Work with one of the largest media houses in India, take your career to a new high with the global exposure and experience. Our client is among the top 3 most trusted newspapers in India, read by more than 30 million Indians. It is one of the most renowned names in Indian media especially across North India. They also host a multitude of media initiatives like Print, Digital, TV, Events and Radio Stations covering various states in the country to connect better with the locals. Their website is one of the fastest growing digital news sites, where they have shown a growth in audience by around 200% in tier 2 and 3 cities and towns in India. The 6 decade old media house was founded by a fearless and famous journalist and writer who has been felicitated with many literary awards. Currently led by a team of experts and media professionals at its CXO levels, the publishing house has expanded to many digital and offline businesses under its roof, providing employment to thousands in India. They have kept the flag high with their journalistic values and quality coverage of events throughout the world. As a Head of SEO, you’ll drive the constant innovation and performance of the company's organic presence across all search engines by focusing on the right data and tactics to secure rankings for existing terms as well as expand keyword coverage. The bottom line for this role would be to Increase 1st page rankings and enhance site speed & crawlability. What you will do: Influencing the direction of our marketing team and the business at large by informing strategy research, innovation, suggesting, testing, and utilizing the latest and greatest approaches and tools in the space. Partnering with outside agencies to amplify successes and results Optimizing content, site structure, link architecture, and our growing brick & mortar footprint to improve 1st page ranking Increasing and constantly iterating the communication streams and alignment cross functionally that ensure SEO efforts are understood, well-supported, and successful at the enterprise level Nurturing a world class, engage, and high-performing SEO function & team Contributing thought partnership, positive influence, and subject matter expertise to the Marketing leadership team as well as peer groups across the organization What you need to have: MBA - Marketing or in related Stream from good college is preferred. (tier 1 colleges not mandatory) 6 - 10 years of success in Marketing with strong track record and technical knowledge of SEO latest practices Demonstrated success within B2C/ D2C/ Media/ EdTech/ Fintech/ Ecommerce businesses Obvious and insatiable curiosity and learning agility Proven agility to move between simultaneous projects, challenges, and priorities Experience collaborating across teams, functions, and initiatives A strong drive to identify and act on improvement opportunities A head for business and a heart for people
Job SummaryAs a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.The ideal candidate would be extremely data-driven and makes design tweaks based on user behavior to improve conversions. An experience in creating UI/UX wireframes would be a plusResponsibilities and DutiesUse qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.Establish web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.To understand the "WHY" behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).Coordinate with developers, analysts, and researchers to drive projects forward.Required Experience, Skills and QualificationsPrior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website.Prior experience in a customer facing role or equivalent history of increasing customer satisfaction with excellent presentation skillsConversant and able to use marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools.Understanding best practices for UI and UX for websitesUnderstand of how E-commerce website work(what is ROI, AOV, Conversion Rate etc.)Experience with research tools including HotJar, CrazyEgg, LuckyOrange/ heatMaps/ poll/ survey Zarget or other similar tools will be a plusExperience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be a plusPrior experience working in diverse client portfolioBenefits5 Day workingFlexible work from home policy‘No Leaves’ Policy: we trust people in getting work doneCompany sponsored team outing and partiesCompany sponsored lunchNo dress codeSalaries at par and above the industry standardsGreat Learning and growth opportunitiesOpportunities to travel onsite (Australia US,UK, South Africa) to meet and work with clients personallyDiverse and exciting client portfolio of internationally renowned brands
CANDIDATE SHOULD HAVE MINI OF 1 YEAR OF EXPERIENCE IN ON PAGE AND OFF PAGE OPTIMAIZATION. PLEASE CONTACT 8586023123 TO SCHEDULE YOUR INTERVIEW IN GURGAON.