SEO & Organic Growth Specialist

Job Summary

We are looking for a results-driven SEO & Organic Growth Specialist to lead and execute SEO initiatives that improve website rankings, organic traffic, and lead generation. The ideal candidate should have strong expertise in technical SEO, on-page optimization, content strategy, local SEO, backlink acquisition, and analytics. This role requires close collaboration with the website development and marketing teams to drive sustainable organic growth.

Key Responsibilities

SEO Strategy & Planning

Develop and execute SEO strategies aligned with business objectives.

Conduct keyword research and identify opportunities to improve organic visibility.

Monitor search trends, competitor activities, and SEO best practices.

Develop content strategies to improve discoverability across traditional search engines and AI-powered search experiences.

On-Page SEO

Optimize website content, meta titles, descriptions, headings, URLs, and internal linking.

Perform regular SEO audits and implement optimization recommendations.

Create SEO briefs for landing pages and website content.

Content & Blog Management

Plan and manage a monthly SEO content calendar.

Write and publish SEO-optimized blogs and website content.

Develop content around lifestyle, family entertainment, events, fitness, activities, city-specific experiences, and other relevant topics.

Technical SEO

Identify and resolve technical SEO issues affecting website performance.

Coordinate with developers to implement SEO recommendations.

Monitor indexing, crawl errors, site health, Core Web Vitals, and structured data.

Manage XML sitemaps, robots.txt, redirects, and schema implementation.

Local SEO

Manage and optimize Google Business Profiles across multiple locations.

Improve local search visibility and rankings.

Support online reputation management through review monitoring and acquisition.

Off-Page SEO & Link Building

Execute backlink acquisition and outreach campaigns.

Identify opportunities for local citations, partnerships, and directory listings.

Monitor backlink profiles and competitor link-building strategies.

Analytics & Reporting

Track SEO performance using Google Analytics (GA4), Google Search Console, and SEO tools.

Monitor keyword rankings, organic traffic, conversions, and website health.

Prepare monthly SEO performance reports with actionable insights.