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Product Manager
Product Manager
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Product Manager

Ritisha Nigam's profile picture
Posted by Ritisha Nigam
2 - 5 yrs
₹3L - ₹7L / yr
Product Management
Search Engine Optimization (SEO)
Business Development

Ad Element is hiring for Product Manager

Location- Pune, Maharashtra


The Product Manager is responsible for delivering a differentiated product that addresses a business need and represents a viable business opportunity. A key component of this role is ensuring that the product supports the company s overall strategy and goals. The Product Manager is ultimately responsible for managing the product throughout its lifecycle conception through end-of-life:

Define the product vision, strategy, and roadmap

Work closely with the business and engineering teams to optimize the ad-spend for maximum reach and return on ad-spend (ROAS)

Gather, manage, and prioritize business requirements and develop business case for new development of in-house Ad-Spend tracking and management

Work with business and technology teams to enable development of personalisation engine and audience segmentation for targeting and

with the data science team to plan experimentation roadmap

Keenly observe how ad-tech ecosystem is evolving, and how that impacts our future roadmap

Be the scrum master and the product owner (define stories and detailed specifications) in engineering sprints

Run beta and pilot programs with new products and features along with regular reviews with business teams to ensure that it meets the expectations

Sample Goals

Define the product roadmap (3 months, 6 months, 1 year) in the ad-tech space

Set up framework for analyzing effectiveness of ad-spend

Build low-touch processes, self-serve solutions, automation to eliminate the involvement of engineering in business-as-usual (BAU) activities - reduce engineering time spent in BAU activities to

Develop internal platform and operational dashboards for marketing managers for effective ad-spend management

Skills and Experience

Demonstrated success defining and launching excellent products

Excellent written and verbal communication skills

Technical background

Proven ability to influence cross-functional teams without formal authority

Passion to answer Product/Engineering questions with data

Overall 2+ years of experience with at least 2+ years in product management role

Capable of tackling very loosely defined problems

Prior experience with ad-tech spend management platforms, integration with Google, FB ad-platforms, development of internal dashboards for ROAS optimization, SEO

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Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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About AdElement

Founded :
Stage :

AdElement is an online advertising startup based in Pune. We do AI driven ad personalization for video and display ads. Audiences are targeted algorithmically across biddable sources of ad inventory through real time bidding. We are looking to grow our teams to meet the rapidly expanding market opportunity.

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Ravi Tijare
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Cogoport Story

Do you prefer to get speeding tickets or parking tickets?


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For more insights about the company:">


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Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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