DUTIES & RESPONSIBILITIES:
❖ Manage and execute Lead Generation, Social Media Marketing strategies with the team, Define requirements, tasks, and
resources associated with Online Branding, SMO, etc.
❖ Social Media Promotions & Client Chat etc.
❖ Enhance digital marketing performance every day.
REQUIRED COMPETENCIES:
❖ Proficient communication & convincing skills, Passion for SMO and overall internet marketing.
❖ Outstanding ability to think creatively, team building, strategically and identify and resolve problems
❖ Ability to foster strong client relationships at various levels.
❖ Project management and time management skills.
❖ Knowledge of international market preferred.
About Signal Expert Global LLP
Similar jobs
1. Create and optimize digital campaigns on Google Ads & Facebook
2. Prepare and setup Campaign proposals on Google Ads & Facebook platform (such as Search, Display & Remarketing)
3. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
4. Positive & Negative Keywords Research & Analysis Quality Score PPC Bid Management, A/B testing of ads & landing pages
5. New Strategies & Recommendations (such as Ad Extensions, Custom audience, dynamic campaigns & dynamic re-marketing etc)
6. Brainstorms new and creative growth strategies through digital marketing
7. Measure and report performance of all marketing campaigns, and assess against goals
8. Identifying new business leads and contributing to the expansion of business activities
9. Preparing campaign budgets and work schedules, as well as setting project deadlines
10. Developing link building strategies.
11. Analyzing keywords and SEO techniques used by competitors.
12. Should play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers
Skills Required :-
1.At least 2 years of exp in the advertising industry.
2. leading and managing SEO/SEM
3. Experience in optimizing landing pages and user funnels
4. Experience with A/B and multivariate experiments & In-depth knowledge of Google Ads and Facebook Paid Ads
5. Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)
6. Experience in setting up and optimizing PPC campaigns on all major search engines
7. Knowledge about LinkedIn Marketing
8. Proficiency in campaign management software, such as HubSpot Marketing
9. Extensive experience in client relationship management
Roles and Responsibilities
How to know if you are the one we're looking for? You are the one if you have extensive knowledge of the latest SEO Trends and online marketing channels.
Developing SEO-based content like Blogs, Guest Blogs and PR and s. Optimize content considering SEO and Google Analytics.
Accountable for all initiatives to drive traffic, engagement, and leads, that deliver sales and customer retention.
Depth of understanding and knowledge of organic search trends, including search engine algorithm changes, and the latest tools and technologies.
Create and launch SEO campaigns, identify areas of improvement, and optimize the site's performance and rankings in major search engines.
Handy experience in operating various marketing tools.
Other Skills: link building, keyword research, Google search console, Google Analytics, Website analysis tools.
Desired Candidate Profile
Ability and desire to strive for excellence.
Self-initiative, determined, and tech-savvy to the core.
SEO, SEM, Google Analytics, Website Designing, Graphic Designing.
Handy experience in operating various marketing tools.
Excellent Rank Producing, On page Off Page promotion, Link Building, and Back link Building.
a plus for channels such as SMO, PPC, Email Marketing and Content Marketing.
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
Requirements and skills
- Proven working experience in social media marketing or as a Digital Media Specialist
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Adequate knowledge of web design, web development, CRO and SEO
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organisational ability
- Fluency in English
- BS in Communications, Marketing, Business, New Media or Public Relations
We are looking for an experienced, result-driven, and highly creative Digital Marketing Expert to join our awesome team! As a Digital Marketing Expert at our company, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy. Digital marketing strategies are extremely important to our company's success, so your role will play a crucial role in achieving our business goals and objectives. We are expecting you to have experience and a big passion for digital technologies and various digital marketing channels.
The incumbent will be responsible for but not limited to:
- Developing and employing the digital marketing strategies like SEO, search engine marketing (SEM), social media marketing (SMM), content marketing, performance, and mobile marketing by identifying clients/customers and their current and future needs and ensuring that the business, website, and our brand are always visible to the digital clients/customers.
- Shape and communicate our vision and mission.
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Overall responsibility for brand management and corporate identity.
- Designs, builds, and maintains our social media presence.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights, and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Evaluate Emerging Technologies, Provide thought leadership and perspective for adoption where appropriate.
- Keep pace with SEO, search engine, social media and internet marketing industry trends and development.
Required Skills, Experience, and Qualifications
- Deep understanding of digital marketing and digital production.
- Proven experience delivering effective and innovative digital campaigns.
- Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
- Experience managing successful social media campaigns, and a solid understanding of social marketing including Google, Instagram and LinkedIn ads/campaigns.
- Solid understanding of web metrics, digital analytics, with the ability to generate analyses and interpret data.
- Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
- Strong management skills, excellent oral and written communication skills.
- Proven ability to scale business with digital marketing
- Experience delivering digital campaigns for mainstream products and services Proficient with Adobe XD, Figma, HTML, HTML5, CSS.
- Previous working experience as Digital Marketer for at least 1 Year.
- It is not necessary that you should hold an MBA or have certifications in digital marketing because your projects will be the proof that you are an expert in your field.
- Develop and manage digital marketing campaigns
- Manage organizations website
- Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
- Track the website traffic flow and provide internal reports regularly
- Fix any error in online content and arrange webinars and webcasts
- Attend networking events and product launches.
- Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
- Work on SEO of the website pages.
- Edit and post content, videos, podcasts, and audio content on online sites.
- Promote companys product and services in the digital space.
- Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
- Creating and executing SMS, and email-based marketing campaigns.
Job Summary
Responsibilities and Duties
Key Responsibilities:
o Manage social media platforms such as Facebook, Instagram, YouTube & Twitter
o Ideate and develop creative content strategies for each social media platform
o Supporting the Marketing team with content in the form of visual assets
o Creating images, memes, animated videos with graphic overlays for all clients. Creating Landing pages. Shooting videos, photos, editing and posting on SM.
o Evaluating the competitive landscape and suggesting new ideas for visual content
o Assisting with honing brand identity on the blog and social media
o Prepare monthly social media calendars
o Design, create and manage promotions and Social ad campaigns.
o Posting and engaging with the audience
o Proficiency in the use of Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Acrobat, Dreamweaver, and Flash)
o Compile report to show results (ROI) and identify KPIs to be monitored and work closely with the marketing manager to set awareness goals and plan ways to achieve them. We offer the flexibility to work from home.
Additional Skills not mandatory
SEO, Website Optimization
Peekaboo is looking for a dynamic B2C marketing professional to drive marketing and outreach for the brand. The person will be responsible for building Peekaboo’s mindshare and recall among its target audience. He/she will be responsible for all digital assets, outreach and communication including SEO, content marketing, social media, email campaigns, and website and analysis and reporting on these.
Responsibilities
- Overall responsibility for digital marketing and inbound lead generation strategy
- Plan and execute multiplatform digital marketing & BTL campaigns as required
- Understand business objectives and revenue goals, as part of the strategy development process
- Plan and run conversion testing and other experiments
- Be the point of contact for related vendors and agencies, as needed
- Develop and execute an ongoing promotion strategy – PPC and organic
- Act as our community manager on our social media accounts
- Ideate and create content for SM and/or brief creative/content team on what content is to be created.
- Create and maintain a marketing calendar, especially for SM content creation and scheduling
- Responsible for ensuring the timely creation and posting of such content
- Own the creation of landing pages and other conversion opportunities
- Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so forth
- Oversee paid media advertising campaigns on Google, Instagram, Facebook, and so on
- Be responsible for website performance & uptime, with a focus on optimizing for user experience
Deliverables
- Sustained inbound marketing funnel for new customer acquisition
- Mutually agreed targets for revenue generation
- Increased brand awareness and recall with
- Increase user engagement on company assets and social media pages
- Collaborate with other team members to come up with effective promotions
Requirements
- Exceptional creative and project management skills, with a keen eye for detail.
- Comfortable working in a fast-paced, deadline-driven environment.
- Self-directing and agile, with the ability to quickly pivot strategies, as needed.
- 2 – 4 years of experience with digital marketing for a consumer brand.
- Familiarity with creating and running PPC / PPL / Retargeting campaigns
- Passionate, creative thinker with exceptional analytical skills.
- Team player with superb collaboration and communication skills.
- Ability to excel under minimal supervision, while reporting results and conferring with superiors on unusual matters and seeking feedback as needed
