Online Promotion Executive

Job Summary
Digital Marketing Executive will work with the Marketing team and be responsible for :
a)To Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
b)Design, build and maintain our social media presence
c)Collaborate with internal teams to create landing pages and optimize user experience
d)Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and c
Responsibilities and Duties

• Reviewing and analyzing client sites for areas that can be improved and optimized

• Preparing detailed strategy reports
• Identifying powerful keywords to drive the most valuable traffic
• Running PPC campaigns
• Writing powerful calls-to-action to convert visitors
• Email Marketing , Social Media Marketing, Content writing
• Filling websites and other content with effective keywords
• Writing effective SEO content for blogs, websites and social media accounts
• Developing link building strategies>
• Analysing keywords and SEO techniques used by competitors
• Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
• Compiling and presenting SEO guidelines

  Qualifications and Skills
  Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  Experience in setting up and optimizing Google Adwords campaigns
  Working knowledge of HTML, CSS, and JavaScript development and constraints
  Strong analytical skills and data-driven thinking
  Up-to-date with the latest trends and best practices in online marketing and measurement

  • Prior experience in content marketing, content growth and SEO
  • Working knowledge of search engine optimization practices
  • Outstanding ability to think creatively, strategically , and identify and resolve problems
  • Excellent verbal and written communication skill
  • Ability to work within a team and independently
  • Familiarization Google analytics
  • Experience with website optimization tools
  • Strong organizational, time management, and analytical skills
  • Should be independently able to create & handle all social media activities like Linkedin, FB, Twitter, Instgram etc.
  • Should be able to create content for posts, write blogs on our services & be able to write case studies & white papers.

Proven SEO experience

Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

Solid understanding of performance marketing, conversion, and online customer acquisition

In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

Experience with A/B and multivariate experiments

Working knowledge of HTML, CSS, and JavaScript development and constraints

Knowledge of ranking factors and search engine algorithms

Up-to-date with the latest trends and best practices in SEO and SEM

We are looking for a social media manager for our blockchain company.

Things will include community management on telegram, instagram, twitter facebook.

We have over 10,000 members on telegram.
We have over 16,000 followers on twitter. (https://twitter.com/CryptionNetwork)

We are looking for a Client Key Account Manager who has an experience in coordinating with the clients and the Digital marketing team. The Account manager will be the liaise between clients and the internal teams (content writers/graphic designers/ implementors/ Billing) to ensure the timely and successful delivery of solutions pertaining to our client's needs. Knowledge of LinkedIn Advertising or PPC campaign is a must. Also, understanding of tech is a plus since we have major tech clients on board.

Experience - 4 years - 5 years as an Account manager experience

The Ideal Candidate

Client Management: Your main task as an Account Manager is to understand and manage clients’ expectations, coordinating with the client and the team and keep them aware about the actions you're taking and how we're progressing. Communication with the client will be basic as your main job is to get results for the clients. Responding to client queries (Account updates, Billing Inquiries, or General complaints) in an effective manner, via Phone calls, Emails, and Chats within the time limits and following up to ensure resolution whenever required.

LinkedIn Ads / PPC campaign: Experience with LinkedIn Ads / PPC campaign is required. You are expected to to make day to day changes in the LinkedIn ad manager and take care of the campaigns. Not only do you need to know the fundamentals of LinkedIn or PPC Ads, but also be experienced enough to come up with campaign strategies and manage long term while getting results.

Accounts handled: You should have handled minimum 50 lakhs worth of ad spent in past on either PPC campaign / LinkedIn Ads campaigns.

Problem Solving: We’re always here to support our team members but you need to be someone who can roll up your sleeve and do your best to deal with problems - and solve those which you can actually solve. Identifying customer needs, and problems and taking proactive steps to maintain positive experiences.

Marketing Strategy: Your main job is to learn about the client's business and understand what they sell, who they sell to, etc. in order to use this to guide the client towards strategies that help their ad campaigns become as profitable as possible (with the account executive’s & account lead’s help).

Important Personality Traits

• Persuasive, Assertive, Confident, Direct
• Strong English proficiency
• Should be available in IST time zone
• Willing to work in US time zone, as and when required
• Remote working.
• Fast Internet & Power backup (if you have frequent power cut issues).
• Ready for Video calls at all times. Video calls are an integral part of maintaining the human connection while working from Anywhere.

Desired Candidate Profile

• Bachelor’s degree or Master's degree (from tier 1 college - IIT/NIT/IIM/XLRI/MDI/ Any other Tier 1 Colleges)
• 3+ years experience with 2+ years experience in digital marketing at a high growth app-based B2C organisation
• Strong quantitative mindset and data driven approach to digital marketing
• Expertise in excel-based data modelling and analytics tools
• Experience in handling mid to large scale monthly digital marketing budgets
• Hands-on experience in managing Facebook Ads, Google Ads at scale
• Experience in programmatic advertising is a big plus for this role
• Experience in understanding data using Google Analytics/ Mixpanel/ AppsFlyer or any other analytics or attribution tool
• Experience in cross-team collaboration, team management and agency management    

We are looking for an enthusiastic marketing intern to join our marketing department and provide creative ideas to help achieve our goals. You will have administrative duties in developing and implementing marketing strategies.

As a marketing intern, you will collaborate with our marketing and advertising team in all stages of marketing campaigns. Your insightful contribution will help develop, expand and maintain our marketing channels. This internship will help you acquire marketing skills and provide you with knowledge of various marketing strategies. Ultimately, you will gain broad experience in marketing and should be prepared to enter any fast-paced work environment.

Responsibilities:

• Collect quantitative and qualitative data from marketing campaigns

• Perform market analysis and research on the competition

• Support the marketing team in daily administrative tasks

• Assist in marketing and advertising promotional activities (e.g. social media, direct mail, and web)

• Prepares promotional presentations

• Help distribute marketing materials

• Manage and update company database and customer relationship management systems (CRM)

• Help organize marketing events

Roles & Responsibilities:

• Creating and executing a strong performance marketing strategy & execution plan.
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Scope: