Social Media Manager
Dangi Digital Media LLP
3 - 5 yrs
₹2L - ₹5L / yr
Gurugram
Skills
Social Media Optimization (SMO)
Social Media Marketing (SMM)
Affiliate marketing
Content Marketing
Facebook Marketing
Social Media Executive to lead its efforts pertaining to content on social platforms, content, copy & designing. The objective is to establish connect with relevant audience and improve awareness & consideration. The ideal candidate will identify trends, evolving best practices, new technologies/tools and lead its implementation, design, and manage content over different social media channels.
Responsibilities
• Ownership of social media channels including the execution of activations from concept to post-implementation analysis.
• Work with brand team, external agencies, aggregators, product team, platforms, and other partners to identify and activate creative and efficient ways to plan, execute, and measure social media marketing that connects with customers and enhance engagement.
• Lead the development and implementation of a wide range of content types: video, animation, still imagery, audio, blog/editorial, and other content that best utilizes relevant social media and digital platforms. • Measure and analyse performance and make real-time and long-term optimizations recommendations; create a framework for KPIs, goals, and attribution for success. • Find new and exciting ways to engage customers via social media channels to drive awareness, conversation, and affinity for the brand and its content. • Analyse and report social channel and campaign performance to quantify the effectiveness of campaigns and drive scalable learnings. • Tracking effectiveness of various campaigns and course corrections as required. • Design content for our partnership with various aggregators, platforms, and websites. Requirements • 3-5 years of experience in social media marketing for e-commerce or other consumer-facing business.
• Strong data-driven orientation and analytical mindset
• Hands-on experience with Adobe Illustrator, Photoshop, CorelDraw, etc. • Excellent verbal and written communication skills.
• Ability to create content – from reels to snaps, google pages, LinkedIn page, etc. • Someone who is passionate about wellness and lifestyle brands with a strong aesthetic sense. • Soft skills include super promptness, proactive in responses online, and confidence. • Effective copywriting skills
Responsibilities
• Ownership of social media channels including the execution of activations from concept to post-implementation analysis.
• Work with brand team, external agencies, aggregators, product team, platforms, and other partners to identify and activate creative and efficient ways to plan, execute, and measure social media marketing that connects with customers and enhance engagement.
• Lead the development and implementation of a wide range of content types: video, animation, still imagery, audio, blog/editorial, and other content that best utilizes relevant social media and digital platforms. • Measure and analyse performance and make real-time and long-term optimizations recommendations; create a framework for KPIs, goals, and attribution for success. • Find new and exciting ways to engage customers via social media channels to drive awareness, conversation, and affinity for the brand and its content. • Analyse and report social channel and campaign performance to quantify the effectiveness of campaigns and drive scalable learnings. • Tracking effectiveness of various campaigns and course corrections as required. • Design content for our partnership with various aggregators, platforms, and websites. Requirements • 3-5 years of experience in social media marketing for e-commerce or other consumer-facing business.
• Strong data-driven orientation and analytical mindset
• Hands-on experience with Adobe Illustrator, Photoshop, CorelDraw, etc. • Excellent verbal and written communication skills.
• Ability to create content – from reels to snaps, google pages, LinkedIn page, etc. • Someone who is passionate about wellness and lifestyle brands with a strong aesthetic sense. • Soft skills include super promptness, proactive in responses online, and confidence. • Effective copywriting skills
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