Lead Generation and Email Marketing

We are looking for a candidate who has 0 - 1 year of experience in a B2B product marketing role.

The candidate would be required to do the following tasks to generate leads & drive brand awareness in local & foreign markets:

● Engage with prospective clients on LinkedIn
● Generate a pipeline of leads via outbound targeting - LinkedIn, Email etc.
● Engage with leads regularly and close the deals
● Maintain a proper database of leads
● Experiment & regularly optimize messages to improve conversion rates ● Run creative campaigns to drive awareness of the product
● Achieve monthly targets of setting up meetings with prospective clients
● Communicate, engage and help Voiceoc in partnering up with online media agencies
● Gather market insights and infuse the learning back into the organization

Other Details:

● Must have your own Laptop and Mobile device, as we have a BYOD policy.
● Work From Office and office is located in Noida.

The Wellness Shop is an eco-friendly wellness brand which provides range of products that are  organic and 100% natural. We provide products catering to cosmetics, wellness and healthcare  segment. The company launched in 2021 and within 4 months, we have launched 150+ premium  products and have started hitting 400+ daily orders. TWS is funded by logx ventures. We plan to  build this company into a multi-million dollar business and provide best quality organic products  all over the world! 

We are looking for a talented EMAIL MARKETING MANAGER to take the lead with our email  marketing strategies. Your main duties include running email marketing campaigns end-to-end,  managing email databases and creating newsletters. If you're interested in web technologies and  can generate innovative ideas to increase sales, we would like to meet you.  

Responsibilities: 

- Identify target audience and grow our email list 

- Design and implement direct email marketing campaigns 

- Proofread emails for clarity, grammar and spelling 

- Ensure mobile-friendly email templates 

- Write newsletters including all company updates 

- Upgrade our email templates using graphics, personalization and advanced features - Ensure prompt and accurate communication with clients via email to minimize unsubscribes - Create email databases for lead generation 

- Analyse campaign performance and suggest improvements 

- Report on sales revenue generated from email marketing efforts 

- Ensure emails follow industry policies and best practices 

Requirements: 

- 5+ years of proven work experience as an Email marketer 

- Hands on experience with HTML and content management systems 

- Proficiency in marketing automation technology 

- Knowledge of SEO/SEM and Google Analytics 

- Familiarity with analytical and database tools 

- Excellent written communication and copywriting skills 

- Strong project management skills 

- An ability to work under tight deadlines

Roles & Responsibilities:

• Planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and users' needs.
• To develop a content strategy that conforms to and sets out to achieve business goals. 
• Carefully and strategically developed content aims to inform, entertain, inspire and engage potential customers. 
• To brainstorm creative ways of engaging the audience online and produce those engaging content types.
• Expertise in social media analytics, understanding the nuances, advantages, and shortcomings of each platform, and how to utilize data in formulating a campaign strategy. 
• Performing extensive research and analysis on consumer thoughts and trends.
• Creating specifications and content appropriate for the brand's customer personas.
• Planning the editorial calendar and content proposition.
• Collaborating with content management teams, creative teams, and writers to implement the strategy
• Overseeing writing style and tone for all content
• Developing content governance guidelines for tone, style, and voice of all content, ensuring they are followed and conducting periodic content audits.
• Tracking and calculating content ROI

Scope:

Research	Competitor Research
	Trends - Voice SEO, Design Aesthetics
	Tools
Website	Website + Landing Page - Front End - Analysis / Audit
	Website Content Creation - Copy
	Website Content Creation - Blogs
Social Media	Existing Brand - Analysis / Audit
	Platform-Cohort-Specific Content Bucket Ideation
	Content Creation - Copy
	Content Creation - Videos Scripts
	Social Media Calendar Scheduling
	ORM - Engagement, New Interactions
Email Marketing	Content Ideation + Strategy - Clients, TJ
	Content Creation - Copy
Performance Marketing	Existing Brand - Content Analysis / Audit
	Platform-Cohort-Specific Content Bucket Ideation
	Content Creation - Copy
	Content Creation - Videos Scripts
Branding	Branding Collaterals - Ideate / Copy
Upskilling	Complete Courses
	Create Concise Course Notes
	Create SOPs
Reporting	Daily, Weekly, Monthly MIS Report

As an Account-based Marketing Specialist, you will be responsible to advance the existing opportunities for the sales team within a targeted account and specific contacts, and generate new prospects by planning, organizing, and executing marketing programs.

 

Responsibilities:

• Develop content for website copy, blog posts, and other forums, sales documentation, and product videos.
• Pursue and nurture leads until qualified.
• Learn the target market's pain points and dive deep into their niche.
• Set up meetings for outside sales with qualified prospects.
• Plan and execute the market strategies focused on product adoption and the overall success of the existing and prospective customers.
• Measure and report on the success of campaigns & optimize approach based on real-time analytics and data
• Create and implement pipeline acceleration programs and lead generation towards specific, targeted accounts and contacts.
• Improve marketing effectiveness by identifying opportunities through more effective audience segmentation, marketing techniques, and processes.
• Enhance the buyer journey as it relates to content development and inbound marketing efforts.
• Deliver training and tools to our sales team to help them be more efficient and effective.

 

Requirements:

• Previous experience ABM, Lead Generation, or digital marketing role.
• Hands-on experience executing an innovative and multi-part event and lead generation programs.
• Solid background in creating and implementing marketing campaigns that use live events webinars, digital advertising, and social networking.
• Experience in creating, launching email campaigns, and reporting its results.
• Considerable experience in developing and managing multiple marketing programs simultaneously.
• Proven experience in demand generation campaigns that target, segment, and list acquisition to build prospect lists.
• Knowledgeable of content marketing and inbound marketing to generate more qualified leads.
• Familiar with the technical sales cycle and can strategically use marketing communication to nurture leads, drive adoption, and accelerate growth.

Job Description:

• Identify the target audience and grow our email list.
• Design and implement direct email marketing campaigns.
• Proofread emails for clarity, grammar, and spelling. Passion for Writing is an added skill.
• Ensure mobile-friendly email templates.
• Create email databases for lead generation and make sure that those are maintained bounce free.
• Analyze campaign performance and suggest improvements.
• Ensure emails follow industry policies.
• Should have a good handle on the Excel sheet and creating macros in it.
• Wanting to understand the tech space of how Email servers operate and SMTP servers.
• Wanting to do POCs on a plethora of tools to be able to hunt for a faster and better email marketing strategy, basically a solid tech mindset.
• Ability to use AWS machines.
• Ability to cold call people in different regions like India, the US, Singapore, and Dubai.
• One should be able to convince an existing client or prospect for a certain product or service.
• Fix an appointment for a sales meeting over a phone call. 
• Keeping track of customers that have been contacted and those who do not want to be contacted in the future.
• Following up on previous customers for potential sales.
• Maintaining records of customer contacts.

Requirements: Prior experience in the following things is MUST:

• Fluent in speaking English and Hindi both.
• Good Communication Skills: Both verbal and written.
• 2-4 years’ experience in Technology and Marketing.
• Willingness to work in different Time Zones.
• Multi-Tasker and a quick learner and implementer.
• On-the feet thinking and not just robotic process implementer.
• Recording clients feedbacks market information (If any).
• Maintaining periodic status reports, activity reports, and calls/ follow-ups reports.

Bonus points:

• Previous client servicing experience in the IT/Marketing industry
• Have sold any product/service in the past.
• Understands the B2B marketing and sales process

Roles and responsibilities:

• Managing organizational sales by developing a business plan that covers sales, revenue, and expense controls.
• Meeting planned sales goals.
• Setting individual sales targets with the sales team.
• Tracking sales goals and reporting results as necessary.
• Overseeing the activities and performance of the sales team.
• Coordinating with marketing on lead generation.
• The ongoing training of your salespeople.
• Develop your sales team through motivation, counseling, and product knowledge education.
• Develop a partner Go-to-Market strategy that complements the individual practice plans. Create new promotions, events, and programs to increase positive awareness and ultimately, increase sales for Frugal Testing.
• To build solutions, demos, and POCs, which can be taken to market.
• Identifying potential leads, developing and executing strategic alliances to generate revenue.
• Manage end-to-end partner relations including pitching and negotiation.
• Brainstorm and ideate creative marketing ideas to increase product adoption & awareness.
• Promoting the organization and products.
• Understand our ideal customers and how they relate to our services.
• Overseeing promotions and campaigns
• Planning and directing the hiring and training of new Sales Representatives.

Requirements:

• Bachelor’s degree in business or related field.
• Experience in planning and implementing sales strategies.
• Experience in customer relationship management.
• Experience managing and directing a sales team.
• Excellent written and verbal communication skills.
• Dedication to providing great customer service.
• Ability to lead a sales team.
• Experience in digital marketing – Google Ads, LinkedIn Ads, FB Ads, Email Campaigns, SEO, etc.
• Experience of handling an event is desirable but not mandatory.
• Experience working on any Marketing Automation tool.
• Experience working with cross-functional teams.

- Develop and implement link building strategy
- Responsible for boosting DA, PA & Trust flow of website by building Links on authoritative websites
- Familiarity with WordPress or other content management systems must have knowledge of Plugins and Plugin management
- Link building skills required ( Guest Blogging, EDU and GOV Link Building, Article submission, etc.)
- Site Analysis - Complete technical report of the website. The report includes off-page factors of the website.
- Experience when it comes to using tools such as Google Analytics and Google Webmaster.
- Leading keyword research and optimization of content

Good To Have:
- Understanding of web design and site structures.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM
- Keyword research including discovery and expansion of keyword opportunities
- Researching the competitors, both on-site and off-site.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM

About the Company: Torre Capital is a VC-Funded Fintech based out of Singapore focused on disrupting the Asset Management Industry. We are backed by prestigious VC firms and a network of angels and industry leaders, with over 18 months of runway. We are creating new ways to interact and service High Net Worth Individuals using latest tech and analytics interventions. Torre Capital was started by professionals (Mckinsey, Accenture, Flipkart, PayU, CIMB) with 50+ years of experience in Digital Business Build and Asset Management.

Job Description: 
1) work with Research & Analysis team to build our email templates (ensuring concise, engaging content and consistency with our brand guidelines)
2) curate and test templates and content to find winning variants for performance
3) make recommendations for performance and optimisation based on competetive intelligence gathered
4) conducting market research to better comprehend prevailing consumer behaviors\
5) reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs
6) creating well-written copy that is free from mistakes
7) work to improve the appearance layout of outputs
8) maintaining a database of customers who have opted to receive our correspondence
9) monitoring and reporting on the utility of each campaign

Key Skills & Experience Required :

• Specific skills – HTML, CSS, Email Testing (Litmus), SendGrid API,
• Experience with Klaviyo / Mail Chimp / Zoho
• Previous experience with email templating and scheduling preferred
• Degree in marketing management, advertising, communications, or similar.
• Proven experience creating high-impact, unique marketing campaigns
• Familiarity with pertinent automation and performance evaluation software.
• Outstanding copywriting and copyediting abilities.
• Personal characteristics – Design and User Experience focused with a Detail-Oriented Mindset

What We Offer:

• You get to work in a very dynamic environment and be part of an international team
• You will get to have involvement in developing a brand new product from scratch alongside with a talented team
• Salary is not a constraint for top candidates
• Flexible work hours, family-friendly
• Independent work culture, no micro management
• Might get converted into a full time role based on performance