
Content Ops Intern / CRM Intern
Location: HSR Layout, Bengaluru
Role Type: Full-time Internship
Duration: 3 months (Performance-based PPO)
About AppsForBharat
AppsForBharat is building beautifully crafted, AI-first consumer experiences that help millions of Indians connect with spirituality and culture. Backed by Peak XV Partners, Elevation, Fundamentum, and other top-tier investors, we are one of India’s fastest-growing Series C consumer-tech companies.
Our flagship product, Sri Mandir, is the world’s largest platform for Hindu devotees—powering rituals, devotional content, personalized experiences, and a thriving spiritual ecosystem.
India’s $44B devotion economy is still largely offline. We are digitizing this space by building scalable, meaningful, and deeply cultural experiences.
About the Role
We are looking for a Content Ops Intern to own and operate the Mandir feature end-to-end. This is a highly execution-driven role combining devotional understanding, content creation, operations, CRM execution, and AI-led workflows.
This role is ideal for someone who can think deeply, execute fast, and continuously improve systems.
Key Responsibilities
Mandir Feature Ownership
- Own end-to-end operations of the Mandir feature
- Create and manage service/store pages within CMS
- Regularly update:
- Dates
- Availability
- Quantities/configurations
Content & Creative Execution
- Create devotional content (copy, formats, messaging)
- Produce devotional music/content using AI tools
- Ensure cultural and religious sensitivity in all outputs
CRM Campaign Execution
- Execute campaigns across:
- Push Notifications
- SMS
- Use tools like MoEngage and Gupshup
- Understand and implement:
- User journeys
- Segmentation
- Campaign flows
Operations & Process Optimization
- Translate on-ground temple operations into digital workflows
- Identify inefficiencies and reduce manual effort over time
- Coordinate across:
- CMS
- Product
- Ground operations
Social Media & Content Analytics
- Assist in content uploads across platforms
- Track and analyze performance metrics (engagement, reach, CTR, etc.)
- Derive insights to improve content performance
What We’re Looking For
1. Strong Devotional Context
- Deep understanding of Hindu devotional ecosystem (aartis, bhajans, rituals)
- High sensitivity to religious sentiment
2. Operations Mindset (Critical)
- Comfortable working with CMS tools
- Strong execution ability and attention to detail
- Ability to simplify and optimize workflows
3. Creative & Content-Oriented
- Strong instinct for devotional content and storytelling
- Ability to write compelling copy
- Interest in AI-led content/music creation
4. AI & Prompting Skills
- Familiarity with tools like:
- ChatGPT, Claude, Perplexity, Gemini
- Understanding of prompting and AI-assisted workflows
5. Basic CRM Understanding
- Exposure to lifecycle marketing or CRM tools
- Understanding of user journeys and campaign execution
6. Social Media & Analytics Awareness
- Basic knowledge of social media platforms and publishing
- Ability to analyze content performance metrics
7. Problem Solving (P0 Skill)
- Strong thinking ability
- Structured approach to solving ambiguous problems
Nice to Have
- Prior experience with CMS tools or content operations
- Exposure to devotional/spiritual content creation
- Experience working with marketing automation tools
Why Join Us
- Real Ownership: Run a core feature end-to-end
- High Learning Curve: Work across content, ops, CRM, and AI
- Impact at Scale: Build for millions of devotees
- Fast Growth: PPO based on performance

About FirstPrinciple AppsForBharat Pvt Ltd
About
We are on a mission to assist a billion Indians in their spiritual journey and help them feel happier, peaceful & more content.
Our flagship product, Sri Mandir is the world’s largest app for Hindu devotees. It serves as a digital sanctuary for millions of devotees worldwide. Through our app, users can seamlessly participate in online pujas, make chadhava (offerings), and connect with various temples across the country, bringing divine blessings to their lives.
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