Performance Marketing Manager

Premium baked products fmcg

Performance Marketing Manager

Unnati

Company

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Performance Marketing Manager

at Premium baked products fmcg

Agency job

via Unnati

3 - 7 yrs

₹8L - ₹10L / yr

Ahmedabad

Skills

PPC

Affiliate marketing

Focusing on the ever-growing demand in the food industry, our client acts as a neighbourhood artisan bakery at a national scale. The main concept here is to provide freshly baked, high-on-quality, authentic European bakery products and breads. Their products include sourdough loaves, artisan breads, croissants & rolls, freshly baked cookies, cakes, premixes etc.

Headquartered in Mumbai, our client was co-founded in 2013 by a husband and wife duo, one of whom is an IIM-Ahmedabad graduate and the other is an internationally trained baker.

Starting with 4 bakers in 2013 and growing over time, today, our client prepares more than 10,000 loaves of bread a day and their creations are shared with all of India.

As a Performance Marketing Manager, you will be responsible for generating revenue in the D2C vertical as per the company’s business plan.

What you will do:

Creating and implementing successful campaign strategies for performance marketing on FB/Insta/ Google, etc
Developing a team under them to help with analytics and execution of digital campaigns
Designing and running marketing campaigns on these portals and report its ROI with analytics
Developing and managing digital prospecting and remarketing campaigns
Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
Ensuring successful planning, execution, opmization for key traffic KPIs via paid, organic & own media channels
Monitoring web analytics dashboards and key reporting tools, pointing out key areas of importance
Driving the collection and understanding of customer engagement data to identify conversion optimization opportunities
Using a process of testing to prove hypotheses and recommending performance optimizations
Working closely with the management to share funnel conversion improvement ideas, feedback & present results
Helping support weekly and monthly reporting of channel metrics, goals, and other KPIs

Desired Candidate Profile

What you need to have:

In depth knowledge of how to run successful digital campaigns including the quality of content creation
Ability to run specific campaigns for top of funnel customers and different campaigns for retargeting boom of funnel customers
Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
Possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations

Headquartered in Mumbai, our client was co-founded in 2013 by a husband and wife duo, one of whom is an IIM-Ahmedabad graduate and the other is an internationally trained baker.

Starting with 4 bakers in 2013 and growing over time, today, our client prepares more than 10,000 loaves of bread a day and their creations are shared with all of India.

As a Performance Marketing Manager, you will be responsible for generating revenue in the D2C vertical as per the company’s business plan.

What you will do:

Creating and implementing successful campaign strategies for performance marketing on FB/Insta/ Google, etc
Developing a team under them to help with analytics and execution of digital campaigns
Designing and running marketing campaigns on these portals and report its ROI with analytics
Developing and managing digital prospecting and remarketing campaigns
Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
Ensuring successful planning, execution, opmization for key traffic KPIs via paid, organic & own media channels
Monitoring web analytics dashboards and key reporting tools, pointing out key areas of importance
Driving the collection and understanding of customer engagement data to identify conversion optimization opportunities
Using a process of testing to prove hypotheses and recommending performance optimizations
Working closely with the management to share funnel conversion improvement ideas, feedback & present results
Helping support weekly and monthly reporting of channel metrics, goals, and other KPIs

Desired Candidate Profile

What you need to have:

In depth knowledge of how to run successful digital campaigns including the quality of content creation
Ability to run specific campaigns for top of funnel customers and different campaigns for retargeting boom of funnel customers
Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
Possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations

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