PAID ADS SPECIALIST
at theSound
3 - 6 yrs
₹3L - ₹6L / yr
Remote only
Skills
Google AnalyticsPPC
Pay per click management
Google Adwords
ADS
Search Engine Optimization (SEO)
Affiliate marketing
Metrics
Introduction
We are looking to empanel a Paid Ads Specialist to lead and execute performance marketing strategies and campaign plans for our clients. We work with exciting brands and organizations that we have fallen hopelessly in love with. To these partnerships, we bring truckloads of passion and oodles of weirdness. To top it all off, we ensure everything we do is meaningful.
We are looking for teammates who are:
- As 'weird' as possible - someone who is itching to change the status quo, to take risks, to build a story that everyone talks about, and to make everyone sit up and take notice
- Always keeping an eye out for never compromising on 'meaningfulness' - every campaign, every strategy, every creative idea should never be superficial beyond a degree and should work towards genuinely and meaningfully connecting with audiences
“Weird + Meaningful” is our core belief, and we are craving to find people who really get it. You can know more about this in this https://www.youtube.com/watch?v=OcIGKxsDVpY">Ted talk by our founder
Responsibilities
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CACs
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & owned media channels
- Should be comfortable handling all types of campaigns on Google, Instagram, Facebook, YouTube, LinkedIn, and Amazon
- Should be able to audit, analyze, and advise on the creation and optimization of landing pages for conversion
- Should be able to set up pixels and guide/support the client in CRM integration for lead tracking
- Identifying, testing, and developing capabilities of executing campaigns on new channels to continue to meet or exceed established critical metrics
- Conduct A/B and other tests and work closely with the lead, the designers, and copywriters to ensure impactful optimization of campaigns
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
- Suggest new tricks in the industry, keep track of developments and discover new tools that would drive more results
Knowledge & Skills
- Proven relevant work experience of at least 3 years
- You have a bachelor's degree in Marketing, Business Administration, or related fields (preferred)
- It is a plus if you also have experience in executing effective multi-channel marketing campaigns, including affiliate marketing, PPC, SEO, social media, and other digital channels
- You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
- You have experience in setting up pixels, optimizing landing pages, and guiding/supporting the client in CRM integration
- You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behaviour trends to drive actionable insights & recommendations
- You are a highly goal-oriented individual and have excellent communication skills
- You are open-minded, curious, and a strong problem solver
Read more
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About theSound
Founded :
2019
Type :
Services
Size :
0-20
Stage :
Profitable
About
theSound is a multi-dimensional organization specializing in three spaces - marketing consulting, artist and celebrity management and unique offline experiences.
We are a new-age marketing consulting firm. We specialize in helping brands figure out how to market themselves and how to make potential customers fall in love with them and make existing customers fall hopelessly in love. We do this by creating really really fresh marketing plans, campaigns and content. We also go the entire mile by providing branding, social media management, content, creative collateral and offline events. Phew.
We also manage a set of inspiring and seasoned celebrities who are available to provide guest talks across a range of topics and conduct masterclasses and workshops for the employees and customers of organizations.
We ALSO work with various kinds of eclectic (trust us when we say that) artists from musicians to magicians and (mostly) everything in between to create unique offline experiences for brands. In other words, we are not a black and white event management company. If you want to bedazzle your most loyal customers, if you want a truly engaging employee engagement program (and not just for a pretty social media post) or if you want an offsite program for your leaders that truly becomes a memorable one, you know who to get in touch with.
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