Seo Executive

Job Title: Brand Copywriter

Experience: 2–3 Years

Location: [Kandivali]

Employment Type: Full-Time

Job Summary

We are looking for a creative and passionate Brand Copywriter who can transform ideas into compelling words that resonate with audiences. The ideal candidate has a strong understanding of digital communication, brand storytelling, and content strategy. You will be responsible for crafting impactful copy across digital and offline platforms while maintaining a consistent brand voice.

As the custodian of the brand's written communication, you will collaborate closely with the design, content, research, and leadership teams to create engaging campaigns that strengthen brand identity and drive audience engagement.

Key Responsibilities

Create compelling, engaging, and persuasive copy for digital and offline marketing channels.

Develop high-quality content for social media, websites, landing pages, email campaigns, advertisements, brochures, presentations, and other marketing collateral.

Write creative campaign concepts, taglines, headlines, captions, and promotional content aligned with the brand voice.

Adapt writing style and tone based on different target audiences, platforms, and campaign objectives.

Collaborate with designers, content strategists, and marketing teams to develop integrated marketing campaigns.

Work closely with the Head of Research and Co-founder to translate ideas and insights into impactful brand communication.

Ensure consistency in brand messaging across all communication channels.

Review, edit, and proofread content to maintain quality, accuracy, grammar, and brand standards.

Research industry trends, competitors, and consumer behavior to create relevant and engaging content.

Optimize content for digital platforms and audience engagement.

Participate in brainstorming sessions and contribute innovative campaign ideas.

Analyze campaign performance and incorporate learnings into future content strategies.

Manage multiple writing projects simultaneously while meeting deadlines.

Required Skills & Qualifications

Bachelor's degree in Journalism, English, Mass Communication, Marketing, Advertising, or a related field.

2–3 years of experience in Brand Copywriting, Digital Copywriting, Content Writing, or Creative Writing.

Excellent written and verbal communication skills in English.

Strong storytelling and creative writing abilities.

Experience writing for digital platforms including social media, websites, blogs, and marketing campaigns.

Strong understanding of brand communication and consumer psychology.

Ability to simplify complex ideas into engaging and easy-to-understand content.

Excellent proofreading and editing skills.

Strong attention to detail and creativity.

Ability to work in a collaborative and fast-paced environment.

Good time management and multitasking abilities.

Strong Backend Engineer Profiles

Mandatory (Experience 1) – Must have 2+ years of hands-on Backend Engineering experience building production-grade systems in a B2B SaaS or product environment

Mandatory (Experience 2) – Must have strong backend development experience using at least one backend framework such as FastAPI / Django (Python), Spring (Java), or Express (Node.js)

Mandatory (Experience 3) – Must have a solid understanding of backend fundamentals, including API development, service-oriented architecture, data structures, algorithms, and clean coding practices

Mandatory (Experience 4) – Must have strong experience working with databases (SQL and/or NoSQL), including efficient data modeling and query optimization

Mandatory (Experience 5) – Must have experience designing, building, and maintaining APIs and backend services, including integrations with external systems (CRMs, payment gateways, ERPs, data platforms, etc.)

Mandatory (Experience 6) – Must have experience working in cloud-based environments (AWS / GCP / Azure) and be familiar with Git-based collaborative development workflows

Mandatory (Domain) – Experience with financial systems, billing platforms, fintech applications, or SaaS revenue-related workflows is highly preferred

Mandatory (Domain) – Experience with financial systems, billing platforms, or fintech applications is highly preferred (fintech background is a strong plus)

Mandatory (Company) – Must have worked in product companies / startups, preferably Series A to Series D

Responsibilities:

· Prepare periodic reports, such as summaries and dashboards, for the senior management, that provide Revenue and Resource Utilization pipeline, and present current status on various dimensions such as project management, execution, quality of delivery, process compliance and project profitability.

· Executing various revenue and non-revenue related contracts, and renewing those well in time. Tracking actual v/s the targets on weekly basis, and preparing specific Project wise Profitability Reports.

· Provide inputs on revenue comparison and arriving at a benchmark.

· Report revenue leakage by tracking non-billed hours put in by the resources in each project.

· Reviewing the rates and renewing them based on the inputs received from the manager.

· Collaborate closely with auditors, internal engineering and functional teams to keep the organization ready for audits through proper planning, internal audits and keeping evidences ready, and finally getting the organization audited from external agencies.

· Drive status meeting with the relevant stakeholders, leaders and mangers to check the status of various goals and initiate action through right channel wherever it is needed.

· Participate in Project Retrospective Meetings and record action items, and ensure that they get closed in timely manner.

· Maintain up-to-date documents related to the tasks managed by self.

Essential Skills (Technical):

· Excellent written and oral communication skills.

· Hands on experience in creating procedural documents and reports.

· Sound knowledge of business operations such as revenue, profitability, utilization of resources.

· Exposure to working with Senior Management team, and understanding their vision as well as way of working.

· Hands on experience in tools, such as MS Excel, Power-point, MS Word, Google Sheets, Docs, and One Drive to create various reports, documents and presentations.

· Exposure to document management systems.

Essential Skills (Leadership):

· Self-motivated, and have ability to manage and motivate the teams.

· Ability to drive the function and achieve the goal.

· Sense of ownership.

· Flair for data collection, maintenance and ability to draw conclusions from a maze of data points, and present it in a right way.

· Drive the communication in a positive and result oriented way.

· Getting the support from people not directly reporting and resolving the conflicting goals in a professional way, and work as a mediator wherever required. Great interpersonal skills.

· An eagle’s eye for detail.

· Focus on organization, rather than on any individual, from goals and work perspective.

Roles & Responsibilities:

• Build a high-quality web application from scratch.
• Responsive and adaptive web page implementation.
• Identify and communicate best practices for back-end engineering.
• Design, build and maintain efficient, reusable, and reliable code to ensure the applications' best possible performance, quality, and responsiveness.
• Implement automated testing platforms and unit tests.
• Prepare and maintain all applications utilizing standard development tools.
• Keep abreast of new trends and best practices in web development.
• Learn new Software/frameworks/ languages/ technology with ease.
• Must be able to apply innovative thinking at work. 

Desired Skills: 

• Good working knowledge of PHP-based MVC framework Laravel.
• Good knowledge of PHP, HTML, CSS & JavaScript and understanding of Database concepts & working knowledge of MySQL.
• A clear understanding of RESTful API development standards.
• Excellent problem-solving skills.
• Software testing (PHPUnit, PHPSpec)

• Should be able to install SCM and associated modules on Windows Servers
• Should understand SCM DB and architecture
• Should be able to install CU or PR updates
• Should be having fair understanding of Windows patches
• Should understand SCM services and have understanding on Monitoring applications

• Work with development teams and product managers to ideate software solutions
• Design client-side and server-side architecture
• Build the front-end of applications through appealing visual design
• Develop and manage well-functioning databases and applications
• Write effective APIs
• Test software to ensure responsiveness and efficiency
• Troubleshoot, debug and upgrade software
• Create security and data protection settings
• Build features and applications with a mobile responsive design
• Write technical documentation
• Work with data scientists and analysts to improve software

• Proven experience as a Full Stack Developer or similar role
• Experience developing desktop and mobile applications
• Familiarity with common stacks
• Knowledge of multiple front-end languages and libraries (e.g. HTML/ CSS, JavaScript)
• Knowledge of multiple back-end languages (e.g. Javascript, PHP, WordPress) and JavaScript frameworks (e.g. Angular, React, Node.js)
• Familiarity with databases (e.g. MySQL, MongoDB), web servers (e.g. Apache)
• Excellent communication and teamwork skills
• Great attention to detail
• Organizational skills
• An analytical mind
• Degree in Computer Science, Statistics or relevant field