About the Role:
We are seeking a dynamic Web Content Specialist, a professional who possesses expertise in web development, content management, and digital marketing. This role is ideal for individuals with experience in managing web applications, maintaining content on CMS platforms, and executing digital marketing strategies.
As our Web Content Specialist, you will be responsible for Web Content Creation and maintenance of various web applications, including our website and custom applications. You will ensure expert delivery and deployment of changes to our web portfolio, while maintaining brand standards, CMS policies, templates, and service level agreements (SLAs). Additionally, you will manage and maintain content on the CMS platform in alignment with our global marketing strategy, leveraging your experience in online content creation, HTML, CSS, and familiarity with UI/UX principles and Google Analytics.
Responsibilities:
- Be involved and part of a team that is responsible for the overall design, build, implementation and maintenance of various web applications including our website and custom applications.
- Ensuring expert delivery and deployment of changes to the Site portfolio, whilst taking ownership and responsibility for maintaining brand standards, CMS policies, templates, and SLA's
- Demonstrable success managing multiple priorities and directional changes in a deadline-driven environment.
Qualifications:
- Manage and maintain content on the CMS platform in alignment with global marketing strategy.
- 2+ years' experience in online content creation.
- 1+ years actively working with HTML, CSS.
Preferences:
- Background in UI/UX principles
- Background in Google Analytics
About InEvolution:
Founded in 2009, InEvolution is a dynamic and evolving firm specializing in back-office, operations, and customer support services. We are a globally oriented team committed to delivering quality services with cost efficiency.
Our ethos is to constantly adapt to the changing needs of the industry, effectively serving as an extension of our clients' teams. We specialize in alleviating operational burdens from organizational leaders, allowing them to focus on growth.
Our expertise spans across 24/7 client support, advanced technology utilization, proficient data management, and providing certified solutions. Our services include data hygiene, GDPR compliance, e-commerce campaign configuration, order management, reporting, sales support, and comprehensive customer support across various platforms. With our diverse experience in multiple business sectors, we offer robust solutions that cater to the unique needs of our clients.
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Job brief
Call To Action is looking for an SEO expert to manage, strategize and implement search engine optimization activities across major search networks to maximize ROI
Responsibilities
- Track, report, and analyze website analytics and other content development initiatives and campaigns
- Optimize copy and landing pages, and websites for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor links
- Develop and implement link building strategy
- Work with the web development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements
- Proven SEO experience at an agency or brand level for 2-3 years
- In-depth understanding of marketing, conversion, online customer acquisition and website analytics tools
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO
- Bonus if you have SEM experience managing PPC campaigns across Google, Facebook and Bing to run SEM campaigns to aid SEO
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns |
Design, build and maintain our social media presence |
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) |
Identify trends and insights, and optimize spend and performance based on the insights |
Brainstorm new and creative growth strategies |
Plan, execute, and measure experiments and conversion tests |
Collaborate with internal teams to create landing pages and optimize user experience |
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points |
Instrument conversion points and optimize user funnels |
Collaborate with agencies and other vendor partners |
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate |
Transforming from agency driven to in-house digital marketing functioning |
Supporting in building in-house digital marketing function |
Your responsibilities at digeesell
Responsible for managing multiple PPC advertising campaigns, which run on platforms including Google, and Facebook.
Generating maximum leads/conversions within the designated budget.
Improve Quality Score & lower CPC for all the projects.
Optimizing & planning PPC strategy.
Creating PPC Campaigns on Google Ad Words.
Perform keyword research and write effective PPC ads to match client goals.[Text Wrapping Break]Data analysis & weekly/ monthly reporting.
1-2 years of relevant experience in content development, writing, and publishing.
Strong English writing skills & familiarity with internet & search engines.
Concise, clear & confident communication.
The ability to ideate and execute a campaign or strategy successfully within the stipulated timeline.
A creative mindset with strong analytical skills.
Strong understanding of how content works on a social web.
Knowledge of Analytics and Google AdWords would be a plus.
Desired Candidate profile
Strong PPC experience 1 Plus years.
Previous experience and a proven track record of managing pay per click campaigns.
Excellent written and verbal communication skills.
Experienced in using Google AdWords and other PPC platforms.
Must be a graduate.
A relevant certification would be an advantage.
We are looking for an ideal candidate who will lead our marketing activities. The mission of an Assistant SEO (Search Engine Optimization) Manager is to maximize the volume of inbound organic traffic from search engines to our business websites. This will be accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.
As Assistant Manager, you are responsible to lead the marketing team and suggest them the best marketing techniques for social media and other digital media campaigns. You should grab the attention of customers and market the products and services.
If you have the ability to utilize the organizational resources optimally for the business promotion activities, we would like to meet you.
Roles and Responsibilities:
- Reviewing and analyzing websites for areas that can be improved and optimized
- Preparing detailed strategy reports and Marketing Plans
- Identifying powerful keywords to drive the most valuable traffic
- Writing powerful calls to action to convert visitors
- Filling websites and other content with effective keywords
- Developing link-building strategies;
- Ensure that the website, promotional material, and marketing campaign strategy are updated regularly.
- Analyzing keywords and SEO techniques used by competitors
- Keeping updated on both white hat and black hat SEO strategies to avoid staying within search engine guidelines
- Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification
- Develop, implement and manage the marketing strategy
- Designing and measuring the success of every marketing campaign.
- Stay up to date with the latest marketing practices and technologies.
- Collaborate with the Marketing, Sales and Product Development team Communicate with industry professionals and influencers via social media to create a strong network.
- Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site
- Keyword research for the Addition of service based webpages on the website
- Ensure uploading of webpages on the Website through the SEO team.
- Perform Lead analysis daily to closely work for the end user needs from the website and to create campaigns accordingly.
- Experience in Email Marketing tools like Mailchimp
- Ability to plan Email calendars and schedule emails as per the plan.
- Guide the designing and content team for Email design and content along with other design and content-based changes needed on the website.
- Manage the ORM of the brand and work on creating a positive image of the Brand online along with mitigating the negative reviews.
- Closely coordinate with cross-functional teams to keep the website updated.
Job requirements and qualifications:
- Demonstrated SEO experience of at least 8-10 years.
- Strategic Understanding of Social Media and its usage in Marketing
- Experience with Google's Keyword Tool
- The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
- Proven success in link-building and viral strategies
- The ability to deploy an effective local and long-tail search strategy
- Experience in building inbound organic search traffic and improving SERPs
- Expertise in Google Analytics, Google Search Console, SEMRush, Ahref’s
- Ability to make SEO proposals
- Ability to perform SEO Audit
• Bachelor's degree in Marketing or related field.
• Excellent understanding of digital marketing concepts.
• Sound knowledge of social media platforms and content generation.
• Strong creative and analytical skills.
Knowledge of Google Analytics and Google Webmaster Tools
Basic roles & responsibilities
Increase company and brand awareness.
Launching advertisements.
Generating leads through social media platforms like Instagram, LinkedIn and facebook.
Job description
- Develop and lead the lead generation strategy
- Manage PPC campaign budget and continuously optimize for best results.
- Recruit and lead a team of paid search specialists to manage our different campigns
- Monitor the performance of our PPC accounts and plan out advertising campaigns based on seasonality, competitor activities, product availability, and more
- Analyze PPC performance across campaigns, accounts, website, and channels
- Maintain strong keyword lists to capture opportunities to the fullest
- Create PPC campaigns from scratch when new programs are launched
- Identify the need to create and modify landing page content for the best user experience, and generate keyword-focused content for the landing page
- Conduct A/B testings with ad copies, landing pages, images, and more
- Monitor the market trends for paid search
- Anything else as assigned
- Content writing
- Website management
- Social profile management
- Advertisement (Google and social)
- Analytics
- SEO
- Traffic generations
- Leads generation
- Regular interactions with our audience
- Planning campaign on a monthly basis around current products and services
- Developing relationships with affiliates
- International outreach and SEO
We are looking for a digital marketing intern eager to learn the ins and outs of marketing online, from strategy to execution. Interns will work with the digital and field marketing team to learn how marketing works across spaces and assist in the day to day digital marketing activities of INKPROG applications.
Responsibilities include:
- Create SEO strategies, techniques and tactics to improve the website's organic reach on all major search engines.
- Modify website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Learn and execute SEM strategies and Internet marketing methods like pay per click advertising and paid directories.
- Monitor and mitigate website's performance with the help of analytics tools and digital measurement methods.
- Learn and implement social media campaigns (Facebook, Twitter, Instagram, etc.) and digital campaigns using Google AdWords.
- Work with graphics and content team for ads, creative and artwork for PPC campaigns.
- Generate and share content daily that builds meaningful connections.
- Setting up and optimizing company pages within each social media platform
- Continuously improve by capturing and analyzing the appropriate social data/ metrics, insights and best practices, and then acting on the information.
- Analyze Past Content to Improve Posts
- Optimize Visual Content
- Target Website Visitors with Social Ads
- Create a Social Media Channel Plan
3 Months probational internship convertable into a full -time job.
About the Internship:
1. Handling digital marketing activities and projects (SEO (on-page- off-page), SEM, SMO)
2. Working on keyword research using various tools, generating reports & analyzing account performance
3. Handling core team tasks related to marketing
4. Building and executing a strategy with the team
5. Identifying leaders and influencers (internal/external) and engage them in brand activities
6. Managing social media marketing and email campaigns
7. Brainstorming new and creative growth strategies