Focusing on the ever-growing demand in the food industry, our client acts as a neighbourhood artisan bakery at a national scale. The main concept here is to provide freshly baked, high-on-quality, authentic European bakery products and breads. Their products include sourdough loaves, artisan breads, croissants & rolls, freshly baked cookies, cakes, premixes etc.
Headquartered in Mumbai, our client was co-founded in 2013 by a husband and wife duo, one of whom is an IIM-Ahmedabad graduate and the other is an internationally trained baker.
Starting with 4 bakers in 2013 and growing over time, today, our client prepares more than 10,000 loaves of bread a day and their creations are shared with all of India.
As a Performance Marketing Manager, you will be responsible for generating revenue in the D2C vertical as per the company’s business plan.
What you will do:
- Creating and implementing successful campaign strategies for performance marketing on FB/Insta/ Google, etc
- Developing a team under them to help with analytics and execution of digital campaigns
- Designing and running marketing campaigns on these portals and report its ROI with analytics
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, opmization for key traffic KPIs via paid, organic & own media channels
- Monitoring web analytics dashboards and key reporting tools, pointing out key areas of importance
- Driving the collection and understanding of customer engagement data to identify conversion optimization opportunities
- Using a process of testing to prove hypotheses and recommending performance optimizations
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
- Helping support weekly and monthly reporting of channel metrics, goals, and other KPIs
Desired Candidate Profile
What you need to have:- In depth knowledge of how to run successful digital campaigns including the quality of content creation
- Ability to run specific campaigns for top of funnel customers and different campaigns for retargeting boom of funnel customers
- Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
- Possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations
Subodh Popalwar
Software Engineer, Memorres
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Zemoso Labs is a product studio offering innovation-as-a-service, with design, engineering, and growth services. Our clientele includes Fortune 500 companies, disruptive startups, and unicorns from around the world.
We have operations in India, U.S., Europe, and Canada, and we have created over $8 billion in value for our customers.
At Zemoso Labs, we see marketing as a compelling vehicle to leverage to help us and our clients grow exponentially. The ideal candidate for this role will not only be data-driven, but an experimentation-oriented approach to campaign management.
The ideal candidate will be a team player who can give direction to other members of the team, take abstract input from senior stakeholders to translate to action items and collaborate with direct co-creators like designers and subject matter experts. They must understand how to create a narrative around a brand and extend it to every asset we create. Ability to learn and scale quickly, and be unafraid to ask questions are must-haves.
RESPONSIBILITIES
- Meeting with internal stakeholders and clients to determine their goals and budget
- Advising clients and other stakeholders on costs, expectations, outcomes, and processes
- Brainstorming ideas for marketing campaigns and paid advertising
- Brainstorming with a team of digital marketers, such as SEO specialists, content marketers, designers, sales specialists, and web developers
- Creating and managing paid ads across LinkedIn, Twitter, Facebook, Google, media partners, programmatic, display, search, networks and more
- Monitoring and analyzing web analytics and campaign performance
- Defining campaign budgets, aligning campaign goals, and ensuring adherence to search optimization principles
- Identifying and presenting new avenues of paid advertising
- Utilizing demand-side RTP platforms to promote adverts and campaigns
- Ensuring a positive ROI on client spending and PPC ad campaigning
- Coordinate with a team of individual contributors to meet deadlines for launch dates
Must-haves:
- Basic familiarity with concepts of campaign management experience across paid, organic, and other marketing efforts across channels
- Analytical mindset with an ability to map data to insights
- Impeccable ability to do customer journey mapping to identify pain points
- Work across multiple time zones (US, US (CST), Canada) as needed
- Ability to learn, scale, and ideate
- Ability to ask the right questions and focus on “what does success look like?”
- Google, Hubspot, and LinkedIn certifications are a huge plus
- Internship in SEO or SEM or Campaign Analytics preferred
Benefits:
- Competitive salary
- Work from anywhere in India
- Learning and gaining experience rapidly
- Reimbursement for basic work-from-home setup
- Insurance (including a top-up insurance for COVID)
CONTENT MARKETING MANAGER
Responsibilities
| Working with the Head of Marketing, Digital & SEO team to build and drive our inbound organic growth, through the development and execution of deep and wide content strategies
| A typical week in this role will include driving your team of content writers to produce high-quality SEO and thought leadership content, track and analyse the performance, identify channels of dissemination - with the end outcome being lead generation
| You will also be responsible for the ideation and creation of Email, social media, presentations and other collateral as required by other functions
Desired Experience & Skills
| You’ve worked for 4+ years as a content marketer/strategist, and work actively with the Google Ecosystem of platforms
| You continue to write, and seek to be a contributing writer - work required
| You bring a good understanding of Legal, Taxation and Compliances for small businesses (any one of these are highly desired but not mandatory - in case you don’t have the exposure, a good understanding of writing to a small business audience is required)
| You can demonstrate how you would measure content marketing success
| You work closely with SEO and PPC teams to jointly drive the strategy
| You’ve led a small team, or desire to be a leader
Data Analytics- Consolidating daily reporting from different advertiser dashboards
- Monitoring discrepancy between advertiser and publisher numbers
- Maintaining month-end consolidated reports for Publishers and Advertisers
- Perform ad trafficking, ensuring accurate implementation of creative assets, tracking codes, and targeting specifications.
- Monitor campaign performance, analyze data, and provide actionable insights to improve campaign effectiveness and optimize ROI.
- Collaborate with cross-functional teams to ensure campaigns are executed according to client objectives and deadlines.
- Stay up-to-date with industry trends, ad tech developments, and best practices to enhance campaign strategies.
- Create a Digital Marketing Strategy
- · Manage the company website by updating, writing, and editing product and market content, while maintaining a consistent and appealing appearance throughout the web pages and documents
- · Improve SEO organically and through selective Strategic Google AdWords campaigns; managed internally or with outside consultant
- · Manage company global online presence on all vendor sites, industry directories, Google Business listings, and establish systematic LinkedIn posting plan with Sales & Service Manager input
- · Mine and analyze data from the ERP system to identify and create targeted Prospect Lists to be furnished to the company’s Inside and Outside salespeople
- · Ability to research business opportunities and present ideas and findings to company management
*
- Qualifications and skills
- · Bachelor’s Degree in Business with major in Marketing with relevant coursework in Website design/management and analytics
- · Creative thinking (visual & messaging); digital design skills are a significant plus
- · Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio.
- · Deep knowledge of digital marketing across social, display, and programmatic platforms.
- · Strong analytical and strategic thinking skills.
About the job
Job Details:
Role: Sr./Jr. Affiliate Manager & Campaign Executives
Location: Gurugram/Delhi
Reporting to Head of Performance & Paid Media
Business: Apps and Affiliates
About the Role:
We are looking for a person who has a deep understanding of the affiliate & mobile marketing ecosystem and has relevant experience with mobile attribution platforms like AppsFlyer, branch, segment, firebase etc.
Should be able to handle deliveries of mobile & web campaigns such as CPI, CPR, CPE, CPA, CPS, and others.
Objectives:
You will be responsible to create and optimize Performance/Affiliate/Paid campaigns as per the business objective; Own weekly reporting for the same.
The primary focus will be on Affiliate campaigns followed by other channels such as PPC.
You will be handling the day-to-day management of campaigns with a heavy focus on getting the best ROI.
Tweak your strategies by evaluating the Key Performance Indicators (KPIs) of all existing marketing channels to determine and make necessary adjustments to optimize performance marketing effectiveness.
Lead a team of performance marketers to help conceptualize, develop and test campaigns to improve performance.
Analyze the market, competitors, and audience- providing actionable insights
Roles & Responsibilities:
Manage mobile delivery and ad ops of the campaigns.
Help with New Business Acquisition.
Account Management & Client Retention.
Delivery Partners Management - Platforms, SSP, DSP, Publishers & Affiliates.
Handling Publisher Engagement and Retention.
Acquiring Potential partners.
Negotiating terms with all new and existing publishers.
Forming/negotiating strategic alliances with new and existing online partners.
Exploring and expanding inventory for Mobile content offers for Value-added services.
Finding and strategizing new sources of inventory for performance campaigns.
Media planning for various Mobile advertising activities.
Provide operational and monetization plans for campaigns and clients.
Reporting on KPI, Revenue Generation & Growth.
Integrate and Implement the mobile publishing tools and best practice system.
Manage and mentor other Mobile Pillars – such as Ad Monetization, Production, and Operations.
Must have an understanding of integrations with platforms such as Branch, Appsflyer, Adjust & others.
Must have knowledge about all sorts of mobile ad frauds and their types to tackle such situations.
Must have knowledge of all fraud detection tools such as Protect 360, Mfilter, and others.
Should have good knowledge of the campaign setup process which includes activities such as S2S integration, GAID, IDFA, Macros, and other such day-to-day requirements to monitor it overall.
Who We Think Will Be a Great Fit?
two - five years of experience in large scale performance/network marketing, mobile ads publishing and operations.
Leadership experience with an entrepreneurial spirit in building and a growing team from the scratch.
Very strong knowledge of the mobile ecosystem. Experienced in navigating mobile platforms (Apple, Google) throughout the entire lifecycle – from planning and buying for the campaign and meet client's KPIs.
Understanding of mobile KPIs, especially as they relate to forecasts, P&Ls, and deal evaluation
Demonstrated ability to influence all levels of management, cross-functionally and externally
Excellent written and oral communications
Let's connect to have a quick round of discussion.
- Grow business month on month - Identify and map prospective clients, forecasting revenue monthly/quarterly and negotiating the terms of agreement.
- Focus on growing new relationships with key partners, negotiate contracts and pursue ways to secure long-term relationships.
- Primary responsibility will be to understand client requirements & on-board quality Affiliates / Publishers / Ad networks to deliver required quality & numbers through research, referrals, networking, cold calling, data feeds and emails.
- Media buying (both mobile and PC web traffic of CPA, CPC, CPL, CPI, CPS, CPT, CPR, CPV, CPA traffic.
- Close coordination with BD & Client Servicing Team.
- Negotiate and manage commission structures for affiliates
- Thorough knowledge of attribution platforms Appsflyer, Branch, Singular, Adjust, Kochava etc.
- Troubleshooting tracking issues at publisher end. Ensure timely resolution of publisher queries through proper escalation.
- Develop business strategies to improve affiliate program.
- Maintain open communication with all affiliates on the day-to-day issues. Communicate with new and existing affiliates regarding upcoming promotions and optimization opportunities.
- Allocate targets to affiliates and ensure that targets for the respective campaigns are met within specified timelines.
- Stay current with trends in affiliate marketing and identify new opportunities.
- Interacting with advertisers along with the demand team to understand campaign performance & to further optimize campaigns.
Qualifications and Skills:
- 3-6 years professional experience in Affiliate Marketing.
- Working knowledge of HasOffers, Affise, Trackier, and other Tracking Platforms.
- Bachelors or above from an accredited university or college
- Candidates should have very good connection with Affiliates / Publishers / Ad networks.
- Core Affiliate Industry/Performance Marketing Experience.
- Strong data analytical skills.
- Team management skills as well as ability to work independently.
- Thorough understanding of the types of fraud in Web or Mobile.
- Must have existing relationship with wide array of Affiliates / Publishers / Ad Networks.
- Strong understanding of attribution mechanisms, cookies, pixels, tracking platforms & MMPs
Other Benefits:
- Insurance - Medical Insurance Coverage of 3,00,000 for individual, spouse and kids. *Option of including parents and higher coverage amount of 5,00,000
- Professional Development - Reimbursement towards relevant courses that can help you grow your career and build your knowledge level.
- Food - Lunch, Tea and Snacks. All you can eat!
- Work Culture- Flexible Result Oriented Work Environment
- Dress - We aren’t buttoned down. Wear anything you’re comfortable in. Wear any comfortable dress you like to the office – and be as comfortable at work
- Foosball - Whether you want to pick up the game or master your skills, you’ll find plenty of people to play with
- TGIF - We’ll find something to do at the end of each week.
- Work hard, party harder!
Google Analytics- Responsible for boosting DA, PA & Trust flow of website by building Links on authoritative websites
- Familiarity with WordPress or other content management systems must have knowledge of Plugins and Plugin management
- Link building skills required ( Guest Blogging, EDU and GOV Link Building, Article submission, etc.)
- Site Analysis - Complete technical report of the website. The report includes off-page factors of the website.
- Experience when it comes to using tools such as Google Analytics and Google Webmaster.
- Leading keyword research and optimization of content
Good To Have:
- Understanding of web design and site structures.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM
- Keyword research including discovery and expansion of keyword opportunities
- Researching the competitors, both on-site and off-site.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM
We're looking for a passionate and data-driven person to own the SEO & SEM section of the marketing funnel for Beagle Security. You'll be in charge of all online acquisition marketing, managing the strategy, execution, and optimization across SEO & SEM with a strong focus on generating ROI.
Beagle Security is a SaaS-based web application penetration testing tool that helps companies identify vulnerabilities on their website & APIs before hackers exploit them. Currently used by 1500+ customers across 90+ countries to improve their website security.
Key Responsibilities
- Plan, implement and manage our SEO strategy
- Drive keyword strategy, discovery and expansion of keyword opportunities and link building initiatives
- Work with development team to ensure SEO best practices are properly implemented
- Track, report and analyze website analytics, pay-per-click (PPC) initiatives and campaigns
- Optimize copy and landing pages for paid marketing campaigns
- Collaborate with the marketing team to integrate and complement marketing strategies across multiple channels
- Proven results in SEO/SEM or similar role (Prior experience working in SaaS is a plus)
- Well-versed in performance marketing, conversion and customer acquisition
- Ability to analyze data and provide recommendations to improve our SEO/SEM performance
- Experience working with SEO, SEM and website analytics tools
- Familiar with A/B testing and running growth experiments
- Up to date with the latest SEO/SEM trends and best practices
- Critical thinker and problem-solving skills
- Ability to work independently with minimal supervision and comfortable working in a fast-paced environment
Google Analytics- Deploy daily campaigns and triggered flows to a combined audience for key channels - email, SMS and push notifications. Execute A/B tests to optimize campaigns for revenue and engagement.
- Oversee and optimize marketing automation strategies to drive customer retention and sales, including lifecycle emails, personalized triggers, and daily campaigns.
- Maintain, publish, and optimize regular (daily, weekly, monthly, quarterly) reports that track channel and customer-level performance.
- Provide regular reporting and analysis on campaign performance with clear direction to the team on what they can try to do differently to drive increased performance.
- Translate reporting insights into recommendations for the marketing team and cross-functional partners on how to drive sales and increase customer performance and LTV.
- Define and implement the testing agenda for campaigns and automation flows including segmentation, messaging, frequency, send day/time, personalization, etc.
- Manage promotional codes calendar, including sharing promo codes with our affiliate partners, making sure the team is aware of the promotional strategy and that it is implemented across channels.
- Develop new segmentation and targeting strategies based on customer data and business needs.
- Develop customer-facing tests to maximize customer engagement and lifetime value.
- Support project scoping to grow available data and assist with data migration between systems, as well as checking for data quality/integrity.
- Monitor competitive landscape to identify industry trends and best practices
- Analysing customer behaviour and developing aggressive retention strategies.
Job description:-
Build and maintain customer relationships in order to understand their needs and business priorities.
Provide excellent customer service to maintain existing affiliates and acquire new affiliates.
Manage business negotiations with customers.Build and maintain customer relationships in order to understand their needs and business priorities. Provide excellent customer service to maintain existing affiliates and acquire new affiliates. Manage business negotiations with customers. Handle business deal tracking, monitoring, closing, and other related activities as needed. Coordinate with various teams to address affiliate needs in accurate and timely manner. Implement affiliate marketing activity including email campaigns, newsletters, blog, etc to increase revenue targets. Recommend process improvements to increase revenue targets. Perform new customer acquisition through research, referrals, networking, cold calling, data feeds and emails. Set marketing and sales goals to achieve revenue growth. Provide training on affiliate management as needed. Maintain open communication with all affiliates on the day-to-day issues. Develop business strategies to improve affiliate program.
Experience:- upto 2 years
Follow CutshortSubodh Popalwar
Software Engineer, Memorres