SEO Executive (Remote)

• 5+ years of experience
• FlaskAPI, RestAPI development experience
• Proficiency in Python programming.
• Basic knowledge of front-end development.
• Basic knowledge of Data manipulation and analysis libraries
• Code versioning and collaboration. (Git)
• Knowledge for Libraries for extracting data from websites.
• Knowledge of SQL and NoSQL databases
• Familiarity with RESTful APIs
• Familiarity with Cloud (Azure /AWS) technologies

Working at Bottom Funnel Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

• Strong knowledge of PHP web frameworks like Laraveland working on other skills. 
• Strong knowledge of MYSQL, RDBMS 
• Familiar with of Apache Configuration
• Experience of object-oriented PHP programming
• Understanding of MVC design patterns
• User authentication and authorization between multiple systems, servers, and environments
• Strong knowledge of the common PHP or web server exploits and their solutions
• Creating database schemas that represent and support business processes.

The ROLE

• Handle the inbound interest received by Marquee
• Get the inbound leads to setup an online demo with us
• Conduct a small research on the prospect’s company and background prior to the demo to conduct a smooth sales call
• Conduct online demos with the prospects and turn them into paying customers
• Ensure that the product demo is neat and organized
• Work with the prospects to understand their needs and pitch them the right Marquee product to solve their problems
• Manage on-going relationships with customers
• Run strategic follow ups (Calls/texts/emails) on the prospects to get in maximum sales
• Strive to achieve the sales targets
• Work with our Founder on strategic alliances - potentially travelling to various financial centers globally

Here are some important things to consider prior to applying to us:

• Knowledge/prior experience with startup fund raising is a distinct advantage
• WE'RE A REMOTE TEAM so you can work from wherever you like - you don't have to attend office on a day to day basis
• You should own a laptop
• EXCELLENT written & spoken English required
• We shall provide a 5-7 days training session once you join in.

REQUIREMENTS:

Primary Skills -

• PHP Version 7.1.33 or higher
• Codeigniter 3 or higher (PHP MVC Framework)
• MS SQL Server 2005 (DB)
• Apache 2.4.6 or higher (Web Server)Ubuntu 18.04 or higher / Red Hat Linux / Similar (Operating System on machines).

Good to Have:

The knowledge of any of the following Content Management Systems:

• Magento
• Wordpress
• Prestashop
• Drupal
• Opencar