Direct Response Copywriter

• Accountable for conversion% of visitors at Gynoveda.com
• Map customer journey, define use cases & service design to drive engagement & purchases
• Build frictionless online customer experience for website & app
• Optimize marketing funnels for customer acquisition, retention, video-content  
• Develop mobile app for menstrual health tracking, online consultation, content marketing
• Drive marketing automation and integrate multiple online SaaS tools using API, plugins
• Build unified tech solutions for - 
• Customers - online sales & support via responsive website and mobile app
• Employees - process & tools for operations, customer service, supply chain

We work with top Indian Coaches Like- Ankur Warikoo, Amandeep Thind, Nishkarsh Sharma, etc.

About the role

We are looking to hire a dedicated copywriter to create strong communication for all the stages of the customer journey. The copywriter will be expected to create stories that resonate with the audience and move them to action. The copywriter will be responsible for producing video scripts, landing pages, Facebook and Google ads, emails, and much more.

The copywriter will be expected to be data-driven. They will be expected to analyze data to see what's working and what’s not. This individual will be responsible for conducting audience research to understand the target market and then creating communication strategies that resonate.

Content for video scripts, landing pages, Facebook and Google ads, and emails. Responsibilities include evaluating analytics and adjusting content as needed.

Your day-to-day:

• In-depth audience research to understand the audience on industry-related topics in order to develop original content
• Writing copy for all the stages of the customer journey
• Measuring the impact of the copy through data and improving on a consistent basis
• All completed layouts and artwork must be thoroughly checked to ensure there are no mistakes
• Collaborate with internal partners to interpret project briefs and develop relevant concepts into content

Requirements

• Top-class English communication skills
• Ability to understand the audience to find out what motivates them.
• Ability to think conceptually
• An understanding of user experience
• Proven experience as a copywriter or related role
• Knowledge of online content strategy and creation

Benefits:-

• Salary 6 Lakh Per Annum starting
• Health insurance.
• All books ordered in the domain that insane works in will be reimbursed.
• The freedom to manage your own time, location, and schedule (we have no physical office or set working hours).
• 5 days working.
• In-house training to grow in your skill.
• The opportunity to work with an innovative team of people with awesome company culture.
• The chance to grow, be challenged, and develop with Insane Marketers.
• Day shift.
• Remote.

About you

• You’re numbers-driven.
• You love data.
• You're passionate and driven.
• You have a sharp eye for detail.
• You're proactive and reactive.
• You have 2+ years in Direct Response Copywriting

Why Insane?

• We are paid marketing Partners of Meta.
• We are paid marketing partners of Google.
• Flexible timing. You choose your style (as long as you make yourself available for calls)
• We don't micromanage. We expect you to do your job right by yourself without any external pressure
• We try to provide all the support that you need (that includes training and upskilling as well)
• Speak up. If you feel something has to be improved or done in a better way
• Performance is a key metric.

• Produces or copy-edits content for various online outlets such as blogs, websites and social channels
• Analyze content for consistency, accuracy, adherence to style and brand standards, and user experience implications
• Revises, edits, and proofreads high-quality, creative content as needed
• Ability to write in different formats and styles of content for multiple audiences and also ensure content is accurate & plagiarism free
• Stays updated on digital marketing best practices and techniques for creating effective and engaging web content
• Creates topical recommendations, article outlines, and optimized content to capitalize on content opportunities. The same should be identified by performing keyword research, competitor analysis, content mapping, and other types of content analysis
• The individual should have the ability to gather information through a relevant questionnaire or ask pertinent questions from various clients
• The Digital Content Specialist reports directly to the Content Manager and indirectly to the Account Manager(s) of his/her respective customer team(s)

• Minimum 1 year of experience in content writing
• Versatile research skills
• Enthusiasm for learning & writing about new topics
• The desire to learn new skills and technologies for content creation and optimisation
• Ability to organise, manage and prioritise tasks
• Familiarity with SEO

• Implement marketing strategies to scale lead generation
• Update and optimize the website regularly for conversion
• Work in collaboration with freelance content writers to blog high-quality content
• Help the team with sales collaterals
• Engage potential customers via our social media accounts

• A strong communicator
• Data-driven decision maker
• Meticulous when it comes to details
• Customer obsessed
• Team player

We are looking for a Product Marketer who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.

Product marketer responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.

Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

Job Details

Job Location - Mumbai

Experience Required - 3-5 years

Package Offered - Rs.6,00,000/- to Rs.10,00,000/- per annum

Digital Marketing Manager

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, etc.)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement