SEO - Team Lead

About Company:

The Organisation transform individuals and teams through holistic, heart-centric and engaging learning experiences that unleash their true potential and help organizations achieve business outcomes. We create customized, strong impact training programs that are conceptualized, designed and delivered by a core team of senior professionals.

Role & Responsibilities:

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1.   Looking for someone who can think creatively about packaging marketing messages and is passionate about the brand. Experience in a marketing, communications or internal communications role with a marketing mindset is expected. The candidate will handle our communication portfolio, hence good problem solving, writing, administrative and PR skills are a must.
2.  Experienced into Lead Generation, Marketing, Advertising, Social Media Marketing, Digital Advertising, Database Generation,B2B Sales.
3. Plan, organize, and implement market survey to obtain data that provides insight to market trends and consumer requirements
4. Interpret data obtained from market research/survey to produce results useful in taking effective business decisions
5. Carry out demographic surveys to identify potential customers
6. Contact potential customers through emails, calls, and home visits to create product/service awareness
7. Employ knowledge of company goals in carrying out marketing operations
8. Establish good working relationships and rapport with clients to ensure continued patronage and minimal consumer attrition
9. Support marketing managers in the development of pricing strategies to set suitable prices for products.

Requirements

1.       Excellent written and oral communication skills and detail-oriented

2.       Very good planning & project management skills

3.       Experience in creating digital ads, video, and static across social media platforms such as LinkedIn, Facebook, YouTube, WhatsApp, e-mail, and display

4.       Capable of managing a team & work independently with external vendors

SEO EXECUTIVE

MyYogaTeacher is a US based marketplace for connecting yoga teachers in India with students in the US for 1:1 yoga sessions.The teachers in India earn a good income - sometimes more than top engineers and MBA - whilst providing US based students with personalized yogic and spiritual teaching. MyYogaTeacher is headquartered in the US with technology office Bangalore and is founded by repeat founders and IIT Graduates with a track record of building unicorn-level, successful companies. Check out myyogateacher.com

As a SEO Executive you are responsible for:

• Technical SEO: Implement technical SEO best practices to optimize website structure, performance, and crawlability, ensuring maximum visibility in search engine results pages (SERPs).
• Keyword Research: Conduct thorough keyword research to identify high-value keywords and phrases relevant to our target audience and business objectives.
• Content Optimization: Collaborate with content creators to optimize on-page content for target keywords, user experience, and search engine algorithms.
• Video SEO: Develop and execute strategies to optimize video content for search engines, including YouTube SEO and video metadata optimization.
• AI SEO: Stay updated on the latest trends and advancements in AI-driven SEO techniques, leveraging tools and technologies to improve search visibility and user engagement.
• Backlinking: Develop and execute a comprehensive backlink strategy to build high-quality inbound links from authoritative websites, improving domain authority and search rankings.
• Project Management: Lead and manage SEO projects from conception to execution, ensuring deliverables are completed on time and within budget. Coordinate with cross-functional teams including content, design, and development to implement SEO initiatives effectively.
• Performance Monitoring and Reporting: Monitor website performance, search engine rankings, organic traffic, and other relevant KPIs using analytics tools. Prepare regular reports and insights to track progress and identify opportunities for optimization.

You are qualified if you have:

• A Bachelor’s degree in Marketing, Communications, or related field.
• A Proven experience as an SEO Executive or similar role, with a minimum of 2 years in SEO.
• Are Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.
• Have a strong understanding of search engine algorithms and ranking factors.
• Have excellent analytical and problem-solving skills, with the ability to interpret data and trends to make informed decisions.
• Have exceptional project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
• Have strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Have a continuous learning mindset, staying updated on industry trends and best practices in SEO.

Proven SEO experience

Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

Solid understanding of performance marketing, conversion, and online customer acquisition

In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

Experience with A/B and multivariate experiments

Working knowledge of HTML, CSS, and JavaScript development and constraints

Knowledge of ranking factors and search engine algorithms

Up-to-date with the latest trends and best practices in SEO and SEM

Job Purpose 

We are looking for a one man/woman army kind of person, who is a self starter and takes any initiative to its logical conclusion. Loves to play with new ideas for digital marketing, and can wear multiple hats as required.

A passionate person who loves the freedom of trying out new things and at the same time loves to learn from others.

Key Areas of Responsibility

B2B marketing to generating leads, working with the product and development team to evolve the product to increase conversion at every step of the customer journey.

Desired Candidate Profile

Essential Skills 

Reliable, Accountable and Trustworthy.

Good in English (spoken and written).

Ability to quickly understand the market and product. Loves to do research and arrange the tasks based on achievable milestones.

Must have some prior experience in digital marketing.

Plz write in no more than 100 words (and no BS plz) why we should hire you while applying.

Marketing Coordinator

Company description

Lightomated is a premium System Integration Company. We provide best in class solutions for system integration. We primarily work in two verticals.

Lightomated Residential - Premium Home Automation System Integration company, dedicated to easing your life by getting your entire residential space being controlled by one simple touch. Lightomated collaborates with reputed brands to provide the clients with perfect design, installation and integration with help of the expertise of our dedicated team.

Lightomated Commercial - Leading Audio-visuals consultancy as well as system Integration company delivering a wide scope of installations from high-end Audio / Visual Integrations, Lighting control, video collaborations and end-to-end automation systems.

Role overview:

1. Capture the sites or projects that we have completed or in progress
2. Feed the important points from the project engineer with regards to the site/projects completed or in -progress both
3. Help in case studies, Blogs, Research, etc
4. Conducting research to analyse competitive landscape, market trends and customer behaviour and preparing reports by collecting, summarizing and analysing data
5. Supporting the Marketing Head in establishing and evaluating a marketing strategy and plan by organizing and planning promotional presentations.
6. Understanding industry trends, latest events
7. Collect the customers reviews, testimonial, etc

Requirements:

1. Bachelor’s degree in any field is mandatory
2. Minimum 1 year experience in Marketing field is required
3. Good photography and video editing skills is required.
4. Willingness to travel
5. Solid computer skills, including MS Office
6. Knowledge of digital marketing ( SEO, SMO, Google adwords)

Job Location- New Delhi

Responsibilities and Duties

1.Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our site

1. Perform management of PPC accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
2. Assist in the maintenance and monitoring of keyword bids, budget caps and other important account metrics.
3. Create online banner adverts and oversee pay per click (PPC) ad management
4. Track and analyze website traffic flow and provide regular internal reports
5. Manage and maintain updates for keyword lists.
6. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting,

 display network, and other facets of paid search in accordance with client goals.

1. Familiarity with Google Adwords reporting interface

Job Requirements:

• Experience in Search Engine Optimizations (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency in MS Office
• Experience working with AdWords and Bing Ads
• AdWords certification required
• Ads 360 experience (previously Double-click Search)
• BS/BA degree preferred
• Agency experience preferred
• High proficiency with Google Analytics, Bing Analytics, and other website analytics software