Sr. Affiliate Marketing Manager
Tax & Expense Mgmt Fintech
5 - 9 yrs
₹15L - ₹25L / yr
India, Remote
Skills
Affiliate marketing
Marketing
KPI
Integration
affiliate partners
onboarding partners
US market
growth strategy
UTM tags
Work with a world-class team of finance and tech experts and grow with a leading MNC startup!!
Our client is a VC-backed fintech platform that focuses on automating the tax and financial systems for individuals across the globe. Their app uses a smart AI process and calculates various taxes and expenses as per the local law to show accurate deductions and charges in real-time and in an itemised manner. This helps the users to identify and manage their expenses and save more time and money. Secured by Mastercard and other well-known Payment Gateway products, the app makes sure not to store or share any user details like names and passwords, upholding utmost data security. With the founders and the team working out of the US and India, they are ensuring that their customers don’t have to worry about any expense ever again!
As a Sr. Affiliate Marketing Manager, you will be leading company's affiliate program, reporting to the Head of Business Development, you will be an essential part of company's growing B2C business and will focus on building and scaling the affiliate program.
What you will do:
- Owning and executing the company affiliate strategy for the U.S. market
- Recruiting, onboarding and growing our affiliates
- Reporting on affiliate program performance to ensure partners' targets are met
- Building creative assets and documentation, while also reviewing live affiliate content to ensure accuracy
- Implementing tests across landing pages, suggesting creative optimizations and commission structures commensurate with internal metrics and competitive program expectations
- Coordinating and guiding internal stakeholders to ensure program success (Growth, Analytics, Product Marketing, Infrastructure) while maintaining relationships with external platform owners, affiliate contractors, and agencies
- Staying in tune with competition in the financial market to ensure affiliate partners are delivering value
- Working closely with Business team leads, Product and Engineering teams to scope new projects, document requirements and ongoing feature improvements
- Acting as the primary point of contact, escalation point, and thought leader for Affiliate Partners Onboarded
- Troubleshoot integrations, pixels, UTM tags, tracking and instrumentation
Candidate Profile:
What you will do:
- 5+ years of experience running an affiliate strategy from the brand side, with a verifiable track-record of successes, preferably in the B2C finance or ecommerce spaces
- Experience with one or more of leading affiliate platforms (e.g. Reseller Club,vCommission, Impact Radius, Partnerstack, CJ, Shareasale, Rakuten)
- Comprehensive knowledge of marketing channels and how affiliate marketing fits into a growth strategy
- Strong work ethic and results oriented individual
- Experience setting and communicating strategy with internal stakeholders and management
- Experience with responsibilities such as regular reporting, collaborative and thoughtful planning, performance management, and forecasting
- A strong sense of independence and self-motivation, a bias towards action over deliberation, and a high work rate, even in a remote work environment
- In-depth understanding of marketing KPIs and usage of performance model as per business requirements
- Good with excel and analysis of business metrics
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