Manager/Sr. Manager – Online Marketing
at Support.com
6 - 15 yrs
₹10L - ₹15L / yr
Delhi, Gurugram, Noida
Skills
Digital Marketing
Search Engine Optimization (SEO)
SEO management
Marketing
Online advertising
Affiliate marketing
Sr. Online Marketing Manager is responsible for coordinating and implementing SEO, SMO & SEM
strategies for the organization. The correct person will be goal oriented, possess exceptional attention
to detail, and have outstanding interpersonal skills.
Key Management Areas of Responsibility
Define requirements, tasks, and resources associated to SEO strategy.
Manage and execute implementation of SEO strategy.
Communication to team and management on strategy/project development, timelines, and
results.
Collaborate on strategy and goal definition for success.
Keep pace with SEO, search engine, social media and internet marketing industry trends and
development.
Contribution to the company blog and at least one social media community.
Key Functional Areas of Responsibility
Develop a strategy for the improvement of organic search ranking and the maximization of ROI
Perform keyword research in coordination with business objectives to optimize existing content
and uncover new opportunities.
Provide SEO analysis and recommendations in coordination with elements and structure of
websites and web pages.
Provide recommendations and execute/manage strategies for content development in
coordination with SEO goals – general and keyword specific.
Help to create and support marketing content to socialize and use for social media purposes
(e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and
customers).
Develop and implement link building campaigns.
Develop, manage and execute communication/content strategies via social communities in
coordination with business goals.
Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster
tools).
Monitor and evaluate search results and search performance across the major search channels
in order to improve rankings.
Research and administer social media tools in support of organization’s social media strategy.
Monitor and evaluate web analytics dashboards and reports in order to develop and
recommend SEO strategies.
Communication to team and management on project development, timelines, and results.
Manage a team of content writers, link builders, and social media marketers.
Watch popular SEO publications and blogs to stay updated on the latest innovations, tools, and
techniques.
Manage and monitor growth by implementing campaign solutions; build campaigns,
monitor and optimize for performance and work towards marketing objectives,
Taboola/Yahoo Gemini/Outbrain/Revcontent Ads.
Manage the implementation, tracking, and measurement of integrated digital marketing
campaigns within the timelines and budgets.
Provide creative copy suggestions and graphical ad templates.
Professional Competencies
Passion for SEO and overall internet marketing.
Outstanding ability to think creatively, strategically and identify and resolve problems.
Ability to foster strong client relationships at various levels.
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
Ability to clearly and effectively articulate thoughts and points.
High levels of integrity, autonomy, and self-motivation.
Excellent analytical, organizational, project management and time management skills.
Professional Skills & Qualifications
7+ year’s experience in Search Engine Optimization (SEO) and Social Media Optimization (SMO).
Strong understanding of SEO & SMO process.
Should have experience in running SEM campaigns.
Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc).
Experience working with CMS and building/administering content in multiple CMS
environments.
Experience with A/B testing and other testing metrics.
Knowledge of HTML/CSS and website administration.
High-level proficiency in MS Excel, PowerPoint, and Word.
Experience with website analysis using a variety of analytics tools including Google Analytics as
well as internal reporting tools.
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About Support.com
Founded :
2011
Type :
Product
Size :
100-500
Stage :
Raised funding
About
Support.com, Inc. is a leading provider of customer and technical support solutions delivered by home-based employees. For more than twenty years, the company has achieved stellar results for global enterprise clients and top-tier businesses. Support.com's proven, omnichannel solutions have been specifically designed and optimized for the homesourcing environment, resulting in industry-leading NPS scores and first call resolution rates. The company efficiently meets changing client needs through its highly-scalable, global network of home-based employees and secure, proprietary, cloud-based platforms.
For more information, please visit www.support.com.
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