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Job Description: Key Functional Areas of Responsibility • Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific • Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects • Implement link building campaigns in coordination with client SEO goals • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments • Monitor and administer web analytics dashboards and reports • Monitor and evaluate search results and search performance across the major search channels • Communication to team and management on project timelines and results • Work closely with the other team members to meet goals Professional Competencies • Passion for SEO and internet marketing • Outstanding ability to think creatively, and identify and resolve problems • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere • Ability to clearly and effectively articulate thoughts and points • High levels of integrity, autonomy, and self-motivation Professional Skills & Qualifications • 1 – 2 years’ experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO) • Proficiency in MS Excel, PowerPoint, and Word • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool • Experience working with popular keyword Tools.
