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Product Manager
Product Manager
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Product Manager

Ritisha Nigam's profile picture
Posted by Ritisha Nigam
2 - 5 yrs
₹3L - ₹7L / yr
Pune
Skills
Product Management
Automation
Agile/Scrum
Search Engine Optimization (SEO)
Operation
Business Development

Ad Element is hiring for Product Manager


Location- Pune, Maharashtra

Responsibilities


The Product Manager is responsible for delivering a differentiated product that addresses a business need and represents a viable business opportunity. A key component of this role is ensuring that the product supports the company s overall strategy and goals. The Product Manager is ultimately responsible for managing the product throughout its lifecycle conception through end-of-life:

Define the product vision, strategy, and roadmap

Work closely with the business and engineering teams to optimize the ad-spend for maximum reach and return on ad-spend (ROAS)

Gather, manage, and prioritize business requirements and develop business case for new development of in-house Ad-Spend tracking and management

Work with business and technology teams to enable development of personalisation engine and audience segmentation for targeting and

with the data science team to plan experimentation roadmap

Keenly observe how ad-tech ecosystem is evolving, and how that impacts our future roadmap

Be the scrum master and the product owner (define stories and detailed specifications) in engineering sprints

Run beta and pilot programs with new products and features along with regular reviews with business teams to ensure that it meets the expectations

Sample Goals


Define the product roadmap (3 months, 6 months, 1 year) in the ad-tech space

Set up framework for analyzing effectiveness of ad-spend

Build low-touch processes, self-serve solutions, automation to eliminate the involvement of engineering in business-as-usual (BAU) activities - reduce engineering time spent in BAU activities to

Develop internal platform and operational dashboards for marketing managers for effective ad-spend management

Skills and Experience


Demonstrated success defining and launching excellent products

Excellent written and verbal communication skills

Technical background

Proven ability to influence cross-functional teams without formal authority

Passion to answer Product/Engineering questions with data

Overall 2+ years of experience with at least 2+ years in product management role

Capable of tackling very loosely defined problems

Prior experience with ad-tech spend management platforms, integration with Google, FB ad-platforms, development of internal dashboards for ROAS optimization, SEO



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Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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About AdElement

Founded :
2010
Type
Size
Stage :
Profitable
About

AdElement is an online advertising startup based in Pune. We do AI driven ad personalization for video and display ads. Audiences are targeted algorithmically across biddable sources of ad inventory through real time bidding. We are looking to grow our teams to meet the rapidly expanding market opportunity.

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Cogoport Story

Do you prefer to get speeding tickets or parking tickets?

 

Because at Cogoport we are speeding ahead to do something remarkable for the world. We are trying to solve the Trade Knowledge and Execution Gap, which is currently widening and preventing trade to the tune of $3.4 trillion annually. This Gap has enormous economic as well as human impact and disproportionately hits small and medium businesses globally.

 

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Cogoport Culture: We have two core values at Cogoport—Intrapreneurship and Customer-centricity. If you share these values and are a hard worker who is willing to take risks (and occasionally get a speeding ticket), you can make a huge impact and propel your career in an endless number of directions with Cogoport.

 

Cogoport Leadership

https://www.linkedin.com/in/purnendushekhar/">https://www.linkedin.com/in/purnendushekhar/
https://www.linkedin.com/in/amitabhshankar/">https://www.linkedin.com/in/amitabhshankar/

 

Life at Cogoport :It’s rare to be able to join a company that can give you the resources, support and technology you need to break new ground and see your ideas come to life. You’ll be surrounded by some of the smartest engineers and commercial specialists in India and the Asia Pacific Region.

 

With huge growth and the right entrepreneurial mindset, comes huge opportunities! So, wherever you join us, you’ll be able to dream, deliver better and brighter solutions, and speed ahead with the possibility to propel your career forward in endless directions as our company continues to grow and expand.

 

For more insights about the company:  https://cogoport.com/about">https://cogoport.com/about

 

Why Cogoport?

 

International Trade can be complicated at times and every day brings new challenges and opportunities to learn.  When we simplify international trade, it empowers and affects every human being on the face of this earth. Seven billion people - one common problem.

 

As a part of the Talent team at Cogoport, you will get an opportunity to be a part of an industry-wide revolution in the world of shipping and logistics by collaborating with other brilliant minds to resolve real world on-ground challenges. You will have a direct impact on the revenue and profitability growth for the organization.

 

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Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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