• Good communication skills - written and spoken

Responsibilities:

• Executing implementation of strategic and operational SEO Strategies- On-Page, Off-Page & Technical SEO
• Performing an in-depth page analysis using various SEO tools & extension- Search Console, Analytics, SEMrush, Ahrefs, etc
• Performing technical and On-Page SEO analysis to identify and execute website optimization strategies to boost organic traffic and conversions
• Executing and monitoring data based on SEO targets and timelines- KPIs and OKRs in alignment with business strategy
• Coordinating with internal and external stakeholders across the organization to get things done on time
• Staying on top of SEO news, Google Updates and so on and implement them in relevant day-to-day activities
• Creating optimized content for product pages and blogs in lines with SEO best practices that can break the clutter online 
• Doing competitive analysis to fill in the SEO and content gaps for various product and landing pages
• Find out-of-the-box topics based on competitor analysis, trending topics, and various SEO tools

Requirements:

• 0-1 years of experience
• Basic analytical mindset for understanding SEO KPIs and handling Data
• Excellent in English verbal and written communication skills
• Comfortable in writing and editing content
• Comfortable with technical analysis and adept at learning things quickly
• Knowledge of Excel and Google Sheets- formulas, formatting, etc
• Adept with basic formatting, eye for detail, thorough research and analysis
• Proactive, responsible, hard-working, and diligent
• Ability to meet deadlines

Skills Required: Analytical Skills, Strategic Thinking, MS Office, Fluent in English, Writing Skills

If you want to learn and implement in-depth organic marketing, churn out SEO-friendly pages, have an eye for detail, and if data analysis does NOT scare you off- we'd love to meet you!