Affiliate Marketing Manager

Disruptive supply chain financing platform

Affiliate Marketing Manager

Affiliate Marketing Manager at Disruptive supply chain financing platform · Bengaluru (Bangalore) · 2 - 4 years · ₹8L - ₹10L / yr · Posted 27 Jan 2022

Affiliate Marketing Manager

at Disruptive supply chain financing platform

Agency job

via Unnati

2 - 4 yrs

₹8L - ₹10L / yr

Bengaluru (Bangalore)

Skills

Affiliate marketing

Digital Marketing

Business partnership

influencer marketing

affiliate network

link tracking

partnership marketing

promotional campaigns

influencer channels

Our client is India's first invoice discounting marketplace that connects individual and institutional investors with high-growth businesses looking for working capital. Founded in 2015 by IIT Kanpur alumni, this innovative platform enables micro, small and medium-sized enterprises gain access to working capital by selling their unpaid receivables. The investors in turn earn low-risk high returns through a short-term investment.

This new age venture has handled over 8,00,000 invoices, assisting over 5,000 suppliers through 10,000 investors in 36 locations across India. Backed by Sequoia Capital, Prime Venture Partners and Tiger Global Management this fintech startup helps in fast and secured transactions without the hassle of collaterals.

As a Affiliate Marketing Manager, you will be responsible for managing and optimizing company's affiliate and partnership marketing programs.

What you will do:

Recruiting, managing and activating new affiliates and optimizing current affiliate marketing performance.
Planning, booking, and managing promotional campaigns with potential partners, influencers, and media companies.
Implementing initiatives that will generate user growth and positive sentiment for the business through social influencer channels and synergistic partnerships.
Managing affiliate/partner requests and developing profitable marketing channel engagements.
Vetting potential publishers and their sites to ensure they meet established criteria including brand alignment, content quality, promotional tactics, etc. and make recommendations accordingly.
Analyzing and leveraging data-based insights on performance and competitive landscape to innovate offerings.
Working cross-functionally to successfully implement new campaigns, materials, and content for Influencer/Partner/Affiliate marketing programs.
Examining existing programs from a strategic standpoint; contributing new ideas about how to optimize initiatives.
Optimizing marketing budgets and drive investment strategy within Affiliate and Partner/Influencer relationships

Candidate Profile:

Desired Candidate Profile

What you need to have:

2+ years of Affiliate/Influencer/Partnership marketing experience in SaaS with at least 1 years focus on building and managing successful Affiliate/Influencer/ Partnership Marketing programs
Full proficiency in working with known Affiliate Networks
Strong experience with link tracking, conversion pixels/tags, sales validation, Google Analytics, and digital marketing attribution concepts
Analytical mindset with a passion for data-based decision making with a strong test-and-learn mindset
Passion for following rapidly evolving trends and determining new possible social marketing techniques to drive business
Full proficiency in English. Written and spoken
Familiarity with Indian B2B business.

As a Affiliate Marketing Manager, you will be responsible for managing and optimizing company's affiliate and partnership marketing programs.

What you will do:

Recruiting, managing and activating new affiliates and optimizing current affiliate marketing performance.
Planning, booking, and managing promotional campaigns with potential partners, influencers, and media companies.
Implementing initiatives that will generate user growth and positive sentiment for the business through social influencer channels and synergistic partnerships.
Managing affiliate/partner requests and developing profitable marketing channel engagements.
Vetting potential publishers and their sites to ensure they meet established criteria including brand alignment, content quality, promotional tactics, etc. and make recommendations accordingly.
Analyzing and leveraging data-based insights on performance and competitive landscape to innovate offerings.
Working cross-functionally to successfully implement new campaigns, materials, and content for Influencer/Partner/Affiliate marketing programs.
Examining existing programs from a strategic standpoint; contributing new ideas about how to optimize initiatives.
Optimizing marketing budgets and drive investment strategy within Affiliate and Partner/Influencer relationships

Candidate Profile:

Desired Candidate Profile

What you need to have:

2+ years of Affiliate/Influencer/Partnership marketing experience in SaaS with at least 1 years focus on building and managing successful Affiliate/Influencer/ Partnership Marketing programs
Full proficiency in working with known Affiliate Networks
Strong experience with link tracking, conversion pixels/tags, sales validation, Google Analytics, and digital marketing attribution concepts
Analytical mindset with a passion for data-based decision making with a strong test-and-learn mindset
Passion for following rapidly evolving trends and determining new possible social marketing techniques to drive business
Full proficiency in English. Written and spoken
Familiarity with Indian B2B business.

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Pursuing or recently completed a degree in Marketing, Business, Communications, or related field
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Affiliate Marketing:

Identify, onboard, and manage affiliate/partner relationships across finance and investing niches
Track affiliate performance (clicks, signups, conversions, payouts) and optimize commission structures
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Monitor affiliate compliance and flag fraudulent or low-quality traffic

Influencer Marketing:

Source and shortlist finance/fintech influencers and content creators across Instagram, YouTube, and X
Manage outreach, negotiation, briefing, and campaign execution end-to-end
Track influencer campaign performance (reach, engagement, conversions, ROI) and build a repeatable playbook
Build and maintain relationships with a pipeline of creators for ongoing collaborations

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Support content and social team with campaign assets tied to affiliate/influencer pushes
Track and report on growth metrics (CAC, conversion rate, ROI by channel) using analytics tools
Conduct competitor research on affiliate/influencer strategies in the fintech and investing space

What We're Looking For

Pursuing or recently completed a degree in Marketing, Business, Communications, or related field
Genuine interest in affiliate and influencer/creator marketing
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Analytical mindset — comfortable tracking ROI and campaign performance
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