Google AnalyticsIntroduction
We are looking to empanel a Paid Ads Specialist to lead and execute performance marketing strategies and campaign plans for our clients. We work with exciting brands and organizations that we have fallen hopelessly in love with. To these partnerships, we bring truckloads of passion and oodles of weirdness. To top it all off, we ensure everything we do is meaningful.
We are looking for teammates who are:
- As 'weird' as possible - someone who is itching to change the status quo, to take risks, to build a story that everyone talks about, and to make everyone sit up and take notice
- Always keeping an eye out for never compromising on 'meaningfulness' - every campaign, every strategy, every creative idea should never be superficial beyond a degree and should work towards genuinely and meaningfully connecting with audiences
“Weird + Meaningful” is our core belief, and we are craving to find people who really get it. You can know more about this in this https://www.youtube.com/watch?v=OcIGKxsDVpY">Ted talk by our founder
Responsibilities
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CACs
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & owned media channels
- Should be comfortable handling all types of campaigns on Google, Instagram, Facebook, YouTube, LinkedIn, and Amazon
- Should be able to audit, analyze, and advise on the creation and optimization of landing pages for conversion
- Should be able to set up pixels and guide/support the client in CRM integration for lead tracking
- Identifying, testing, and developing capabilities of executing campaigns on new channels to continue to meet or exceed established critical metrics
- Conduct A/B and other tests and work closely with the lead, the designers, and copywriters to ensure impactful optimization of campaigns
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
- Suggest new tricks in the industry, keep track of developments and discover new tools that would drive more results
Knowledge & Skills
- Proven relevant work experience of at least 3 years
- You have a bachelor's degree in Marketing, Business Administration, or related fields (preferred)
- It is a plus if you also have experience in executing effective multi-channel marketing campaigns, including affiliate marketing, PPC, SEO, social media, and other digital channels
- You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
- You have experience in setting up pixels, optimizing landing pages, and guiding/supporting the client in CRM integration
- You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behaviour trends to drive actionable insights & recommendations
- You are a highly goal-oriented individual and have excellent communication skills
- You are open-minded, curious, and a strong problem solver
Subodh Popalwar
Software Engineer, Memorres
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Job Description for Content Writer:
1. Regularly produce various content types, including email, social media posts, blogs, and white papers.
2. Actively manage and promote our blog, and pitch articles to relevant third-party platforms.
3. Edit content produced by other members of the team.
4. Collaborate with other departments to create innovative content ideas.
5. Create eye-catchy and innovative headlines and body copy.
6. Writing a wide variety of topics for multiple platforms
Content Writer Skills:
• Excellent verbal and written communication skills.
• 1-6 years of experience in technical writing.
• Creative and innovative thinker and planner.
• Assists team members when needed to accomplish team goals.
• Good interpersonal and communication skills
• Familiarity with keyword placement and SEO
• The ability to consistently meet tight deadlines
Why should you join us:
· Fixed working timings- 5 days working
· Attractive Incentives
· Young & Vibrant work culture
Job Location: Block A-128, Sector-63, Noida
Working Days: Monday to Friday
Shift: day Shift
Role Overview
Summary of Role
We are looking for an extremely motivated individual to lead our entire Marketing, someone who can tie-in our Demand Generation, Social & Brand as well as Content play. A candidate who has experience in Performance + Social + Content Marketing would be an ideal leader for us.
Requirements:
• 7+ years of experience in driving Performance + Social + Content Marketing for a B2C startup
• Strong creative & soft skills combined with an affinity for data.
• Proven experience managing customer acquisition efforts in paid
channels with quantifiable results.
• Highly organised and autonomous, but also collaborative and able to
work cross-functionally.
• Ability to make decisions in a changing environment, anticipate future needs and drive results.
• High competency with FB/ Google Ads/Instagram/Affiliate Marketing. Responsibilities:
• Build KPI for weekly reporting to show impacts from the marketing department
• Oversee social media, content & performance marketing as an entirety
• Build marketing plans and budgets for the smooth operation of
marketing campaigns.
• Prepare social media marketing campaigns and strategize them such
that they align with the business objectives.
• Create and monitor an advertisement on various platform keeping the
business vision aligned.
• Monitor the team goals and their execution keenly.
• Ensure that the website, promotional material, marketing campaign
strategy are updated on a regular basis.
• Prepare monthly marketing budget.
• Create monthly reports for the marketing department.
• Identify opportunities to reach new market segments and expand
market share.
Also Nice to Have Skills and Background:
• Diploma/Degree in Marketing background.
Introduction
http://www.synapsica.com/">Synapsica is a https://yourstory.com/2021/06/funding-alert-synapsica-healthcare-ivycap-ventures-endiya-partners/">series-A funded HealthTech startup founded by alumni from IIT Kharagpur, AIIMS New Delhi, and IIM Ahmedabad. We believe healthcare needs to be transparent and objective while being affordable. Every patient has the right to know exactly what is happening in their bodies and they don't have to rely on cryptic 2 liners given to them as a diagnosis.
Towards this aim, we are building an artificial intelligence enabled cloud based platform to analyse medical images and create v2.0 of advanced radiology reporting. We are backed by IvyCap, Endia Partners, YCombinator and other investors from India, US, and Japan. We are proud to have GE and The Spinal Kinetics as our partners. Here’s a small sample of what we’re building: https://www.youtube.com/watch?v=FR6a94Tqqls">https://www.youtube.com/watch?v=FR6a94Tqqls
Your Roles and Responsibilities
The senior product manager will own end-to-end delivery of Synapisca’s AI based radiology products including defining scope, creating wireframes, creating execution plan, product launch, feedback incorporation and iterations. In this role you would not only get to flex your skills but also learn to thrive in a fast-paced start-up environment with a high degree of autonomy. This cross-functional leadership position requires you to work closely with the Engineering, Design, Category Management and Marketing teams to bring new products to life.
Being comfortable in the chaos of a fast-paced environment, dealing with ambiguity, a penchant for innovation, an innate ability to get into details and drive execution excellence is essential to success in this profile.The candidate must be creative, ask questions, and be comfortable challenging the status quo. The position is based in our Bangalore office.
Primary Responsibilities
- Building and executing new initiatives and roadmaps for retention and increasing customer lifetime value.
- Understand the healthcare market, customers and build business cases for new product opportunities.
- Listen to the users on a regular basis and figure out the opportunities to solve their problems.
- Manage product lifecycle from ideation to launch and beyond which would include liaising with multiple stake-holders.
- Work closely with partners and clients from 4 continents to localize the product builds as per their need and ensure adoption of the new features.
- Use data, creativity, and experimentation to constantly improve the product experience
- Plan product reviews with engineering teams and reviews with leadership.
- Work on product roadmap, backlog, and deliverables.
- Create and socialize artifacts that clearly communicate requirements including BRDs, user flows, and prototypes.
- Formulate hypotheses and quickly validate with prototypes, user feedback, and experimentation.
- Work with customers, support, and engineering teams to handle and resolve any critical customer issues that arise.
Requirements
- 5+ years in software product management with a consistent record of timely and quality delivery of software products
- Experience in one or more of the following is a plus: SaaS, HealthTech, Enterprise products etc.
- High bias for action with demonstrable history of identifying and resolving cross-project interdependencies
- Ability to juggle several initiatives and shift priorities as needed
- Exceptional communication skills (verbal and written communication) with a knack for storytelling
- Data Driven with proficiency on data querying and analysis.
- Experience with tools like SQL, Excel, Tableau, Qlikview etc. is preferred
- Have prior experience in the development team and understand how modern development frameworks function.
- Passionate about translating customer needs to usable design and process flows for growth levers and optimization.
- Have Good understanding of funnels, agile & sprints, and wireframes.
- Have the attitude to be comfortable with ambiguity and have the skill to transform broad ideas into action plans and display Empathy towards users and also your colleagues.
- Understand how the application functions and the technicalities around it.
- Have familiarity with tools like Google data studio, Firebase, Google Analytics, Product Analytics tools, Sketch and Figma.
- Love analytics and very frequent experimentation
Google AnalyticsJob Summary
- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Manage and maintain the organisation’s website(s)
- Write and optimise content for the website and social networking accounts such as Facebook and Twitter
- Track and analyse website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Responsibilities and Duties
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Instagram, Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
Qualifications and Skills
BSc/BA in marketing or relevant field will be great!
Google AnalyticsRoles and Responsibilities:
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI on campaigns
- Track, report, and analyze website analytics initiatives and campaigns.
- Optimize copy and landing pages as per SEO best practices
- Perform ongoing keyword discovery, expansion and optimization
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Qualifications:
- At Least 2 year of relevant experience is highly preferred.
- Good knowledge of WordPress (Important)
- Have the patience to wait for campaign results and learn from failed campaigns.
- Functional knowledge of HTML coding and tags
- Quick decision-making skills
- Knowledge of Microsoft Office
If this role looks interesting to you,
As next steps, we would like you to take this assessment test - https://careers.turing.com/apply/info/om
Please ignore the job title and location status question in this test (select option 3 for the same.)
Our team will be in touch if your qualifications match our needs for this role. Thanks again for considering us in your career.
Google Analytics
HTML/CSSAbout What Digital Pvt Ltd:
What Digital Technologies Pvt Ltd is one of the world's fastest-growing online job search specialists. Launched from London in 2011 our flagship product whatjobs.com attracts millions of jobseekers around the world. Every minute of every day we help our users connect with employers across the globe in order to find their perfect job.
To support our ambitious growth plans, we are looking for our next senior appointment to become our SEO Manager. Reporting to the Managing Director, you will be supported through your growth and provided with access to a number of cutting-edge tools. Our ambition is to increase the size of our SEO footprint over the next 18 months in Europe, Asia, North American & South America.
About the Role:
- Development and implementation of the SEO strategy for whatjobs.com
- Ownership of the organic performance targets for our global websites and the delivery against them
- Develop SEO best practice for sites, lead discussions with internal stakeholders, ensure progress and performance is reported regularly
- Recruit your own team of SEO executives and content writers.
- Setting in place best SEO working practice that other members of your team can use and learn from to develop their own careers.
- You must be an expert at competitor analysis
- Lead when required with the execution of SEO tasks across other global SEO projects (i.e. site migrations)
- Stay up to date with the latest SEO industry and news, share knowledge with the team and lead from the front.
- Answer this question in your cover letter. When is thanksgiving celebrated?
What makes you a great fit:
- 5 years+ SEO experience with at least 2 years in a senior role
- Analytically minded, expert in using Google Analytics and Google Search Console
- Ability to analyse data to derive insight and actions to drive performance
- Experience auditing on-site and off-site SEO factors to create effective SEO strategies
- Experience using SEO tools including or equivalent to ahrefs, Deepcrawl, SEMRush, Screaming Frog
- Experience managing a team, their workflow and assisting in their own professional development
- Knowledge of HTML/Web Coding
- Self-motivated and enthusiastic
- Strong communication skills
- Good skills in Excel & Word
- Deep interest in the SEO industry and also be a hobbyist
- Experience integrating SEO with other digital channels i.e. Social and PR
- Have a proven track record of successful SEO campaigns
- Have both frontend and technical SEO knowledge
Benefits
- Excellent salary & be part of a bonus scheme
- We will soon be moving to brand new offices based in Central Bangalore
- You will be the ‘ go-to person’ and responsible for building your own team
- Enrolled in a company pension plan
- International travel to meet with colleagues, management and SEO events
- Leadership and Development training throughout your career
- An exciting, fast-paced working environment where you will work with and learn from the best in the business
Heard enough? Apply online today for an immediate interview.
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Follow CutshortSubodh Popalwar
Software Engineer, Memorres