TESTMU AI (formerly LambdaTest)
Product Marketing Manager
Product Marketing Ā· Growth Team
š Noida / Bangalore (Hybrid) š Full-Time š§ 4ā8 Years
THE MISSION
We arenāt automating scripts ā weāre deprecating the era of manual-heavy testing entirely. TestMu AI is building the worldās first AI-native platform where Agentic Intelligence autonomously plans, authors, and self-heals the entire Quality Engineering lifecycle.
The name āTestMuā comes from our community conference. Our users and team arenāt an audience ā theyāre the heartbeat of what we build. We believe AI augments human potential. It doesnāt replace it.
š Fixed copy ā do not edit
Youāll own the end-to-end product narrative and user journey ā driving activation, engagement, and revenue by aligning product, content, and growth into one cohesive engine.
THE PILLARS OF IMPACT
š 1. Product Narrative & Activation Ownership (50%)
ā Own product positioning, messaging, and storytelling across all touchpoints
ā Drive user activation and onboarding improvements with measurable impact
ā Translate product capabilities into clear value that drives adoption and usage
ā Identify gaps in the user journey and proactively fix drop-offs
āļø 2. GTM Execution & Growth Engine (30%)
ā Lead end-to-end GTM strategy for launches, features, and campaigns
ā Execute high-impact campaigns across content, PLG, and performance channels
ā Partner with growth and ABM teams to drive pipeline and conversions
ā Continuously experiment and optimize campaigns based on performance data
š§ 3. Cross-Functional Alignment & Content Leadership (20%)
ā Act as the bridge between Product, Growth, Sales, and Customer teams
ā Own content strategy across website, product, and marketing channels
ā Create and drive high-quality content including videos, demos, and thought leadership
ā Bring structure and clarity to fragmented initiatives across teams
WHAT AI GIVES YOU
Tool: How youāll use it in this roleChatGPT EnterpriseCreate messaging frameworks, content drafts, campaign ideasTestMu AI PlatformUnderstand product deeply and shape positioning and GTMGoogle Analytics / MixpanelTrack user behavior, activation, and conversion metricsHubSpot / CRM ToolsTrack campaign performance and pipeline contribution
THE BAR
Signal: What you must proveProduct DepthCan clearly translate product features into sharp, differentiated positioningGrowth ThinkingHas driven activation, engagement, or revenue with measurable outcomesExecution MasteryHas independently led GTM campaigns end-to-end with real impactExtreme OwnershipTakes full accountability for outcomes, not just tasks
THE INTERVIEW LOOP Ā· SCREENING FOR THE TOP 1%
Round: What happensRound I Ā· Product LeadsDeep dive into past PMM work, campaigns, and impact on activation/revenueRound II Ā· Head of Marketing & Co-FounderDiscussion on strategy, ownership mindset, and cross-functional alignmentFinal Ā· LeadershipAlignment on vision, role scope, and long-term potential within the company
YOUR PATH
Your growth at TestMu AI is mapped to what you ship ā not how long youāve been here. We built a bot that maps it out for you: your strengths, your gaps, where you land on day one, and exactly where you go from here.
Click it. Be amazed. ā careers.testmuai.com/growth-path/product-marketing-manager
Shubham Vishwakarma
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About TestMu AI (Formely LambdaTest)
About
TestMu AI (formerly LambdaTest) is the worldās first full-stack Agentic AI Quality Engineering Platform.
We built TestMu AI for a reality where software is written by AI and must be shipped at machine speed.
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Kubernetes
Docker
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