Lead Generation and Email Marketing

• Manage and build an overall email marketing strategy
• Create various email lists and campaigns
• Create and design various CTAs and email templates
• Test the success of every campaign
• Determine email marketing KPIs
• Develop a lead generation strategy
• Create smart email lists
• Increase email subscriptions
• Analyze data to get smart insights
• Suggest methods for improvements
• Segment lists based on behaviors like past email engagement and website interactions
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

Requirements and qualifications:

• Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics
• Proficient using marketing automation technology
• Knowledge of the latest digital marketing trends
• Experience with email automation tools
• Sense of ownership and pride in your performance and its impact on company's success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills

• Minimum 3-6 years of experience in the same field.

We are looking "Business Development Executive" for Reputed Client @ Permanent Role.

Experience: 3-6 Yrs

• Responsible for the Marketing and sales of Konnect Analytics products. 

• Experience in selling ERP/CRM/BI is an added advantage. 

• To identify and hire new channel partners for assigned region. 

• Identify new business opportunities. 

• To generate leads via cold calling, Emails, digital marketing etc., 

• Qualification of sales leads to identify whether their research goals are aligned with product offerings. 

• To give demo to the clients and make them to understand the product. 

• Establishing and maintaining appropriate pipeline to meet the requirements of the sales targets. 

• Brand Building and Advertising in consultation with the Internal team. 

• Liaising and networking with a range of stakeholders including customers, colleagues and partner organizations. 

• Organizing and attending events such as conferences, seminars, receptions and exhibitions. 

• To Prepare Marketing Collateral such as Case Studies,flyer and content creation. 

• Be the Liaison between the external and internal stake holders. 

• Feedback market & competitor info to the Internal team. 

• Adhere to the provided

WeAssemble is looking for an Email Marketing Executive to support and build marketing communications. We are looking for an intermediate-level marketing professional with a track record of delivering predictable and sustainable results in a fast-paced environment.

This position collaborates closely with the Digital team, Marketing Data Operations, IT for marketing automation, and stakeholders from multiple business units.

Responsibilities

●       Control and direct the email marketing channel, as well as the related analysis

●       Create engagement strategies based on an understanding of customer needs and intent.

●       Support the execution of automated lead generation programs

●       Develop and manage digital templates (emails, landing pages, programs) within the marketing automation platform.

●       Marketing Automation Platform expert

●       Meet or exceed internal SLAs and seamlessly coordinate across time-zones as needed

●       Work in partnership with Marketing Automation Segment Liaison to optimize campaign requests to meet business goals.

●       Take ownership of marketing technology platforms

●       Analyse and report on the performance of channels and campaigns.

●      Make it easier to report on marketing impact.

●       Work closely with internal and cross-functional stakeholders (Design, Brand, Legal, Business Units, etc.) to design and approve email campaigns.

●       Ensure that email permissions are followed.

●       Implement best practices for email marketing.

●       Aid in the evaluation of new innovative opportunities to increase engagement and/or results.

●       Keep up to date with changes/developments in the IT sector through self-learning, training, and research

Desired Candidate Profile

●       3+ years outreach experience with working on a marketing automation platform such Woodpecker, Apollo.io or we connect

●       Must be able to demonstrate a high level of marketing automation

●       Excellent communication skills written, verbal, presentation

●       Proven ability to work in a collaborative environment as well as being a motivated, self-starter

●       Keep up-to-date on email and marketing automation best practices with regard to marketing automation capabilities, testing and projected results.

●       Report on critical email and marketing automation campaign metrics

●       Understand lead scoring and nurturing programs as it pertains to execution of email and marketing automation campaigns

●       Support the execution of automated lead generation programs

●       Build and execute test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities

●       Monitor the campaigns and make necessary changes to generate the lead. 

Responsibilities:=

• Identify and target potential clients within the IT industry through research, networking, and utilizing LinkedInSales Navigator.
• Conduct outbound cold calls and emails to prospects, effectively communicating our company's products and services to generate new business opportunities.
• Develop and maintain a pipeline of qualified leads through proactive lead generation techniques, including but not limited to cold calling, email campaigns, and social media outreach.
• Engage with prospects to understand their business needs and challenges, and effectively articulate how our solutions can address those needs.
• Collaborate closely with the sales and marketing teams to develop and implement effective sales strategies, including the creation of compelling sales presentations and proposals.
• Build and maintain strong relationships with clients and prospects, ensuring high levels of customer satisfaction and repeat business.
• Stay up-to-date with industry trends, market dynamics, and competitor activities to identify new business opportunities and maintain a competitive edge.
• . Provide regular reports on sales activities, pipeline status, and market trends to the management team.

Responsibilities :

1. Set up marketing email automation.
2. Deploy emails and email templates and analyze results.
3. Set up marketing landing pages, product carts, and coupons.
4. Analyze revenue from marketing campaigns and produce reports, including updates on the progress towards goals for new subscribers and renewal marketing and recommendations for improvements.
5. Assist with maintaining, updating, and ensuring the accuracy of our marketing database and lists.
6. Maintain and manage lead gen efforts.
7. Collaborate with other team members and departments on marketing projects and opportunities.
8. Write and edit marketing copy, messages, and campaigns.
9. Set up print marketing materials.
10. All other responsibilities as assigned.

Requirements :

1. An associate degree or higher, preferably in marketing or a related field
2. Excellent written and verbal communication skills
3. Excellent ability to write and edit marketing copy
4. Experience with email marketing
5. Knowledge of basic HTML
6. Ability to work in a fast-paced environment

We are looking for a talented and competitive Sales Development Representative who thrives in a quick sales cycle environment. The successful candidate will play a fundamental role in achieving our ambitious customer acquisition and revenue growth objectives. The ideal candidate must be a pro at using Linkedin, Sales CRM, Email and comfortable making connections via Skype chats or calls every day.

Job Responsibilities:

• Learn & understand our products and our prospective clients well.

• Understand customer pain points, requirements and correlate ZapInventory & ZapApps.io solutions and customer requirements.

• Source new sales opportunities through outbound reach, cold emails, skype chats or phone calls or anything to reach out to prospective customers.

• Respond, engage and qualify inbound leads and inquiries.

• Engage current users to expand awareness, educate, ask for referrals, identify new opportunities and develop account intelligence.

• Execute planned sales activities and develop a target list of high potential new customers.

• Resolve customer complaints regarding sales and services.

• Achieve monthly & quarterly quotas.

• Perform effective online demos to prospects.
  Manage customer queries on Intercom (or other chat tool we might be using) and email.

Requirements:

• Exceptional communication skills, both oral and written, coupled with excellent listening skills and a positive and energetic phone presence.
• Ability to make focused efforts to close deals. The ideal candidate should be strategy driven with a research-based approach.
• Proven sales development experience, preferably at an Internet startup or SaaS industry.
• Savvy with LinkedIn sales navigator, and CRM tools.
• Proficient with corporate productivity and web presentation tools.
• Ability to multitask, prioritise and manage time effectively.

Additional Responsibilities: We also expect this person to handle our SEO management task which includes working with bloggers and digital media executives.

Title: Email Marketing Specialist

Location: India

Department: Marketing

HeadSpin is a startup organization, and we are revolutionizing the way developers test, monitor and optimize their applications. The company is building a first-of-its-kind global mobile device cloud platform that allows apps to instantaneously run on real devices across global mobile carrier networks. HeadSpin provides powerful, actionable data which pinpoint any problems in the app and enable developers to fix these issues before launch. HeadSpin integrates seamlessly with your development workflow and requires no changes to your app. The HeadSpin mobile platform is now in 80 countries and 140 cities worldwide, supporting over several hundred cellular networks and over 2,000 mobile devices. Using HeadSpin’s service, developers can launch products with the confidence that their applications will work in all the conditions that their users will experience. HeadSpin is funded by Google Ventures, Nexus Venture Partners, ICONIC , Danhua Capital and other blue-chip investors.

Are you an experienced professional in digital or email marketing? Join our team to spread our digital marketing to each corner of the world.

• Develop e-mail marketing strategy for building brand awareness, adoption and lead generation 
• Maintain and execute email marketing calendar for clients assigned, including ideation and concepting campaigns, building or getting emails, segmenting lists, deploying campaigns and reporting results.
• Diligently following checklist to ensure the campaigns are delivered right and are result driven Concept, code (HTML/CSS) and test email templates for campaigns using EmailonAcid.
• Create, execute and analyze A/B test plans to improve email campaign performance and conversion rates including all metrics.
• Develop or get it developed corresponding landing pages for campaigns and thoroughly test them before deploying or passing to clients.
• Measure and report on email campaign and A/B test plan performance and manage ongoing reporting for launched campaigns and work on aligning each campaign performance to email marketing objectives for each client.
• Assist in marketing automation campaigns, retargeting ads, list clearing and more aspects of digital marketing.
• Collaborate with production teams to design and develop new assets for each touchpoint of the customer journey Evaluate and improve the process understanding the needs of each client in order to deliver a delightful experience.

• At least 10+ years of experience setting up campaigns for digital or email marketing for B2B SaaS companies targeting large enterprise customers in the US and UK
• 10+ years of experience to build or get emails/landing pages built from team that delivers results and meets clients expectations
• Worked on Hubspot in setting up campaigns and creating segmentations, dynamic content and reports
• A technology savvy or minded marketer with exposure and capability of problem-solving and data analysis
• Good, standards-based HTML and CSS skills Exposure on setting automation and campaigns for known ESPs
• Excellent English communication skills both written and verbal is must
• Responsible self-starter, innovative thinker, analytic, detail oriented; comfortable in a metrics-driven business environment.
•  

Roles & Responsibilities:

• Planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and users' needs.
• To develop a content strategy that conforms to and sets out to achieve business goals. 
• Carefully and strategically developed content aims to inform, entertain, inspire and engage potential customers. 
• To brainstorm creative ways of engaging the audience online and produce those engaging content types.
• Expertise in social media analytics, understanding the nuances, advantages, and shortcomings of each platform, and how to utilize data in formulating a campaign strategy. 
• Performing extensive research and analysis on consumer thoughts and trends.
• Creating specifications and content appropriate for the brand's customer personas.
• Planning the editorial calendar and content proposition.
• Collaborating with content management teams, creative teams, and writers to implement the strategy
• Overseeing writing style and tone for all content
• Developing content governance guidelines for tone, style, and voice of all content, ensuring they are followed and conducting periodic content audits.
• Tracking and calculating content ROI

Scope: