Marketing Executive -Player/Customer Acquisition
at BLITZPOKER
As the Marketing Executive -Player/Customer Acquisition, you will be responsible for developing and implementing our marketing strategy for player acquisition. You will consistently execute, learn, and iterate result-oriented marketing campaigns to ensure successful player acquisition and optimum utilization of all resources.
Responsibilities
- Develop and implement a cohesive marketing plan for player acquisition through various platforms.
- Ideate and execute innovative campaigns for player acquisition. Strategizing and implementing various promotional offers and bonus offers to increase player acquisition and deposits.
- Create aggressive monthly and quarterly acquisition plans and ensure we meet them.
- Track the effectiveness of ongoing campaigns through regular reporting that includes details of customer behavior, usage, and spend.
- Analyze the customer journey and identify key touchpoints in the customer's interaction to optimize customer activation and acquisition.
- Prepare regular reports and presentations on marketing metrics.
- Conduct market analysis to identify challenges and opportunities for growth.
- Provide guidance and ideas to organize effective marketing events.
- Conduct thorough competitive analysis to stay informed and ahead of the competition.
Requirements
Qualifications
- Thorough knowledge of SEM, Facebook and CRM tools like CleverTap, Web-engage, etc.
- Ability to creatively solve business problems through strategic and innovative approaches.
- Ability to work with various teams in a complex environment, ensuring timely delivery of multiple projects.
- Highly analytical with the ability to collate, analyse, and present data and drive clear insights into decisions that improve KPIs.
- Ideally, should have gaming or e-commerce industry experience.
About BLITZPOKER
BLITZPOKER is part of one of the largest poker networks in the world with over a million registrations and 100,000 active users.
In India, majority-owned by i3 Interactive Inc. BLIZTPOKER brings together all the fun and class in the world of online poker games in India with its exciting poker tournaments and promotions. It offers varieties of games in poker like Texas Hold’em, Omaha, Open Face Chinese Poker among others for professional and recreational players.
Subodh Popalwar
Software Engineer, Memorres
About BLITZPOKER
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Accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver. You will be liaising with other teams and leading analysis setup and post campaigns review.
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Key poc for project setup, analysis, and post-campaign reviews
Liaise closely with clients (internally and externally) on projects and become their trusted advisor
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Work across, and with, all bands, disciplines, and offices, ensuring continuous collaboration and progression
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Statistical/Mathematical degree from reputed institute
Proficiency with systems such as SQL and ‘R’ with at least 2 years of digital marketing/media background
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Job description
A Digital Marketing Executive’s day-to-day responsibilities include lead generation, marketing, handling social media accounts, organizing campaigns on social media platforms, responding to queries from customers with patience on all platforms. The executive must maintain a positive and professional attitude while handling the responsibilities.
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- Lead generation and handing over the leads to sales department.
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- Plan, organize and execute offline and online marketing activities, independently.
- Compose persuasive and compelling content for marketing on various portals.
- Design and implement marketing and referral campaigns to increase leads.
- Establish new partnerships with marketing portals for lead generation.
- Manage social media accounts and improve brand awareness.
- Maintain track of your progress over time by creating monthly reports that summarize key metrics.
- Collaborate closely with the sales team to ensure that customers are being handled effectively and that deals are closing smoothly.
Qualifications:
· Good communication skills with fluency in English language.
· To have excellent knowledge of Microsoft Office, email and web searches, along with the ability to quickly and effectively learn new software packages
· Any Graduate with experience of 2-3 years in relevant field is preferred.
· Good understanding of CRM software, Property management tool.
· Digital marketing certifications is a plus.
· Ability to use Photoshop tools to edit photos appealing to customers.
· Good experience in handling social media accounts
· Good knowledge on marketing tools like buffer, hootsuite etc
About Company:
Spericle Group operates companies that specialize in student housing, property management services, construction and the hospitality services in Lincoln, UK for over 20 years.
Salary:
150 - 200 INR per Hour
Timing: 1.30PM to 10.30PM
Job Type: Full-time
Benefits:
- Work from home
Education:
- Bachelor's (Preferred)
Language:
- English (Preferred)
JOB DESCRIPTION
Job Title
Digital Marketing Executive
Department
Marketing
1. Job PURPOSE:
Planning, developing, implementing and managing the overall digital marketing strategy. In addition, they are responsible for managing, guiding and training digital marketers and other marketing positions in the team.
2. ROLES & RESPONSIBILITIES:
l Responsible for formulation and execution of the company’s Digital Marketing Strategy
l Creation and management of website
l Independently managing all digital marketing activities
l Set up and management of Linked in and twitter accounts
l Writing blogs and content on digital forum to ensure visibility
l Responsible to develop and implement the Online Marketing and Brand Positioning strategies
l Create key reporting and performance indicators based on business requirements
l Brand management on the digital forum
3. EXPERIENCE REQUIRED:
Overall : 3 - 5 yrs
4. TECHNICAL SKILLS:
Primary Skills
l 3+ years experience as a Digital Marketing Professional
l Understanding the importance of the Website
l Experience in Email marketing and carry it to the digital forum
l Social media marketing - visibility
l Experience in branding
l Must understand page optimization and off page optimization,
l Understand the value of Search engine optimization but as a complementary skill.
l Blog writing and Content generation
Secondary Skills
l Knowledge on Google certification and Google analytics, Google AdWords
l Setting up tracking systems for marketing campaigns and online activities
l Experience in Website maintenance and press releases
l Latest marketing techniques
Desired Skills
l Experience in IT product based company
l Advanced web ranking
l Knowledge on Google webmaster, Keyword planner, Google trends
l Online Reputation Management
5. ABILTY
l Excellent Communication Skills
l Good conceptualization skills
l Excellent computer and web related skills
l Quick grasping skills
l Initiation
l Time management
l Dedication and ownership
6 .EDUCATIONAL QUALIFICATION :
Preference: MBA ( Marketing ), BBA
Age between 26 Year to 30 Years
Our client belongs to a reputed 125-year-old group of businesses in multiple locations with a turnover of $4 billion. It is one of the fastest growing brands in the packaged food category committed to adhering to the highest health and safety standards.
It has a diversified range of products in various categories like dairy and snacks. It is also a supplier to the leading institutional buyers like Mother Dairy, Walmart, Grofers, Spencers, Amazon and Big Basket.
The group has earned the recognition of "A Great Place to Work at" and the “Best Employer” tag as well.
What you will do:
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
- Driving the sales performance of all the 3rd party e-commerce platforms & market places
- Overseeing or directly managing digital marketing channels across PPC, SEO, display, affiliates and email marketing and social media
- Managing all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
- Working with developers to improve website performance and overseeing website uploads and landing pages development
- Analysing various data in order to deliver data driven strategies in order to deliver top performance and achieve predesigned KPIs
- Working closely with demand planning and warehousing teams in order to ensure smooth order fulfilment
Desired Candidate Profile
What you need to have:- A degree in Marketing, Business Administration
- Prior experience in a similar role for at least 4 years in performance marketing in consumer products
- A solid understanding of e-commerce frameworks
- A self-starter mentality with the ability to manage multiple projects in a fast-paced working environment
- A high level of attention to detail including proven ability to manage multiple, competing priorities simultaneously
- Excellent communication skills
Roles and Responsibilities
We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.
As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.
Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.
We need a spearhead who can:
Performance Marketing
- Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;
- Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,
- Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;
- Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;
- Using A/B testing to optimize digital marketing performance;
- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;
- Reviewing and optimizing the design and content of all online assets including the company website and social media pages;
- Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;
- Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.
- Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)
- Developing and managing digital prospecting and remarketing campaigns
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
- Managing Digital Marketing Team.
- Knowledge around fraud & its prevention across web & app.
Organic Growth
- Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)
- Test ads across devices to ensure the best branding and user experience
- Test ad messaging across segments and report on engagement
- Optimize organic social posts for content and messaging
- Optimize website content, landing pages, and paid search copy.
- Monitor and respond to customer comments on social posts
- Work with internal stakeholders to promote announcements
- Campaign management, measurement, optimization.
- Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc
- Maintain digital dashboard of several different accounts
- Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.
- Manage community engagement, growth, and optimization
- Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers
- Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms
- Draft social media content for Shiprocket and post it on platforms
- Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms
- Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels
- Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management
- Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms
- Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement
Preferred Candidates :
As we want to speed up and reach our Mission and Vision, we would like candidates who can join us on Priority and are from Delhi/NCR
ESOPs
Happy to offer ESOPs to Candidates with right fit and attitude who have spent considerate amount of time with the company and shown their worth.
We are India's first Fantasy Ecommerce platform that enables a new method of shopping and saving by playing fun based quizzes for everyone.
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Software Engineer, Memorres