Marketing Executive -Player/Customer Acquisition

+ About Us

At Pathfinder we identify with the need to build Strategy for Innovative Ventures in a ‘Digital Native’ manner. Our frameworks provide holistic guidance to startups navigating the challenging 0-1 terrain. We imbibe the adage – Strategy is what you see & not what you say, and transforming our frameworks into intuitive playbooks is the act at the end of the play.

+ Role Overview

Do you spend your days crafting Instagram stories and witty tweets? Do you obsess over analyzing algorithms and a cringe over boring content? Then we have the dream job for you.

We're on the hunt for a creative manager to join our team in a full-time role. You'll be our social media sherpa, conquering platforms like Facebook, Instagram, Twitter, LinkedIn, and even the next big thing that hasn't hit yet.

+ Key Responsibilities

Your mission, should you choose to accept it (and trust us, you should) will involve:

Content Crafting: We're talking memes that go viral, tweets that transcend opinions, and videos that make people- stop scrolling and start thinking.

Social Media Sherpa: You'll be responsible for managing the social media roster from conceptualization to publishing, making sure that our brand is voice on point and consistent.

Data Delving: Using your eagle eyes to analyze what's working (and what’s flopping) to make our social strategy sharper than a samurai sword.

Engagement: We want conversations, not crickets! Respond to comments, answer questions, and turn followers into brand advocates.

Staying Socially Savvy: Keep your finger on the pulse of the latest trends and hottest social media updates.

+ Qualifications

Have a degree in Journalism, Arts, Communications, or something equally impressive (but it's not a deal-breaker).

The writing skills that'd make Shakespeare go jealous and the voice of a witty talk show host.

Superpowers in design tools and social media management platforms(Canva, Zoho Social, etc;).

An analytical mind that can turn data into decisions.

A sprinkle of web analytics knowledge.

Creativity that bursts like a firework, an eye for detail sharper than a hawk, and an insatiable thirst for all things about social media and digital marketing.

+ Attributes

Entrepreneurial mindset with a passion for start-ups

Ability to thrive in a fast-paced, dynamic environment

High level of professionalism and integrity.

+ Why join us?

Impact: Create industry-first propositions that propel start-ups toward exponential growth.

Growth: Opportunities for professional development and career advancement.

Culture: Be part of a collaborative and supportive team that values innovation and creativity.

Compensation: Competitive salary and benefits package.

Role Overview

The role is designed to give comprehensive exposure to the candidate to various parts of the business and intended to transition into a business leadership role in 18-24 months

Job Responsibilities: 

• Acts as a strategic advisor to the Founder and senior management team, helping them identify priorities, strategically align their time with these priorities, and revisit these regularly to assess progress. 
• Ensure focus on strategic initiatives of the organization so that they are not lost on urgent and daily transactions. Drive time management for the Founder around these areas of focus 
• Key Result Areas are used to drive alignment, focus, agility, and business rhythm to achieve our strategic and business goals
• Identify risks associated with goals for the Founder and bring them front and center to find mitigation plans and support the Founder in implementing them. 
• Act as an Accountability partner to the Founder to ensure all commitments are met in time. 
• Act as a key thought partner, brainstorming & identifying solutions to challenges.  
• Manage a variety of long-term, cross-organizational projects
• Represents Founder in meetings through various communication channels with internal and external stakeholders. 
• Acts as the liaison between Founder and other executives, clients, and stakeholders to ensure consistent communication and ensuring involvement or decision-making at the proper time. 
• Participates with the Founder and senior management team in strategic planning, policy development, and decision-making. 
• Ensures timely and effective completion of projects and initiatives of the Founder. 
• Researches and recommends new and revised policies and strategies within India & International markets
• Determines & drives key performance indicators and how to measure team performance

Must Haves: 

• Your attention to detail and ability to stay on top of multiple things must be exceptional
• You must be able to multitask and drive programs or projects from ideation to execution
• You must have great people skills, and be a highly collaborative team player
• Have exceptional verbal and written communication skills
• Be extremely sharp and logical, with a strong sense of curiosity to always learn more
• High energy, strategic thinker with a data-driven, and analytical approach to solving problems  
• Excels at building relationships and networks; influences others to achieve outcomes. 
• Systems and process-thinker; loves creating order out of chaos. 
• Comfortable behind or front on the stage, supporting the person in the spotlight; thrives on helping others be their best selves and anticipating their needs before they are spoken.
• Strong consulting background, preferably from IT, with strong industry networks across various forums

Must Have Background for this Role:

• MBA from top tier institutes (IIMs or International business schools).
• 3-5 years of post-MBA experience at top consulting firms, high growth start-ups, VCs, or with Founders/ functional heads.
• 1-2 years of operating experience is a plus.

Position : India Practice Head We are seeking an experience and Dynamic individual to lead our Cyber Security services in India. As India Practice Head you will be responsible for driving business growth, managing client relationships, and delivering exceptional cyber security services to our clients. 

You will work closely with leadership team

to develop and execute the strategic plan for the India Practice. 

Key Responsibilities: 

• Lead the Cyber security services practice in India including business development, client relationships management, service delivery and offshore business execution coming from US 
• Develop and execute the strategic plan for the India practice in alignment with the global cybersecurity services strategy.  
• Build and maintain strong relationships with key clients and stakeholders, ensuring their needs are met and exceeded.  
• Drive business growth through the development of new services offerings, market analysis, and competitive intelligence.  
• Manage and mentor a team of cybersecurity professionals, providing guidance and support to ensure quality service delivery.  
• Ensure compliance with relevant laws, regulations, and industry standards in India.  

Requirements:  

• Bachelor's or Master's degree in Computer Science, Information Technology, or related field.  
• At least 15 years of experience in cybersecurity services, with a proven track record of successful business development and client relationship management.  
• Strong knowledge of cybersecurity frameworks and standards, such as ISO 27001, NIST, and PCI DSS, CERT-In 
• Experience in managing Departments and mentoring a team of cybersecurity professionals.  
• Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with clients and stakeholders.  
• Strong leadership skills, with a proven track record of building and leading high-performance teams. Experience in managing cyber security services for mid-enterprises. 
• Ability to research and evaluate potential solutions to determine suitability for the organization’s needs. Capability to work in a fast-paced environment and manage multiple projects simultaneously. 
• Keep up to date with the latest cybersecurity trends and technologies. 
• If you are a driven and experienced cybersecurity professional with a passion for leading and growing a practice, we encourage you to apply for this exciting opportunity. 

Job Responsibility:

• Manage digital advertising campaign activities: Setup, traffic, manage and optimize online ad campaigns, campaign modification as per request, campaign scheduling, targeting and monitoring its performance.
• Day to day campaign optimization by focusing on conversion and other performance metrics.
• Reporting of the campaign performance metrics on timely basis to various stakeholders.
• Sustaining present clients for further business opportunities.
• Shall take lead in achieving monthly delivery target on existing publishers
• Strategizing execution of different campaigns across various verticals.
• Interaction with agencies/ad networks to plan and run campaigns.

Job Requirements:

• Prior experience of managing CPL/CPI/CPR/CPT/CPS Campaign Delivery & Optimization in US/RU/CA/UK/UAE/SA/JP/KR preferred.
• Working knowledge of tracking platform (hasoffers, affise etc)
• Excellent English Communications skills – written & verbal.

  Write and post technical job descriptions 

  Parse specialized skills and qualifications to screen IT resumes 

  Perform pre-screening calls to analyze applicants’ abilities 

  Interview candidates combining various methods (e.g. structured interviews, technical assessments and behavioral questions) 

  Coordinate with IT team leaders to forecast department goals and hiring needs 

  Craft and send personalized recruiting emails with current job openings to passive candidates 

  Participate in tech conferences and meetups to network with IT professionals 

  Compose job offer letters 

  Onboard new hires  

We are looking for an Android developer responsible for the development and maintenance of applications aimed at a vast number of diverse Android devices. Your primary focus will be the development of Android applications and their integration with back-end services. You will be working along-side other engineers and developers working on different layers of the infrastructure. Therefore, commitment to collaborative problem solving, sophisticated design, and creating quality products is essential.

• Design and build advanced applications for the Android platform
• Collaborate with cross-functional teams to define, design, and ship new features
• Work with outside data sources and APIs
• Unit-test code for robustness, including edge cases, usability, and general reliability
• Work on bug fixing and improving application performance
• Continuously discover, evaluate, and implement new technologies to maximize development efficiency

• BS/MS degree in Computer Science, Engineering or a related subject
• Proven software development experience and Android skills development
• Proven working experience in Android app development and
• Have published at least one original Android app
• Experience with Android SDK
• Experience working with remote data via REST and JSON
• Experience with third-party libraries and APIs
• Working knowledge of the general mobile landscape, architectures, trends, and emerging technologies
• Solid understanding of the full mobile development life cycle.