Performance Marketing Manager at Premium baked products fmcg · Ahmedabad · 3 - 7 years · ₹8L - ₹10L / yr · Posted 21 Sep 2022
Focusing on the ever-growing demand in the food industry, our client acts as a neighbourhood artisan bakery at a national scale. The main concept here is to provide freshly baked, high-on-quality, authentic European bakery products and breads. Their products include sourdough loaves, artisan breads, croissants & rolls, freshly baked cookies, cakes, premixes etc.
Headquartered in Mumbai, our client was co-founded in 2013 by a husband and wife duo, one of whom is an IIM-Ahmedabad graduate and the other is an internationally trained baker.
Starting with 4 bakers in 2013 and growing over time, today, our client prepares more than 10,000 loaves of bread a day and their creations are shared with all of India.
As a Performance Marketing Manager, you will be responsible for generating revenue in the D2C vertical as per the company’s business plan.
What you will do:
- Creating and implementing successful campaign strategies for performance marketing on FB/Insta/ Google, etc
- Developing a team under them to help with analytics and execution of digital campaigns
- Designing and running marketing campaigns on these portals and report its ROI with analytics
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, opmization for key traffic KPIs via paid, organic & own media channels
- Monitoring web analytics dashboards and key reporting tools, pointing out key areas of importance
- Driving the collection and understanding of customer engagement data to identify conversion optimization opportunities
- Using a process of testing to prove hypotheses and recommending performance optimizations
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
- Helping support weekly and monthly reporting of channel metrics, goals, and other KPIs
Desired Candidate Profile
What you need to have:- In depth knowledge of how to run successful digital campaigns including the quality of content creation
- Ability to run specific campaigns for top of funnel customers and different campaigns for retargeting boom of funnel customers
- Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
- Possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations
Shubham Vishwakarma
Full Stack Developer - Averlon
Similar jobs (10)
Hiring Digital Marketing - Performance Marketing
Exp : 4 - 7 yrs
Edu : Any Graduates
Work Location : Bengaluru WFO
Must have Skills :
Experience: 3–6 years of relevant experience in Performance Marketing, preferably within the D2C (Direct-to-Consumer) segment.
Technical Skills: Hands-on experience in managing and optimizing Google Ads and Meta Ads (Facebook & Instagram) campaigns is mandatory.
Industry Experience: Candidates must have prior experience working with E-commerce, Quick Commerce, D2C, or B2C brands.
Corporate Experience: Candidates must have direct, in-house corporate experience managing performance marketing campaigns for brands.
JOB DESCRIPTION – PERFORMANCE MARKETING SPECIALIST
Key Responsibilities:
- Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads.
- Manage campaigns for e-commerce websites, including product-based advertising, lead generation, conversions, and revenue-focused campaigns.
- Develop and implement paid advertising strategies based on campaign objectives, target audience, budget, and business goals.
- Monitor campaign performance and optimize CPC, CTR, CPA, ROAS, conversion rate, and overall ROI.
- Handle multiple client accounts and manage campaigns across different industries and business requirements.
- Independently manage assigned projects as well as collaborate effectively with the performance marketing team.
- Conduct keyword research, audience targeting, competitor analysis, ad copy testing, and campaign structuring.
- Create and manage different campaign types across Google Ads, including Search, Display, Performance Max, Shopping, and YouTube Ads.
- Plan and manage Meta Ads campaigns, including prospecting, retargeting, catalog/product ads, and conversion campaigns.
- Analyze campaign data and prepare regular performance reports with actionable insights and recommendations.
- Continuously test and optimize ad creatives, audiences, placements, bidding strategies, and landing pages.
- Coordinate with content, design, SEO, and development teams to improve campaign performance and conversion rates.
- Stay updated with the latest trends, features, policies, and best practices in Google Ads, Meta Ads, and digital advertising.
Required Skills & Experience:
- Proven hands-on experience working with both Google Ads and Meta Ads.
- Experience working with e-commerce websites and performance marketing campaigns is highly preferred.
- Experience handling multiple clients/accounts simultaneously.
- Ability to independently manage projects from campaign planning and execution to optimization and reporting.
- Experience working both individually and as part of a team.
- Strong understanding of conversion tracking, remarketing, audience targeting, bidding strategies, and campaign optimization.
- Good analytical and problem-solving skills with the ability to interpret campaign data and identify growth opportunities.
- Hands-on experience with Google Analytics/GA4, Google Tag Manager, Google Merchant Center, and other relevant marketing tools is preferred.
- Strong understanding of KPIs such as ROAS, ROI, CPA, CPC, CTR, CPL, and conversion rate.
- Excellent communication and client-handling skills.
Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.
Monitor campaign performance metrics (CTR, CPC, CPA, ROAS) and deliver actionable insights.
Manage SEO/SEM strategies to improve website traffic and lead generation.
Collaborate with the design and content teams to create compelling ad creatives and landing pages.
Conduct A/B testing to maximize campaign efficiency.
Prepare weekly and monthly performance reports with clear ROI analysis.
Stay updated on industry trends, tools, and competitor strategies to enhance campaign effectiveness.
Coordinate with internal stakeholders to align campaigns with overall business objectives.
Plan, execute and optimize Meta & Google Ads.- Set up conversion tracking (Pixel, GTM, Events).- Perform A/B testing.- Scale successful campaigns.- Prepare weekly performance reports.- Analyze KPIs and optimize campaigns.
Job Description: Performance Marketing Analyst – Junior
Job Overview:
We are looking for a Junior Performance Marketing Analyst who is interested in digital advertising, data analysis, and campaign performance.
The candidate will support the performance marketing team in monitoring campaigns, analyzing key metrics, identifying performance gaps, conducting market research, and providing data-driven insights to improve leads, conversions, sales, and ROAS.
This role is ideal for someone who has a basic understanding of Meta Ads, Google Ads, social media advertising, and digital marketing metrics and wants to build a career in performance marketing.
Key Responsibilities:
- Monitor daily performance of Meta Ads, Google Ads, Instagram, Facebook, and other paid marketing campaigns.
- Track important performance metrics including:
1- CTR
2- CPC
3- CPM
4- CPA
5- CPL
6- Conversion Rate
7- ROAS
8- CAC
9- Impressions & Reach
10- Engagement
11- Add-to-Cart
12- Checkout
13- Sales & Revenue
- Prepare daily, weekly, and monthly campaign performance reports.
- Identify campaigns, ad sets, audiences, and creatives that are performing well or underperforming.
- Assist in understanding why campaigns are not generating expected leads or sales.
- Analyze audience, demographic, location, placement, and creative-level performance.
- Conduct competitor and market research to understand advertising trends, offers, creatives, and customer behavior.
- Compare campaign performance against previous results and identify areas of improvement.
- Support the team in A/B testing different creatives, audiences, ad copies, and campaign strategies.
- Provide basic data-backed recommendations on what should be continued, stopped, or tested.
- Work closely with the Performance Marketing, Creative, and Strategy teams.
- Keep track of social media and digital advertising trends and platform updates.
Required Skills:
- 0–1 years of experience in Performance Marketing, Digital Marketing, Marketing Analytics, or a related field.
- Basic understanding of Meta Ads and Google Ads.
- Understanding of digital marketing and advertising metrics.
- Good knowledge of Excel/Google Sheets.
- Basic understanding of conversion funnels and customer journeys.
- Good analytical and problem-solving skills.
- Strong research and attention-to-detail skills.
- Good communication skills.
- Willingness to learn and work with data.
- Ability to identify patterns and convert data into simple, actionable insights.
Responsibilities:
- Plan, launch, and optimize campaigns across Meta and Google platforms.
- Manage budgets and daily campaign performance.
- Scale profitable campaigns while maintaining efficiency targets.
- Build acquisition and retargeting audiences.
- Create lookalike audiences.
- Develop testing frameworks for campaign scaling.
- Work closely with designers and content teams.
- Recommend creative improvements based on campaign data.
- Drive testing of creatives and messaging.
- Maintain campaign dashboards.
- Analyze campaign performance.
- Present recommendations and insights to leadership.
- Ensure accurate tracking implementation.
- Monitor attribution and conversion reporting.
- Performance Optimization (Improve):
● ROAS
● CAC
● CPA
● Conversion Rate
● Customer Acquisition Volume
Requirements:
- Minimum 1 year of hands-on experience with Meta Ads & Google Ads
- Strong understanding of performance marketing & campaign optimization
- Ability to work closely with designers and the content team
- Experience with E-commerce & D2C brands is preferred
- Data-driven mindset with a focus on leads, sales & ROAS
Google AnalyticsSurya International Enterprise Ltd. is looking for a dynamic and result-oriented Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across multiple online channels. The ideal candidate should have hands-on experience in Google Ads, Meta Ads (Facebook & Instagram), SEO, social media marketing, lead generation, and performance marketing to drive brand awareness, website traffic, and business growth.
Key Responsibilities
Plan, create, and manage Google Ads campaigns, including Search, Display, Performance Max, YouTube, and Remarketing campaigns.
Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns for lead generation, engagement, and conversions.
Monitor campaign performance and optimize budgets to maximize ROI, ROAS, CTR, and conversion rates.
Conduct keyword research and competitor analysis to improve campaign effectiveness.
Manage and optimize landing pages for better lead conversion.
Track, analyze, and report campaign performance using Google Analytics, Google Tag Manager, and Meta Business Suite.
Implement SEO best practices to improve website rankings and organic traffic.
Manage social media platforms and create engaging content strategies.
Coordinate with the design and content teams for ad creatives, banners, videos, and promotional materials.
Generate qualified leads and support sales teams through digital marketing initiatives.
Monitor industry trends, digital marketing tools, and competitor activities.
Prepare weekly and monthly performance reports with actionable insights.
Required Skills
Strong knowledge of Google Ads and Meta Ads Manager.
Experience in campaign setup, optimization, A/B testing, and performance tracking.
Understanding of SEO, SEM, keyword research, and website analytics.
Proficiency in Google Analytics, Google Tag Manager, Search Console, and Meta Business Suite.
Knowledge of lead generation and conversion optimization strategies.
Strong analytical and reporting skills.
Good communication and coordination abilities.
Performance Marketing Manager (PPC)
Location: Mohali, Phase 8B (On-site)
Experience: 4+ Years
About the Role
75WAY Technologies Pvt. Ltd. is looking for an experienced Performance Marketing Manager (PPC) to drive lead generation and digital growth for our in-house IT services website. The ideal candidate should have hands-on experience in planning, executing, and optimizing paid marketing campaigns for an IT software development company, with a strong focus on generating high-quality B2B leads.
Key Responsibilities
- Plan, execute, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
- Manage performance marketing campaigns for the company's in-house website to generate qualified IT service leads.
- Develop strategies to increase website traffic, lead conversions, and return on ad spend (ROAS).
- Conduct keyword research, competitor analysis, and audience targeting for IT services.
- Optimize campaign performance through A/B testing of ads, landing pages, and bidding strategies.
- Monitor and improve key metrics such as CPC, CTR, CPA, Conversion Rate, and ROAS.
- Collaborate with the SEO, Content, Design, and Development teams to improve campaign effectiveness.
- Create and manage remarketing and retargeting campaigns.
- Prepare weekly and monthly performance reports with actionable insights.
- Manage advertising budgets efficiently to maximize campaign performance.
- Stay updated with the latest PPC trends, platform updates, and digital marketing best practices.
Google AnalyticsMandatory Skills: Google Ads, Meta Ads and LinkedIn Ads
- Minimum 2–3 years of experience in paid ad marketing across digital channels: Google Ads, Meta, LinkedIn.
- Hands-on experience in paid marketing, client communication, campaign planning, execution, and strategy.
- At least 2 years of hands-on experience managing and optimizing Google Ads.
- Strong domain expertise in paid media, including strategy, execution, and analytics.
- Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
- Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
- Excellent written and verbal communication skills in English.
- Bachelor’s degree in any field; a Master’s degree is a plus.
Job Responsibilities:
Plan, launch, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.
Monitor campaign performance and improve ROAS, CPA, CTR, and conversions.
Manage campaign budgets and perform A/B testing for creatives and audiences.
Track performance using Google Analytics, Meta Ads Manager, and Google Ads.
Collaborate with the creative team to develop high-performing ad creatives and landing pages.
Prepare weekly and monthly performance reports with actionable insights.
Requirements:
1–3 years of experience in Meta and Google Ads.
Internship experience preferred
Strong understanding of performance marketing, conversion tracking, and analytics.
Experience with Google Analytics, Google Tag Manager, and Meta Pixel is preferred.
Analytical mindset with excellent problem-solving skills.
Key Skills: Meta Ads, Google Ads, Performance Marketing, ROAS Optimization, Google Analytics, A/B Testing, Campaign Management.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon