Manager - Affiliate Marketing

• Hands on experience of working on marketing insights and data. Should be able to turn insights into marketing actions

•             Content Marketing: Create high-quality Product Pages, Landing Pages, and Website Copy, using WordPress and Element or.

•             Email Marketing: Prepare online newsletters, and promotional emails. Manage, and track email Campaign Performance

•             SMM: Social media marketing on popular platforms - YouTube, Facebook, Twitter

•             Experience in Search Engine Marketing, Social Media Marketing, Search Engine Optimization, Marketing databases, Email Marketing, Display Marketing, Affiliate Marketing

•             Website Handling: should be able to handle e-commerce website [product upload/edit/delete] and on Page SEO.

•             Corporate Customer Events: should be able to work closely with the agency in the customer event execution.

•             Create and implement marketing campaigns and strategies.

•             Collaborate with the marketing team/agency and executives to implement strategies and track the progress of campaigns.

•             Develop strategic marketing initiatives and activities.

•             Manage print contractors and other promotional vendors.

•             Simplify complex data into a user-friendly format such as graphs, charts and other visual aids for clients and management.

About Company

Our client is a community-based marketplace for global wellness entrepreneurs (both in services and products) and consumers. They provide platform and technology to enable sustainable & holistic wellness professionals to be successful. For the consumers, they create health awareness through our enriching content and help them reach their health goals through our world-class Experts, tools, programs and products.

About the role:

As a Performance Marketing Executive, you will devise strategies and empower the company to drive usage, delight customers work towards customer acquisition and retention and grow them. Your goal will be to effectively position and promote the company across channels and drive ambitious goals of achieving a good scale of acquisitions at sustainable costs for them.

Roles & responsilibilities:

• Creating & executing effective convertible performance marketing campaigns.
• Managing budget & campaigns across all digital platforms to drive the desired return on investment.
• Scale and manage CPM and CPI campaigns across multiple channels like Google, Facebook, and affiliates.
• Plan and manage paid social media campaigns and assist content and brand teams.
• Working closely with management to discuss conversion improvement strategies, feedback & results.
• Analyzing sales funnels, trends & understanding customer behaviour.
• Research & implement marketing tools to boost our promotional efforts
• Reporting on marketing KPIs like leads, conversion rates, website traffic, ROAS, social media engagement, etc.

Requirements:

• 1-3 years of experience who has a deep understanding of all facets of content marketing.
• Experience in creating & executing successful campaigns on Facebook, Instagram & Google Adwords.
• You are a highly goal-oriented individual with good communication skills.
• Experienced in other ad platforms like Quora Ads, Reddit Ads, and others.
• Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data.
• Expertise with Firebase, GTM, and Google Analytics.
• Experience in generating leads and achieving long-term sustainable growth.
• Experience in working with creative teams to give constructive feedback for performance marketing.
• A strong portfolio to demonstrate your skillset

Our client belongs to a reputed 125-year-old group of businesses in multiple locations with a turnover of $4 billion. It is one of the fastest growing brands in the packaged food category committed to adhering to the highest health and safety standards.

It has a diversified range of products in various categories like dairy and snacks. It is also a supplier to the leading institutional buyers like Mother Dairy, Walmart, Grofers, Spencers, Amazon and Big Basket.

The group has earned the recognition of "A Great Place to Work at" and the “Best Employer” tag as well.

• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results
• Driving the sales performance of all the 3rd party e-commerce platforms & market places
• Overseeing or directly managing digital marketing channels across PPC, SEO, display, affiliates and email marketing and social media
• Managing all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
• Working with developers to improve website performance and overseeing website uploads and landing pages development
• Analysing various data in order to deliver data driven strategies in order to deliver top performance and achieve predesigned KPIs
• Working closely with demand planning and warehousing teams in order to ensure smooth order fulfilment

Desired Candidate Profile

• A degree in Marketing, Business Administration
• Prior experience in a similar role for at least 4 years in performance marketing in consumer products
• A solid understanding of e-commerce frameworks
• A self-starter mentality with the ability to manage multiple projects in a fast-paced working environment
• A high level of attention to detail including proven ability to manage multiple, competing priorities simultaneously
• Excellent communication skills    

• Build our strategic affiliate network through recruiting new affiliate & Influencer partners and actively managing relationships with our existing strategic partners, to provide quality business leads and cost-effective Lead acquisition.
• Setup, tracking, reporting, and manage affiliate program activity.
• Full management of lifecycle marketing for affiliate & Influencer
• partners.
• Generate monthly, weekly and quarterly reports along with analysis
• Ensure invoicing and payment schedules are current and on time, providing forecasting support for the business.
• Continually measure and optimize the overall program ROI
• Doing industry research and sourcing opportunities for overall business development
• Build a repository for effective sales pitches.
• Meet monthly, quarterly, annual revenue targets

Desired Profile of the candidate

• A self-starter who's comfortable working autonomously
• Experience in using affiliate tracking platforms
• Ahead for numbers, easily able to extract key insights from data
• Has to experience in creating pivots and using MS Excel overall
• Team player with a drive to help other people
• Ability to analyze data and give recommendations
• Work with multiple stakeholders for the flow of information and business process
• A passion for achieving targets

- Create email marketing campaigns to promote products or services.

- To plan, execute, test, establish best & effective email marketing practices.

- Purge non-deliverable email addresses and opt-outs

- Create email marketing strategy for leads as well as existing clients

- Create and maintain email marketing reports to improve efficiency 

- Maintain domain reputation and In-boxing rates for all our email campaigns 

- Plan and maintain email calendar for all the brands 

- Maintain lists and database for efficient execution

- Single handedly responsible for execution of all email marketing campaigns