Focusing on the ever-growing demand in the food industry, our client acts as a neighbourhood artisan bakery at a national scale. The main concept here is to provide freshly baked, high-on-quality, authentic European bakery products and breads. Their products include sourdough loaves, artisan breads, croissants & rolls, freshly baked cookies, cakes, premixes etc.
Headquartered in Mumbai, our client was co-founded in 2013 by a husband and wife duo, one of whom is an IIM-Ahmedabad graduate and the other is an internationally trained baker.
Starting with 4 bakers in 2013 and growing over time, today, our client prepares more than 10,000 loaves of bread a day and their creations are shared with all of India.
As a Performance Marketing Manager, you will be responsible for generating revenue in the D2C vertical as per the company’s business plan.
What you will do:
- Creating and implementing successful campaign strategies for performance marketing on FB/Insta/ Google, etc
- Developing a team under them to help with analytics and execution of digital campaigns
- Designing and running marketing campaigns on these portals and report its ROI with analytics
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, opmization for key traffic KPIs via paid, organic & own media channels
- Monitoring web analytics dashboards and key reporting tools, pointing out key areas of importance
- Driving the collection and understanding of customer engagement data to identify conversion optimization opportunities
- Using a process of testing to prove hypotheses and recommending performance optimizations
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
- Helping support weekly and monthly reporting of channel metrics, goals, and other KPIs
Desired Candidate Profile
What you need to have:- In depth knowledge of how to run successful digital campaigns including the quality of content creation
- Ability to run specific campaigns for top of funnel customers and different campaigns for retargeting boom of funnel customers
- Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
- Possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations
Shubham Vishwakarma
Full Stack Developer - Averlon
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Experience with online examination systems.
Knowledge of cloud platforms (AWS / Azure).
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Bachelor’s degree in Computer Science or equivalent experience.
3–6 years of relevant experience in Node.js & PHP development
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We are looking for a Software Architect to drive technology strategy, create the
technological vision and to ensure the designing and development of software solutions that fulfils the business requirements. You will be a key contributor to architectural decisions for products, drawing on your excellent technical, analytical and business acumen skills while effectively communicating with all levels in the organization to build high scalable and secure solutions.
KRA:-
Articulate architecture & Non functional requirements for the products and service with high precision. Gathering business requirements to analyse, identify, design and innovate solutions.
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• Validate the design, development to confirm against the architecture and NFR
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• Ability in scaling products and to tackle large traffic and amounts of data.
• Academics expertise in coding, programming and software design patterns.
• Passionate about technology and constantly growing your technical expertise.
Great to Have:-
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• Experience in insurance domain
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- Define custom made' offerings for the parents of a particular institute
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Objective CAbout the Role:
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● Solve complex architecture problems
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● Explore Flutter / React Native internals to build bleeding edge code
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About PlusPin:
Founded in November 2017, PlusPinconverts standalone pharmacies in a micro locality into a one stop shop for all basic healthcare needs such as diagnostics, home-healthcare, prescribed and OTC drugs. It also has an added layer of converting the pharmacy to an OTT platform for brand promotion and activation for health and wellness players.
PlusPin is funded by IAN and Mr. Rajan Anandan.
https://www.vccircle.com/rajan-anandan-other-ian-investors-back-health-tech-startup-pluspin/
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon