- Owning and executing the company affiliate strategy for the U.S. market
- Recruiting, onboarding and growing our affiliates
- Reporting on affiliate program performance to ensure partners' targets are met
- Building creative assets and documentation, while also reviewing live affiliate content to ensure accuracy
- Implementing tests across landing pages, suggesting creative optimizations and commission structures commensurate with internal metrics and competitive program expectations
- Coordinating and guiding internal stakeholders to ensure program success (Growth, Analytics, Product Marketing, Infrastructure) while maintaining relationships with external platform owners, affiliate contractors, and agencies
- Staying in tune with competition in the financial market to ensure affiliate partners are delivering value
- Working closely with Business team leads, Product and Engineering teams to scope new projects, document requirements and ongoing feature improvements
- Acting as the primary point of contact, escalation point, and thought leader for Affiliate Partners Onboarded
- Troubleshoot integrations, pixels, UTM tags, tracking and instrumentation
What you will do:
- 5+ years of experience running an affiliate strategy from the brand side, with a verifiable track-record of successes, preferably in the B2C finance or ecommerce spaces
- Experience with one or more of leading affiliate platforms (e.g. Reseller Club,vCommission, Impact Radius, Partnerstack, CJ, Shareasale, Rakuten)
- Comprehensive knowledge of marketing channels and how affiliate marketing fits into a growth strategy
- Strong work ethic and results oriented individual
- Experience setting and communicating strategy with internal stakeholders and management
- Experience with responsibilities such as regular reporting, collaborative and thoughtful planning, performance management, and forecasting
- A strong sense of independence and self-motivation, a bias towards action over deliberation, and a high work rate, even in a remote work environment
- In-depth understanding of marketing KPIs and usage of performance model as per business requirements
- Good with excel and analysis of business metrics
About Tax & Expense Mgmt Fintech
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We are looking for a Performance Marketer to join our team at TheWhitePole. As a Performance Marketer, you will be responsible for developing and implementing paid marketing strategies to drive customer acquisition and revenue growth.
Benefits: Official Travelling along with Attractive Incentives(Performance Based)
Responsibilities
- Develop and execute performance marketing campaigns across various channels, including Google Ads, Facebook Ads, Instagram Ads, and other paid media platforms.
- Conduct keyword research, create ad copy, and develop landing pages
- Analyse campaign performance data and optimize campaigns to achieve KPIs, including ROAS, CPA, and conversion rates.
- Stay up-to-date with emerging digital tools, platforms, and marketing trends
- Use remarketing tools like Web engage, Wigzo, Mooengage, and Clever Tap for effective campaigns
- Manage budgets and bidding strategies to ensure maximum ROI for each campaign.
- Provide stakeholders with insights and recommendations based on data analysis
- Proactively identify and solve digital marketing-related problems and opportunities
- Knowledge of SMS marketing tools like Gupshup
Qualifications
- Bachelor's degree in marketing, business or a related field
- 1+ years of proven performance marketing experience
- Expertise in Google Ads, Facebook Ads, and LinkedIn Ads
- Strong analytical skills for data analysis and campaign optimization
- Excellent communication and organizational skills
- Creative and strategic thinking for innovative campaigns
- Familiarity with HTML/CSS and A/B testing is a plus
Join our dynamic team at TheWhitePole for growth opportunities and a supportive work environment.
We are hiring online promotion executives to join our dynamic and growing team. As an online promotion executive, you will be responsible for:
- Creating and posting engaging content on various social media platforms to promote our products and services.
- Generating leads and converting them into sales through email, phone, or chat.
- Building and maintaining relationships with existing and potential customers.
- Providing feedback and suggestions to improve our online presence and reputation.
- Working remotely from anywhere in the world with a stable internet connection and a laptop or smartphone.
We offer a competitive salary package based on your experience and performance. You will also enjoy flexible working hours, training and support, and opportunities for career advancement.
But hurry up, we have limited vacancies available and they are filling up fast! If you are interested in this amazing opportunity, please send your resume and a cover letter. Don't miss this chance to join our online promotion team and start earning from home!
- Building the marketing team for inbound marketing, content development, SEO/ SEM, design etc.
- Developing a digital marketing strategy & program. S/He will own the calendar of plans supporting the annual plan.
- Managing the day-to-day function of digital marketing, including Social Media, Digital Production, budget control, project oversight, and KPI tracking.
- Creating digital content, email campaigns, and managing SEO, paid marketing
- Also being responsible for Business Development, Product Development and Content Development.
- Providing strong analytical capabilities in the digital space, by implementing key performance measures for each digital program, evaluating the effectiveness of those programs and digital marketing overall, identifying new trends and new analytical tools in the digital space, and delivering timely campaign results and summary reports.
- Inspiring external creative and technology agencies to develop and execute campaigns that test the limits of digital media while meeting the marketing objectives.
- Being responsible for selection of management of digital marketing agencies & vendors in this space. Ensuring that the agencies are appropriately staffed, have a good understanding of our brand strategies.
- Being able to expand our company's digital footprint, awareness, subscribers, and leads.
- Leading creative development to motivate the target audience to "take action".
- Effectively using analytical tools to identify success/failure of campaigns and KPIs.
- Developing exponential growth by optimising resources with creative approach and strategies.
- Monitoring, analysing and evaluating market and brand trends.
- Understanding ad hoc projects/duties from time to time
What you need to have:
- At least 4 years of experience in digital /brand/ social media marketing
- In-depth knowledge of various social media platforms, best practices and website analytics
- This role requires a high level of creativity, attention to detail, and project management skills.
- Google Analytic 360, Google Tag Manager, Google Optimize, Search console and various other user-behavioral tracking on websites and mobile apps
- Extremely good atbuilding marketing team, executing the strategies, maximizing ROI of brand investment in digital programs, budget tracking and positively impacting top line and bottom line business results.
- Strong functional skills with good communication and leadership skill
- Passionate team player with a strongdrive for challenge
- Highlycreative with excellent analytical abilities.
- Ability to work in a fast paced and high pressure environment.
- Location - North Delhi
- Experience of 4-8 years preferably from FMCG companies
As the Marketing Executive -Player/Customer Acquisition, you will be responsible for developing and implementing our marketing strategy for player acquisition. You will consistently execute, learn, and iterate result-oriented marketing campaigns to ensure successful player acquisition and optimum utilization of all resources.
Responsibilities
- Develop and implement a cohesive marketing plan for player acquisition through various platforms.
- Ideate and execute innovative campaigns for player acquisition. Strategizing and implementing various promotional offers and bonus offers to increase player acquisition and deposits.
- Create aggressive monthly and quarterly acquisition plans and ensure we meet them.
- Track the effectiveness of ongoing campaigns through regular reporting that includes details of customer behavior, usage, and spend.
- Analyze the customer journey and identify key touchpoints in the customer's interaction to optimize customer activation and acquisition.
- Prepare regular reports and presentations on marketing metrics.
- Conduct market analysis to identify challenges and opportunities for growth.
- Provide guidance and ideas to organize effective marketing events.
- Conduct thorough competitive analysis to stay informed and ahead of the competition.
Requirements
Qualifications
- Thorough knowledge of SEM, Facebook and CRM tools like CleverTap, Web-engage, etc.
- Ability to creatively solve business problems through strategic and innovative approaches.
- Ability to work with various teams in a complex environment, ensuring timely delivery of multiple projects.
- Highly analytical with the ability to collate, analyse, and present data and drive clear insights into decisions that improve KPIs.
- Ideally, should have gaming or e-commerce industry experience.
About BLITZPOKER
BLITZPOKER is part of one of the largest poker networks in the world with over a million registrations and 100,000 active users.
In India, majority-owned by i3 Interactive Inc. BLIZTPOKER brings together all the fun and class in the world of online poker games in India with its exciting poker tournaments and promotions. It offers varieties of games in poker like Texas Hold’em, Omaha, Open Face Chinese Poker among others for professional and recreational players.
This new age venture has handled over 8,00,000 invoices, assisting over 5,000 suppliers through 10,000 investors in 36 locations across India. Backed by Sequoia Capital, Prime Venture Partners and Tiger Global Management this fintech startup helps in fast and secured transactions without the hassle of collaterals.
As a Affiliate Marketing Manager, you will be responsible for managing and optimizing company's affiliate and partnership marketing programs.
What you will do:
- Recruiting, managing and activating new affiliates and optimizing current affiliate marketing performance.
- Planning, booking, and managing promotional campaigns with potential partners, influencers, and media companies.
- Implementing initiatives that will generate user growth and positive sentiment for the business through social influencer channels and synergistic partnerships.
- Managing affiliate/partner requests and developing profitable marketing channel engagements.
- Vetting potential publishers and their sites to ensure they meet established criteria including brand alignment, content quality, promotional tactics, etc. and make recommendations accordingly.
- Analyzing and leveraging data-based insights on performance and competitive landscape to innovate offerings.
- Working cross-functionally to successfully implement new campaigns, materials, and content for Influencer/Partner/Affiliate marketing programs.
- Examining existing programs from a strategic standpoint; contributing new ideas about how to optimize initiatives.
- Optimizing marketing budgets and drive investment strategy within Affiliate and Partner/Influencer relationships
Desired Candidate Profile
What you need to have:
- 2+ years of Affiliate/Influencer/Partnership marketing experience in SaaS with at least 1 years focus on building and managing successful Affiliate/Influencer/ Partnership Marketing programs
- Full proficiency in working with known Affiliate Networks
- Strong experience with link tracking, conversion pixels/tags, sales validation, Google Analytics, and digital marketing attribution concepts
- Analytical mindset with a passion for data-based decision making with a strong test-and-learn mindset
- Passion for following rapidly evolving trends and determining new possible social marketing techniques to drive business
- Full proficiency in English. Written and spoken
- Familiarity with Indian B2B business.
Our client is a disruptive performance marketing agency with a data-driven approach adding impetus to its client's growth. The agency has developed two proprietary tools that enables them to execute large scale marketing campaigns. Atomated media buying, centralized data tracking, business intelligence reports and personalized ads are the major services offered to the clients.
- Understanding client goals, creating and executing strategies to exceed these goals.
- Preparing and analysing of performance reports & review with clients.
- Providing strategic insights on the landing page, ad creative etc.
- Analysing performance of digital campaigns across the level; providing tactical recommendations for increased performance.
- Assisting in identifying opportunities that are most effective at driving conversions, revenue, ROI, and scale across Digital Marketing programs.
- Measuring the success of campaigns using appropriate key performance indicator (KPI) classifications – impressions, clicks, CTR, CPC, CPA, CPM, conversions.
- Reviewing and analysing results from current program offerings & suggesting changes and enhancements to help increase conversions, revenue and ROI.
- Assisting in training on tactical processes and best practices to Digital Analyst(s).
- Attending and participating in all relevant meetings.
- Collecting, reporting, analysing and interpreting the digital analytics data to drive decision making and improve its digital products.
- Creating case studies on the work.
- Researching, building frameworks and innovating the offering portfolio of the company.
- Establishing thought leadership by contributing articles towards the official.
- Managing projects related to digital analytics from start to finish including data integration, report and dashboard automation, product analytics and insight, data collection, and product optimisation
- In depth knowledge of Google Adwords, Facebook Ads and Google Analytics.
- Ability to multitask in a fast paced environment.
- A firm believer in stats and can weave stories around numbers.
- Aggressive about meeting goals & timelines.
- Editorial experience is a plus.
- Strong writing and creativity skills.
- Detail-oriented, takes initiative.
- Able to effectively work independently, or at times as part of a team.
- Strong working knowledge of Microsoft Office, specifically Word, Excel and PowerPoint is a must.
- Excellent problem solving and analytical skills and combine creativity with strong quantitative skills.
- Above 80% in class 10th & 12th Maths score.
- BE/ BTech - Should be from Tier 1/ Tier 2 college
Our client is a disruptive performance marketing agency with a data-driven approach adding impetus to its client's growth. The agency has developed two proprietary tools that enables them to execute large scale marketing campaigns. Atomated media buying, centralized data tracking, business intelligence reports and personalized ads are the major services offered to the clients.
- Understanding client goals, creating and executing strategies to exceed these goals.
- Preparing and analysing of performance reports & review with clients.
- Providing strategic insights on the landing page, ad creative etc.
- Analysing performance of digital campaigns across the level; providing tactical recommendations for increased performance.
- Assisting in identifying opportunities that are most effective at driving conversions, revenue, ROI, and scale across Digital Marketing programs.
- Measuring the success of campaigns using appropriate key performance indicator (KPI) classifications – impressions, clicks, CTR, CPC, CPA, CPM, conversions.
- Reviewing and analysing results from current program offerings & suggesting changes and enhancements to help increase conversions, revenue and ROI.
- Assisting in training on tactical processes and best practices to Digital Analyst(s).
- Attending and participating in all relevant meetings.
- Collecting, reporting, analysing and interpreting the digital analytics data to drive decision making and improve its digital products.
- Creating case studies on the work.
- Researching, building frameworks and innovating the offering portfolio of the company.
- Establishing thought leadership by contributing articles towards the official.
- Managing projects related to digital analytics from start to finish including data integration, report and dashboard automation, product analytics and insight, data collection, and product optimisation
- In depth knowledge of Google Adwords, Facebook Ads and Google Analytics.
- Ability to multitask in a fast paced environment.
- A firm believer in stats and can weave stories around numbers.
- Aggressive about meeting goals & timelines.
- Editorial experience is a plus.
- Strong writing and creativity skills.
- Detail-oriented, takes initiative.
- Able to effectively work independently, or at times as part of a team.
- Strong working knowledge of Microsoft Office, specifically Word, Excel and PowerPoint is a must.
- Excellent problem solving and analytical skills and combine creativity with strong quantitative skills.
- Above 80% in class 10th & 12th Maths score.
- BE/ BTech - Should be from Tier 1/ Tier 2 college
promote affiliate product
100% first month commission
30% subsequence recurring commission