Content Writer

Job Description

The Content Writer is "the voice" of our company by writing blogs, articles that aligns with our SEO activities, branding and other marketing efforts. SEO Content Writers must have demonstrated writing experience, professional and/or academic. They have experience writing for a web-based audience as well as a working knowledge of search engine optimization best practices and how they apply to content marketing.

Key Responsibilities:

• To write SEO friendly articles with appropriate use of keywords and understands the affiliate market.
•  Write Content on Product Page as per google guidelines to drive traffic and generate sales. 
•  This includes basic SEO understanding, content categorization, meta tags and structure, content development, distribution, and measurement. 
•  Development of an editorial strategy so the content is consistent with our brand voice, style, and tone.
•  Experience in creating content for the web and growing a social audience. 
•  An editorial mindset that seeks to understand what audiences consume and how to create it. 
•  Ability to analyze and present content and social performance. 
•  Experience with Wordpress, Google analytics, Quora, and the top social channels. 
•  Create a content marketing strategy and Social Media Strategy for the company
•  Develop new ideas, concepts and write on them in the English language in a lucid manner without any grammatical errors.
•  Write and edit creative, clear and persuasive materials for marketing, training, employee communication, corporate communication and sundry.
•  Coordinate with different departments, understand their needs and also coordinate with various levels of the organization and create appropriate documents for a diverse audience
•  Take up new challenges that may come up in the way of documentation and corporate communication and strategy.
•  Meet up the strict deadlines with equal speed and accuracy maintaining top class quality Desired Skills and Experience
•  Deliver engaging content on a regular basis. 
•  Edit, proofread and improve content.

Desired Candidate Profile:

•  Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool.
•  Experience using WordPress.
•  A bachelor’s or a Master’s degree from a certified University.

Education-  B.Sc., B.Tech/B.E., BCA, MCA/ Any Graduate

• Create content to be used for blog posts, social media, press releases, and other platforms.

• Research industry-related topics.

• Collaborate/coordinate with the marketing team to prepare various marketing collateral and communications for both public and internal use.

• Compose and develop content for all communication channels and across mediums (digital, print, web).

• Learn the functions of internally developed software to write end-user documentation (such as online help, quick reference guides, and release notes).
  REQUIREMENTS-

• Should have a good understanding of SEO best practices to increase traffic to the company website.

• Must have a flair for creative writing

• 1-3 years experience in content writing for a B2B company

• Knowledge of tools like Grammarly or equivalent, Keyword research tools

• Knowledge of content distribution is preferred

Desired Candidate Profile

• Post graduate degree in relevant field
• 5-6 years of relevant experience
• Experience in social media and content marketing
• Sound knowledge of Wordpress and social media platforms
• Strong SEO skills
• Prior startup and B2B experience are preferred
• Excellent team player with great communication skills    

• Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site
• Regularly produce various content types, including email, social media posts, blogs and white papers
• Actively manage and promote our blog, and pitch articles to relevant third-party platforms
• Edit content produced by other members of the team
• Analyse content marketing metrics and makes changes as needed
• Collaborate with other departments to create innovative content ideas

• Bachelor’s degree in English, Journalism or related field
• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
• Excellent writing skills, as well as the ability to communicate and collaborate effectively
• The ability to consistently meet deadlines
• At least two years of experience writing for a B2B audience
• Experience using WordPress or similar CMS preferred

• Research industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed

• Excellent command over English with the ability to write in various tones and styles.
• Masters in Mass Communication and Journalism or similar field.
• An effective and SEO friendly writing style for web content, articles, blogs.
• Editing and proof-reading skills.
• Must have complete knowledge of social media and core social media marketing.
• Experience in writing research reports and whitepapers.
• Experience in writing Press Releases will be a plus.
• An excellent understanding of Grammar
• Detail oriented and ability to grasp new concepts quickly.

• Content for SocialPilot only such as blogs, web content and articles to be contributed outside
• Editing and reviewing content received
• Topic idea generation for all content
• Ability to work effectively in an environment where tools, processes, and deliverables are not necessarily predefined.
• Excellent attention to detail and ability to multi-task projects and deliverables.
• We don’t want you to get bored writing content all the time, so we need you to interact with like-minded professionals and have fun on social media. This will help you be more creative and also feeds in idea generation.