SEO Analyst

Job Title: Marketing Executive

Job Overview:

We are looking for an experienced, proactive, and self-driven Marketing Executive who can independently manage and execute the overall marketing function. This role requires a strong understanding of both traditional and digital marketing, combined with the ability to

plan, implement, and monitor marketing activities end-to-end.

The ideal candidate will take full ownership of marketing initiatives, coordinate with internal teams, and drive brand visibility, lead generation, and marketing performance with minimal

supervision.

Key Responsibilities:

1. Marketing Strategy & Execution (Core Responsibility)

• Develop and execute quarterly and annual marketing plans.

• Plan and implement campaigns for product promotion, lead generation, and brand building.

• Ensure consistent branding and messaging across all channels.

• Collaborate with sales, product, and leadership teams to align marketing initiatives

with business goals.

2. Digital Marketing (Part of the Role)

PPC & Lead Generation

• Plan, manage, and optimise Google Ads and other paid campaigns.

• Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.

• Develop effective ad copies and assist with landing page enhancements.

SEO & Website Management

• Implement on-page/off-page SEO strategies to improve organic search visibility.

• Conduct keyword research, optimise content, and review analytics.

• Coordinate with design/content teams to ensure SEO standards are met.

3. Brand, Content & Communication

• Oversee the creation of marketing content — blogs, emails, social posts, brochures,

case studies, videos, and presentations.

• Maintain brand guidelines and ensure cohesive communication across the

organisation.

• Work with internal and external creative teams for design and content execution.

4. Exhibitions, Events & Offline Marketing

• Lead planning and execution of marketing for exhibitions and trade shows.

• Support stall layout planning, branding materials, and event promotions.

• Manage lead handling and coordination before, during, and after events.

5. Lead Management & CRM Collaboration

• Ensure prompt assignment of incoming leads to the respective territory managers.

• Track lead flow, progress, and campaign effectiveness.

• Work closely with the sales team to improve follow-up quality and conversion tracking.

6. Market Research & Data Management

• Conduct competitive research, pricing insights, and industry analysis.

• Prepare scraping data and market intelligence reports.

• Support management with MIS and performance dashboards.

7. Performance Analysis & Reporting

• Monitor marketing KPIs across both digital and offline activities.

• Prepare regular performance reports with insights and improvement suggestions.

• Conduct A/B tests and track results for continuous optimisation.

Requirements:

• Excellent communication, planning, and coordination skills.

• 1–5+ years of experience in a marketing role (preferably B2B).

• Strong understanding of digital marketing (PPC, SEO, analytics).

• Ability to independently manage marketing activities with high ownership.

• Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.

• Understanding of website platforms (WordPress, CMS tools).

• Ability to manage multiple projects and meet deadlines.

Desirable Skills:

• Experience with LinkedIn, Facebook, and Instagram marketing.

• Knowledge of email marketing tools or automation platforms.

• Creative thinking and copywriting ability.

• Google certifications are an added advantage.

Qualifications:

• Degree in Marketing, Business, Communications, IT, or a related field.

Location: Vadodara

• Planning, scheduling & coordinating appointments & meetings, providing reminders, maintaining & updating diary of daily commitments & weekly calendar on a proactive basis. 

• Interacting with & rendering assistance to select HNI & VIP customers, coordinating certain critical Outdoor Catering & Party Orders, VIP reservations, etc. 

• Receiving calls, taking messages, screening & prioritizing calls & mails. 

• Taking down dictations & appropriately drafting data points & correspondences, proactively responding to queries received through calls/mails based on feedback & preferences conveyed by the Managing Director. 

• Preparing, editing & compiling agendas, minutes, correspondences & presentations. 

• Organizing & maintaining files, documents as well as other office records, both offline & online, preserving & safeguarding confidential data & documents in an efficient manner. 

• Making travel arrangements (ticketing, hotel reservations, etc.) on behalf of the Managing Director & other senior executives, coordinating with outstation visitors & proactively looking after their boarding & lodging arrangements, based on preferences conveyed by the Managing Director. 

• Undertaking primary as well as secondary research & accordingly, developing briefs, reports & presentations as per pre-determined timelines. 

• Proactively observing & recording various discussions/conversations undertaken by the Managing Director from time to time & accordingly, framing action plans. 

• Managing communication pertaining to projects, new launches as well as other such expansion & diversification undertakings that directly come under the purview of the Managing Director. 

• Imparting induction & training to select employees hired for functions that are directly or indirectly associated to those of the Managing Director’s office. 

• Coordinating with outstations suppliers & vendors (China, Italy, etc.) quotations, purchase orders, purchase/ delivery payments.  

• Responding to various inquiries - internal as well as external, acting as a point of contact between the Managing Director & other employees, tracking the work plan allocated to certain employees by the Managing Director & monitoring timelines with regard to the same. 

• Organizing & maintaining files, documents as well as other office records, both offline & online, preserving & safeguarding confidential data & documents in an efficient manner. 

• Negotiating with various suppliers, vendors & contractors, receiving competitive quotations, making comparisons, making purchases of materials & supplies based on feedback received from the Managing Director. 

• Spearheading all coordination pertaining to maintenance, upkeep & repair of corporate as well as outlet & store infrastructure (on a case to case basis), as per directions & preferences issued by the Managing Director from time to time. 

• Undertaking primary as well as secondary research & accordingly, developing briefs, reports & presentations as per pre-determined timelines. 

• Proactively observing & recording various discussions/conversations undertaken by the Managing Director from time to time & accordingly, framing action plans. 

Mandatory Criteria

• Figma, Adobe XD, Illustrator, Lottie
• UI/UX Design (web + mobile)
• Wireframing, Prototyping, and Responsive Design
• Visual Design Systems (Typography, Grid, Components)
• Knowledge of Conversion Rate Optimization (CRO)
• Experience with Shopify or Webflow (preferred)
• Familiarity with GA4, Hotjar, or analytics tools
• Strong understanding of D2C/eCommerce design

OKR

• Design and deliver visually compelling, conversion-optimized interfaces for D2C and consumer brands.
• Maintain design consistency and component libraries across projects.
• Improve conversion rates through data-informed UI/UX decisions.
• Collaborate with developers and marketers to ensure implementation accuracy.
• Optimize page speed, layout, and user flow for better performance metrics.

Kindly share your resume at 82008 31681

Here's a Bit More About What We're Looking For

Job responsibilities include, but are not limited to:

● Building GTM Strategy. You’ll own our growth strategies and identify the key channels in which we can invest in and scale our customer acquisition efforts. You’ll be a thought leader who is excited to take a scrappy approach, brainstorm and launch new experiments, A/B test,

and double down upon early signs of success.

● Relentlessly optimizing.. You’ll combine quantitative and qualitative insights to identify opportunities, improve conversion rates, and reduce costs.

● Scale a world class team. We’re looking for someone who can build the playbook that the team will operate against as it grows. You’ll be empowered to recruit and get the most out of a high-performing, efficient team.

● Execute a broad mandate. You’ll roll up your sleeves and get done what is necessary to remove blockers to our company’s growth, recognizing that this will change and develop as the business matures. You aren’t afraid to dive in and help us solve other business problems as needed.

● Own growth, content and digital marketing completely: experience in PR/ Comms not needed.

● Highly quantitative approach to growth and marketing. Experience with A/B experiments, growth hacks and other tools.

Description

Zycus is looking for a Meanstack/Mernstack Developer, who is motivated to combine the art of design with the art of programming. Responsibilities include implementing visual elements and their behavior with user interactions.. You will also be playing an active role on front end as well as backend development, and defining how the application looks and functions. We are looking for candidates with strong experience in MongoDB, Express.js, Angular, Node.js, Javascript, HTML, CSS, Jquery, Ajax. If you are a Mean Stack or full stack developer with a strong technical experience, then you could be the best fit for the role!

Roles & Responsibilities

· Creating Apps by working on all layers of architecture Understanding the flow of code and how it interacts with different components.

· Creating technical design documents by understanding requirements, and product objectives.

· Writing effective Unit tests

· Good analytical skills and innovative mind.

· Source code management.

· Excellent communication skills.

Requirements

· Total experience of 5 - 8 years

· Experience on Mean Stack/Mernstack (MongoDB, Express.js, Angular, Node.js)

· Strong understanding of JavaScript, object-oriented JS, its quirks, and workarounds·

· Strong hands on experience in JavaScript· Strong proficiency with JavaScript or CoffeeScript depending on your technology stack.·

· Good understanding of server-side CSS preprocessors such as Stylus, Less·

· Basic understanding of web markup, including HTML5 and CSS3· Good understanding of asynchronous request handling, partial page updates, JQuery, and AJAX·

· Proficient understanding of cross-browser compatibility issues and ways to work around such issues· Familiarity with JavaScript module loaders, such as Require.js and AMD·

· Proficient understanding of code versioning tools, such as SVN· Good understanding of browser rendering behaviour and performance

· Key Programming Skills: MEAN stack, full stack, Angular, Java, HTML/CSS, Javascript, Bootstrap.

· Experience working with Rest based APIs

Five Reasons Why You Should Join Zycus

1. Cloud Product Company: We are a Cloud SaaS Company and our products are created by using the latest technologies like ML and AI. Our UI is in Angular JS and we are developing our mobile apps using React.

2. A Market Leader: Zycus is recognized by Gartner (world’s leading market research analyst) as a Leader in Procurement Software Suites.

3. Move between Roles: We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization

4. Get a Global Exposure: You get to work and deal with our global customers.

5. Create an Impact: Zycus gives you the environment to create an impact on the product and transform your ideas into reality. Even our junior engineers get the opportunity to work on different product features.

Mintifi is a growing Fintech startup and has a presence in pan India. We are moving towards lightning fast business loans using data-driven decision-making. 

We are looking for a Ruby on Rails developer responsible for managing the interchange of data between the server and the users. Your primary focus will be the development of all server-side logic, definition, and maintenance of the central database, and ensuring high performance and responsiveness to requests from the front-end. You will also be responsible for integrating the front-end elements built by your co-workers into the application. Therefore, a basic understanding of front-end technologies is necessary as well.

• Design, build, and maintain efficient, reusable, and reliable Ruby code
• Integration of data storage solutions 
• Integration of user-facing elements developed by front-end developers with server side logic
• Identify bottlenecks and bugs, and devise solutions to these problems
• Help maintain code quality, organization and automatization

What we're looking for

• An experienced Software Engineer with a love for Web products
• demonstrated ability to contribute individually as well as in a team.
  If you love spending time on Hackernews/Github and love experimenting with latest technologies, this might be the role for you.

Responsibilities

• Own the development of product features end-to-end including scoping, architecting, coding, testing, and rolling out features
• Work closely with PMs, designers, and other engineers to ideate solutions to user problems
• Become an expert in your product area and our tech stack Make improvements to developer productivity through process / code improvements and mentorship
• Work in a distributed team

• 2+ years of experience designing and building complex JavaScript web based software systems
• Demonstrable Full Stack development experience with Angular or React and Node.JS in Typescript.
• Knowledge of multiple modern computer languages and frameworks with an understanding of using the right technology for the right purpose
• Experience with remote development teams working on the same platform
• Experience with writing testable code and driven by best practices Agile development process knowledge/experience
• Bachelor’s degree in Computer Science or related field