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Performance Marketing Manager
Performance Marketing Manager
TestMu AI (Formely LambdaTest)'s logo

Performance Marketing Manager

Himanshi Tomer's profile picture
Posted by Himanshi Tomer
5 - 8 yrs
₹15L - ₹30L / yr
Remote only
Skills
Content Writing
Branding
Search Engine Optimization (SEO)
SEO management
ROI
Product Marketing
B2B Marketing
Content Management System (CMS)
SaaS

TESTMU AI (formerly LambdaTest)

Product Marketing Manager

Product Marketing · Growth Team


📍 Noida / Bangalore (Hybrid) 🕐 Full-Time 🧭 4–8 Years

THE MISSION

We aren’t automating scripts — we’re deprecating the era of manual-heavy testing entirely. TestMu AI is building the world’s first AI-native platform where Agentic Intelligence autonomously plans, authors, and self-heals the entire Quality Engineering lifecycle.

The name “TestMu” comes from our community conference. Our users and team aren’t an audience — they’re the heartbeat of what we build. We believe AI augments human potential. It doesn’t replace it.

🔒 Fixed copy — do not edit

You’ll own the end-to-end product narrative and user journey — driving activation, engagement, and revenue by aligning product, content, and growth into one cohesive engine.

THE PILLARS OF IMPACT

🚀 1. Product Narrative & Activation Ownership (50%)

– Own product positioning, messaging, and storytelling across all touchpoints

– Drive user activation and onboarding improvements with measurable impact

– Translate product capabilities into clear value that drives adoption and usage

– Identify gaps in the user journey and proactively fix drop-offs

⚙️ 2. GTM Execution & Growth Engine (30%)

– Lead end-to-end GTM strategy for launches, features, and campaigns

– Execute high-impact campaigns across content, PLG, and performance channels

– Partner with growth and ABM teams to drive pipeline and conversions

– Continuously experiment and optimize campaigns based on performance data

🧠 3. Cross-Functional Alignment & Content Leadership (20%)

– Act as the bridge between Product, Growth, Sales, and Customer teams

– Own content strategy across website, product, and marketing channels

– Create and drive high-quality content including videos, demos, and thought leadership

– Bring structure and clarity to fragmented initiatives across teams


WHAT AI GIVES YOU

Tool: How you’ll use it in this roleChatGPT EnterpriseCreate messaging frameworks, content drafts, campaign ideasTestMu AI PlatformUnderstand product deeply and shape positioning and GTMGoogle Analytics / MixpanelTrack user behavior, activation, and conversion metricsHubSpot / CRM ToolsTrack campaign performance and pipeline contribution


THE BAR

Signal: What you must proveProduct DepthCan clearly translate product features into sharp, differentiated positioningGrowth ThinkingHas driven activation, engagement, or revenue with measurable outcomesExecution MasteryHas independently led GTM campaigns end-to-end with real impactExtreme OwnershipTakes full accountability for outcomes, not just tasks


THE INTERVIEW LOOP · SCREENING FOR THE TOP 1%

Round: What happensRound I · Product LeadsDeep dive into past PMM work, campaigns, and impact on activation/revenueRound II · Head of Marketing & Co-FounderDiscussion on strategy, ownership mindset, and cross-functional alignmentFinal · LeadershipAlignment on vision, role scope, and long-term potential within the company


YOUR PATH

Your growth at TestMu AI is mapped to what you ship — not how long you’ve been here. We built a bot that maps it out for you: your strengths, your gaps, where you land on day one, and exactly where you go from here.


Click it. Be amazed. → careers.testmuai.com/growth-path/product-marketing-manager


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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About TestMu AI (Formely LambdaTest)

Founded :
2017
Type :
Product
Size :
100-500
Stage :
Raised funding

About

TestMu AI (formerly LambdaTest) is the world’s first full-stack Agentic AI Quality Engineering Platform.

We built TestMu AI for a reality where software is written by AI and must be shipped at machine speed.


Read more

Tech stack

skill iconGo Programming (Golang)
skill iconPython
skill iconReact.js
Terraform
skill iconKubernetes
skill iconDocker

Connect with the team

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Chandni Chopra
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Aliya Akhtar
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Gayatri Sood

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