About the job
Job Details:
Role: Sr./Jr. Affiliate Manager & Campaign Executives
Location: Gurugram/Delhi
Reporting to Head of Performance & Paid Media
Business: Apps and Affiliates
About the Role:
We are looking for a person who has a deep understanding of the affiliate & mobile marketing ecosystem and has relevant experience with mobile attribution platforms like AppsFlyer, branch, segment, firebase etc.
Should be able to handle deliveries of mobile & web campaigns such as CPI, CPR, CPE, CPA, CPS, and others.
Objectives:
You will be responsible to create and optimize Performance/Affiliate/Paid campaigns as per the business objective; Own weekly reporting for the same.
The primary focus will be on Affiliate campaigns followed by other channels such as PPC.
You will be handling the day-to-day management of campaigns with a heavy focus on getting the best ROI.
Tweak your strategies by evaluating the Key Performance Indicators (KPIs) of all existing marketing channels to determine and make necessary adjustments to optimize performance marketing effectiveness.
Lead a team of performance marketers to help conceptualize, develop and test campaigns to improve performance.
Analyze the market, competitors, and audience- providing actionable insights
Roles & Responsibilities:
Manage mobile delivery and ad ops of the campaigns.
Help with New Business Acquisition.
Account Management & Client Retention.
Delivery Partners Management - Platforms, SSP, DSP, Publishers & Affiliates.
Handling Publisher Engagement and Retention.
Acquiring Potential partners.
Negotiating terms with all new and existing publishers.
Forming/negotiating strategic alliances with new and existing online partners.
Exploring and expanding inventory for Mobile content offers for Value-added services.
Finding and strategizing new sources of inventory for performance campaigns.
Media planning for various Mobile advertising activities.
Provide operational and monetization plans for campaigns and clients.
Reporting on KPI, Revenue Generation & Growth.
Integrate and Implement the mobile publishing tools and best practice system.
Manage and mentor other Mobile Pillars – such as Ad Monetization, Production, and Operations.
Must have an understanding of integrations with platforms such as Branch, Appsflyer, Adjust & others.
Must have knowledge about all sorts of mobile ad frauds and their types to tackle such situations.
Must have knowledge of all fraud detection tools such as Protect 360, Mfilter, and others.
Should have good knowledge of the campaign setup process which includes activities such as S2S integration, GAID, IDFA, Macros, and other such day-to-day requirements to monitor it overall.
Who We Think Will Be a Great Fit?
two - five years of experience in large scale performance/network marketing, mobile ads publishing and operations.
Leadership experience with an entrepreneurial spirit in building and a growing team from the scratch.
Very strong knowledge of the mobile ecosystem. Experienced in navigating mobile platforms (Apple, Google) throughout the entire lifecycle – from planning and buying for the campaign and meet client's KPIs.
Understanding of mobile KPIs, especially as they relate to forecasts, P&Ls, and deal evaluation
Demonstrated ability to influence all levels of management, cross-functionally and externally
Excellent written and oral communications
Let's connect to have a quick round of discussion.
Subodh Popalwar
Software Engineer, Memorres
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WHY JOIN QRATA
- Work with the best: Learn from leaders who have built Qrata from the ground up. Work with down-to-earth, highly experienced, and insanely ambitious colleagues.
- As the business grows, you grow: We want Qrata to be built from within. We look at you as a business leader with the potential to make an impact in the talent space for the Indian startup.
- Great Culture and Work life Balance: Wins are celebrated: We have clear and frequent processes in place for recognizing the achievements of their employees. Leadership and management style that encourages teamwork, frequent engagement, fun activities and transparent communication which is vital to creating a positive feeling in the workplace.
WHAT WE DO AND WHO WE ARE
- We started Qrata in 2016. We are a 40+ person team based out of Mumbai and Bangalore.
- We have our own platform and framework that includes pre vetting talent for accelerated hiring as well as building a composite talent profile including community references to create predictable hiring outcomes/structured learning for our talent community.
- We are building an ecosystem that connects untapped talent in India irrespective of location to realize their full potential through careers in the fastest growing start-ups around the globe from India.
WHAT WILL BE YOUR MISSION AT QRATA?
This staff member will join our diverse and passionate team, whose primary role is to ensure the digital traction needed to fuel our organization, build fierce momentum around our product through creative and effective branding, and build win-win partnerships with multiple aligned organizations. Within this team, the Content and Marketing Partner will primarily own the Communications and Digital Marketing work, while also collaborating actively on other team projects. We are looking for a passionate storyteller who can identify, curate, and amplify our impact, through stories and statistics, across various mediums.
WHAT ARE YOU GOING TO DO AT QRATA?
- Design approaches to establish and amplify Qrata’s brand presence on social channels
- Develop metrics to measure the Content and Marketing team’s reach and depth of impact
- Collaborate with design and writing teams to produce high quality content
- Provide engaging text, image and video content for social media accounts
- Be the voice between Qrata & the community, able to relay Qrata’s POV forward as well as collect actionable information from the community (+ social listening) for the organization
- Establish meaningful relationships across our communities; leverage selected influencers within the community or community leaders to trigger conversations
- Edit, proofread, and improve the content.
- Optimize content considering SEO and Google Analytics.
- Analyze web traffic metrics.
- Ensure a strong web presence on various channels.
- Generate ideas to increase customer engagement from 0 - 100.
- Drive growth in our talent community via our product.
- Respond to comments and client queries in a timely manner
MUST HAVE’S
- Bachelor's degree in Media or Communications or Journalism or Humanities, or a related field.
- Project management skills and attention to detail
- Excellent communication and writing skills in English
- Proficiency in LinkedIn,Instagram, and other social media platforms.
GOOD TO HAVE’S
- 1-2 years of relevant experience in startups or Media Houses(Digital)
- Previous experience working in early stage start-ups.
LOCATION
402 Pharma Search House, -, BG Kher Rd, Vasi Naka, Siddharth Nagar, Worli, Mumbai, Maharashtra 400018
We are looking for a product marketing manager to develop user funnels and communication strategies to drive engagement and referrals on the company's app. Our ideal candidate is a passionate & experienced Product Marketer with proven success in working with digital products and/or e-commerce for curating & driving product engagement end to end
Responsibilities:
- Build user journeys and communication strategies for every funnel the user goes through in the app
- Build highly engaging campaigns across user funnels to increase conversion rates
- Drive repeat users, referrals through Email, Push Notifications and other product touchpoints
- Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and renewals.
- Work with internal and external stakeholder to seamlessly drive all campaigns
- Constantly look for funnel drop offs and optimize every step to increase conversion rates
- Share data on daily, weekly and monthly basis with the larger team
Responsibilities
• Ownership of social media channels including the execution of activations from concept to post-implementation analysis.
• Work with brand team, external agencies, aggregators, product team, platforms, and other partners to identify and activate creative and efficient ways to plan, execute, and measure social media marketing that connects with customers and enhance engagement.
• Lead the development and implementation of a wide range of content types: video, animation, still imagery, audio, blog/editorial, and other content that best utilizes relevant social media and digital platforms. • Measure and analyse performance and make real-time and long-term optimizations recommendations; create a framework for KPIs, goals, and attribution for success. • Find new and exciting ways to engage customers via social media channels to drive awareness, conversation, and affinity for the brand and its content. • Analyse and report social channel and campaign performance to quantify the effectiveness of campaigns and drive scalable learnings. • Tracking effectiveness of various campaigns and course corrections as required. • Design content for our partnership with various aggregators, platforms, and websites. Requirements • 3-5 years of experience in social media marketing for e-commerce or other consumer-facing business.
• Strong data-driven orientation and analytical mindset
• Hands-on experience with Adobe Illustrator, Photoshop, CorelDraw, etc. • Excellent verbal and written communication skills.
• Ability to create content – from reels to snaps, google pages, LinkedIn page, etc. • Someone who is passionate about wellness and lifestyle brands with a strong aesthetic sense. • Soft skills include super promptness, proactive in responses online, and confidence. • Effective copywriting skills
HSV Digital is a B2B technology company with a 100% focus on enterprise technology firms, which includes technology providers, consultants, system integrators, managed service providers, telcos and all the other type of companies powering this ecosystem. We have worked with extensively with some of the world’s leading brands such as Microsoft, IBM, Redington, Eka Software, and Applied Information Science, helping them develop product and service messaging, build assets to communicate their stories across platforms, deliver digital campaigns, and activate channel go-to-market efforts.
As a member of the team, your major role would be to:
- 60-70% - Research, ideate and develop strategic marketing collaterals for high-profile B2B IT clients, including solution sheets, social media ads, offers, emails, infographics, landing pages and white papers.
- 10-20% - Work closely with different stakeholders to track and manage marketing programs across channels
- 10% - Research the client, their key buyer persona and customer journey & pain points.
- 10% - Attend client pitch meetings and develop custom proposals for them to support BD efforts.
Responsibility
- Driving performance campaigns across Mobile, Desktop, App/APK
- Identifying and onboarding new affiliates and monitoring affiliate promotions
- Maintaining stimulating relationships with the current affiliates
- Lead business development initiatives for user growth
- Continually motivating affiliates to perform better
- Keeping track of affiliate performance, lead quality, and payments
- Strong Media buying & negotiation skills
- Hands-on understanding of the affiliate ecosystem; ideally large-scale platform experiences.
- Good working knowledge with 3rd party affiliate platforms (Affise, hasOffers, AppsFlyer, Apsalar, etc.)
- A good understanding of Earned Media would be an advantage
- Freshers also can apply.
Voiro is a media technology company founded in 2014 – a B2B SaaS offering that is
trusted by some of India’s largest media powerhouses. A revenue analytics platform
for content led businesses, Voiro helps media companies unlock a data driven
approach to accelerating revenue. Over the last 6 years, Voiro has become the
revenue management platform of choice in the Indian media space, earning its spot
in the core technology stack that has driven large live events year after year such as
the IPL, the Oscars, Bigg Boss and Big Billion Day.
Job Description
We’re looking for a marketing leader to build a top-quality marketing practice; one
that will help scale Voiro to the next level on the back of a strong product, a
customer list that includes the best of Indian media, and a tight, close-knit team.
Your Responsibilities
As Voiro’s Vice President of Marketing, you will:
● Be responsible for building and strengthening Voiro’s brand and positioning
in line with the company’s product, vision and strategy
● Own and execute a communication strategy, both external and internal
● Be responsible for delivering a pipeline of conversations to our sales team
● Build a robust, data-driven, measurement-focused marketing practice,
including but not limited to product marketing, content marketing, events
and digital marketing
● Grow a team of focused, capable, marketing specialists
Experience and background
We’re looking for someone with 8 or more years of experience in B2B marketing,
working across at least two or three of the following verticals: brand marketing,
digital marketing and lead generation, product marketing, events, content
production, research and measurement. An MBA is preferred but not essential
Our ideal hire will:.
● Have experience leading a team
● Be a complete technology and media enthusiast
● Be familiar with SaaS business constructs
● Be driven by data and measurement
● Have unquestionable ethics and be incredibly self-motivated
Google AnalyticsWhat is the role?
We are looking for a storyteller who can profoundly understand the user and can translate our product details as per the user's needs. You like working with data and insights and making decisions based on it. You should be able to lead multiple stakeholder roles efficiently for international markets with a passion for technology. An eager candidate to make an impact and thrive in a fast-paced, dynamic, hyper-growth environment and can operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.
Key Responsibilities
- Segment our users by deeply understanding our clients and end users. You will talk regularly to users and prospects and draw qualitative and quantitative insights.
- Define our GTM and partner with the rest of the team to execute the GTM. It will include work like demand generation, and creating sales playbooks, sales enablement content, and marketing assets.
- Work closely with a range of cross-functional teams - product, partner managers, marketing, and sales to craft thoughtful go-to-market strategies and drive growth initiatives.
- Understand and analyze the competitive landscape to define our own marketing strategy.
What are we looking for?
An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.
- 3+ years of relevant work experience that can span marketing, product marketing or product management.
- Experience working on marketing or growth throughout a product’s lifecycle.
- Working experience in SaaS, preferably for international markets.
- Hands-on experience in Google Analytics, Google AdWords, CRM, and analytical tools.
Who will you work with?
You will be working closely with the Digital Marketing, Sales, Product, and Customer Success teams.
What can you look for?
A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of content, interact and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the comprehensive benefits that offers.
We are
A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls and Compass. Company works with over 1000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners and consumers for better business results.
Way forward
We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We assure you that we will attempt to maintain a reasonable timeframe for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.
We are looking for passionate people to join our team to help us achieve a path of agressive growth. The key responsibilities would invocle working with the CEO and planning and executing growth hacking strategies to enable rapid expansion of the company across schools and coaching institutes. The person will be part of the Key team of the company and work very closely with the founders.
We will provide a good compensation and equity participation for the right candidates.
Responsibilities
- Need to gain good understanding of the product, business and brand to marry them together
- Devise marketing strategies on social media, digital platforms, business partners and on the product to drive company goals
- Conduct user research to understand the gaps in the product, business and brand
- Devise brand communications strategy with the product and business aspect into it
- Translate technical information and product features to potential users
- Follow and analyze market trends to position our products
- Develop end to end product marketing strategies
- Run marketing campaigns across channels including and not limited to all forms of digital marketing
- Test and evaluate features using relevant KPIS from users
- Collaborate with Product Manager to continue improving the products
- Collaborate effectively and remotely with team to implement strategies
Requirements
- Atleast 2 years experience where you have actively used digital channels for marketing
- Experience in market analysis and working knowledge of web analytics tools
- Excellent communication skills
- Sharp analytical & strong quantitative skills
- Attention to detail
- Prior experience in a B2C startup company
- Bonus if you have experience in fintech or teenager focussed startup
Follow CutshortSubodh Popalwar
Software Engineer, Memorres