About Us:
The fastest rising start-up in the EdTech space, Testbook is poised to revolutionize the industry. With a registered user base of over 2.6 crore students, 450 crore tests solved on the WebApp, and a knockout Android App, Testbook has raced to the front and is ideally placed to capture bigger markets.
The IIT pedigree of the co-founders has attracted some of the brightest minds in the country to Testbook. A team that is quickly swelling in ranks, it now stands at 900+ in-house employees and thousands of remote interns and freelancers. And the number is rocketing weekly. Now is the time to join the force.
Job Title: Content Writer
Location: Navi Mumbai
Responsibilities:
The Content Writer will be responsible for creating strategic and compelling content across a variety of social, mobile, and digital channels that increases awareness and brand visibility and enhance audience engagement. The role will be responsible for creating content such as blog posts, articles, and infographics, for UPSC, State PSC, UGC NET and Engineering Syllabus. Your responsibility would include:
- Identifying the areas and topics relevant to the audience looking for skill development.
- Writing blogs on different topics of different programming languages and frameworks.
- Conceive, write and deliver compelling, on-brand, actionable content for a range of mediums - online, digital, social, and mobile.
- Ensure content is SEO optimized and ranks on search engines.
- Understand User intent and ensure users do not bounce back.
- Work in collaboration with the Marketing Manager to develop a content strategy focused on the education industry, especially relevant to audiences looking for skill development and learning programming languages.
- Manage additional aspects of the content creation including research, fact-checking, key-word optimization, editing, proofing, posting, and monitoring for engagement opportunities
Desired Skills
- Enthusiasm to create quality and meaningful content for the education industry
- Excellent verbal and written communication skills
- Actively pick up new work and changes suggested
- Proven ability to write for different Topics of UPSC, State PSC, UGC NET and Engineering Syllabus.
- Ability to deliver quality content on Time
The blogs must be
- Clearly with step-by-step instructions and images to explain the same.
- SEO-Optimized
- Unique (Non-Plagiarised)
- Helpful to the reader without any fluff.
- Full-filling User intent and ensuring users do not bounce back.
About Testbook
Testbook, the education technology company with the most rapid growth rate, is getting poised to revolutionize the sector. Testbook has raced to the front and is well positioned to dominate larger markets thanks to its large user base of over 150+ lakh students who have registered to use the platform, its 450+ crore questions completed on the web, and its exceptional Android app.
Testbook is the perfect place to cultivate new talent. You come, you put in the effort to learn, and you succeed. You study under the most renowned teachers, and eventually, you emerge as a leading authority in your field. Having said that, the company places a high priority on the flexibility to choose which projects you want to work on, how and when you want to work on them, and what kind of contributions you want to make. You have complete command of the assignment at hand.
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You will be challenged to the core as you will be marketing attractions, events, and experiences that you might not have experienced in real life.
Responsibilities
- Leading and directing the work of content produced by content team members
including text, images, audio, and video.
- Research, pitch, execute and analyse new content initiatives.
- Creation of standard operating procedures (SOPs) for the planning, execution,
optimization, distribution, and amplification of the organization's content.
- Managing pipelines of in-house and outsourced content creators, analysts, graphic
designers, videographers, developers, etc.
- Identifying successful content and mapping out new ways to repurpose the same.
- Become a part of the ongoing mission to grow organic as a channel 100% every 6
months over the next 2 years.
We like
- Expertise in customer acquisition and brand building using content via at least one
of these channels: email & newsletter, social media, community building, video
platforms or blog.
- Excellent written communication skills.
- A creative problem-solver
- You are familiar with content management systems and are not scared to learn new
tools of the trade.
- Ability to repurpose content meaningfully to suit multiple channels
- Strong coordination & project management skills
• Bonus: Past experience with HTML/CSS, Adobe Creative Suite
Selected intern's day-to-day responsibilities include:
1. Create and edit content for various platforms & campaigns
2. Manage published content to ensure that timely up-to-date information is posted while properly archiving out-of-date content
3. Identify key engagement metrics and content optimization strategies to ensure premium content creation
4. Maintain an editorial calendar and keep all campaign objectives aligned with the role expectations, goals, and schedule
5. Proofread and edit the created content based on requirements and best practices
6. Thoroughly research topics to enhance and substantiate the content
7. Identify key content trends consistently and leverage them for content creation
8. Contribute to the overall development of our team's product and creative strategy
9. Work closely with the marketing team to receive feedback and modify content as necessary
JD For Website CMS SME: Location Mumbai Sanpada – Upto 20 LPA
Job Requirements:
Bachelor’s degree in Digital Marketing, Computer Science, or a relevant field
3+ years of experience in a content management position
Advanced knowledge of Oracle CMS
Advanced knowledge of SEO
Strong communication and project management skills
Responsibilities:
Manage our website Oracle CMS
Optimize on the CMS Design and Architecture
Upload content on our website
Optimize existing content to meet the latest trends in SEO
Ensure content publishing is on schedule
Add trackers to all web pages
Suggest improvements to content publishing and strategy in general
Organize, write, and revise content
Get content approved within your department
Update and edit Web pages in the Content Management System (CMS)
Be trained and updated on the current technologies on CMS system
Act as a liaison between your department and WTS
Determine other access to the CMS within your department
Work with WTS staff on issues requiring further support
Communicate any maintenance, changes, or downtime to department
Evaluate, track, and report analytics for our site
Attend CMS User Group Meetings
Roles & Responsibilities:
- Planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and users' needs.
- To develop a content strategy that conforms to and sets out to achieve business goals.
- Carefully and strategically developed content aims to inform, entertain, inspire and engage potential customers.
- To brainstorm creative ways of engaging the audience online and produce those engaging content types.
- Expertise in social media analytics, understanding the nuances, advantages, and shortcomings of each platform, and how to utilize data in formulating a campaign strategy.
- Performing extensive research and analysis on consumer thoughts and trends.
- Creating specifications and content appropriate for the brand's customer personas.
- Planning the editorial calendar and content proposition.
- Collaborating with content management teams, creative teams, and writers to implement the strategy
- Overseeing writing style and tone for all content
- Developing content governance guidelines for tone, style, and voice of all content, ensuring they are followed and conducting periodic content audits.
- Tracking and calculating content ROI
Scope:
|
Research |
Competitor Research |
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Trends - Voice SEO, Design Aesthetics |
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Tools |
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Website |
Website + Landing Page - Front End - Analysis / Audit |
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Website Content Creation - Copy |
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Website Content Creation - Blogs |
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Social Media |
Existing Brand - Analysis / Audit |
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Platform-Cohort-Specific Content Bucket Ideation |
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Content Creation - Copy |
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Content Creation - Videos Scripts |
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Social Media Calendar Scheduling |
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ORM - Engagement, New Interactions |
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Email Marketing |
Content Ideation + Strategy - Clients, TJ |
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Content Creation - Copy |
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Performance Marketing |
Existing Brand - Content Analysis / Audit |
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Platform-Cohort-Specific Content Bucket Ideation |
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Content Creation - Copy |
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Content Creation - Videos Scripts |
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Branding |
Branding Collaterals - Ideate / Copy |
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Upskilling |
Complete Courses |
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Create Concise Course Notes |
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Create SOPs |
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Reporting |
Daily, Weekly, Monthly MIS Report |
