Affiliate Marketing

About Company

Our client is a community-based marketplace for global wellness entrepreneurs (both in services and products) and consumers. They provide platform and technology to enable sustainable & holistic wellness professionals to be successful. For the consumers, they create health awareness through our enriching content and help them reach their health goals through our world-class Experts, tools, programs and products.

About the role:

As a Performance Marketing Executive, you will devise strategies and empower the company to drive usage, delight customers work towards customer acquisition and retention and grow them. Your goal will be to effectively position and promote the company across channels and drive ambitious goals of achieving a good scale of acquisitions at sustainable costs for them.

Roles & responsilibilities:

• Creating & executing effective convertible performance marketing campaigns.
• Managing budget & campaigns across all digital platforms to drive the desired return on investment.
• Scale and manage CPM and CPI campaigns across multiple channels like Google, Facebook, and affiliates.
• Plan and manage paid social media campaigns and assist content and brand teams.
• Working closely with management to discuss conversion improvement strategies, feedback & results.
• Analyzing sales funnels, trends & understanding customer behaviour.
• Research & implement marketing tools to boost our promotional efforts
• Reporting on marketing KPIs like leads, conversion rates, website traffic, ROAS, social media engagement, etc.

Requirements:

• 1-3 years of experience who has a deep understanding of all facets of content marketing.
• Experience in creating & executing successful campaigns on Facebook, Instagram & Google Adwords.
• You are a highly goal-oriented individual with good communication skills.
• Experienced in other ad platforms like Quora Ads, Reddit Ads, and others.
• Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data.
• Expertise with Firebase, GTM, and Google Analytics.
• Experience in generating leads and achieving long-term sustainable growth.
• Experience in working with creative teams to give constructive feedback for performance marketing.
• A strong portfolio to demonstrate your skillset

This innovative startup offers ready to drink alcoholic beverages for the global Indian. They are disrupting a $35bn market by offering consumers more choice, better packaging and an aspirational experience. The company is on track to be sold in more than 1000 outlets by the end of the year, and has raised a seed round of ~ $500mn from well known VCs and founders including First Cheque, Letsventure and Bhavish Agarwal.

The company was founded by an IIT Bombay alum who has more than a decade of experience in established global FMCG companies like P&G, as well as startups like Ola and FoodPanda.

 

As a City Head, you will be responsible for strategizing and driving the city sales process and ensuring increase in the business for the company.

What you will do:

• Managing and driving the sales in the assigned city and also ensuring the expansion of sales in HORECA and retail
• Ensuring the city's revenue growth with P&L responsibilities
• Strategizing and implementing a sales management process to identify and prioritize key customers and prospects
• Developing and maintaining long-term professional relationships with existing customers
• Identifying and acquiring new customers through professional networking
• Working closely with internal stakeholders such as various divisions as well as external stakeholders such as customers
• Managing and guiding a team of sales experts in the assigned city and thus driving sales through them
• Updating and educating the team on various products of the company regularly
• Laying down the sales planning roadmap and ensuring the execution of the same
• Monitoring the sales team performance and also motivating them to meet or exceed sales target
• Maintaining, updating relevant sales data and reporting the same to the management in regular intervals
• Monitoring customer feedback regularly and accordingly working on the same and also handling escalations, if any

 

Desired Candidate Profile

What you need to have:

• Graduation is a must. MBA is desirable
• Relevant work experience of 7 – 10 years in sales and also proven work experience of managing a team and sales in an assigned city
• Excellent communication, listening and negotiation skills
• Excellent networking skills with a positive approach towards achieving set goals
• Exceptional management, customer-service, leadership and organizational skills
• Proficiency in MS Office Suite

 

About our client :-

Our client is the world’s largest media investment company which is
a part of WPP. Neo is a global digital transformation agency with 1200 employees across 21 nations.
Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.

We are currently looking for a Manager - Affiliate Marketing
This role is a full-time position based in India, supporting a global agency team and world-renowned client (the core team this individual will work with is based in the US). In this role, you will contribute to the success of one of the largest (affiliate) performance marketing programs, by managing administrative tasks, ongoing and short-term projects, and customer service inquiries.

Reporting of the role -
This role reports to the Director– Performance Marketing

Responsibilities / What your day-to-day job looks like:

You will be responsible for:
• Managing the public-facing application portal, which involves reviewing incoming program applications, determining whether they are a fit for the program, and following the steps to admit them.
• Assisting with partner inquiries in a timely and professional manner through Zendesk
• Conducting partner audits to ensure brand compliance and sending outreach to partners requesting updates when necessary
• Maintaining up-to-date records and screenshots of partner promotional activity
• Reviewing websites and apps for brand safety and fit.

What you’ll bring:

• Undergraduate degree from a recognized university
• Fluent in English (Professional level proficiency in reading, writing, speaking, and understanding required), including the ability to understand and address complex technical questions in English
• 3 years of relevant work experience
• Ability to work, make decisions, and complete tasks autonomously with limited supervision, while also knowing when to ask for clarification or guidance
• Content with repetitive tasks and projects
• Strong time management and organizational skills
• Enjoys answering customer questions
• Resourceful
• Online customer service experience (Experience with Zendesk is highly preferred, but not required)
• Can follow instructions and complete tasks with great attention to detail
• Comfortable working independently

This innovative startup offers ready to drink alcoholic beverages for the global Indian. They are disrupting a $35bn market by offering consumers more choice, better packaging and an aspirational experience. The company is on track to be sold in more than 1000 outlets by the end of the year, and has raised a seed round of ~ $500mn from well known VCs and founders including First Cheque, Letsventure and Bhavish Agarwal.

The company was founded by an IIT Bombay alum who has more than a decade of experience in established global FMCG companies like P&G, as well as startups like Ola and FoodPanda.

 

As a Key Account Manager, you will be developing and managing a portfolio of Key Accounts and handling off-premise as well on on-premise sales.

What you will do:

• Handling key accounts, strategizing and driving sales and ensuring increase in business for the company
• Acquiring a thorough understanding of the business needs and requirements of the key customers
• Educating and updating the customers about the company’s products
• Serving as an important link of communication between key customers and the management
• Building and maintaining long-term professional relationships with the customers, obtaining feedback from customers and also handling escalations, if any
• Handling contracts and renewal with regards to the key accounts assigned
• Handling the commercial agreements, pricing, quotations etc. of the key accounts managed and reporting the same to the management
• Periodic review and course correction of sales plans as well as the key accounts and reporting the same to the management
• Handling internal stakeholders such as various internal teams and external stakeholders such as customers
• Analyzing and having an in-depth knowledge of competition and current market trends and reporting the same to the management in regular intervals
• Ensuring compliance of Government rules, laws and regulations while handling various documents, contracts and agreements

 

Desired Candidate Profile

What you need to have:

As the Marketing Executive -Player/Customer Acquisition, you will be responsible for developing and implementing our marketing strategy for player acquisition. You will consistently execute, learn, and iterate result-oriented marketing campaigns to ensure successful player acquisition and optimum utilization of all resources. 

 

Responsibilities

 

• Develop and implement a cohesive marketing plan for player acquisition through various platforms.
• Ideate and execute innovative campaigns for player acquisition. Strategizing and implementing various promotional offers and bonus offers to increase player acquisition and deposits.
• Create aggressive monthly and quarterly acquisition plans and ensure we meet them.
• Track the effectiveness of ongoing campaigns through regular reporting that includes details of customer behavior, usage, and spend.
• Analyze the customer journey and identify key touchpoints in the customer's interaction to optimize customer activation and acquisition.
• Prepare regular reports and presentations on marketing metrics.
• Conduct market analysis to identify challenges and opportunities for growth.
• Provide guidance and ideas to organize effective marketing events.
• Conduct thorough competitive analysis to stay informed and ahead of the competition.

 

Requirements

 

Qualifications

• Thorough knowledge of SEM, Facebook and CRM tools like CleverTap, Web-engage, etc.
• Ability to creatively solve business problems through strategic and innovative approaches.
• Ability to work with various teams in a complex environment, ensuring timely delivery of multiple projects.
• Highly analytical with the ability to collate, analyse, and present data and drive clear insights into decisions that improve KPIs.
• Ideally, should have gaming or e-commerce industry experience.

 

About BLITZPOKER

 

BLITZPOKER is part of one of the largest poker networks in the world with over a million registrations and 100,000 active users.

 

In India, majority-owned by i3 Interactive Inc. BLIZTPOKER brings together all the fun and class in the world of online poker games in India with its exciting poker tournaments and promotions. It offers varieties of games in poker like Texas Hold’em, Omaha, Open Face Chinese Poker among others for professional and recreational players.

Responsibilities:

* Creating and executing a strong performance marketing strategy & execution plan

 

* Developing and managing digital prospecting and remarketing campaigns

 

* Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC while maintaining scale.

 

* Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

 

* Identifying and testing new channels to continue to meet or exceed established critical metrics

 

* Working closely with the performance agency to share funnel conversion improvement ideas, feedback & present results.

Key Requirements:

* Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels

 

* Expertise in campaign and channel analysis and reporting, including Google Analytics experience

 

* Candidate must possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations

 

* Curious and a strong problem solver.

 

Roles & Responsibilities:

• Creating and executing a strong performance marketing strategy & execution plan.
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Scope:

Research	Competitor Research
	Trends - Voice SEO, Design Aesthetics
	Tools
Website	A/B Testing
	Website + Landing Page + CRO - Back-End - Analysis / Audit
Social Media	Existing Brand - Analysis / Audit
	Create Cohorts
	A/B Testing
Optimizations	Social Media CRM Integration
	Optimizing bottlenecks
Email Marketing	Email Marketing Audit + Tools Integration
	Email Marketing - Scheduling + Metrics + Optimization
Performance Marketing	Existing Brand - Ad Account Analysis / Audit
	Create Cohorts
	Create Platform-Cohort-Specific Funnels
	Platform-cohort-specific Detailed targeting for each creatives
	Run Performance Ads
	Strategize: Open-Ended, Retargeting, Look-Alike, Custom Audiences
	Strategize: Platforms-specific to the brands
	A/B testing
	Ensure client growth
	Client Interactions: Client Reports + Briefings
Upskilling	Complete Courses
	Create Concise Course Notes
	Create SOPs
Reporting	Daily, Weekly, Monthly MIS Report

 

What you will do:

 

Roles and Responsibilities: To develop and implement a digital marketing plan to support exponential sales growth. Manage & Execute online digital marketing strategy of company's solutions Familiar with on-page and off-page SEO, SEM, SMM Know how to increase website traffic with right keywords & content Familiar with Google Analytic, Webmaster, SEO tools Web SEO, SMO, SMM, B2B, PPC Campaigns, Google Analytic, Affiliate Marketing Email Etiquette, Blogging & Absence, Digital Marketing Online Marketing, Manage FB, LinkedIn & Twitter Accounts Identify and implement innovative SEO strategies Think creativity to produce new ideas and design concepts Skills Required : Candidate with experience from IT Software and Services Company is an added advantage. Intimate understanding of traditional and emerging marketing channels Excellent communication skills Ability to think creatively and innovatively Analytical skills to forecast and identify trends and challenges Familiarity with the latest trends, technologies. High degree of personal integrity and strong ability to work collaboratively and effectively in a fast-paced, flexible, team based environment.

Sr. Online Marketing Manager is responsible for coordinating and implementing SEO, SMO & SEM strategies for the organization. The correct person will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. Key Management Areas of Responsibility  Define requirements, tasks, and resources associated to SEO strategy.  Manage and execute implementation of SEO strategy.  Communication to team and management on strategy/project development, timelines, and results.  Collaborate on strategy and goal definition for success.  Keep pace with SEO, search engine, social media and internet marketing industry trends and development.  Contribution to the company blog and at least one social media community. Key Functional Areas of Responsibility  Develop a strategy for the improvement of organic search ranking and the maximization of ROI  Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities.  Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.  Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific.  Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).  Develop and implement link building campaigns.  Develop, manage and execute communication/content strategies via social communities in coordination with business goals.  Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools).  Monitor and evaluate search results and search performance across the major search channels in order to improve rankings.  Research and administer social media tools in support of organization’s social media strategy.  Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies.  Communication to team and management on project development, timelines, and results.  Manage a team of content writers, link builders, and social media marketers.  Watch popular SEO publications and blogs to stay updated on the latest innovations, tools, and techniques.  Manage and monitor growth by implementing campaign solutions; build campaigns, monitor and optimize for performance and work towards marketing objectives, Taboola/Yahoo Gemini/Outbrain/Revcontent Ads.  Manage the implementation, tracking, and measurement of integrated digital marketing campaigns within the timelines and budgets.  Provide creative copy suggestions and graphical ad templates. Professional Competencies  Passion for SEO and overall internet marketing.  Outstanding ability to think creatively, strategically and identify and resolve problems.  Ability to foster strong client relationships at various levels.  Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.  Ability to clearly and effectively articulate thoughts and points.  High levels of integrity, autonomy, and self-motivation.  Excellent analytical, organizational, project management and time management skills. Professional Skills & Qualifications  7+ year’s experience in Search Engine Optimization (SEO) and Social Media Optimization (SMO).  Strong understanding of SEO & SMO process.  Should have experience in running SEM campaigns.  Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc).  Experience working with CMS and building/administering content in multiple CMS environments.  Experience with A/B testing and other testing metrics.  Knowledge of HTML/CSS and website administration.  High-level proficiency in MS Excel, PowerPoint, and Word.  Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.