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ROLES AND RESPONSIBILITIES:
Video-led Content Strategy:
- Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
- Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)
Production:
- Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
- Creating the monthly production pipeline, review and edit every piece of video content that is produced
- Explore AI-based and production automation tools to help create communication stimuli at scale
- Manage our agency and partner ecosystem to support high-scale video production
- Manage the monthly production flow and maintain data sheets to enable ease of tracking
- Increase CTR, Views and other critical metrics for all video production
Project Management:
- Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
- Plan and manage video production schedules, ensuring timely delivery of projects within budget
- Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
- Ensure all video content is optimised for each platform, following best practices for SEO and audience engagement
- Coordinate with the content team to integrate video content on the platforms
- Maintain an archive of video assets and ensure proper documentation and tagging
Capabilities:
- Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
- Work with technology teams to explore Gen AI tools to deliver output at scale and speed
- Identifying opportunities for new formats and keeping up with trends in the video content space
Customer obsession and governance:
- Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
- Zero tolerance for content and communication errors
- Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
- Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
- Create checks and balances in the system so that all customer-facing content is first time right, every time
Performance tracking:
- Tracking and analysing production, go-live status and engagement metrics using tools like Google Analytics, etc.
- Gauge efficacy of video content produced, and drive changes wherever needed
- Provide regular reports on video performance, identifying trends, insights, and areas for improvement
IDEAL CANDIDATE:
Qualifications:
- Bachelors degree in Communications, Digital Marketing, Advertising or a related field
- Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.
Work Experience:
- 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage
Skills :
- Excellent command over the English language
- Hands-on experience of copywriting, editing, and creating communication
- Ability to handle complex briefs and ideate out of the box
- Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
- Deep customer focus by understanding customer behaviour and analysing data & real-world experiences
- Detailed orientation & very structured thinking, think of customers' entire journey and experience
- Strong communication and collaboration skills to effectively work with diverse teams
- Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
- Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
- Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design software (e.g., Adobe After Effects, Photoshop)
PERKS, BENEFITS AND WORK CULTURE:
Our people define our passion and our audacious, incredibly rewarding achievements. Bajaj Finance Limited is one of India’s most diversified Non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.
Requirements
- Banking domain, cards area (Credit, debit and prepaid)
- Excellent understanding of Cards and payments technologies
- Know-how of process mapping, requirement gathering, gap analysis, documentation
- Good understanding of following aspects of Vision Plus – CMS, FAS, CDM, TRAMS, Functional understanding of all VisionPLUS blocks, VMXservices, Various reports.
- End to end exposure on testing related activities.
- Experience with mainstream defect tracking tools like JIRA / QC.
- Excellent written and oral communication skills.
- Perform peer review and regular reporting on progress made.
- Must be a very good team player & willing to learn new skills.
- Excellent communication skills.
We were founded in 2014 with a mission to develop and deliver applications to small businesses in India, using which these businesses can achieve new heights in their business.
Most of these companies lack behind because they can’t afford high end applications, and don’t buy these applications majorly because many of its features are not useful to their business. We develop customized applications as per customer’s business needs.
Founder & CEO - Karan Jain
Position - Frontend Engineer
Responsibilities
● Use markup languages like HTML to create user-friendly web pages
● Maintain and improve website
● Optimize applications for maximum speed
● Design mobile-based features
● Collaborate with back-end developers and web designers to improve usability
● Get feedback from, and build solutions for, users and customers
● Write functional requirement documents and guides
● Create quality mockups and prototypes
● Help back-end developers with coding and troubleshooting
● Ensure high quality graphic standards and brand consistency
● Stay up-to-date on emerging technologies
Requirements and skills
● Proven work experience of 4-5 years as a Front-end developer
● Hands on experience with markup languages
● Experience with JavaScript, CSS and jQuery
● Familiarity with browser testing and debugging
● In-depth understanding of the entire web development process (design, development and
deployment)
● Understanding of layout aesthetics
● Knowledge of SEO principles
● Familiarity with software like Adobe Suite, Photoshop and content management systems
● An ability to perform well in a fast-paced environment
● Excellent analytical and multitasking skills
● BSc degree in Computer Science or relevant field
Responsibilities
● Use markup languages like HTML to create user-friendly web pages
● Maintain and improve the website
● Optimize applications for maximum speed
● Design mobile-based features
● Collaborate with back-end developers and web designers to improve the usability
● Get feedback from, and build solutions for, users and customers
● Write functional requirement documents and guides
● Create quality mockups and prototypes
● Help back-end developers with coding and troubleshooting
● Ensure high-quality graphic standards and brand consistency
● Stay up-to-date on emerging technologies
Requirements and skills
● Proven work experience of 4-5 years as a Front-end developer
● Hands-on experience with markup languages
● Experience with JavaScript, CSS and jQuery
● Familiarity with browser testing and debugging
● In-depth understanding of the entire web development process (design, development and deployment)
● Understanding of layout aesthetics
● Knowledge of SEO principles
● Familiarity with software like Adobe Suite, Photoshop and content management systems
● An ability to perform well in a fast-paced environment
● Excellent analytical and multitasking skills
● BSc degree in Computer Science or relevant field
Location : Pune
Notice Period : Immediate to 15days
JD
- Expertise Area – CMS is must
- Preference – Prior SBIC working experience
- Designing and building the WordPress website front-end
- Creating the website architecture
- Designing and managing the website back-end including database and server integration
- Creating landing pages
- Generating WordPress themes and plugins
- Conducting website performance tests
- Troubleshooting content issues
- Monitoring the performance of the live website and improving it
- Work on SEO and Optimise continuously for website using Google Analytics
- Assist in Social Media Management and Email Marketing
- Stay updated with latest web technologies, SEO Tools and Website optimising tools and widgetss
- Managing Social Media Management Tools
- Experienced in creating microcopy that will drive visitors towards taking the right actions across our website
- Experienced in writing technical documents like product sheets, product manuals, technical guides, tutorials, etc
- Experienced in proofreading and editing content copies
- Experienced in creating content as per our Ideal Customer Profile
- Work with the marketing team for generating fresh content ideas
- Should have basic knowledge of search engine optimization
- Experienced in creating concise, eye-catching, and innovative headlines and a body of technical documents.
- Play a complete Backend development role for Magento store development, maintenance, upgradation and customization projects. Also provide support to clients, via project management tool. Handle the complete project and achieve 100% client satisfaction.
- Must posses fair, clear understanding of fundamentals and concepts of Magento 1/2, PHP, Zend Framework
- Knowledge in Magento Extension development.
- Write well-engineered source code that complies with accepted web standards.
- Good experience in Magento 2 Store development - design implementation, creating themes, create custom modules;
- Strong Knowledge of Magento Best Practices, including experience developing custom extensions and extending third party extensions
- Ability to develop and manage e-commerce websites, web applications, and websites.
- Can understand the goals and create strategies for each project.
Technical Skills:
- Possess good exposure on Magento, CMS, CodeIgnitor, OpenCart, JavaScript/ jQuery.
- Extensive experience of PHP and MySQL.
- Focused on Object-Oriented Programming (OOP),
- Demonstrable knowledge of XML, XHTML, CSS, Modules i.e. API integration, Payment Gateways, XML with a focus on standards.
Job Description- Content Operations Manager
Job Summary
We are looking for a qualified Content Operations Manager to join our team. You will be responsible for auditing, editing & creating contents for our Application. Your duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices.
Our ideal candidate is an experienced professional with demonstrable creative writing skills. Ultimately, you should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.
Job Role & Responsibilities:
- Review push notifications for Indian users and optimize for higher click rate and user engagement.
- Review the user report content and set category for sensitive contents.
- Work closely with the VidMate team members by offering information of local culture and mobile Internet industry. Assist in activity planning and content management.
Job Requirement:
- Good English communication skills.
- Qualification: Graduate/ Post Graduate Degree (Prefer Graduate from Mass Media and Communication/Journalism).
- Working experience in mobile Internet industry would be a plus.
- Collaborative team player in a cross-cultural working style. Practice a high degree of self-motivation to complete assignments.
Job Type: Full-time
Job Location: Pune.
Job Description- Content Manager (Kannada/ Telugu/ Gujarati/ Bengali/Punjabi)
Job Summary
We are looking for a qualified Content manager to join our team. You will be responsible for creating, improving and maintaining content to achieve our business goals. Your duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices.
Our ideal candidate is an experienced professional with demonstrable creative writing skills. Ultimately, you should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.
Job Role & Responsibilities:
- Develop content strategy aligned with short-term and long-term marketing targets.
- Stay up-to-date with developments and generate new ideas to draw audience’s attention.
- Use content management systems to analyse website traffic and user’s engagement metrics.
- Manage content operation based on user demand and data analysis.
Lead content audit team to complete audit task on schedule, improve audit efficiency and accuracy rate. - Create and publish engaging content
Required Qualifications and Skills
- Any Bachelor / Master’s Degree
- Strong in logical thinking, master common data analysis methods.
Result based, good at communication, team worker - Good communication skills, language proficient with: Kannada/ Telugu/ Gujarati/ Bengali/ Punjabi
- Good Knowledge of Excel
Job Type: Full-time
Job Location: Pune.
Job Summary
We are looking for a qualified Community Manager to join our team our Team.
The candidate should posses a creative drive and be able to articulate and document ideas to the design and marketing teams internally and externally. Organize and plan campaign, create trending topics and brand columns. He/She should have experience in working with a variety of social media and digital platforms and design tools with a solid understanding of good marketing principles.
Job Role & Responsibilities:
- Set, plan and implement social media and communication campaigns and strategies
- Provide engaging text, image and video content for all social media and professional accounts.
- Maintaining community active, find the core users and improve the interaction.
- Find the user's requirement, plan online or offline activities, stimulating user participation and improve the community influence.
- responsible for the maintaince of the Whatsapp group
- Respond to users in a timely manner.
- Monitor, track and report on feedback and online reviews.
- Organize and manage events to boost brand awareness.
- Coordinate with Marketing, PR and Communications teams.
- Liaise with Development and Marketing departments.
- Build relationships with users, industry professionals.
- Stay up-to-date with current social media trends.
Required Qualifications and Skills
- Mimimum 2+ years of experience of the community operation
- Experience planning and leading community initiatives
- Ability to identify and track relevant community KPIs
- Excellent verbal communication skills
- Must have successful cases
- Excellent interpersonal and presentations skills
- Perfect integrated operation (content operation/user operation/community operation) capabilities are preferred.
- Hands on experience with social media management
- Attention to detail, critical-thinker and problem-solver
- Bachelor/ Master’s degree in Marketing or relevant field
Job Type: Full-time
Job Location: Pune.


