Email Marketing and Lead Generation Expert

Roles and Responsibilities

Functional Responsibilities:

1.    Digital Marketing Planning:

·      Plan actions and initiatives that are aligned to the business strategy, and supports the overall marketing goals of MHFA India products

2.    Social Media Coordination:

·      Manage and optimize social media accounts across platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).

·      Create, curate, and share content that encourages engagement, drives traffic, and builds brand awareness.

·      Manage content calendars, scheduling, and publishing to maintain a consistent online presence.

·      Monitor social media conversations, respond to comments, messages, and reviews, and manage online community interactions.

3.    Email Marketing:

·      Plan, execute, and analyze email marketing campaigns to nurture leads, engage customers, and drive conversions.

·      Segment email lists for targeted messaging and personalize content to improve open rates and click-through rates.

·      Monitor and improve email campaign performance based on key metrics and A/B testing.

4.    SEO and SEM:

·      Optimize website content for search engines (SEO) to improve organic visibility and drive traffic.

·      Manage pay-per-click (PPC) campaigns using platforms like Google Ads, monitoring keyword performance, ad copy, and budgets.

·      Analyze and report on keyword rankings, website traffic, and conversion rates to refine strategies.

5.    Analytics and Reporting:

·      Use analytics tools (e.g., Google Analytics, social media insights) to track and measure the performance of digital campaigns.

·      Create regular reports detailing key performance indicators (KPIs), trends, and actionable insights.

·      Make data-driven recommendations for improvements and optimizations based on campaign results.

6.    Stay Current with Trends:

·      Keep up-to-date with the latest trends, tools, and technologies in digital marketing, communication, and relevant industries.

·      Recommend innovative approaches to improve campaign effectiveness and achieve better results.

Organizational Responsibilities

·      Initiate activities in line with to MHFA India strategy and work plan

·      Support director and team in development of MHFA India digital marketing and communications function

·      Support in any other task that may be assigned by the organization

·      Attention to detail and a commitment to maintaining high-quality content and functionality

• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs build, and maintain our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop-off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
• Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
• Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

Job Title:- Digital Marketing Executive

Experience:- 3-6 Years

Location:- Bangalore

Work Mode:- WFO

Primary Skills:-

3+  years experience as a Digital Marketing Professional 

Understanding the importance of the Website 

Experience in Email marketing and carry it to the digital forum 

Social media marketing - visibility 

Experience in branding 

Must understand page optimization and off page optimization, 

Understand the value of Search engine optimization but as a complementary skill. 

Blog writing and Content generation 

Secondary Skills :-

Knowledge on Google certification and Google analytics, Google AdWords 

 Setting up tracking systems for marketing campaigns and online activities 

Experience in Website maintenance and press releases 

Latest marketing techniques  

Qualification:- MBA ( Marketing ), BBA 

Responsibilities:-

Responsible for formulation and execution of the company’s Digital Marketing Strategy 

Creation and management of website 

Independently managing all digital marketing activities 

Set up and management of Linked in and twitter accounts 

Writing blogs and content on digital forum to ensure visibility 

Responsible to develop and implement the Online Marketing and Brand Positioning 

strategies 

Create key reporting and performance indicators based on business requirements 

Brand management on the digital forum  

As a Demand Generation Lead, you will play a critical role in driving revenue growth through strategic demand generation campaigns and initiatives. You will be responsible for executing integrated marketing campaigns, optimizing lead generation efforts, and collaborating with cross-functional teams to achieve business objectives.

Roles and Responsibilities:

• Develop and implement comprehensive demand-generation strategies that align with our business objectives and target audience. Identify target markets, segments, and personas to guide campaign planning and execution.
• Planned, create, and execute integrated marketing campaigns across various channels, including email marketing, digital advertising, content marketing, social media, and events.
• Optimize lead generation efforts through the effective use of marketing automation platforms, lead capture forms, landing pages, and lead nurturing workflows.
• Collaborate with the content team to develop high-quality content assets, such as whitepapers, case studies, blog posts, and videos, that support demand generation efforts.
• Utilize marketing analytics tools to track, analyze, and report on campaign performance, including metrics like conversion rates, ROI, and pipeline generation.
• Work closely with cross-functional teams, including sales, product marketing, design, and PR to align demand generation initiatives with overall marketing and sales strategies.
• Stay informed about market trends, competitor activities, and industry best practices related to demand generation and B2B marketing.

Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience in demand generation, digital marketing, or a related field within the B2B SaaS industry.
• Strong knowledge of demand generation tactics and channels, including email marketing, digital advertising, content marketing, social media, and events.
• Proficiency in marketing automation platforms, such as HubSpot, Marketo, or Pardot, and CRM systems like Salesforce.
• Excellent analytical skills with the ability to interpret data, track key metrics, and make data-driven decisions to optimize campaign performance.
• Exceptional project management skills with the ability to manage multiple campaigns and priorities simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Strategic mindset with a focus on driving results, meeting targets, and contributing to revenue growth

Key Accountabilities:

·        Lead origination – conceptualize and develop implementable annual business plans to support growth of the Business Vertical / Organization. Meeting consultants, business influencers, EPC Contractors, OEMs.

·        Locate or propose potential business deals by contacting potential partners; discover and explore opportunities including comprehensive evaluation of opportunities and undertaking feasibility studies. Joint meeting with Applications team to understand project requirement, customer expectations, propose practical solution. Regular follow up and closing the deal.

·        Evaluate business potential and competition through continuous mapping of competing market players in terms of current business and new areas of business development.

·        Develop negotiating strategies by studying – OEM price inputs, Competition, Client requirements, Our capabilities.

·        Develop and nurture the BD team to work seamlessly with cross functional and business teams for achievement of desired results and timely submission of bids in the competitive bidding process.

·        Establish, build and maintain an excellent network in Oil and Gas Sector Companies, PSUs, LSTK/EPC Contractors, liquid customers, and industry associations to acquire market information, sustain current business as well as develop/incubate new businesses for growth.

·        Development of green field projects (Includes opportunities in D-O-N sector) and ensure adequate pipeline of projects/implementable ideas.

·        Constantly scout for attractive M&A opportunities to grow the business inorganically, especially in the areas of our interests.

·        Capture emerging O&M opportunities to retain the overall profitability for the business 

·        BE with additional qualifications, if any

At least 10 – 15 years’ experience in similar business.

As a Marketing Associate, you will lead and manage the day to day operations of the
marketing team at Cuddles Foundation with a vision to enlist new supporters for the mission and grow
existing relationships. You will report to the Marketing & Communications Lead.

Responsibilities:
→ You’ll manage the annual and monthly marketing calendar and scheduling of tasks
→ You’ll manage our campaigns and grow our engagement and reach strategically
through email, search and social media, taking full ownership of organisational
marketing goals.
→ You’ll work closely with the social media team to plan the content calendar and
promotional strategy.
→ You’ll work closely with the digital team to update the blog and other dynamic
website content.
→ You’ll liaise with the creative team for campaigns and collaterals needed for
fundraising campaigns, events and programmes.
→ You’ll write communication briefs that are backed with content, research and insights
for the creative team to execute.
→ You’ll manage incoming media requests.
→ You’ll represent the organisation and team at industry events, fundraisers and press
conferences.

Must Haves :
→ You have a bachelor’s or a master’s degree in communication or advertising or digital
marketing.
→ You have 3-4 years prior experience working in a marketing or communications role,
preferably in the e-commerce or digital space.
→ You have superior written and verbal communication skills.
→ You have proven success in executing digital marketing and communications
strategies and campaigns for consumer brands.
→ You’re up to date on consumer insights and trends.
→ You’re capable of working well as part of a team as well as independently.
→ You’re tech-savvy and have worked with applications like Mailchimp, Canva and
Zoho.
→ You’re open to traveling and commuting to field sites when needed.

Skills :

You see the bigger picture.
You can think analytically and strategically. You're able to break a large project into bite-size
pieces while always keeping your eye on the big picture. You think two steps ahead and can
see how complex initiatives come together for maximum impact.
You get things done.
You’re a great multitasker and capable of simultaneously managing multiple projects with
different deadlines. You follow through on every job, no matter how big or small. You live for
hitting deadlines and understand the importance of keeping on schedule. You love to identify
people’s strengths and build processes to make things run more smoothly.
You’re a stickler for organising things.
You have remarkable attention to the smallest details. You have an excellent project
management skills and the ability to meet deadlines.
You're a communication ace.
You keep everyone in the know so that the job gets done efficiently and effectively. You
know when to ask for help, when to listen, and when to speak up. And you're known for your
professional candour.
You have a team ethos.
You thrive in a creative, inventive, fast-paced start-up environment. You're excited to work
cross-functionally with other departments and enjoy bringing people together to achieve a
goal. People enjoy working with you because they know they can trust you.

Location : Mumbai/ Remote
Open to remote/hybrid working modes. You may need to come into the office for meetings
or training  

Come, join us on our journey to provide jobs to a million people by 2026

Who We Are?

Wishup is India's leading remote employee platform, helping US-based businesses in building highly efficient remote teams. Founded in the year 2015 by IITM & IIMA alumni and 

With a clientele of some of the hottest startups in the US,  Wishup is backed by marquee investors like Orios Venture Partners, Inflection Point Ventures, 500Startups, and we have been consistently rated as one of the most coveted places to work at.

We are witnessing phenomenal month-on-month growth and stand at a cusp of a revolution in the remote workforce industry. This is your chance to be a part of the revolution - we are inviting applications for our in-house position of Inside Sales Manager.

What’s in it for you?

- International exposure: You’ll get to interact and build relationships with the smartest global founders and CXOs working on cutting-edge ideas

- Great Pay + high bonuses

- Be part of a 100x growth story - Wishup.co has grown 10x in the last 18 months

- High growth potential & impact - an early stage in Wishup’s journey 

- Work from home (or anywhere), forever!

What are we looking for?

- Prior experience in lead generation for Enterprise accounts

Work Responsibilities

• Identifying, qualifying, and prospecting enterprise business leads in the US market using outbound calling, email marketing, social media, and other relevant marketing channels
• Building and managing outbound business development pipeline
• Classifying hot, warm, and cold leads and taking the necessary steps to convert hot leads and nurture warm and cold leads
• Ability to convert leads into business
• Interacting and building relationships with the smartest global founders who are working on cutting-edge ideas

Job Prerequisites (to be verified during the interview process)

- High-speed internet connection

- Laptop with integrated camera & a pair of headphones

- Quiet workspace

WORK SHIFT

Mon-Fri, 6:30 p.m. - 3:30 a.m. IST

Mon-Fri, 9:30 p.m. - 6:30 a.m. IST

Company Reviews

https://www.glassdoor.co.in/Reviews/Wishup-Reviews-E1511572.htm?filter.iso3Language=eng">https://www.glassdoor.co.in/Reviews/Wishup-Reviews-E1511572.htm?filter.iso3Language=eng

Social Media Links

LinkedIn - https://www.linkedin.com/company/wishup-services/">https://www.linkedin.com/company/wishup-services/

Facebook - https://www.facebook.com/wishupnow/">https://www.facebook.com/wishupnow/

Twitter - https://twitter.com/wishupnow">https://twitter.com/wishupnow

Instagram - https://www.instagram.com/wishupnow/">https://www.instagram.com/wishupnow/

Training at Wishup

https://www.youtube.com/watch?v=6Uolgas0Uj4

Life at Wishup

https://www.youtube.com/watch?v=qHPMod_jzmA">https://www.youtube.com/watch?v=qHPMod_jzmA

Your Story

https://yourstory.com/2021/08/funding-employee-platform-startup-wishup-raise-1m-orios-ventures/amp">https://yourstory.com/2021/08/funding-employee-platform-startup-wishup-raise-1m-orios-ventures/amp

Tech Plus

https://cxotv.techplusmedia.com/trending-news/remote-employee-platform-wishup-secures-1-million-funding/">https://cxotv.techplusmedia.com/trending-news/remote-employee-platform-wishup-secures-1-million-funding/

DQ India

https://www.dqindia.com/remote-employee-platform-wishup-secures-1-million-funding-orios-venture-partners/">https://www.dqindia.com/remote-employee-platform-wishup-secures-1-million-funding-orios-venture-partners/

Recko Inc. is looking for a Lead Sales Development Representative to join our rapidly growing organization as a critical part of the marketing team. This is the perfect opportunity for a self-motivated, determined Sales expert to create a massive impact on a young, disruptive start-up.

About Recko:

Recko was founded in 2017 to organise the world’s transactional information and provide intelligent applications to finance and product teams to make sense of the vast amount of data available. With the proliferation of digital transactions over the past two decades, Enterprises, Banks and Financial institutions are finding it difficult to keep a track on the money flowing across their systems. With the Recko Platform, businesses can build, integrate and adapt innovative and complex financial use cases within the organization and  across external payment ecosystems with agility, confidence and at scale.  . Today, customer-obsessed brands such as Deliveroo, Meesho, Grofers, Dunzo, Acommerce, etc use Recko so their finance teams can optimize resources with automation and prioritize growth over repetitive and time-consuming tasks around day-to-day operations. 

Recko is a Series A funded startup, backed by marquee investors like Vertex Ventures, Prime Venture Partners and Locus Ventures. Traditionally enterprise software is always built around functionality. We believe software is an extension of one’s capability, and it should be delightful and fun to use.

Working at Recko:

We believe that great companies are built by amazing people. At Recko, We are a group of young Engineers, Product Managers, Analysts and Business folks who are on a mission to bring consumer tech DNA to enterprise fintech applications. The current team at Recko is 60+ members strong with stellar experience across fintech, e-commerce, digital domains at companies like Flipkart, PhonePe, Ola Money, Belong, Razorpay, Grofers, Jio, Oracle etc. We are growing aggressively across verticals.

What does the role entail? 

1. Use your research, prospecting, and people-skills to identify, connect and educate potential customers on the benefits and value of Recko’s suite.

2. Be a driver of change for prospect organisations and help them visualise a future which is being crafted by Recko.

3. Monitor metrics and help the team constantly improve by understanding their individual and collective performance
4. Work closely with sales and marketing leadership to test new content and positioning and drive the success of outbound programs

5. Qualify prospects and navigate organisations to identify the decision-makers.

6. Nurture, multithread, and map prospective accounts. 

7. Learn, leverage and help evolve the demand generation process.

8. Able to understand/explain concepts and ideas in a simple, clear and concise manner.

9. Great listener and quick thinker with an inquisitive nature.

Who are we looking for?

1. 4-5 years of experience in ADR/SDR/BDR roles evangelising technology products and at least 2 years of experience leading SDR Team. 

2. Experience working with medium and large organizations and C-level executives in particular in technology companies.

3. Proven track record of building and maturing BDR/SDR outbound teams in the technology sector

4. Outstanding verbal, written and presentation skills and well networked in the startup ecosystem.

5. Very strong interpersonal and communication skills to understand the needs of the business and the customer alike.

6. Experience using CRM’s 

7. Fearless and willing to take intelligent risks

8. Assertive and persuasive, every step of the way

9. Articulative, energetic and someone with a strong business acumen